Reputation Management Hangout

Discover Reputation Management On Auto Pilot

When someone is looking for a Home Stager or any type of business for that matter in their local area, they may well choose to ask friends and neighbors for recommendations.

But in many cases, they will just do a Google Search or check Yelp or Angies List etc, to see who had received good reviews online.

For many businesses, it is difficult to get even your happiest customers to post anything, even when they say they will.

On the other hand, virtually every business has had the “jerk” of a client who got their nose out of joint over whatever, who is more than willing to put their personal tirade online for all to see.

These negative reviews cost businesses thousands of dollars in sales.

It’s hard to explain your side of the story when a new prospect sees a low Star score and doesn’t even bother to read the review and your response to it.

That’s one big reason I love this new Rep Pilot system.

It encourages your customers to leave reviews on auto pilot and makes it as simple as it can be for them to actually do so.

More importantly, it helps redirect those who would give you a low star rating to an alternate path where their gripes are sent to you, instead of to a review site.

And it does it all completely in compliance with the ethical standards of the review industry.

On Tuesday Feb 25th at 11:00 AM CST, I will be conducting my first ever Google + Hangout on the use and advatages of the Rep Pilot System.

You will be able to watch that right here, and if you are unable to attend live, you will be able to come back to the page afterwards and see the replay.

 

 Now is the time to pay attention to your online reputation.  Most of your competitors are content to let things happen as they will. 

Those who proactively care for and nurture their online reputation today will reap rewards for doing so for years to come.

Be sure to join me on Tuesday or at least stop by to see the replay afterward.

For more information on REP Pilot go to: http://minneapolisinternetmarketingconsultant.com/reputation/

Technorati Tags: Repuation Management, Reputation Management Software

What Are They Saying About You on Yelp and Google+

Word of Mouth Advertising

Online Reviews are Word of Mouth Advertising on Steroids.

And even one or two negative or “so so” reviews can cost you staging gigs, before you get a chance to state your side of the story.

And if you can get 5, 6 7 or more positive 5 stars rating it will definitely increase your chances of attracting new clients.

But the hassle of getting even your best clients to leave reviews has been a problem, not only for home stagers, but for people in virtually every business.

But there is a new system that works and works well.  

And for a limited time, you can try it out for free.

Reputation Pro by Earl Netwal

http://minneapolisinternetmarketingconsultant.com/reputation/

I will personally set the system up for you, and help you build your reputation and business.

Click on the link to read more and to sign up for this powerful new tool that will boost your reputation in your local market and land you more home staging clients.

Author: Earl Netwal

 

Home Stagers – Why Are You Creating A Video?

Video Creation – Why?

So you have decided to create a video to promote your home staging business. Good for you. That’s a good idea. But before you begin, be sure that you are clear about your video’s purpose?

Here’s a list of goals you might want your video to achieve:

  • To build your website’s viewership – to encourage viewers to check out your website or blog. This would be appropriate if you are training other home stagers or are providing some sort of ongoing newsletter for realtors or others in the hopes of building referrals in the future.
  • Another purpose would be to capture a lead – You can directly ask for a lead or opt in your video.  Simply draw attention to a opt-in form located adjacent to your video, and explain what visitors can expect to receive when they sign up. You might offer them a free ebook of 7 tips to do before they call their Realtor or some other useful advice.
  • To build brand awareness. To promote yourself in the community as a service provider or interested community member. This is frankly my least favorite approach, but may be worthwhile in some circumstances where you are producing video of area events and promoting them on local community non profit or non commercial channels. In this case you are doing a community service, and adding a tag line of some sort saying produced as a Community Service by ABC Homestaging.
  • To make a direct sale – This is where I tend to focus my attention, but it’s not the only way to do things. Here the goal is not to get them to look at your web site or remember you name, it’s to call you to bid their project.

It’s a funny thing. People do what they are told.

If you want them to call you, it’s a good idea to not only put your phone number passively at the end of your video, but you want to tell them to do so.

If you have a reason to add urgency or scarcity to the call to action, all the better. But if the video is going to be on YouTube for months and months and call in the next three days urgency ploy is probably not going to be effective so don’t hurt yourself by creating false urgency or scarcity.

 By Earl Netwal

 PS: HomeStagers – Get it done for you.  Powerful Video Visability Will Get You Noticed in Your Market Place go to: Video Marketing

Home Staging Minneapolis Video – Finally 1st Page Ranking

It’s taken a while, but this morning the video I prepared for Shar Sitter finally creeped on to the first page of Google Search Results for the term, Home Staging Minneapolis.

Originally created on January 29th, it has taken 76 days to get to the last position on the page. Not exactly overnight success. I did promise to report on my progress though, and I am fulfilling that commitment with a point.

This is not easy. While in some markets, I have been able to get videos to rank in just days, sometimes just hours, it doesn’t always go so smoothly.

In this case, there already was another prior video with the very same name also created for Shar by another vendor, and I think that had a major impact on my results.

There is also a fair amount of other competition in the area for first page rankings, again in part because Shar and others have taken their online marketing seriously, here in Minneapolis.

The good news for me, is that I have had to scramble and come up with additional tricks and techniques to help muscle this video forward.

We grow by overcoming obstacles. I have been doing my best to pick up ideas and techniques from others in the field, and there are a number of good teachers out there.  (drop me an email at enetwal @ gmail.com) and I will send you info on two courses I can recommend if you are interested in learning how to do your own youtube/video marketing)

The Home Staging Minneapolis video sitting at number 10 on the first page is not likely to deluge Shar with more business than she can handle. But it does give her one more showing on the first page of Google results, and in effect squeezes one of her competitors off the first page.

Over time, the steps I have taken to propel this video to the first page should continue to help move it further up the page, where it will be seen even more often.

That’s when it will really begin to pay off.

In Shar’s case, as I have already implied, she already shows up multiple times on the first page of a search for Home Staging Minneapolis.  You want to do the same thing in your market if you can.

The more times you appear on the results, the more likely your prospective new clients will see you. Even more importantly, the more often they see you on the first page of results the more they will be pre-sold on the fact that you are the premier home stager in your community.

They are far more likely to accept that you are an expert, far less likely to quibble about your fees.  You will have an definite edge over your competitors as a result.

So, bottom line, in some markets I can get a video made and ranked for you in short order. In some markets, it may take significantly longer. Know this, if you are in a larger market, I may need to charge a bit more for the effort upfront, but I will not charge the monthly maintenance fee until you are clearly established on the first page of Google results.

 

Proof That Online Video Marketing Grabs Eyeballs

Online Video Marketing Grabs Eyeballs

I have been promoting my online video marketing services to Home Staging Professionals and others.  I have claimed that the visibility of the video thumbnail in search results draws eyes to the video. But until now did not have any definitive proof of that fact. Now I do.

——-     ——-     ——-     ——-     ——-     ——-     ——-     ——-     ——-

The material below was taken from a blog post on Blumenthals.com/blog and in turn reported on work done by SEO strategists Matt Green (@MChuckGreen) and John Van Bockern (@JohnEVanBockern) from Ethical SEO Consulting.

——-     ——-     ——-     ——-     ——-     ——-      ——-     ——-     ——-

The researchers started with a sample search for New York Accident Lawyer.

An internet savvy group of subjects was given the following task and instructions:

You need to find a car accident lawyer in New York. You Google search “New York Car Accident Lawyer”. Which result do you click first?

Then, the top four results of a Google search page appeared. The first set of 100 respondents saw results below that included no media snippet and looked like this:

Original Test Page

Using heat map technology, the researchers were able to see where the test subjects eyes focused, which not surprisingly confirmed that the top listing was the most likely to get noticed.

Heat Map Without Videos

Heat Map Without Videos

The actual number of clicks received paralleled those results as shown on the pie chart below.

Percentage of Clicks

In the second scenario, the chart was identical, except that the thumbnail of a video was added to the third result. The top listing again dominated, but more attention was drawn down lower on the page.

Heat Map with Video In #3 Position

As seen below, the percentage of people clicking on the top listing dropped dramatically, and the third place listing gained significantly more clicks.

Clicks with Video thumbnail in #3 position

Clicks with Video in #3 position

Now the study goes on to demonstrate that a rich snippet for authorship does even better than video in this particular test. However, as the authors point out, the test has its limitations. Specifically, the test subjects tended to be more internet savvy than the general population, and the results for New York Car Accident Attorney may vary from what searchers might do when searching for a Home Stager in your town.

If you are interested in getting more people to look at your skills when they are searching for a home stager you should consider my Online Video Marketing service.

Not only does Online Video Marketing get more eyeballs, a video provides a great way to tell your story. People are used to watching TV and a well done, short video can be an excellent way to get them to take action and call you.

I can help you rank your own existing video or create one for you. But no matter how powerful your video, or excellent your home staging skills, it will do you no good, if no one see the video or learns about your skills.

And that is what online video marketing can do for you.

 

 

 

 

 

 

Trends: Home Staging Down But Not Out

In the aftermath of the real estate collapse it is not surprising to learn that online searches on Google for “Home Staging” is down as well.

As the following chart indicates interest in home staging peaked in August of 2007 and again in July of 2009. Partial data for March of 2013 puts the level of interest at just 35% of the levels at the peak. The fact that this is up from the 8 year low of 21% in December of 2012, may indicate that the recent rebound in the housing market may be stimulating demand for staging as well.

Interest in

Interest in “Home Staging” over past 5 years

Within the US, the greatest level of interest in Home Staging is coming from Colorado, and from the Denver metro area in particular.

“Home Staging” Interest by State

The following map, shows the hot spots from a metropolitan perspective.

US Regional Hot Spots of Interest in

US Regional Hot Spots of Interest in “Home Staging”

Interest in Home Staging is actually higher in Canada than in the US. There it is most strongly evident in the Province of Quebec.

Canada Provincial Interest in

Canada Provincial Interest in “Home Staging”

And the city of Toronto is the center of that activity, as displayed below.

Canadian City interest in

Canadian City interest in “Home Staging”

With demand down, a significant number of home stagers have exited the market. In my marketing efforts to home stagers, I have run into a number of websites that still show up on the first page of Google Searches for “Home stager X city,” where when contacted I discover the individual is no longer actively pursuing home staging.

For those still active in the field, this lesser competition may be beneficial, but for the individual who understands the value of home staging and is looking for a qualified stager, this can be discouraging.

This is just another small reason why an active stager in a market may want to do something extra to stand out, and why my online video marketing program can be so valuable.

With fewer people searching for staging, you want to capture as many of them as possible. And the best way to do that is to stand out on the search results.

 

Home Staging Seattle Area Home Stagers on Page One

Home Staging Seattle results

As part of my outreach effort to home stagers, I did a survey of the Seattle Washington Home Stagers that showed up on the first page of Google results for the term, “Home Staging Seattle“  I then followed up with the same search for 14 adjacent communities in the Greater Metropolitan area, including Tacoma, Bellevue, Kent and down the line in terms of population to end with Shoreline and Kirkland.

A total of 26 home staging firms appeared and it’s to those 26 that I am sending this email.

Several appeared on the first page for multiple cities.

Of the group, http://www.design-stage.com was most visible, showing up in many cities organic results and in virtually all via pay per click advertising.  While they were highly visible, their website has a fatal flaw, that I will discuss with them directly,

Also doing at least some pay per click advertising were:

http://www.furnishments.com/

http://luxestaginganddesign.com/

Pay per click advertising is the easiest way, to get visibility online for a business. I manage campaigns for a number of advertisers. It’s effective and need not be all that expensive if done correctly.

But there are other ways to be seen online and these include organic search results, and most importantly Google Places and/or Google Plus Business pages.

There is yet another option, that is even more effective, that I call YouTube Video Placement, which trumps all of them, but I will get to that later.

The Most Visible Home Stagers

The following three home staging firms were the most visible showing up in from 5-8 of the communities I searched.

http://mystagingrealtor.com/
http://www.rosichellidesign.com/
http://www.stephaniesullivandesign.com/

Next Most Visible Home Staging Listings

The next group of firms showed up three or four times in my search through the 15 communities.

http://designsbydanae.com/
http://www.adornhomestaging.com/
http://www.artfullodgings.com/
http://www.idbygwen.com/
http://www.kcdstaging.com/
http://www.modainteriordesign.com/
https://www.stagingpugetsound.com/

Showing Up Once or Twice

http://andreabraundstaging.com/
http://revealnw.com/Redmond-Home-Staging/
http://www.backdropstaging.com/
http://www.dpstaging.com/
http://www.furnishments.com/
http://www.gayleshomesolutions.com/
http://www.grandaffairstaging.com
http://www.switch-it-up.com/
http://www.yourhomeinc.com/
http://setthestagewa.com

Now the Seattle metro area is a large one,and Tacoma and Lakewood aren’t exactly next door to the Everett – Marysville area, so it makes sense that most of you will want to focus your marketing activities to your part of the region.

Seattle Area Map

Now while all of these home staging companies showed up on Google search results, I suspect several of them would have liked to have better visibility. The name of the game is to show up in every town in your market area, and when you show up, to do so in such a way as to grab the searchers attention.

This is where Home Stager A is in direct competition with Home Stager B, even if they are professional friends. While some Realtors, or Home Owners or Builders may check out multiple competing firms, some will only check out one or two, going until they find someone they decide to call.

As a home stager, you want to be sure you are in that list, and if that list is only one or two stagers long, it’s critical that you make into that selection or you will have no chance to land that staging gig.

That’s one of the reasons, my new done for you YouTube video service is so valuable. The thumbnail Google displays on the Search results page all but guarantees that you will be seen, and most likely added to your prospects shopping list.

The video also makes you stand out dramatically, which adds to your credibility as a marketer.

And the approach can be targeted to multiple cities. If you want, we can create videos for all 15 cities the region, or just 2 or 3 to meet your particular market focus.

To learn more about this dynamic new way to market to the Home Staging Seattle area go to: http://homestagingbusinesstips.com/blog or click on online video marketing.

 

 

YouTube Video Marketing For Stage It Hawaii

YouTube Video Marketing Goes Hawaiian

We just posted two new videos on YouTube today, for Rein Hollar of Stage It Hawaii.

One Video focuses on Kailua, Hawaii and the other on Hawaii Kai both on the island of Oahu.

Rein Hollar in addition to being a top notch home stager, is also a Realtor who has parlayed his Staging Skills into a major asset to his real estate marketing.

He particularly likes to do vacant properties as he has Oahu’s largest selection of high quality furniture and accent pieces. As shown in the videos, he does high end properties. One of which was a $3.2 million penthouse that was languishing on the market until Rein Staged it.

In Rein’s situation, we are leading with home staging to attract prospects into his listing funnel. The value of home staging is clearly demonstrated and proven with his spectacular guarantee.

If he is unable to sell a property that he stages and lists within 45 days, he reduces his commission from 6% to 5%.

Now that’s a guarantee that says something to prospective sellers.

The two videos are essentially the same, although the careful observer will note that the images are in different order in the two videos. Just part of the effort to make them different enough so they both are able to rank on Google, which is the goal of this project.

 

 For information on how you can get your home staging company more clients through this dramatic home staging marketing tactic go to: http://homestagingbusinesstips.com/blog

Quick YouTube Video Marketing Success

We didn’t expect it, but managed to get the “Home Staging Hawaii Kai” video to rank #2 on Google within 3 hours. Not too shabby!  Turns out we are also doing pretty well for “Home Staging Oahu” and “Home Staging Hawaii” as well although not on the first page – yet!

Our technique is powerful and effective. If you would like to gain superior visibility in your market be sure to contact us for more information on how we can help you dominate your local home staging marketplace with YouTube Video Marketing.

Technorati Tags: , , , , , , ,

 

Grabbing Eyeballs – How To Stage Your Home Staging Business

You are a professional Home Stager.

You know, it’s about presentation, when you prepare a home for sale or resale.

So too, it’s about presentation for your business. And just as curb appeal is part of the equation when you market a home, so too it’s curb appeal when you market your business.

There is no denying that a significant portion of the market place finds their home stager by doing an online search. Most people (70%) use Google according to industry stats. So it makes sense to be sure to maximize your “curb appeal” on Google.

And now there is a way to do just that. And it’s both easy and affordable.

I’ve done my testing, I’ve proven my point and now I am rolling out my “Done For You” YouTube Video Placement Service.

I would love you to be one of my first success stories. Won’t you take a few minutes to read about it and watch the videos I have prepare on my main blog page: http://homestagingbusinesstips.com/blog

If you have any questions about it, please email me at enetwal@gmail.com and put “home staging Video Questions” in your subject line, and I will get back to you ASAP.

 

YouTube Video Marketing: Building Versions of Videos

I was able to Rank Allegra Dioguadia’s video “Home Staging Southampton NY 631-899-3305″ overnight.  Part of the reason for that success was the fact that relatively few people were targeting the specific town of Southampton.

That is the beauty of going after multiple small markets and essentially using the same video over and over again, with minor variations for different towns or geographies.

In the video below, that is basically all I did. I changed references to Southampton to The Hamptons and made a couple of other minor changes.

The biggest change I actually did make was redoing the description that I put behind the video when I uploaded it to YouTube and the Title Tags I used.

This is more important as YouTube and Google will notice and penalize what they see as duplicate content if it is exactly or substantially the same.

Here is the newest version for The Hamptons.

 

As you can see, it is essentially the same as the video done for Southampton.

Now one other detail. When you upload a video to YouTube, they give you three choices for the thumbnail. Since we made virtually no changes to the video, we usually get the same choices for the second and subsequent videos. I usually use a different thumbnail, because what will often happen is that both videos will rank for some searches. This doubles the chances that a prospect will watch your video, maybe twice.

Multiple videos in addition to any organic listing you have and perhaps a Google Local listing will make it appear as though you are the dominate Home Stager in your market place in Google’s eyes, and that is credibility that will translate into more phone calls and gigs for you.

Plus, it tends to shove one of your competitors off the first page of Google results. I hope you don’t feel too bad about that.

Update:  It is now five hours since the new version of the video went live, for The Hamptons, arguably a larger and harder geography to rank for.  We are certainly not on the top of the page yet, but we did make it to the bottom of the first page of Google already and are optimistic that we will climb to the top in due course.

Especially now that we have corrected one of the errors we were making in our promotion efforts.

YouTube Video Marketing Home Staging Hamptons Results

First Page, Just Barely, but First Page in 5 Hours!

Technorati Tags: , ,

New Video For Southampton NY Home Staging Company

Home Staging Video Marketing :  Southampton NY

The newest effort in my ongoing experiment with video marketing for home stagers has just been uploaded to YouTube on behalf of Award Winning Home Stager Allegra Dioguardi of Styled & Sold Home Staging.

The video targets the city of Southampton in The Hamptons, Long Island NY, and features a high end contemporary home she staged last year.

The video mentions Awards she has won that will be familiar to her local market and show a number of before and after pictures, but again, I stress, the purpose of the videos is not just the video itself, but getting the video to appear on the first page of a search for the search term, “home staging Southampton, NY”

This may take a few hours, days or weeks. When it happens, I will post it here.

—-

Well the video has been up for a while now and the good news is that it is ranking at the top of the first page of Google results for the keyword, “Home Staging Southampton NY” in less than 15 hours. It actually showed up in 11 hours, but did not display the video thumbnail right away.  Part of the beauty of this effort is the visibility of the thumbnail and the way it draws visitors eyes to the listing. Thus I don’t brag about the earlier time.

Now let me be clear. It can take days or even weeks to actually appear, depending up0n the market and the competition in any given community, and the ever changing vagaries of the Google gods.

Home Staging Video Marketing Success

Top of Goggle in 15 Hours!

To get your own video and have it ranked on the top of Google for your favorite city or cities go to Home Staging Video Marketing or send an email to enetwal@gmail.com with Home Staging Video in the Title .

 

Home Staging Video Marketing Test Update

Home Staging Video Marketing

Three days ago, I created a new version of the video I successfully ranked for Shar Sitter of Rooms with Style for the Keyword Home Staging Lakeville MN.

You will remember we were able to rank for that video on the top of Google in less than an hour. It’s much harder to do so in major cities where the competition is stiffer, but we are still optimistic that we will eventually succeed in getting the video to show for the term “Home Staging Minneapolis.”  This would be a big plus for Shar, for while she is one of the region’s top home stagers, she is geographically located in an area that Google considers to be part of the St Paul, Minnesota market and that is a bit of a marketing disadvantage for her. She dominates Google Plus listings in the St Paul area, but doesn’t show as well in the larger Minneapolis market.

While we are not quite there, at three days out, we are ranking for the term “Home Staging Minneapolis Vacant.”  Now this is not the every day keyword people would ordinarily focus on, but it is the type of thing a knowledgeable client who routinely sells new construction or other vacant properties might search for.

Within internet marketing circles keyword phrases like this are called “long tail keywords. ” They are especially sought after as they may have fewer people searcher for them, and far fewer if anyone competing for them. What makes them especially valuable is that they are often keywords that the people using them are far more likely to actually be buyers.

So while relatively few people will search for a home stager for vacant properties in Minneapolis, those who do will be pleased to find Shar’s video and to know that she specializes is staging vacant properties. And for them the fact that Shar now shows up on the first page of Google is good news and it is for Shar as well.

home staging video marketing

Again, I like to point out how the thumbnail image makes the video stand out. Even though the video is the number two listing, the odds are that it will actually get more eyeballs than the top organic listing.   Also note, that the phone number has been placed in the Title of the video and also in the beginning of the description, so people will have it whether they click and watch the video or not.

In addition to doing this experiment with Shar Sitter, I have agreed to do a video and attempt a placement with Allegra Dioguardi for Southhampton, Long Island, NY.  I am open to doing one more free experiment as part of my preliminary prmotion efforts before officially marketing this video marketing service full bore come March or thereabouts.

If you are interested in having me work with you in your community, get an email to me ASAP. Time is running out. I am taking a long vacation to thaw out starting Valentines day and I will want time to create your video, and get it ranked before I leave. I’d prefer a West Coast or Southern locale, but am open to consider others if I don’t get a good response by Wednesday the 6th.

To participate email me at enetwal@gmail.com and I will send you the details.

Put “Home Staging Video” in the Subject so I don’t delete you by accident.

 

 

 

Home Staging Video Placement In a Larger Market

Home Staging Marketing Videos

I was able to get a video for Rooms with Style to appear in a suburban community in less than an hour. But will I be able to do so in Minneapolis or other major cities?  Probably not as easily and certainly not as fast.

The competition for ranking will be much stiffer, and it will take a lot more effort to succeed, but I am optimistic. I have had instances where it has taken three to four weeks to rank businesses in various niches, and one where I was never able to crack the first page of Google results.

That’s just the way it is sometimes. The video I am using is virtually identical to the one I ranked for Lakeville, Mn except that I used a different template, which gives the video a different feel. I also changed the title of course and made some modifications to the description.

Again, while the video content is important, the purpose of these videos is not the video as much as it is the capturing of eyeballs on the Google search engine results page.

 

 

 

Home Staging Marketing Update: Penguin Effects

Home Staging Marketing:

Anchor Text Variations

In past blog posts here and on several articles I’ve shared on Active Rain I have explained the value and use of anchor text.

Everything I have said about anchor text as a major asset for home staging marketing results remains true.  However a recent change in Google’s algorithm may have negatively affected some of you in highly competitive markets.

While this is probably relatively few of you, I wanted to share some insights into the recent “Penguin Update,” that has thrown the SEO world into a bit of a tumult this past week.

First let me remind you what I mean by anchor text, then I will tell you what Google seems to want and why, and finally suggest the obvious steps you may need to take in case your home staging marketing efforts were negatively affected.

The key to effective home staging marketing from an online perspective is getting your business to show up on the first page of results when a prospective customer does a search for your services online.

You have four options as I explain on another web site of mine addressed to dentists but worth a quick look if you want to understand all four.  Click here.

For most home staging marketing that means getting your web site ranked by Google higher than that of your competitors. There are two major aspects to winning this battle. On page factors and off page factors.

Home Staging Marketing SEO image

The off page factors center around the quantity and quality of backlinks to your website.  In my discussions of anchor text I instructed you to use your main keyword, “home staging ________” with the blank filled it to be your home town, or other geographical name you want to do business in.

Thus if you posted an article on Active Rain, did article marketing, or blog posting on other people’s sites you would include the anchor text phrase in your posting and then hyperlink that phrase back to your web site.

This process told Google that your site was about “Home staging Minneapolis” or what ever city you are in.  This is still true and still powerful.

However, as more and more people learned of the importance of the technique, people began in the larger internet marketing circles to over do it.  So much so that Google has now started to penalize sites that have most if not all of their backlinks specifically linked to the same keyword(s).

It is far more natural in Google’s eyes to see people link with ‘naked’ urls such as http://minneapolisseweranddraincleaning.com used by a local vendor in my area.

And we have all seen a lot of  “Click here’s” in our internet experiences.

Turns out that if you have followed my advice too well and created a ton of backlinks to your site that all use the same anchor text, Google will see that as unnatural.

They would expect to see more “Click here’s,” and naked URL’s and at least a reasonable number of “Minneapolis Home Staging” versus “Home Staging Minneapolis,” etc.

So if this past week, you have all of a sudden seen your web site drop from neat the top of Google in your local area to the bottom or worse yet on a second page or worse, you need to take action. You need to restore some more natural balance to your backlinks.

 

What is the right balance? Lots of speculation on that. But the preponderant thinking is that you want 40-60% of your anchor text to be for your primary keyword phrase. Do another 20% or so on major variations. And then mix up some naked url’s and click here’s and lesser keywords that are clearly related for the balance.

Such efforts should help restore your balance in Google eyes and help you regain your top position faster than you may have otherwise.

In the long run, the best course of action for home staging marketing is to build backlinks anchored to your site by doing blog commenting on other home staging sites, writing articles for article directories and posting on relevant sites like Active Rain.

Home Staging Marketing Consultation

Feel free to contact me, if you would like a professional assessment of your web site and of your competition within your marketplace. I work with a wide variety of locally based businesses throughout the US and Canada.

I enjoy working with home stagers who are serious about building a real business via online home staging marketing.  It’s where I first started my local business consulting practice some years ago.

enetwal @ gmail.com  Put “Home Staging Marketing Consultation” in the subject line

 

Technorati Tags: , , ,

 

 

 

 

Technorati Tags: Home Staging business tips, home staging marketing, Marketing Home Staging, Marketing online

Home Staging Tips From Stage Right Design of Sacramento

Stage Right Design’s Home Staging Tips Video is toward the bottom of this post… First let’s look at some practical tips on attracting new customers to your home staging business.

 Building Your Business:  Home Staging Tips

Would you like to have your video seen every time someone searches for “Home Staging” in your town?  Now you can!   I personally guarantee your success with my YouTube Visibility program.  It works. You will get more new customers.

Google Tip for Home Stagers

Most of your home staging prospects search for you on Google. Those businesses who have a listing on the first page of the results will get 93-97% of the calls. Only 3-7% or so of prospects ever get to the second page of results.

It’s possible to show up more than once on the first page of Google. If you do, you basically double your chances of getting those calls.

When you get a Youtube video showing up on the first page of Google, Google displays a thumbnail of your video. This draws people’s eyes, and is at least 157% more likely to be clicked on.

Properly Optimized Google Local Pages

Next to properly optimizing your Google Local Pages, these are my number one home staging tips for for an effective online marketing campaign. Implement these and you will attract new clients.

About Earl Netwal

Earl Netwal

I am an internet marketing consultant.  I have been working with home stagers and publishing this blog for about three or more years now.

I initially did a survey of about 300 home stagers that discovered that many home stagers needed help getting their websites seen by more people, and then to get more of those who did to take action and call them.  I have since learned how to do both.

I  am active in my neighborhood business setting, and throughout the Minnepaolis – St Paul Twin Cities metro with a number of national and even international clients engaged in a wide array of businesses.   I call myself the micro business specialist.  Sometimes even the internet marketing magician.

I’d be happy to provide you with a no obligation assessment of your current and potential online home staging marketing campaign.

With the exception of out of pocket start up fees, I work on a performance basis. You get results or I don’t get paid.  No long term contracts, you can quit at any time, but you won’t. Cause either I am making you money, or you let me know and we part ways.

I can’t handle everybody, so I may have to say no.  I prefer to deal with one person in each market. That way we are free to dominate the market using multiple strategies.

You can call me at 612-724-4392 during business hours, Central time zone.

 

Technorati Tags: , , , , ,

 

Home Staging Tips

Here are a couple of good Home Staging Tips from Ryan Dressel, the owner of Stage Right Design in Sacramento, CA.

Among the home staging tips shared is how to create a greater sense of depth in a room by placement of the sofa away from the wall.

He also shares a tip on how to keep the flap on a pillow sham from folding over on your bed dressings.

Then he shares a couple of tips on the proper hanging of artwork, including a general rule for all artwork that he adapts from the standards of most art galleries, and a specific guideline for artwork over a sofa.

Home Staging Tips For Attracting Clients

Home Stagers, would you like to have your video featured on a future post? Email me with details. I would like to include more videos of this sort on this blog.

My email address is enetwal “at” gmail.com

Home Staging Tips From Stage Right Design of Sacramento

Home Staging Tips

Here are a couple of good Home Staging Tips from Ryan Dressel, the owner of  Stage Right Design in Sacramento, CA.

Among the home staging tips shared is how to create a grater sense of depth in a room by placement of the sofa away from the wall.

He also shares a tip on how to keep the flap on a pillow sham from folding over on your bed dressings.

Then he shares a couple of tips on the proper hanging of artwork, including a general rule for all artwork that he adapts from the standards of most art galleries, and a specific guideline for artwork over a sofa.

Home Staging Tip for Home Staging Businesses

Home stagers, I would like to include more videos of this sort on this blog.  If you have created a video with general tips on home staging, drop me an email with a link to your video and I will consider posting it here.

My email address is enetwal “at” gmail.com

By the way, if you have created a video and would like to get it to rank on the first page of Google results in your marketplace, let me know that as well.  I have a risk free YouTube Visibility program that could get you more new customers.

Most of your home staging prospects search for you on Google. Those businesses who have a listing on the first page of the results will get 93-97% of the calls. Only 3-7% or so of prospects ever get to the second page of results.

It’s possible to show up more than once on the first page of Google. If you do, you basically double your chances of getting those calls.

If you get a Youtube video showing up on the first page of Google, Google displays a thumbnail of your video.  This draws peoples eyes, and is at least 150% more likely to be clicked on.

Next to getting set up on Google Local Pages, these are my number one home staging tips for home stagers who want to grow their business and attract new clients.

Technorati Tags: , , , , ,

 

 

Discover Linked In’s Power – Free Crash Course

Do you use LinkedIn?

If not you should. It’s free to set up a profile and a great way to network with key people in your community. Unlike Facebook where most people are interested in socializing and sharing photos, Linked in is about business.

And being in business, that’s just where you want to be.

The typical Linked In member is older and more affluent than the Facebook friend as a result far more likely to appreciate your home staging services. More importantly, they are far more likely to be used to the idea of paying for professional services.

LinkedIn is also a great way for you to network with other allied business professionals and build your referral resources.

I have just created a five part crash course highlighting the key things you need to know to put LinkedIn to work for your business.

Linked IN Crash Course

 

Technorati Tags: , , , ,

 

Technorati Tags: crash course, Internet marketing, linked in, linked in crash course, linkedin

Defining My Business Mantra

What ever business you are in, it helps to have a crystal clear conception of your marketing purpose. For me, that has required a bit of reconsideration of late.

For a long time I have and continue to refer to myself as the Micro Business Specialist. This was fine as far as it went, however, what is it that I actually specialize in?

On one of my recent walks, (I have become an avid walker this past year – which has helped me lose 70+ pounds) I finally was able to crystalize just what it is I do.

I develop Online Media Customer Acquisition Strategies for both online and offline businesses.

The internet has blossomed and warped into dozens of key media that go well beyond the original web site that used to be the primary vehicle for home stagers and others to get found by their prospects.

Today, social media from Twitter, to Linked In, to Facebook and several dozen other venues are demanding attention.

Not all are equally valuable for every business. And all require more know-how than the typical business person is able to devote.  Heck, it’s hard enough for those of us who work in in the field 40-80 hours a week to keep up.

So that is what I do. I work with businesses to identify where they should strategically place their emphasis, to maximize their ability to attract customers.

Now there are some basics, that continue to start with your main web site. Most small business web sites still stink as my first eBook from several years ago stated.  But the fix, is usually not that difficult to accomplish.

What I am seeing today that is front and center and still not effectively implemented by most homestagers is their listings on Google Places Pages, and the appearance of their sites on mobile devices such as smart phones, ipods, and other such tablet devices.  Both of these are important today and increasingly important as each day passes.

Like most business people, I note that most home stagers are far more expert in their main business and tend to not pay much attention to their online marketing. Unfortunately, this is costing you potential business in your market, IF you are in a competitive one.

If you are the only homestager in 50 miles it doesn’t matter.  If on the other hand you have two or three or more friendly rivals it matters a lot.

Let me suggest that you need to focus on what your key business mantra is, and if you need more customers consider hiring me or someone like me to be your online marketing assistant. That way you can do what you do best, and I or someone like me can focus on devising effective strategies that will help keep you busy doing it.

Currently I am offering a $150 marketing review of your site, and a look see at your competition in your specific market and a proposed course of action.  If you decide to hire me to implement a particular  set of strategies I will credit the $150 toward the cost of implementation.

I also offer a 100% money back guarantee on the marketing review. If you are unhappy with what I have to offer for any reason, I will immediately refund your $150 and we will part company with no hard will whatsoever. So there is virtually no risk on your part.

To take advantage of this limited time offer, email me at enetwal@gmail.com or call me at 612-724-4392 to discuss details and timing.

 

 

 

 

 

 

 

 

Home Staging Tips – Five Ways to Get A Better Price for Your Home

Here’s a nice post put together by Signature Furniture rental. They asked me to post it and may well be willing to let you post in in your blogs as well. Great way to point out the benefits of home staging.

If  interested you may want to contact

Home Staging Guide, created by Signature Furniture Rental San DiegoCreated by Signature Furniture Rental

The Web Is Changing – And it May Affect Your Business

As always, things constantly are changing. That has especially been true of the internet which itself has caused so much change in our lives and the way we do business.  While the following free report may not be central to your home staging business, it is a good idea for all of us to stay up to date on the major changes that are happening to the world wide web.  The report below is free although you will need to opt in to get your copy. I highly recommend you do that and then read it.

Like I said, it may not be central to your home staging business today, but you will be better prepared for some of the dramatic changes coming in the next year or two if you read this.

Based on alarming new data, Ryan Deiss is predicting the World Wide Web as we know it, as independent direct marketers, will be dead in 18 to 24 months.

Ryan’s outlined his findings in a shocking new report he’s calling: The “End of The Web?” Report

You can get a complimentary copy right now by clicking the link below:

http://microbusinessspecialist.com/blog/dealthofweb

Inside the report Ryan will reveal…

* The 3 giant companies who are KILLING online “mom and pops”
(like YOU!) using an old Walmart strategy…and how you can PARTNER
with them. (Yep, if you can’t beat ‘em it’s best just to join ‘em…)

* Why cheap, easy traffic (i.e. Google AdWords) has all but dried up, and the “Brute Force” traffic strategy that is more reliable and less expensive than Google…

* The “5 Phases of Technology” and why the transition from Phase 4 to Phase 5 will render most online businesses impotent over the next 12 – 18 months…

* The $200,000 “bet” I make every 30 days, and how you can follow my lead and cash-in on the largest wealth transfer the web has ever known…

* How the most common gadget in the world is killing traditional eCommerce, and why tactics like upsells and continuity may be gone forever. (There is a solution to this mess, but you have to read the report to see what it is…)

and much, much more…

Claim your free copy of his 24 page report NOW before he’s forced to remove it from the web.

Click the link below to claim your free copy now:

http://microbusinessspecialist.com/blog/dealthofweb

Ryan realizes that he’s making some very bold statements that could come back to haunt him, but he’s willing to risk his reputation to make sure that you don’t get blindsided by these massive shifts in the marketplace.

That alone just move this report to the top of my reading list!

Listen, I know this must sound like a very doom and gloom message, but Ryan assures me there is a rainbow, if you know where to look, and pot of gold too.

He believes that he’s figured out a way for few of us to profit from the coming changes. The report outlines the entire process, along with Ryan’s research data and proof points to inside the report.

Go grab your complimentary copy now Click Here =>

http://microbusinessspecialist.com/blog/dealthofweb

I’m sure that some people will say that Ryan’s being over dramatic or that he’s gotten too emotionally attached to his ideas, but I think that you’ll see: the facts back him up 100%.

Grab a copy of the End of the Web report now for FREE:

http://microbusinessspecialist.com/blog/dealthofweb

 

Technorati Tags: , , , , , , , ,

 

Technorati Tags: End of the Web, Free reports, future internet, internet future, internet guru, internet marketers, Internet marketing, Is the web dying?, Ryan Deiss

Get Ahead of the Curve on Mobile Marketing

I wrote about this in a prior post, but there needs to be a clarification and the product I recommended last time has been upgraded so I am posting this again.  It’s important to your business – if you want your prospective customers to find you online.

10-15% of all online searches today are done on cell phones and other smaller screened devices.  Your businesses web page will not show, or if it does, will not be easy to view on most of these devices.

What that means to you is that you are loosing out on potential business when a prospect cannot find you and your home staging services when they do a search unless you take steps to make your sites, “mobile ready.”

There are inexpensive solutions that have recently been brought to market if you are even the least bit tech savvy.  You will need to know how to access your server and upload items to it if you have a web page.  If you have a wordpress blog, which is my top recommendation for most home stagers, you will simply need to acquire, upload and activate a plug in.

Alternatively, if you are dependent on a third person web master you want to have a discussion with them sooner rather than later about making your web or blog site, “Mobile Ready.”

Costs for setting up a site so it is mobile ready will vary by provider. I have heard rates ranging up to $300 and more.  On the other hand, if you are or know someone who is tech savvy you can get one or the other of the following tools for much much less.  One reason why I encourage business people to learn the basics of web management so they can save themselves some of these costs. One tool is for web sites. The other for blogs.

For Web Sites
Mobi Connects for Web Sites

For Blogs:
Mobi Connect Plug In for Blogs

In the coming months and year of two the number of people searching online via their cell phones is going to mushroom. If you are mobile ready, you will have a distinct advantage over your local competitors who are not.

Make the move now, and be ahead of the curve.

Get Your Site Seen On Cell Phones & Mobile Devices

Have you tried to look up your website on your cell phone?

Probably not nearly as classy a site as when seen on your laptop is it?

As soon as possible you need to convert your site so it looks good on phones, after all almost half of all searches to Facebook for example are now made by cell phone and most other sites are nearly that high as well.

Things keep changing, don’t they.

Click on the image below and you will be taken to a great new very inexpensive tool that will help you create mobile phone ready sites. Your site will then be visible on iphones, android phones, ipad and widows mobile devices and more.

Look for the video area and watch the four videos.  It really is easy to use, but then I play with this techie stuff all day every day. That said, it’s not very techie at all, and you could double your sites exposure in your market place. And since most other homestagers in your area are probably not mobile ready, you may find yourself one of the few your prospects can even find.

Mobile is growing rapidly, and if you want to capture more than your share of that market, this is you quickest and easiest way to lean the ropes and give yourself an advantage.


Or you can click this link: http://webtrafficdominator.net/links/2732

-


Technorati Tags: mobile marketing

Home Stagers – Don’t Undervalue Your Services!

Home Stagers – Don’t Undervalue Your Services!
By Debra Gould

Home staging is an extremely lucrative career if you know how to properly charge for your services.

It makes me cringe when I hear figures as low as $31.45 per hour being touted as ‘great income’ for a home stager. That is an impossibly low rate for any independent professional to charge, but an expert home stager should actually be making at least double if not four or five times that amount.

Home sellers stand to profit anywhere from $10,000 to $50,000 after employing the services of a home stager, so they are willing to pay a premium for that expertise. The cheapest stager in town will only attract clients who don’t really value what a home stager does. After all, if you save a few hundred dollars on staging advice but you don’t get the results you hoped for, what was the point?

The knowledge of an expert home stager is extremely valuable because of the effect it can have on how long a home takes to sell and its final selling price. A two hour home staging consultation should cost anywhere from $250-$800. After the initial consultation, a home stager can make at least $1,000 if the client wants the stager to complete the home staging project for them. This figure can go as high as $5,000 to $10,000 depending on the needs for that property, the home stager’s expertise and where they live. Typically costs will be higher in major urban centers where house prices are also higher. If the home stager has to furnish and/or accessorize the home, that price can creep even higher.

Now back to why I object to anyone advertising $31.45 as a good income for a home stager. It completely devalues what we do and the difference our work makes to a client. Not only that, it misleads aspiring stagers into believing that this is a good income.

Even bumping that pay from $31.45 up to $40 per hour, if you do three two-hour staging consultation each week, that works out to $240 per week or roughly $960 per month. If you also do three “full-blown” staging projects each month which each take you five hours, you can make an additional $600. That’s an unimpressive $1,560 per month or about $18,700 per year.

Depending on where you live, that amount would classify you as part of the “working poor,” and comes out to around what you’d make answering phones or asking “would you like fries with that?”

When you’re self employed, you have lots to do that you don’t get paid for. For example, talking to prospective customers, standing in line at the bank, doing your paperwork, etc. So when you are working on a client’s behalf, you need to make sure you are well paid for it.

If you charge a rate of $300 per two-hour home staging consultation which is still at the lower end of the industry standard, those same three staging consultations a week will give you $900 per week or $3,600 per month. Those three “full-blown” staging projects per month will give you another $2,250 per month. That’s a total of $5,850 per month or $70,200 per year.

That’s $70,200 per year versus the $18,700 you would make earning $40 per hour.

If you want to grow a profitable home staging business rather than dabble in home staging as a hobby, you have to charge a fair rate for your services.

I can’t fathom a home stager charging anything close to $30 or even $40 per hour unless they are working full time for another company who will be reselling their services at the more appropriate rate. Advertising a home staging hourly rate of $31.45 does nothing but de-value the service. As a home stager, you’re operating a business. Can you possibly sustain (let alone grow) a successful business of any kind at such a low hourly rate? When you’re operating a service-based business, time is your product and we are all only given so much of that each day!

Internationally recognized home staging expert Debra Gould is president of Six Elements and creator of The Staging Diva Home Staging Business Training Program with 900+ Graduates worldwide. Debra is the author of two home staging guides and offers a Directory of Home Stagers to help homeowners and real estate agents locate home stagers who will decorate homes to sell for top dollar.

Article Source: http://EzineArticles.com/?expert=Debra_Gould
http://EzineArticles.com/?Home-Stagers—Dont-Undervalue-Your-Services!&id=1401025

 

Technorati Tags: , , , , ,

Technorati Tags: Debra Gould, home stager, Home Staging, stager, Staging div

Home Staging to Sell – You Can’t Afford Not To In This Flooded Real Estate Market!

Home Staging to Sell – You Can’t Afford Not To In This Flooded Real Estate Market!

By Pamela Mac

Home Staging is a proven vital tool in today’s flooded real estate market. With well over 90% of all prospective buyers searching the web before touring homes with an agent, and mere seconds to make that first impression, MLS or FSBO photos on-line had better WOW! Having an abundance of homes to choose from has left the buyer’s market very particular and demanding. Builders too, who have been hit by the recession, are slashing prices on new homes. So, the competition is tough!

Although every home should be staged prior to listing, it’s never too late. The Real Estate Staging Association polls 2000 active real estate agents annually for their current home staging statistics. Once again, consistently since 2007, despite the market being down, homes that are staged to sell, do sell faster; saving sellers thousands in monthly expenses. Just one of the impressive statistics in their 2010 report is for Occupied Homes that were listed without staging first. The average DOM (Days on Market) was 233 days–that’s almost 8 months! After those same homes were staged to sell, the average DOM was 53. That’s 78% less time on the market!

Today, home sellers have options. A professional home stager can be brought in to make the needed changes, or for the Do-It-Yourself generation, who’d like to save some money, many staging ideas can be done by the home seller. And for the very design-challenged seller, who has difficulty knowing where to begin, personalized advice and guidance can now be obtained by submitting photos of the home (interior and exterior) to be reviewed by an expert with a critical buyer’s eye. Sellers are then provided with a detailed report, including budget friendly suggestions and recommendation for the home to make it appeal to the maximum number of buyers. This can save a seller lots of time on the market and thousands in price reductions.

Maybe you’re an agent, who has listings that don’t show very well. After sitting on the market for awhile, your client is asking (or badgering) you for why the home hasn’t sold. You know why, but hesitate to be brutally honest about their home. Before suggesting that it may be overpriced and deducting 10, 15 or even $20,000, suggest that a professional home stager determine what’s prohibiting the offers. That fee would be a fraction of the price reduction and is tax deductible upon the sale of the home as an advertising expense; paying for itself!

The Home Staging industry has risen to the needs of sellers today; and while this country’s major cities have embraced the new standard, much of the country needs to be enlightened and realize that what was once their home, is now a product they are marketing. Too often, sellers can’t detach themselves from their home, it’s distinctive style and it’s memories. A professional home stager can guide you on how to let go of personal tastes and appeal to the maximum number of prospective buyers.

Tough times call for creative measures, because the 21st Century demands excellence in real estate presentation. Does your listing draw buyers in or send them right to the competition? If it’s the latter, you can’t afford not to seek the advise of an expert, to get to the root of the problem. Have your photos analyzed and learn how to draw the buyers to your property and get what it’s worth!

Pamela Mac
http://thecyberstager.com/
Email: Pam@TheCyberStager.com
(910) 730-2386

Article Source: http://EzineArticles.com/?expert=Pamela_Mac
http://EzineArticles.com/?Home-Staging-to-Sell—You-Cant-Afford-Not-To-In-This-Flooded-Real-Estate-Market!&id=6205644

 

Technorati Tags: ,

 

 

Technorati Tags: creative real estate marketing, Home Staging

Home Staging Includes Curb Appeal

Home Staging – Curb Appeal

You’ve got only a few seconds to make a good first impression when selling your home and it starts at the curb. If you’re putting your house up for sale, curb appeal can increase the value of your home and help it sell more quickly. Follow these tips…

Technorati Tags: , ,

Home Staging and Real Estate Marketing – Top Ten Reasons Real Estate Agents Should Use Home Staging

1. Professionally staged homes stand out from the crowd.

A professional stager will examine the property with an objective eye and make recommendations to give the home that “wow” factor necessary to entice potential buyers. Did you know that only 10% of people can look past the clutter and unsightly decor in a home and see the potential of a property? First impressions mean everything in the real estate market, having a home professionally staged will ensure that those critical first 10 seconds of a showing are a deal maker, not a deal breaker.

2. Real Estate agents often make suggestions for improvements needed, but they aren’t as detailed as a professional home stager.

Many realtors feel they provide adequate suggestions on repairs and changes needed to get a property sold, but usually these suggestions don’t cover all the elements a home stager would. As a real estate agent you know most homes are purchased based on emotions, professional stagers will advise making all the obvious repairs and improvements needed, but they also help provide the emotional connection points throughout the home that make potential buyers fall in love. Most real estate agents don’t have the design expertise to help their clients carry out a masterful home staging, and most homeowners don’t have the knowledge, objectivity, or time to carry out the changes suggested.

3. Just because you recommend home staging for a listing does not mean you have to pay for it.

Although some real estate agents are opting to provide home staging for their clients as part of their fees and services, it is not the norm for agents to pay for staging. Recommending a professional home stager is just like recommending a home inspector. Your clients don’t expect you to pay for the home inspection services, so why should they expect you to pay for home staging services? In the end, staging doesn’t cost the homeowner a dime either, a 2007 Home Gain Survey of over 200 realtors reported that sellers who spent typically $500 on staging services for their home recovered over 343% of the cost in the sale of their home.

4. Home staging has been proven to help properties sell faster and for more money.

This is a clear win-win situation because turning the property quickly means less hassle for you and your client. Also, a higher sales price brings you more commission and benefits your clients’ pocket book as well. Professionally staged homes sell over 50% faster than non-staged homes and on average for 6-10% more.

5. Your listings will show better if they are professionally staged and this will reflect well on your professionalism.

If you become known for always having properties that show well, other agents are more likely to show your homes, and homeowners will seek to have you as their listing agent. You will gain a reputation for turning homes fast when people notice your name on the lawn signs of all the “sold” homes in their neighborhood.

6. Stagers are experts in tackling sensitive topics in a diplomatic manner.

Stagers can relieve your anxiety of offending your clients by taking over the responsibility of discussing sensitive subjects like odor and unattractive decor. Home stagers will explain to your clients that they aren’t there to put down their design choices or cleanliness; they just want to help their home appeal to the greatest number of potential buyers. While the décor may suit their tastes, properties need to be neutralized before they are put on the market to attract as many buyers as possible. Professional home stagers will explain that the way you live in a home is very different from the way you present a house for sale.

7. Home Stagers free up your time to focus on what you do best.

Professional home stagers will take over the daunting task of preparing your listings for the market. This way you don’t have to waste your time and efforts on something outside of your realm of expertise. Stagers will take your weak listings and turn them into “model homes” so that you can focus your efforts on your real estate skills. Having a property staged can help make the entire selling process easier because homes that are organized and free of clutter are seen as being well taken care of. This makes all aspects of selling a home go more smoothly from showing to inspection.

8. Having a home professionally staged provides you with eye-catching photography for your MLS and marketing materials.

According to the NAR Profile of Home buyers and Sellers 2008, “87% of all home buyers and 94% of buyers aged 25-44 used the internet to search for homes”, this is why you need to have the strongest marketing photos possible. Many home buyers are eliminating properties from their viewing list based solely on the photos they see online. Having a home professionally staged will arm you with valuable marketing photos that will draw in the buyers.

9. Professional Stagers can prepare a home for sale more quickly than an agent or homeowner.

Some real estate agents and homeowners do have an eye for design, but home staging is not their profession. Professional home stagers prepare homes for sale day in and day out. They know the right contacts and have the knowledge and skills needed to achieve the most bang for your buck in the least amount of time.

10. Home staging is becoming the standard in the real estate market.

Home staging is growing more and more prevalent, especially in today’s saturated real estate market. By not informing your clients about the benefits of home staging you are putting them at an immediate disadvantage. Leaving a property in “as is” condition will only help sell the competition, especially when the competition is already using home staging as a marketing tool. With the tough real estate market sellers are facing today, it’s critical that you help your client put their best foot forward by recommending staging. Be sure to inform your sellers about the benefits of home staging, your clients will appreciate your suggestion to utilize one of the most innovative and successful marketing techniques in real estate today!

Krysta Lawver is a professional home stager, licensed interior designer, and the owner of Krysta L Interiors. As a member of the Real Estate Staging Association, she is dedicated to educating real estate agents and homeowners on the benefits of home staging. Krysta L Interiors is a full service staging company in Texas serving Dallas, Fort Worth, Southlake, Colleyville, Keller, North Richland Hills, Grapevine, and surrounding areas. Krysta L Interiors makes it their mission to help relieve the stress of the selling process while using their expertise in staging and passion for design to sell your listings fast and for top dollar! Visit their website today to set up a complimentary staging consultation, http://www.krysta-l-interiors.com

Technorati Tags: , , , , ,

Technorati Tags: home stagers, Home Staging, real estate, real estate agents, Realtors

Home Seller Basics: What is Home Staging?

Home Seller Basics: What is staging?

What is home staging and how do you do it?

Technorati Tags: , , ,

Technorati Tags: Home Staging, home staging basics, home staging videos, what is home staging

Kym Hough on ZipTV About Home Staging

In this video professional Home Stager Kym Hough, working with Zip Realty provides a great intro into home staging that they in turn put on YouTube.

Creating such a video is not difficult, and the results can be astounding. While you won’t necessarily be swamped for autographs at the shopping mall, you will be perceived as an expert by most of the people who see the video. this in turn will give you a distinct competitive advantage in your market.

ZipTV Home Staging

Zip TV whats new in real estate, right now In todays market, many homes are taking a longer time to sell than they probably would have a few years ago, or they arent selling at all. ZipTV has the scoop: we tell you the top two ways you can turn your …

Technorati Tags: , , , ,

Technorati Tags: Home Staging, Home Staging business tips, home staging video, Kym Hough, Zip TV

My Cpanel Howto Recommendation

I’ve been doing a series of blog posts across several of my blogs on the basics of internet marketing.  There are two key tools you need to really be in business online. The first is an autoresponder.  I shared my opinions on them on a blog post on my Micro Business specialist blog: http://microbusinessspecialist.com/blog/autoresponder/internet-marketing-the-basics-where-to-start/

In addition I posted my recommendation as to which web hosting service to use on my Minneapolis Internet Marketing Consultant blog on the following post: http://minneapolisinternetmarketingconsultant.com/web-hosting-2/my-favorite-low-cost-web-hosts/

Today, I am going to revisit one of my favorite themes and one of my criteria for web hosting, the use of and presence of a c-panel to manage your web hosting.

I like cpanel for a lot of reasons, the most important one being that it is relatively easy to use and you can find a lot of help using it.  The majority of Web hosting firms use the cpanel, which means that a lot of people use it and it is thus easy to find people who can help you when you have an issue.

While my first sites and web hosting were on a proprietary system, I was locked in to them for life, and needed to learn their specific system and its quirks to manage my web site.  I did. It took a while and was hard at first to figure out and despite their best efforts to have a peer supported help desk and forum, I found it difficult to get answers to my questions just when I needed them.  Maybe an hour or two later, when I had already gone on to something else.  It was frustrating and limiting.

Once I learned the need and discovered Host Gator which I moved to for cost and support reasons, I was still faced with learning their system. In this case the cpanel.  It has a ton of icons on it, and while I tout it as easy to use, it can be daunting at first.

The advantage of Cpanel is that a lot of people have written about cpanel and you can find a lot of resources online to support you when you have an issue.

I like it, because I have help my clients as well much easier when I know how the guts of their system works.  Its probably this second factor that accounts for the success cpanel has had. Because it is popular, it has support and is easier to help others. Because of this, it gets recommended more.  That’s the good type of viral working for them. The good news is the the cpanel comes with the hosting package at no extra cost.  You just need a web host like Host Gator that uses it as their control panel.

But you do need to learn it. So where. Their are lots of free videos on You Tube and elsewhere on the web.  I learned from Bob the Teacher on his Discover Cpanel video series.  It was a major break through for me.

Since then, I have been recommending that set of videos to all my newbie marketers. It’s inexpensive and a critical bit of essential knowledge for those who have a cpanel on their hosting.

If you don’t have cpanel, you don’t need this. If you do, you really do owe it to yourself to learn at least the basics.  Then you can farm it all out to your computer person if you want. The advantage is you will realize how trully simple some tasks can be, and avoid being overcharged for five seconds of work.

Now again, I like Cpanel, because I can do the five seconds of work and not have to wait two or three days to get it done. Which is what I hate about letting someone else manage my sites.

Anyway, my goal here today is to introduce you to my favorite cpanel training course.  It’s called, Discover Cpanel.

This course was a critical help to me, and could be the same for you.  Now that I have this training, I am able to set up new sites and blogs easily, I can add new domains. I can control my own website email and much more easily.

Now I recognize that most home stagers are more interested in doing home staging than they are at learning the mechanics of their web site. Still for those of you who do want to take charge of your online life, I highly recommend that you get this course if you have cpanel on your web site.

How do you tell. Just type your url with a /cpanel on the end.  If your host uses cpanel you will see a log in.  If you don’t know your log in info you should be able to get it from your computer guy or the help desk at your web hosting site. IE www.abc.com/cpanel

Technorati Tags: , , , , , , ,

Technorati Tags: control panel, Cpanel, cpanel howto, cpanel web host manager, discover cpanel, host gator, web host with cpanel, web hosting

Home Staging the Master Bedroom

The Master Bedroom is the inner sanctum of the home and an incredibly important room to stage properly. Here are two different videos on staging the master bedroom. Feel free to comment on what you liked or didn’t like about one video or the other. How are they different, how are they the same, or what other topic you care to mention. To comment, go to the very bottom of this post to find the comment link, it may say “No comments” if there haven’t been any yet. Be the first by clicking on it.

Home staging – the master bedroom

Staging has, of late, taken on increasing importance in real estate marketing. Several weeks ago Prudential Rubloff agent Francesca Rose and I shot video of a unit at ParkView Condominiums prior to its being staged. The transformation, as you can see…

Home Staging Tips: Master Bedroom Staging

www.homestagingchannel.com – BEST STAGING TIP Master Bedroom must appeal to both sexes. Keep bedding and décor in a neutral tone. You want to create a space that is warm and inviting. Allow homeowners to envision themselves relaxing in this space aft…

Technorati Tags: , , , ,

Technorati Tags: homestaging, Homestaging Tips, Master bedroom, staging master bedroom

Virtual Staging Solutions for Vacant Properties

Selling a vacant property is difficult. While the idea that a home would be wide open and totally decluttered would seem like the ideal way to show a property, the reality is that it’s not.

People it seems have less ability to envision and empty room than they do a partially filled on.  The props of existing furniture help them see the possibilities more than a truly empty home.

That is why home stagers are so successful with vacant homes. But a full staging can be expensive due to the need to rent and move furniture in and out.

A compromise solution is to do a virtual job of staging a home.  As you will see in the video below, it can be done with pictures alone for a lot cheaper.  This is a powerful way to stage a home. Particularly since the pictures a buyer sees on the internet are critical for them deciding which homes they will even look at.

A Virtual Staging Solutions Testimonial By Tom Ramos

Virtual Staging Solutions Today’s technology has allowed us to take the photos you send us and warm up the home by putting almost any type of furniture in the photo so that it appears as if the furniture is actually in the home!

This is where a virtual staging plays out to the best advantage. A vacant home can look staged on MLS and Online sites for pennies on the dollar of a formal staging. This will draw more lookers, who will see the home vacant, but already with an image in their minds of how it could look.  When they actually see the home in its vacant state, they will be more able to imagine their own furniture in it having access to pictures you provide from the virtual staging.

To learn more click on the banner below now.

Virtual Home Staging by Virtual Staging Solutions

Technorati Tags: , , , , , , , , , , , , , , , , ,

Technorati Tags: DIY Staging, do it yourself staging, home stagers, Home Staging, home staging props, homestaging, marketing vacant homes, Realtor Virtual Staging, selling vacant homes, staging a vacant home, Staging Tips for Realtors, staging vacant homes, vacant homes, virtual home staging, virtual photo staging, virtual pictures of homes, virtual staging, virtual staging properties

Home Staging Tips For Living Rooms

The Living Room is typically the first room buyers see when they enter your home. As such it is critical in helping buyers form a positive first impression. Here are some home staging video tips from HGTV for living rooms.

Home Staging: Living Room Staging Tips

Stage your living to attract homebuyers. Living Room’s are often the first space that a homebuyer views when walking through the front door. First impressions are crucial when selling your home. Start with a blank canvas and start removing everything…

Technorati Tags: , , , ,

Technorati Tags: Home Staging, Home Staging tips, home staging videos, Staging living rooms

Do QR Codes Have a Place in Home Staging Marketing?

Below is the QR code for one of my blogs called Minneapolis Internet Marketing Consultant. If you were to use your smart phone to scan it, it would take you to it. These two dimensional bar codes are a coming wave that will soon be ubiquitous. They may look a bit like crossword puzzles, but to early adapters and those who learn how to most effectively use them, they will mean cash flow. It’s time to consider how they will effect your marketplace.

Now I’m not sure how best a Home Stager would apply these to your business, but I am sharing below a series of recent blog posts by people who have shared some of their own ideas.

Ten ways marketers can use QR Codes | Econsultancy QR (Quick Response) codes are much talked about at the moment, but will the adoption of such a simple yet powerful code change the landscape of digital marketing in 2011? Publish Date: 04/04/2011 6:14 http://econsultancy.com/blog/7368-ten-ways-marketers-can-use-qr-codes

QR Codes, Fun and Fast Information. Educate Your Customers Before Quick Response Codes, or “QR codes” are the 2d bar codes you are starting to see more… Publish Date: 04/05/2011 9:00 http://www.businessinsider.com/qr-codes-fun-and-fast-information-educate-your-customers-before-your-competition-does-2011-4

QR codes – still me Ok, today is TUESDAY… so I am going to share my ‘techy’ tip… I love this! First time I saw this was in the Target Christmas ad- and there were all these ugly square looking things- that were totally distracting… Publish Date: 04/05/2011 12:21 http://heidiswapp.typepad.com/my_weblog/2011/04/qr-codes.html

Do you have some good ideas on how one could use a QR code to good effect? If so leave a comment here. I’d love to hear it.


Technorati Tags: , , , , ,


Technorati Tags: cell phone marketing, Internet marketing, mobile marketing, qr, qr code, qr codes

Home Staging Video from the UK

Here is a Home Staging Video from the UK, I found on You tube. If you have a blog for your home staging business, you should feel free to use Youtube as a source of material to add interest to your blog as I do in mine.

Home Staging

How home staging can get a house sold in double quick time. Expert Tina Jesson gives us her tips.

A little brag about another of my blogs…

I’ve been informed by Thumbtack.com that my Minneapolis Internet marketing services have achieved top three ranking by them for internet marketers in my home town of Minneapolis.  I welcome this recognition.

Internet Marketing Consultants, Minneapolis

My efforts in Minneapolis are focused on helping local businesses attract new customers by being more findable online. Pretty much the same as here. I do tend to focus more there on non internet marketing businesses, and have been pushing as hard as I can for businesses to take advantage of the new Google Places pages opportunity.

I started my efforts a number of years ago working with home stagers and have since taken that effort and some of the lessons I’ve learned over the years to many other markets including my local market.  There are a lot of people in the internet marketing game, so rising to the top in my home town means a lot to me. Afterall, my competition is others learned in the internet marketing game. What this means to you as a home stager is that I can deliver results for you as well.

Much has changed since I first started advising home stagers, its now a lot easier and even more important to take advantage of the resources available to make your business stand out within your local markets.

If you do a good job as a home stager and would like to gain a larger share of your local market’s home staging business, contact me and together we will explore strategies that could help you grow your business.

 

Internet Marketing Consultants – Minneapolis

 

Technorati Tags: , , , ,

Technorati Tags: awards, Local Business, Minneapolis internet marketing consultant, thumbtack

Home Staging in the Blogosphere

Here are some recent Home Staging Related comments I found while searching the blogosphere.

 

The Good And The Bad Of House Staging

You intend to get the greatest possibility of getting your home sold at once, if you’re thinking about selling it. A potential buyer might think differently, even when you are fine with how your home presently looks.

Publish Date: 03/23/2011 1:19

http://articlemesh.com/2011/03/the-good-and-the-bad-of-house-staging/

Home Staging College – Some Important Issues That You Should

If you are involved in developing a career as a home stager, home staging college is the first place to start. Home staging college is generally a blend of exterior and interior home decoration programs with a focus on the resale of …

Publish Date: 03/22/2011 18:45

http://www.clevelandbridgeproject.com/home-staging-college-some-important-issues-that-you-should-consider/

Home Staging Can Initially Cost You Money But Eventually Get More

You intend to get the greatest possibility of getting your home sold at once, if you’re thinking about selling it. A potential buyer might think differentl.

Publish Date: 03/23/2011 1:46

http://www.articles101.org/business/home-based-business/home-staging-can-initially-cost-you-money-but-eventually-get-more-gains

 

Technorati Tags: HomeStaging Blogosphere

Homestagers – Would You Like a Free Yellow Pages Display Ad?

My reference to a Yellow Pages display ad is a bit misleading.  I admit that, but the truth is that you can now get something as valuable for free.  Better in fact.

I’ve written and posted a series of YouTube videos on the topic already, but it’s surprising how few people pick up on this exceptional opportunity to gain a near term market advantage by taking action.

Below is my most recent YouTube effort.

Home staging professionals who take the time to get their Google Places Page set up properly will get better exposure than those who do nothing or merely claim their page and let it sit partially completed. Those who go the extra mile and get set up properly with citations will do even better. And please note: You DO NOT need a web site to make this work for you.

Google wants to be the new Yellow pages and if they had their way, each of you would fully fill out you Google places pages with ten photos and five videos, plus all the other relevant information.

To encourage you to do that, they give those who do preferential exposure, ie. a higher listing than those who do not. So now you see why it makes sense to be sure to do a complete job.

Google is also used to scam artists manipulating their systems to get advantage, so they have included in their ranking scheme a thing called citations. These are a little more difficult to scam because Google searches the web as only they can to find verification of your business wherever it may exist on other data bases.

For example they actually prefer to see that you have a Bing and Yahoo places listing, as well as any others they can find.

One of the things I do for my clients is set them up with over 140 such listings. One side benefit from my process is that we often find errors, old addresses, old phone numbers, email addresses and other inconsistent information on some of the listings. With our service we get these corrected so that all your listings are uniform. This citation service is important, and will be more important in 6months to 2 years when all your competitors figure out how to fill out their Google Places listing. Most will never get the word that they also need to do this extra step. Which is why my clients will tend to get higher listings then they will.

If you would like more information on my services to help you to properly set up you Google Places Pages email me at enetwal@gmail.com or leave a comment to this posting.

Technorati Tags: , , , , , , , ,

Technorati Tags: citations, Google, Google map, Google places, Google places pages, home stagers, Home Staging, Yellow pages

101 Reasons to Use Home Staging

I like this list put together by Rhonda Conchola and posted by her on eZine Articles.  If you are a home stager and want to get more traffic and publicity for your web site and your business, you might want to use this list as a starting point for articles of your own.

Each of the following tips could be used as the germ for your own article.  If you are new to article marketing, consider getting a free copy of my report called Article Power You can get it by clicking on that link or by going to my blog on article writing: http://ArticleMarketingHint.com

Here is here article:

101 Reasons to Use Home Staging

Are you still stuck on the fence about whether or not to hire a home stager? How about 101 great reasons why you should consider this very smart real estate investment? You may be surprised to learn some of these reasons really do make practical sense.

  1. Statistically, home staging has been proven by a survey conducted by RESA to sell homes faster.
  2. Statistically, property staging has resulted in a higher selling price because the home sold faster.
  3. A home stager can provide an unbiased opinion of the home that the homeowner can not give since he can become partial and so familiar to his own home.
  4. Property Staging gives a competitive edge over other homes on the market.
  5. The cost of real estate staging is always less than the cost of your first price reduction.
  6. Real estate staging creates an emotional response from the potential home buyers that can result in an offer made in the moment of emotional attachment to the home.
  7. Home staging adds color to a home that can act like “eye candy” making the home more desirable.
  8. Real estate staging is essential in a buyer’s market. There are too many homes on the market to choose from.
  9. Property staging can increase the number of showings you have.
  10. Realtors prefer and will choose to show listings that have been staged over listings that have not. Thus, home staging increases showings.
  11. Real estate staging can take a “stale property” that has been on the market for too long and make it a “hot property” once more within the real estate community.
  12. A listing that is staged will show better in online photos and web media than a listing that is not staged.
  13. Real estate staging can increase the perceived value of a property.
  14. Home staging highlights the home’s greatest architectural features.
  15. Staging shows the homes greatest functionality.
  16. It gives potential buyer’s a visual as to how much furniture can actually comfortably fit into a space.
  17. Home staging adds curb appeal, which in turn can help draw prospective buyers in. If the curb appeal is not good, many times the buyers will not even get out of the car to tour the home.
  18. Stagers will help sellers reduce clutter in the home and make it appear larger.
  19. It will make a space feel more organized which can create a peaceful serene feeling for a potential buyer.
  20. It gives the entry or foyer a “WOW” factor when buyers come through the door.
  21. Because home staging recommends to the seller to put away keepsakes and valuables for staging purposes, they are kept safe from anyone touring the home.
  22. It draws the eye away from the small flaws in a home and draw attention to the positive features of a home.
  23. It is the art of decorating a home to appeal to all tastes and therefore will appeal to a broader range of potential buyers.
  24. A quality stager continues to stay educated with the latest design trends and real estate marketing techniques and will implement these techniques when staging.
  25. It can make a space appear larger.
  26. It helps real estate agents do their job more effectively when the home is neat, organized and properly staged
  27. Because there is less “stuff” in the home, staging helps the homeowner keep the home neat for showings.
  28. It helps to clear the air in the home of any odors and helps keep the home smelling fresh.
  29. Staging creates focal points that draw attention to special features in the home.
  30. It will brighten a space as much as possible.
  31. Home staging can integrate certain design elements to a particular room style which can help to sell the home. For ex: A rustic styled room can be staged as such, a country style, a contemporary style, etc.
  32. It depersonalizes a home which will remove the current home owner’s personality and make the potential buyer feel more at home.
  33. It gives a space a harmonized and unified feel that will appeal to more buyers.
  34. A staged home will not be over-powering which can tend to “alienate” prospective buyers.
  35. Home stagers utilize certain staging techniques in a staged home that implements a design plan cohesively through out the home.
  36. Home stagers can identify a home’s style and determine a design plan reflective to that particular style without over powering the design.
  37. It presents a home in a “model home” appeal much the same that the builders use in their model homes.
  38. Home stagers have working relationships with sub contractors and handymen in which they are aware of the quality of their work prior to bringing them to your home.
  39. Using a home stager prior to beginning a home flip can be very beneficial since a home stager is trained to look for the cosmetic details in a property that need the most attention.
  40. A stager can be very helpful in prioritizing the need for certain cosmetic updates which is great when you are working on a limited budget.
  41. A stager can save a home seller the unnecessary expense of buying furniture to stage a home and in some cases also rent furniture and accessories to the homeowner for less money and more flexible rental contracts.
  42. It can make an older home feel more modernized.
  43. Potential buyers will think your in a hurry to sell your home if you leave it vacant.
  44. You only get one chance to make to make a great first impression.
  45. It creates ambiance in a room and gives it a “homey” feeling.
  46. It helps promote multiple offers. Often when there are competitive bids, a bidding war can take place provoking a selling price above the asking price.
  47. It adds charm to an old home that creates a feeling of restored beauty.
  48. It can bring the outdoors in with pops of small palm planters and floral arrangements.
  49. Stagers pay very close attention to the small details of marketing a home that a homeowner may have not have noticed or has grown used to seeing and doesn’t realize any potential problem.
  50. Stagers are very resourceful and can take certain elements of the home and re-purpose and reuse to help the home owner save money.
  51. Home stagers are usually very creative by nature and can creatively arrange certain pieces of furnishings or artwork to create a fresh new look in a home.
  52. Stagers shop for accessories frequently and can often use designer discounts to provide the home owner with lower cost accessories and other services.
  53. A good home stager usually knows what updates and changes will yield the highest return on investment.
  54. Stagers make great overseers for an open house when they have staged the home.
  55. More than 80% of Real Estate Agents are now recommending home staging to their clients. If you are not staging your property, someone else in your neighborhood probably is!
  56. Stagers will assist you in packing, and everyone one knows, nobody likes to pack.
  57. Stagers will help you to stay organized when you pack which will help tremendously when unpacking in the new home.
  58. It eliminates the need for a buyer to have a big imagination.
  59. It makes a cold and sterile empty house become vibrant with color and life through proper accessorizing.
  60. When a buyer walks into a staged property they are looking at how a home is livable instead of trying pick apart the flaws or other small details.
  61. Home staging with a bed in a master bedroom will make a the room more desirable much the same as a bed fluffed and on display in a department store.
  62. Staging a master bath will give the space a “spa-like” feel to it and make it very warm and inviting. It should have the same appeal as an 5 Star hotel has with fresh, towels, soaps, etc.
  63. Because closets are very important to many buyers, clearing the space to stage it and make it appear larger is extremely important and can make or break a deal.
  64. It’s most important to stage a master bedroom (and bathroom) since the person who will buy the home is most likely going to live in that room.
  65. A quality stager will research the demographics in the sellers market and stage a secondary room to appeal to that particular market. For example: young professionals, families with children, etc.
  66. In real life, it is difficult to keep that “new home” look. Staging will help restore and revive your home to it’s “new home ” originality.
  67. It helps to captivate and romance a buyer to make an offer.
  68. It communicates to a potential buyer that the home has been well maintained and cared for.
  69. Staging tells a home’s “story” and gives it character.
  70. It updates the lighting fixtures in an outdated home. Many people live in very dimly lit homes and they are not even aware of how dark it is.
  71. It gives a seller the opportunity to clear out and cash in. Taking a fresh look at what you want to move to the new home and what you don’t need will be the beginnings of a profitable yard sale.
  72. Even the most elegant and high end luxury homes can have too much personality in the home. If a house looks over decorated, buyers will resist the property feeling too uncomfortable in the home.
  73. Stagers are the creative minds realtors depend on to help market their clients home for most money possible.
  74. Often, property staging can increase the selling price of a home.
  75. A real estate stager will recommend neutral wall colors that will appeal to a broader range of buyers.
  76. Stagers can provide quick-fix lost cost solutions to many wear and tear problems through out the home.
  77. House staging coordinates design style with functionality.
  78. Home staging arranges furnishings so they “talk to each other” making the space have a cohesive feel much the same as a model home.
  79. Staging a room can help to define an area that may not necessarily define itself.
  80. Property staging will encourage sellers to stage a room only for it’s intended purpose which will help potential buyers see their furnishings in the space as well.
  81. A staged home will always show better when compared to an un-staged home and will present the home in it’s best possible light
  82. A staged house appears “move-in’ ready.
  83. A staged property will look better on printed listing flyers.
  84. According to a study conducted by RESA in 2009, a staged home will spend 78% less time on the market that an un-staged vacant home.
  85. According to the same study by RESA, a staged property sold on average in 40.5 days.
  86. A staged property that sells quickly will benefit the buyer, the seller, the realtor as well as the stager involved in the sell. It’s a win-win situation for everyone.
  87. According to a study conducted by HomeGain home staging will have at least a 286% – 1067% ROI depending on your regional location.
  88. Staging will help to ease the process of your home sale experience since potential problems can be identified and solved before they are spotted by potential buyer.
  89. Working with a home stager can make the home sale process less stressful.
  90. Staging is not decorating-decorating is optional. Staging is more of a necessity if you want to sell your home for the most money possible in the shortest amount of time.
  91. Once you put your home on the market, it is important to remember that your home is no longer your home, but a product you are selling. Staging will help “package” your product more effectively.
  92. Staging a home can eliminate profiling or stereotyping in the mind of a potential buyer.
  93. Buyers want to fall in love with a home. This is much less likely to happen in a cold and sterile, white-walled vacant home.
  94. A stager will help a seller determine what personalized decor in the home should be packed and stored away for the move.
  95. A home stager will help to ensure that a potential buyer does not feel as if he/she is intruding on someone’s private space.
  96. When a property is not staged with furniture it will make every crack in the wall, scuff on the floor, and any other cosmetic defect much more noticeable and turn buyers off.
  97. Real estate staging is quickly becoming an essential piece of the real estate puzzle.
  98. Staging is not just another out of pocket expense. It is a smart real estate investment that yields a high return on investment.
  99. Staging maximizes a home’s selling potential and power.
  100. Home staging can be very affordable. Some companies such as can offer various staging packages for most any budget.
  101. Home staging maintains a professional client-realtor relationship and helps save on marketing costs for realtors.
  102. Staging really works!

Rhonda Conchola, Design Consultant
P&R Remodel and Interior ReDesign
http://www.prremodel-homestaging.com
http://www.facebook.com/prhomestaging

Article Source: http://EzineArticles.com/?expert=Rhonda_Conchola

Technorati Tags: , , , , ,

Technorati Tags: Article Marketing, article power, home stager, Home Staging, Rhonda Conchola

Here Comes Mobile, Are You Ready?

Every time you think you’ve caught up, internet marketing changes all over again. At first we rushed out to put up web sites, thinking customers would be rushing to find us. We soon learned that merely having a web site was not enough. We needed to do more than set it up, we also needed to optimize. Then we discovered that we needed to do research to identify the right key words to use on our site based on our business and our customer’s point of view.

Even then we learned as time went on that we had to do more. Backlinks were required to prove that our site was worthy enough to climb the rankings so we could be found by our customers. In the process, we have come to notice that video has become an important element. And today, all of that remains the case.

The dirty secret is that while we may do all of the above, so too does our competitors. To get ahead or keep ahead, we must be planning for the next big change that inevitably is heading out way. I am here today to let you know that a big one is already here. And we know by now that this new change will undoubtedly spark further changes down the line.

For most businesses, just keeping up with the day to day business of running a business is time consuming enough. Mastering the ever changing challenges of the internet is a major burden for most. Some of us are still dealing with a change or two ago’s demands. And it is next to impossible to predict and take advantage of the emerging trends. No wonder there has been such a rapid growth in the number of consultants in the internet marketing arena.

The mega companies like AOL, MicroSoft and Google have led the way and even they have faltered a bit, as the change is hard on everyone. A lot of new faces have and will continue to appear. A dominant new trend revolves around the smart phone. What, phones? Weren’t we talking computers?

The growth of cell phones as internet access devices has been evolving for a number of years already, but is about to blossom into a major new factor in the coming 18 months to 3 years.

Today over half of all log ins to Facebook are done from cell phones. And this trend will continue. In a couple of years, people who today leave home making sure they have their car keys, wallets and cell phones will be leaving home only worried about their phones.

Cell phones will become both their keys and their wallets. The desk top computer will be playing a smaller and smaller role. Instead of it, your customers will be using their phones to find barbers, restaurants and hardware stores.

What will that mean to how our web sites look to people viewing them through a phone? The smaller viewing screen will make a difference. What once filled a wide screen monitor will now need to be squeezed into a diminuative phone screen.

This means that our existing web pages will need to be redesigned so our customers do not need to scroll over to see our full pages. We will need mobile ready web pages and content that looks good on a phone screen.

This significant transformation will need to be rolled out within a year or two, if not sooner. Those who are early adaptors will gain a significant temporary advantage. The question to you as a business person, is do you want that advantage or will you allow your competitors to take customers away from you?

Technorati Tags: , , , ,

Technorati Tags: cell phones, Internet marketing, internet marketing consultant, marketing, small business marketing

How Much Is A Top Google Listing Worth?

I bet you have taken the time to search for your home staging businesses web site on Google just to see where it ranked.  If you search precisely for the name of your web site it probably comes in on top for that search.

On the other hand had you searched for a keyword a potential customer might have used your results may have varied.  Say you searched for “Bakeries,”  your corner bakery probably didn’t rank very high among the nearly 14 millions other listings that Google offered.

A lot of small business people have given up on their websites as a result of this apparent invisibility. It seemed like a good idea a decade ago to invest in a web site. However, for most small businesses, it has had little if any positive effects for their business.

The alternative that was easiest to figure out was to buy pay per click ads. The cost was controllable and when they converted was a legitimate business expense you could measure. Once they did, they were taken to the landing page and a percentage would convert into sales or leads.

At first a lot of keywords were real cheap, as little as a dime or less. While some lesser searched for terms still can be found cheaply, a lot of more sought after terms will run in the $3-6 range and you would be surprised at how many run from $20 to $50 or more per click. When the rate per click is that high, you really have to be paying attention to your results and maximizing your returns.

In the beginning the “Organic listings” were on the left and the ads on the right. Organic listings are the articles and sites that Google served up as relevant to the requester’s search for free. These free organic listings are the target we are shooting for when we try to get a top Google listing. These days, Google puts the top paid listing at the top of the left column, but we are still referring to the top free listing when we pursue our top ranking.

A useful way to evaluate the value of a top organic listing is to look at the equivalent value of the same number of clicks on a paid ad.

It would cost $25 for 100 clicks to the advertiser. And this would be the equivalent value for 100 clicks on any of the organic searches.

So if you were to get your site ranked high enough to get 100 clicks in a day, it would be worth about $25 to you every day.

Now multiply this out for higher pay per click rates of say $2-5 each or much higher. Some keywords get a lot of searches every day, and this could multiply the value. “Dog Training” is a keyword that has around 550,000 searches every month. Dog training is a competitive word that would cost you $2.44 on average if you wanted to get the maximum pay per click volume for it. The top advertiser would be looking at paying $895.28 every day to get an average of 358 people to his site daily.  [Note that estimate of 358 people is 2% of the daily traffic.] (550,000 / 30 / 358) = 2%]

If our organic listing got the same number of clicks as that ad, we could say that our organic listing was also worth about $900 a day.

However, it does not.

It probably gets a lot more.

Some time ago, as many as a fourth of all visitors would click on one on the ads on they typical results page. These days that has declined to about 18%.

In contrast, current industry estimates are that on average 43% of people click on the top ranking non ad listing, which we know as the top organic listing. That is huge.

The most any individual ad gets is typically from 2-5% depending in part on how many ads are displayed, and in part on how well written the ads are.

Thus the top organic search result is getting between 8 and 22 times as many clicks as the top pay per click ad!

If our Dog Training pay per click was worth around $900 a day, our top organic would have a comparable value running between $7200 and nearly $20,000 every day.

A so we see why a top ranking is considered to be so valuable. That is also why a new industry was spawned to help people get to the top of the search engines. A top ranking for a desirable search term is well worth chasing.

Of course there are a variety of other issues and factors that must be taken into account. It is quite possible that the people who click on the ads are more likely to be buyers compared to those who click on the organic ads.

And while it is great to get a lot of clicks and traffic to your site, its up to the site to do the business you want it to. If it doesn’t it really doesn’t matter how many people see it.

Despite these caveats, it is quite clear that a top search engine showing is indeed a valuable asset.  It’s actual value to a home stager may vary from community to community, but it does matter.

Technorati Tags: , , , , , , , ,

Technorati Tags: Google, Google ranking, Organic Search value, pay per click, search engine optimization, SEO, SEO Value, top organic search, Why do SEO

What Is The Life Time Value Of Your Customers?

What Is The Life Time Value Of Your Customers?

A key concept in understanding your business and it’s marketing plan is the true value of your customers. Finding new customers is one of the primary functions of your marketing plan, but not the only. Think about the long term life time value of your average customer.

While you may make money on the first transaction you get from a new customer, the long term value is in all their subsequent purchases for most businesses. If a barber had a new customer who came in once, teh value would be that one haircut. If that person came in once a month, the annual worth of that customer would be tweve times as much.

If they get their hair cut every two weeks, they are worth twice as much. Suppose the typical person in the barbers home town moves every five years. In that case, they may assume a life time value of five times the annual value.

Now not everyone will keep coming back forever.  Therefore you need to estimate this lifetime value with as good a sense of attrition as you can come up with. Recognizing that people will leave is a critical reason to make sure you are constantly marketing to attact new customers. We will talk about this in another post.

If your product cost more than a haircut, that value is correspondingly greater. Now if your typical customer buys infrequently or only periodically your calculations need to reflect that.

Now there are several reasons to evaluate this concept of life time value. First, it can help you justify the money you spend on your marketing efforts.

Beyond setting your marketing budget, this concept should also help you think about ways in which you can grow that lifetime value. Is there anything you can do to lengthen your customers lifetime? Can you develop a personal relationship so they still come back for their haircut even after they move to new suburb in your metro area? So build a sense of identity or relationship with your customers may help build the long term value. You of course already know this. But think in terms of this constuct and build rapport with your customers.

If you can find ways to get people to spread the word, through positive reviews, outright referrals or just positve word of mouth, you have added to their value. Any new business they send is worth at least as much as you now have to pay to recruit a new customer. And probably more, as the new customer is already warmed up to you.

Additionally, you may well be able to move them up a ladder from a hair cut to a haircut and shave or what ever might be equivalent in your business. You may design your business around offering an entry value or deal and then move customers to higher level or services as they build trust and familiarity.

The hardest person to get to buy is someone who has never purchased from you before. Once they have, they are far more likely to be willing to do so again.

As you contemplate your business and your marketing you want to focus on both the new customer and your existing ones. As you put together your long term business and marketing plans be sure to keep the idea of each customers lifetime value to your business front and center.

Technorati Tags: , , , , , ,

Technorati Tags: customer worth, life time value, Lifetime value, marketing, marketing plan, marketing tips, new customers

Overcome a Buyer’s Emotional Objections With Home Staging

If you ask many people what they believe staging a home is, you are likely to get a whole range of opinions. One of the most common replies is that home staging is just de-cluttering a home and painting the walls beige. Often this view is even held by professional real estate agents. Unfortunately from this perspective people are missing out on the majority of the value Edmonton home staging can add to their listing. Painting and de-cluttering are important steps when preparing a home for sale, however, these are just two suggestions that a professional home stager might offer.

Home Staging is becoming more widely recognized as an incredibly valuable tool to sell a home. Especially in the current economic climate, home staging is critical to make your listing stand out from the thousands of other houses for sale. Television programs about staging accentuate the benefits and give viewers a 30 minute demonstration of the impact staging makes. One of the pitfalls of these programs is that they try to show the maximum impact in a 30 minute time slot so consumers get the basic idea of what staging is but still don’t know the full range of services that most home staging companies in Edmonton offer.

The decision to buy or sell a house is one of the most emotionally charged decisions that people make. For sellers, this can have a huge impact on how they present their home for sale. Often a seller has mixed emotions about selling a house that may have decades of warm memories attached to it. Or they may be selling under difficult circumstances and may not want to invest any money into the house to bring it up to par. In either situation, a professional home stager will be able to work within the scope of a seller’s emotional state and will gently guide them through the steps to create a home that buyers will fall in love with.

Just as a seller may have strong emotions attached to the property, a prospective purchaser is also making a decision based mostly on emotion and the factors that most influence their emotional response are often subconscious. It is these subconscious emotional responses that many sellers neglect to address when they are preparing their home for sale. Because sellers typically have positive emotional connections to the property they are selling, they just assume that anybody walking into their home will automatically have the same positive view. This is NOT the case. A buyer will be very guarded walking into a prospective home for the first time because they are concerned that if they overlook something they could purchase a problematic property.

You never get a second chance to make a first impression and for this reason a professional home stager is an integral part of any sales team. A properly staged property will draw a buyers attention to positive elements of the property and away from any possible negatives. Now, it’s important to understand that much of what I’ve been describing is happening within a buyer on a subconscious level. The way these subconscious thoughts influence a purchaser is in how they feel which is why buyers looking at a home that isn’t presented well will often pass on a listing that meets all their criteria but “just doesn’t feel right”.

There are a number of factors that can trigger a subconscious emotional reaction in a prospective buyer. Let’s consider one of the most common elements of selling that many sellers ignore. Studies have shown that there is a large generation gap that is frequently present between sellers and buyers. The average age of sellers is nearly 60, while the average age of buyers is 32. This generation gap usually creates a style gap as well. I don’t think it is a stretch to say that most home buyers don’t want to buy “grandma’s house” but often times that is the subconscious feeling they get when they first walk into a home that has not been professionally staged.

Prospective buyers want to purchase a home that fits their lifestyle. Unfortunately, many sellers don’t understand that creating a “lifestyle” means overcoming subconscious emotional objections that a buyer might have. From top to bottom, inside and out, a professional home stager will give you a competitive edge over your competition by presenting your property in a way that will overcome a buyer’s emotional objections. If you are looking to sell your home please keep in mind that home staging is an investment, not an expense. When you compare the cost of home staging to what your first price reduction could be, home staging may well be one of the best investments you will ever make.

Josie Bamber, Professional Home Stager and Owner of Refresh Home Staging & Redesign Inc., incorporates her knowledge of interior decorating, training as a Home Stager and experience in real estate to transform properties into what buyers want. Josie is passionate about bringing out the best in every home at the best price. She believes that every property has the potential to look good. It’s all about having the skill to make this happen.

Josie can be contacted by email at josie@refreshmyspace.ca
http://www.refreshmyspace.ca

Article Source: http://EzineArticles.com/?expert=Josie_Bamber

Technorati Tags: , , , ,

Technorati Tags: Does home staging work, First Impressions, Home Staging, what is home staging

Video of Your Before and After Pics Works Better

Video is now!

It’s hot and it will remain so for the foreseeable future or until, as Maria says, you can start tasting TV.

Why?

Because it engages more of the viewer’s senses. And as such involves them more fully in the conversation, although not as good as being there in person.

Home stagers interested in maximizing the value of their web sites to sell their skills and the value of home staging should be learning the tips and tricks of creating videos.  It’s not hard to do an acceptable job, and you should go with acceptable until you learn how to do better.

I have been experimenting with video for some time now, content with what I call my “Talking Head Dungeon Shots.”  These have been basic videos of me expounding on whatever my topic of the day happened to be. Now let me tell you, I am still proud of these.

For they represent me doing something new, and stretching myself a bit. Maria Andros though has challenged me to take my videos to another level, and given me some concrete things to think about in the creation of future videos.

All of this is a preamble to a new product launch she will be opening next week. So far she has shared three videos, and some pdf’s that have been more than worthwhile for me. I encourage you to grab them too,even if you aren’t already doing videos.

This link will take you to the third of the three videos released so far, but you can and should go to the first two and watch them as well. I particularly found the second one worthwhile.

https://mariaaandros.infusionsoft.com/go/sq3/a388/

Enough so that I set out and visited Fort Snelling which is within a long walk from my house and created the following video. It’s not anywhere near the standards Maria would want – expect I know she would give me kudoo’s for taking action and making it, even though its not perfect.

Now in the video I talk at the end about my Google Places Book. People who have grabbed their copy and taken action, are seeing results. It’s not quite overnight but it is getting them to the first page of Google.  So it’s well worth grabbing if you are in a local based business like Home Staging.

It can help put you on the map and get you more calls from prospects in your town.

I also used it to put my Toastmaster group on the first page of a search for Toastmasters Minneapolis and its resulted in several prospective members already.

It wasn’t what I meant to end the video with though. I had originally planned on doing a call to action to encourage people to check out Maria’s free videos while they are still available. I hope you will. They are likely to be taken down when her product goes live on Tuesday, although I don’t know that for sure.

https://mariaaandros.infusionsoft.com/go/sq3/a388/

But that said, I still would like to help you get to the first page of Google the easy way. So be sure to check it out as well.

Oh by the way, would you please tweet this blog post? There’s a button at the very top. Do me a favor and tweet this to your followers. I’d appreciate it.

Technorati Tags: , , , , , ,

My Earlier Efforts Went Awry, This New Report Should Do Better

When I first decided to get going in earnest with internet marketing, I chose to get involved with the Home Staging niche.  I thought I had found a ripe territory where my skills, and expertise would be well received.

As time went on, it became clear to me that while I had a lot to offer, most home stagers weren’t particularly interested.

Now as my initial survey results showed, many home stagers wanted to have more people come to their web sites.  Many also wanted more of those people who did come, to do something.  The want was there. The need was there. But while I had information and “how to” directions I could share that would address both of those needs, for the most part home stagers were not all interested in learning how to manage their own web pages.

I can understand that.  They were too busy with their lives on top of their new business to spend a lot of time learning web site technology.

It’s the problem of being a very small micro business. “If it’s to be done, it’s up to me,” is the owner’s primary reality. And time and inclination run short for most of us.

I know that many home stagers would benefit greatly if only they could afford the time and attention to getting their web sites optimized for the search engines.  I know they would get a lot more customers, if they would offer an ethical bribe as I call it, and follow-up with prospects that opted into their lists. These tactics work in hundreds of other industries and there is no reason why they cannot do the same in home staging.

I also know that once you have your web page optimized for on page factors, it’s just a matter of getting more and better backlinks than your competitors to fight you way to the top of the search engine rankings.  And I can show anyone how to do that, and even in many cases do it for them. And most importantly, I know that getting to that first place ranking is worth the fight.

42% of search engine visitors will click on that top organic listing on Google and the next best place only gets 27%. Most spots on the first page get only 2-5%.  Now 2-5% isn’t bad when you consider the 0% most people on page 2-22 and beyond get.

That’s why I thought my recent ebook on getting listed in the Google 7 pack would be a hit.  Google has been expanding its role in local search over the past few years.  When you search for most small businesses online in your local community, the odds are that the Google Search engine  results will show a local map with dots and flags for the top 7 businesses Google picks for the area.

These appear on page one, and because of the map, they attract a lot of eyes. What surprised me was that when I searched for home stagers and added a city name, I found many places where the full seven possible spots on the Google Places maps were empty, including my hometown of Minneapolis.

So why should I be teaching people how to do organic search, when they can with just a little effort of an hour or so, get themselves on the first page?

As I show in my report called “Getting on the Map” it’s important to fill in your Google Places Listing as completely as possible, but that said. If no one else in your market has bothered, all you need to do is to claim your listing and do at least a half way decent job of filling in the form. You can always go back and edit it in the future.

If your market already has 7 businesses listed, you will need to do a bit more work as I discuss in the report.  You need to get citations and reviews and probably should make sure your Listing Profile is complete, but these are relatively easy tasks. Particularly when the reward is a first page presence on Google.

Secrets to Getting on the Google 7 Pack

Click on Image to Get Your Copy Now!

This report is easy to follow and to apply. It walks you step by step through the process of claiming your Google Places Listing. It’s my most user friendly work to date.

Technorati Tags: , , , ,

Technorati Tags: first page google, Getting on the map, Google 7 pack, Google places

Homestagers: Get Listed on the Front Page of Google today!

There are now three ways for a local business to get high visibility on Google Searches. You can buy pay per click advertising. You can get highly ranked for organic search. And you can get listed in Google Places, formerly Google Map.

For many home stagers in many markets there is a quick ans easy way to get listed on the front page of Google. And that is via the Google Places Map.

In a quick check of several cities I found few Home Staging firms who have taken advantage of this.  If that’s true in your market, rush on in and get it done. It could mean some extra business for you in the very near future.

Home Stagers Minneapolis

Home Stagers Minneapolis

I have just completed a short report that discusses how to get listed in Google Places. Now some businesses have been automatically included by Google, which is good…but you need to claim that listing as the owner of the company, and then finish filling out the listing form.

If you are not listed on Google Places, you want to be. All it takes is filling out a form. In my report I identify some tips you want to take into account when you fill it out.

Google wants these to be fully filled out, it helps build their data base after all. The more complete the listing form, the more likely your business will get selected to be one of the 7 businesses highlighted in the “7 Pack”

The Google Places listing trumps many businesses who managed to get to the first page of Google using SEO techniques. Usually the top two organic search results still appear above the “Map,” so organic search still is well worth fighting for, but there is a new element to the equation.

Once you have filled in their form, there are a number of things you can do to improve your chances of getting listed in the 7 pack. I discuss these in the report.

Now I can’t guarantee you will make it to the top 7, but I do guarantee my report. It’s only $9.97 and if you don’t like it for any reason, I offer a 30 day money back guarantee.

http://MinneapolisInternetMarketingConsultant.com/reports/7pack.html

Technorati Tags: , , , ,

Technorati Tags: Google 7 pack, Google listing, Google map, Google paces, How to rank on Google

Home Staging – Professional Service Slashes Time and Increases Profit

It’s time to put your home on the market. You’ve hired a real estate agent. You’ve signed all the papers. You’ve been given the typical remarks about keeping your home neat and ready for potential buyers. And now you wait. Or do you?

Instead of waiting the typical 4+ months and then taking a reduced price on your home, why not invest in a home staging professional! Doing so will drastically decrease the amount of time your home spends on the market – up to 20 times faster – as well as increase the amount you get for your home – six percent over listing is typical!

What is Home Staging?

Home staging is simply the art of preparing your home for sale. Basically, there are five steps to home staging:

- Cleaning

- Getting rid of clutter

- Depersonalizing

- Decorating and accessorizing

- Maintaining

In days gone by, home staging consisted of advice by your real estate agent to “clean up” and “de-clutter.” If you had a savvy agent, you may have even been told to add fresh flowers or fresh linens in the bathroom. However, being a real estate professional is not the same thing as being a design professional.

Professional home stagers know exactly what to do to create the right atmosphere. They not only tell you to de-clutter, but know exactly what to do in order to create a clutter free environment. They can walk through your home and know immediately if you need to remove or rearrange furniture. With just a quick visit, they can tell you what will enhance your homes curb appeal.

Why Does Home Staging Matter?

When it comes to sales, first impressions are everything. A potential homebuyer will often decide to enter a home based on the outside appearance. And once inside, they make up their mind about a home within about 10 seconds. This means that you have 10 seconds to create an atmosphere that entices the imagination and creates a longing in the buyer.

Home staging is the way to create that desire and longing. Through home staging, you can put your home’s best foot forward.

Professional or Do-It-Yourself?

Professional home staging services are not free and many people believe that they can save money by doing it themselves. However, there are many pitfalls to the “do-it-yourself” mentality.

1. You obviously like the look of your home or you wouldn’t have created it, right? Making changes can be downright difficult when you love your things and feel that your home is comfortable “as is.” A professional can help you step back and see your home in the same way that a potential buyer will see it. They help you take yourself out of the home so that the homebuyers can see themselves in it!

2. What do you know about color, lighting, and traffic flow? If you are like most people, you know very little about these things. Although the colors or the traffic pattern worked for you and your family, a professional can see issues that will keep your home from having that “instant appeal.” Remember, buyers are not buying “your” house – they are buying “their” house!

3. Can you walk through your home and instantly list 10 inexpensive ways to increase the value of your home? Home stagers can. They know how to make the changes in a timely manner so that you can get your home on the market quickly. They view your home from the buyer’s point of view and can tell you what to store, what to keep, what to move, and what will add that pizzazz that will make your home sell.

Is Home Staging Cost Effective?

One of the most important things you can do to sell your home quickly and for the highest possible price is to “stage” it. The proof is in the pudding:

- According to the National Association of Realtors, for every dollar sellers put into staging, they get $4 back

- The average increase over the listing price is 6.32%. On a $500,000 house, that is nearly $32,000 and will more than pay for your professional real estate agent! Think of home staging as a way to get your real estate agent for free!

A real estate professional has the knowledge, experience, and qualifications to sell your home. A home stager has the knowledge, experience, and qualifications to prepare your home for the sale. Although professional services are not free, the cost of the services more than exceeds the benefits received!

Selling your home can be a trying time. Why wouldn’t you want to decrease the time your home spends on the market while increasing your sales price? Relying on a home stager can make all the difference.

Teri B Clark is a professional writer and published author. Her most recent book, 301 Simple Things You Can Do To Sell Your Home NOW and For More Money Than You Thought, explains these tips in more detail and offers many, many others. To learn more about Teri’s latest book, visit http://staging-your-home.blogspot.com or sign up for a free newsletter

Article Source: http://EzineArticles.com/?expert=Teri_B_Clark

Technorati Tags: , ,

Technorati Tags: home stagers, Home Staging, homestaging

Home Staging to Sell: Expert Real Estate Tips

I like video. People watch videos, which is why its a great idea to produce your own to display on your web site or blog. But also on You Tube. You tube is the world’s second largest search engine and growing fast. When you do create a video make sure you put your URL to your web site or blog as the very first thing in the Description box, and then tell people to click on it in your video or by way of annotations within the video.

That will help you get traffic and backlinks to your site.

Then write an article for the article directories and put a link to both your video and to your site in the resource box for the article. That will help drive traffic to both and increase viewers to your video on YouTube. This second step will help raise the video within YouTube and start you on your way to enhanced results from your YouTube efforts.

This video doesn’t need to be long. The following video is only a little over 2 minutes long and focuses on decluttering. Keep it simple and short and on topic.

Technorati Tags: , , , , , , , ,

Technorati Tags: article directories, backlinks, decluttering, Home Staging, real estate tips, traffic, Video, youtube

Home Staging – What to Look For in Selecting a Home Stager

Selecting a Home Stager to help you get a house ready for sale used to be pretty easy since there were so few people in the industry. In the past 6 years we have had a literal boom in this service for preparing homes for sale. There are some that have jumped into this field with no training, no credbility and have not set up their businesses professionally, which could cost the client money. The public needs to know what to ask for when selecting a Home Stager and this top 10 list should help give you some food for thought.

1. What kind of Training Does the Home Stager have?
It is important that the person you invite to help you with readying you house for sale has some training behind them specific to the field of Home Staging. There are courses a home stager can take and earn a designation, certification or accreditation. Of the 3, the accreditation is the highest form of education offered in the home staging industry. You can find accredited home stagers by searching online or by asking for referrals.

All stagers have a natural ability to do their work – that is a given. When a Stager proclaims they don’t need training, what they are saying is they don’t value education, or they don’t want to invest in their education. That is a mistake as Staging is not decorating or design, and handling clients involved in the selling process is very different than a client who is decorating their house. Any person that expects to succeed in business needs knowledge specific to that industry. Home Stagers are no different.

2. Should the Stager have insurance?
YES! Definitely ask to SEE a copy of a current policy that includes liability coverage and coverage for any of the stager’s items they may use to add pizzazz to your house. You don’t want to be held responsible if something is stolen or broken, or if damage is done to the house during the process, you want it paid for under an insurance policy. A professional home stager should carry insurance – both liability and coverage for items provided from their inventory.

3. Is it all about Price?
No. Staging should not just be about price because cheapest does not always mean “best.” You want to interview your Stager and ask for a proposal for services that is reasonable for your house. Most Stagers have a range of fees they charge depending on the service provided. You want to make sure the job that you pay for actually is a good job. When the average price reduction on a house sitting on the market is now between 5-20% (based on National Association of Realtor – July 2008) it’s important to remember: Staging your house is less than a price reduction – in any market and in any price range.

4. Should the Stager be Licensed?
The Stager should have a business license and be set up properly through the proper channels depending on where you live. You can ask to see a business license and also ask if the stager has any additional services or discounts to offer you from vendors they may partner with in your area or nationally.

5. Experience Matters.
Most stagers have been staging their whole life – they just did not realize there was a business they could wrap around their talent. That said, depending on your house, you need to ask for examples of their work and ask how much experience they have. A newer stager can do a fine job on certain houses, but a more complicated Staging job requires the services of an experienced Stager to make sure it is done properly and within budget. As for references and testimonials as an experienced Stager will have those readily available. As Stagers gain more experience, they are able to conduct work more quickly, and have better ideas on how to handle projects.

6. Who Pays?
Staging services are paid by either the homeowner that is selling or the Realtor listing the house. Ultimately it is up to the seller to ensure their house is Staged but some savvy realtors are including Staging as part of their services to list a home – and a way to get a listing over competitors. The dollar amount they are willing to provide for this service is typically $200-$500 and they may require that the seller pay up front and they reimburse at the close of escrow.

7. How much Does it Cost to Stage my Occupied House?
For Occupied Homes a Stager has two types of services. They can provide detailed plan to the seller who then implements the recommendations with a basic follow up on the back end for about $350.00 average. The stager can also bring in inventory to help add “wow factor” which is typically an average of about $200 per house per month. The Stager can provide total hands on staging using the seller’s things – and is paid for their time in the house to transform each room. This average investment for this varies based on size of the house, what needs to be done – and a stager will provide a proposal to the seller.

8. How much Does it Cost to Stage my Vacant House?
For Vacant houses, the staging costs depends on the size of the house and the style, price and location. For smaller condos or townhouses, Staging can start as low as $700 and go up from there with monthly rental involved. For average houses, the fees are on average about $2,000 to Stage. Larger houses have higher fees because there is usually a need for more furniture and decor. The Staging includes the time to install the furnishings and the rental on those furnishings for a designated period of time. The primary rooms of the house are staged, leaving some rooms vacant. With all vacant houses the client pays for rental of furniture and decor that is in line with the price and style of the house. The furnishings help make the house look more inviting for buyers and helps them imagine living in the house. It also helps them envision the scale and size of the rooms using the furniture as a guide. The rental is at minimum 30 days, and can be contracted for a 60 or 90 day period, or longer depending on the market conditions. The house needs to stay staged as it is a key part of getting a buyer to make an offer. The Staging also includes fees for delivery and removal of Staging items.

9. What else should I ask for?
Stagers that are part of larger associations may have the ability to help with some marketing of the house including featuring it on national websites. Stagers can often provide photos of the houses they have staged that may help with the marketing, as well as provide real estate shows that function similar to a virtual tour. You can ask your potential Stager what they offer to help with marketing once the house is Staged. Look for a Stager that belongs to a reputable association that is founded on educational and code of ethics requirements. Associations that include everyone without regard for educational standards of excellence or enforcable code of ethics have no merit. Ask to see membership certificates and find out what else the Stager can offer you as part of a professional association.

10. Rapport and Relationship Matter Most
When it comes down to it – you need to work with someone you trust can do the best job for you. If you find a connection to the Stager’s personality, that helps you to know you are in good hands, and so look for a Stager that is engaging, and not all business. If you are a Realtor, this Stager can become a valuable part of your team, even sending you referrals for future business. As a seller, your Stager is coming into your house and helping you transition to your new home and should be someone that you trust.

These Top 10 suggestions for location a great Home Stager should serve you well when you follow all of them. Ultimately the goal is to get all properties Staged prior to coming on the market so that Buyers get the best first impression of the home. For statistics on Staging you can go to Stagedhomes.com and see current statistics that show a Staged house sells 2-3 times faster than the unstaged competition. Staging also helps a seller keep more money as they are less likely to have to reduce their house either once or multiple times in price than the competition that is not Staged.

Jennie Norris, ASPM, IAHSP is an Accredited Staging Professional Master (ASPM) and Owner of We Stage Sacramento, a full-service Home Staging company serving the greater Sacramento region. She was the first Home Stager to launch a company in that region and has staged thousands of houses. She was privileged to be part of national Home Staging features on ABC’s 20/20 and NBC’s Today Show. A local resource for media and newspapers, Jennie is a recognized expert in the field of Home Staging.

She is the Vice President of the International Association of Home Staging Professionals (IAHSP -http://www.iahsp.com), the President of the local IAHSP Chapter serving Sacramento, and teaches others about Home Staging in her role as a Course Trainer with http://www.Stagedhomes.com

Article Source: http://EzineArticles.com/?expert=Jennie_Norris

Technorati Tags: , , , , , ,

Technorati Tags: home stager, home stager qualifications, Home Staging, home staging costs, home staging criteria, Jennie Norris

Title Tag Tip for Home Stagers: Getting People to Find My Web Site

Here’s a tip for home stagers and any other locally based business that is both easy and quick to do. More importantly for many of you, in smaller markets, this tip may be enough in and of itself to get you ranked on the first page of the search engines in your market.

For those of you in more competitive markets, this is one of the major prerequisites to accomplishing that task, but you will need to do additional work. I am ready to help with that. All you need to do is contact me, and I will do my best to work you into my schedule in a timely manner.

Technorati Tags: , , , , , ,

Technorati Tags: getting people to see my website, home staging business, homestaging business, SEO, seo video, title tags

Home Staging Tips for Top Dollar Sale of your Home

Here is a great home staging video by Susan Botticelli, Realtor, Broker and Home Staging Expert. Susan specializes in residential sales in the Rancho San Diego area of El Cajon, California.that shows home staging tips as applied to the various rooms of a San Diego, California house.

A solid video like this could be pieced together by most any active home stager and used to market themselves. It takes some before and after video pictures, a clear narrative as to what was done and why, and some editing.

The net result is a great marketing piece you can put on YouTube and your own blogs or websites. You do want to do YouTube, because it will not only provide traffic to your web site but also a powerful backlink that could appear high on your local search engines in its own right.

Technorati Tags: , , ,

Technorati Tags: Home Staging tips, home staging video, Staging tips, Video

Home Staging a Living Room Tips from John Mangano

This home staging channel video does a nice job of explaining how to stage a living room.

Stage your living to attract home buyers.  Living Room’s are often the first space that a home buyer views when walking through the front door.  First impressions are crucial when selling your home. Start with a blank canvas and start removing everything from the area.  Position furniture in a way that shows off the living room’s potential. Maximize space by removing un-used furniture and decor.  Add tasteful accessories and artwork that are neutral in color and design.  Wow the buyer with your newly staged living room.

Technorati Tags: , , , , , ,

Technorati Tags: First Impressions, Home Staging, home staging channel, John Mangano, living room, Staging tips, Video

Using Social Media Without Getting Lost In It.

If you spend more than 20 minutes a day on Twitter, Facebook, Linkedin etc you should grab a free copy of this free report.    social media blueprint

Effective use of social media sites such as those above can have a positive effect on your ability to market your services in your own community.  The downside to them however is that they can suck you in and waste a lot of your valuable time.

As part of a promotional campaign aimed at internet marketers a wiser than his age social media guru has been distributing a free report that shows how you can effectively use all three of the above services in just 17 minutes a day.

That contrasts with the average 55 minutes a day Americans spend on these site today.  Not as bad as TV, but multiplied by 5-7 days a week and you’re talking about some real time at the end of a month.

You do want to use the power of social media, you do also however want to learn and apply a daily discipline to keep in charge of your own time.

I found this to be useful, although I have modified it to meet my own needs. You will probably want to so so as well. But the ideas shared are worth practicing for several weeks in a row until you master them.

The net result will be a more effective use of these services, and a more productive day spent on your priorities and not idle chit chat.

Get your free copy here while its still available. social media blueprint

Technorati Tags: , , , , , ,

Technorati Tags: facebook, isocial, linkedin, social media, social media blueprint, Twitter

C-Panel Liberation for Homestagers

Most homestagers I have come to know over the past couple of years are way too busy running their business to spend a lot of time learning how to take charge of their business web sites.  It’s a shame, but I have come to understand and accept the reality of this fact.

Most use a third party computer person to make changes to their site, or worse yet let it sit there “as is” pretty much as it was on day one.

The net result is that these people are far less likely to have their web sites appear at the top of the search engines and thereby get an occasional client as a result of their site.

Many conclude that the internet doesn’t work for home staging and I for one don’t buy that.

If you can take the time to spend a few hours learning how to access and make changes to your web site, you will discover that it’s not all that difficult.  In fact it can be a lot of fun.

I could teach you how to use the C-panel that is used by most web hosting companies, but that would require my trying to do a better job than is done by Chris Morris and Bob Jenkins whose course on C-panel is top notch.  It was a key part of my education, and remains the premier how to do C-panel course out there.

One caveat, not every web hosting company uses C-panel.  In my book, that’s a good reason to switch to another web host. (If that’s your case – email me and I will give you my top two recommendations for an alternate service(s) that does.)

To determine if your web host does use C-panel – type in your url and add /cpanel at the end. A log in will appear if you do have cpanel.  You will need to have your Log in name and password.  If you don’t know it ask your computer guy. It’s your site and your service so they should give it to you gladly. (If not – it’s a sign that you really do need to make a change.)

Example. http:// homestagingBusinessTips.com/blog/cpanel

Below is a video offering a free lesson on Cpanel as a promo for the course. I encourage you to watch the free lesson and then make a decision to take charge of your web site, or at least learn how to do it, even if you decide it wiser to leave the day to day operations in the hands of your computer people.

Press
Play
To Take

Control Of Your Websites




Click Here To Claim


Your Free Video

PS: Allegra Dioguardi tells me she has room for one or two more students for her HomeStaging Training By Design course that starts on the 13th and the 14th. She offers both a day and evening sessions to accommodate more peoples schedules.

Check it out.

Technorati Tags: , , , , , ,

Technorati Tags: Allegra Dioguardi, bob jenkins, C Panel, chris morris, Cpanel, Internet marketing, staging training by design

Writing Effective Follow-up Emails

If you have followed my advice, you have created a way for your web sites visitors to opt into your auto responder and become part of your list.

Most people do not buy a product of service at their first exposure, and may well look at several of your competitors web sites, no matter how pretty your site and or your before and after pictures may be.

By getting them to opt in, you have a chance to follow up with them, every few days or at a minimum once a week, at least at first.

But what do you say in these emails?

I recently published a short report called Profitable Email Copywriting in which I make several key points.

The first is that you must understand the motivations of your prospects.  For some it will be a quicker sale, for others it will be a higher price, but for many it will also be to get help with the de-cluttering, etc.

Now the people who sign up on your opt in may have one or more different motivation, so what do you do. First, sit down and brainstorm your own list of why your past customers contacted you.  What was the real reason behind their hiring you?

Make a list, and then start preparing a follow-up email that addresses each of these.

Start with a title or subject.

It should be short and sweet, but also provocative and clearly focused on the specific motivation you will address in the email. For example, something like this might work for the person who needs a hand.  “What to do when there is too much to do,” or something similar.

Then in the first paragraph of you email, identify with that issue.

“When I have too much to do, I find myself getting even less done with my day, because I get so wrapped up worrying about it all. Do you know what I mean?”

Then assure them that you can help them resolve the issue, but don’t sell yourself.  Instead refer them back to your web site where you do the best job of addressing that issue, and offer to visit with them in person or by phone if you can be of help.

The soft sell tends to work best.

The next email in your follow-up sequence should be similar in approach, but address a different motivation.  Many of your prospects will share multiple motivations, but each of your follow-up emails should focus on one and only one.

For more tips effective email marketing grab a free copy of Profitable Email Copywriting, and for other internet marketing advice bookmark my blog: http://MicroBusinessSpecialist.com

Feel Free to Reprint this blog post on your blog or to link to it. Just be sure to leave in the link to the free ebook and to my blog.

Technorati Tags: , , ,

Home Staging Secrets with Celebrity Interior Designer Cathy Hobbs

Below’s a video I pulled from YouTube.

If you are a home stager, and want to add some visual appeal and variety to your blog, you should take a look at posting appropriate YouTube videos.

It’s really very easy to do.

First step is to search YouTube for videos relating to Home Staging. You will find a fair number, although not as many as there should be. (Hint – You really should be creating some of your own!)

Second, you will note a button under the actual video on YouTube called, < Embed >

All you need to do is click on that button, and copy the code that will appear.

Then on your blog or website, you would go to the HTML or Source Code part of your page and paste that code in, and your done.

Now you may want to add introductory comments and/or closing comments after the video to explain why you choose it.

In my case, I am using a very professionally done video, featuring Celebrity Interior Designer Cathy Hobbs, who is featured on the nationally syndicated program “Black Enterprise Business Report”. The quality of the video is quite high.

Don’t let the quality frighten you away from doing your own videos. With an inexpensive Flip Camera which you can get from your local Best Buy or probably even cheaper on Amazon you can be creating high quality videos in no time.

And let me tell you, videos on your website will help lift your ranking in the search engines. Google loves video, and it’s becoming the name of the game. So get out there and use the ones that you can from YouTube and start creating some of your own.

Your before and after pictures will mean a lot more once you’ve taken the time to learn how to do video.

Here’s Cathy…I hope you enjoy.

Technorati Tags: , , , , , , , ,

Technorati Tags: Black Enterprise Business Report, Cathy Dobbs, flip camera, home stagers, homestaging, How to Use YouTube, Using Video, Using YouTube, youtube

Effective Home Staging Tip Series #1 – What is Home Staging and What is it Not?

As the real estate market has cooled and many Real Estate Professionals and home sellers are struggling to sell their properties quickly, many think the best way to survive is to cut their budgets for staging their listings.

“Studies show that pulling back on staging your listings during a recession actually hurts, rather than helps with home sales. Listings that are staged and priced competitively sell in half the time that non-staged properties do.”

That doesn’t mean, however, that you can’t find lower cost options to help you prepare your properties for sale.

I decided to create the Do-It-Yourself Home Buyer Attraction System to meet this need for valuable information at a lower cost than traditional staging services. The system provides real estate professionals and home sellers with the knowledge and skills that I have acquired working in the field over the last few years. These tools and strategies are proven to work in a seller’s market and they will work in a buyer’s market to make your property truly stand out in the marketplace and draw buyers to you.

So, over the next few days I’m going to lead you through a short, but information packed series on how you can start transforming your listing or home into a home buyer magnet.

Let’s start with a very important distinction: What is Home Staging and What is it Not?

Home Staging (House Staging, House Fluffing, House Primping, Real Estate Staging, Staging Design) is the art of decorating a home to sell quickly and for TOP DOLLAR. It is the most proven way to get top dollar for your home as you prepare it for sale.

What Home Staging is NOT…It’s not just decorating. It needs to be strategic. An important thing for both Real Estate Agents and Home Sellers to remember is that before you start the staging process, you need to identify who is most likely to buy the house, otherwise known as your target home buyer.

Staging is not just about hanging up some art, sticking a tree in the corner and adding pretty pillows to the sofa. This seems to be the misconception many times. By knowing who the target buyer is, you will be able to design a lifestyle to appeal to that specific group of prospective buyers. As a real estate agent, you can then design a marketing plan to attract those same people.

I remember a particular property that I was hired to “stage”. It was for a Realtor client of mine. The interesting thing about this property was it was a job that was going to be a favor to him since the original Stager he hired for that project flaked on him at the last minute. I usually don’t work on properties that I haven’t had a “relationship” with, meaning I haven’t seen the property and the sellers have not gone through my staging consultation process so that they fully understand what needs to be done in preparation and shown how they were going to live in their staged home. Well, to no one’s surprise, when I arrived to do my ‘thing”, the house was NOT READY. It was a small house, but it was a family house with parents and a couple of kids. There were shoes and dirty laundry all over the house, the small kitchen and bath were cluttered and dirty, beds were not made, it was NOT READY! When I spoke with the owner, their comment was “well, can’t you just stage around me?” The answer to that was a resounding “NO!”. I left that property, unstaged. My mistake was agreeing to do the job in the first place. I thought I was doing the agent a favor, but really, I wasn’t doing anyone any favors.

I understand that real estate professionals and home sellers are anxious to start marketing their properties as soon as possible, BUT take a moment to consider what you’re allowing to be marketed. REMEMBER, you only have ONE chance to make a FIRST impression, make it the best one possible!!!

© 2009 AKC Enterprises, Inc. All Rights Reserved.

Want To Use This Article In Your E-Zine Or Web Site? You can, but here’s what you MUST include with it: Alice T. Chan, the Staged Home Lifestyle Expert helps Real Estate Professionals and Home Sellers create irresistible, market ready homes that SELL. Alice’s “Do-It-Yourself Home Buyer Attraction System” empowers home sellers to stage their own homes so they STAND OUT from the crowd and make buyers STOP and TAKE NOTICE! For FREE Home Staging tips and to get your free e-course “8 Steps to Creating an Irresistible, Market Ready Home that SELLS”, visit http://www.AliceTChan.com.

Article Source: http://EzineArticles.com/?expert=Alice_Chan

Technorati Tags: Home Staging, House Fluffing, House Primping, House Staging, real estate staging, Staging Design

Here’s Some Free Article Marketing Help

Free Article Marketing Help

If you have been following my home staging business tips blog for any length of time, you will know that I am an advocate of article marketing as one of the most effective ways of building your business standing in the search engines.

Effective article marketing can be a major source of traffic to anyone’s website or blog.

In an effort to assist as many people as possible to learn the basics of article marketing I have released a free report called Article Power.

In the report I discuss the two key ingredients of an effective article marketing campaign, namely Quality and Quantity.

I point out that articles generate traffic directly from people who read your articles and also discuss how backlinks from article directories and the republishing of your articles serves to drive search engine traffic to your site as well.

In fact, it’s this backlink power that I appreciate most, as it effectively builds traffic over the long haul.

Of course an effective article marketing campaign needs to be focused on appropriate keywords so I do discuss a bit about keyword selection as well.

The trickiest part of article writing for many people is the creation of their resource boxes, which is the paycheck for an article marketing campaign.

To finish up I list some of the top article marketing sites or directories, and provide a page of resources that could be of value to anyone seriously pursing an article marketing strategy.

As I said above, I am interested in sharing the message of article marketing near and far, so I have included giveaway rights to all who download it. That means you will be able to share it with your friends, your twitter or facebook followers etc.

The resource page includes a variety of affiliate links, so I do hope to make a few bucks here and there as well. But I have also made it possible for you to re-brand this report so that you can earn those commissions.

Get your copy of Article Power now.

Also please let me know what questions or issues you have about article marketing, and I will answer them here in an upcoming post.

Feel free to republish this blog post in its entirety on your blog or newsletter.

Technorati Tags: , , , , ,

Technorati Tags: an article marketing, Article Marketing Help, article marketing sites, article marketing tip, easy article marketing, effective article marketing

Staging Courses Can Prepare YOU for Home Staging Business Success

Home Staging courses have been popping up online, in chat rooms and classrooms throughout the nation.

The home staging training industry is growing even faster than home staging itself.  The economic downturn has greatly expanded the number of people interested in pursuing staging as a career.  It is after all a low cost, relatively easy entry business, unless you get into buying and warehousing furniture and accessories.

The pay is good, (if you can line up enough clients consistently), and more importantly for many, it is a flexible business that allows you to integrate your business and family life as necessary.  The opportunity to express oneself creatively is certainly another of the aspects that appeal to many.

Whatever your reason, it’s clear that home staging has established itself as a hot new home based business opportunity, that’s open to anyone who wishes to establish themselves and to work at it.

The recession and snail slow recovery have generated a lot of training programs. Some charge hefty fees for courses that aren’t always taught by active stagers who are doing the job day in and day out in the field.

This seems questionable to me.  If I were to seek out training in a new field or continuing education in an existing field I would want to know my instructors were belly to belly with real clients in real situations on a regular basis and not just teaching theory.

This is particularly true in a field like home staging which is at least partly an art rather than a science.

Now I am not in a position to evaluate all the different training programs out there.  But I am convinced of a couple of things.  You do not need to be certified by XYZ or anyone else to be a home stager.

When I first started exploring the field as an outsider, I was sideswiped by a group of women who thought only their high and almighty leader was the legitimate source of accreditation.

While they took some pot shots at me on Active rain and left me Zero Stars on one of my Squidoo pages, their outrage that I would dare comment on the field actually helped generate interest and lead to additional sales of my home staging survey results. (See sidebar – they are still available)

I mention this, because I see some of the various training programs selling their designation more than the quality of their home staging training course.

When you evaluate staging courses, consider the practical experience of the actual instructor who will be leading the class.  Are they experienced? Are they actively staging themselves today?  Not all are.

Will the course cover both home staging topics and business topics, such as how to set up your marketing plan, and run your business?

Will you be one of 30 in an overcrowded environment, or part of a compact personalized class where you have detailed conversations on the “how to” aspects of home staging.

And finally, shop price.  The most expensive courses are not necessarily more expensive because they are good. Often they are more expensive, because they have high marketing costs or profit margins.

In the final analysis, what you really want from your training is access to a highly experienced and knowledgeable instructor who not only knows the topic inside and out, but is able to teach it effectively and who you can relate to.

Ideally, you want to find a person with whom you can develop a long term personal relationship with that will last beyond the last day of your class.

Within the home staging training field there are dozens of such instructors, perhaps hundreds, so take the time to find a good one.

One possible resource I can recommend is Allegra Dioguardi.  I mention her, because I am familiar with her and have taught a segment on internet marketing for her students.  She offers a choice of day and evening courses to accommodate people’s schedules. The only problem is that she severely restricts the number of students she allows into her course at any time.

She is an active home stager in the Hamptons of NY, and has more experience staging and training than virtually anyone else out there.

Her next opening for students is Sept 13 for morning classes and Sept 14 for evening classes. For more information on her home staging courses go to Home Staging Training by Design

The fall is a great time to take a home staging course.

Technorati Tags: , , , , , , , ,

Technorati Tags: Allegra Dioguardi, home stagers, Home Staging, home staging courses, Home Staging Training, home staging training by design, staging course, staging courses

Top 10 Reasons Home Staging is a Great Home Based Business

If you have a flair for decorating and an interest in real estate, Home Staging could be the right career for you. This service business, also called Real Estate Staging, is based on the art of decorating a home to sell quickly and for top dollar.

Home Staging is a great service business to run from a home office for these 10 reasons:

1. It is a low cost business to start.

You can work from your own home office. You don’t need a store front or inventory. You also don’t need expensive advertising to grow your home staging business successfully.

2. There is no need to invest in inventory or recruit others into the business. Home Staging is not a multi-level marketing scheme.

If you’ve researched the subject of home-based business, you’ve probably encountered lots of schemes that want you to buy inventory and recruit others into the business too. These are multi-level marketing businesses. Home Staging is not a multi-level marketing business. You don’t have to buy anything and you don’t have to recruit anyone else to join the business. This is something you can do on your own without any recruiting pressures. You aren’t expected to pester every friend and casual acquaintance you’ve ever had to invest in your “unique opportunity.”

3. It has been recognized as one of the best growth businesses.

Entrepreneur Magazine identified home staging as one of the hottest growth businesses, and the Staging Diva Home Staging Business Training Program is the ONLY home staging business opportunity recognized by the magazine for the last three years in their business start up guide books.

4. The financial rewards are there if you work hard to build your business.

Home Stagers create real wealth for their clients by effectively decorating their homes to sell quickly and for top dollar. Once clients realize the significant return they can make on their investment in home staging services, they don’t feel it’s unreasonable to spend several hundred dollars for even two hours of a stager’s time. In other words, working only half a day, you can make what many people take a whole week to earn. If you have five clients in a single week, you can earn more than you did in an entire month of working full time.

And with real estate markets slowing in many parts of the US, the demand for (and interest in) staging services will continue to grow as desperate home sellers look for an alternative to the costly price reductions their agents recommend.

This business can also thrive in a hot real estate market as savvy home sellers realize the greater profits they can make when they have 10 or 15 buyers bidding on their homes, instead of the two or three they might have had before staging.

5. You can still have time for your family or other demands while running a your business.

You control when you meet clients. If you only want to work during the day when your children are at school you can arrange it that way. “I have an opening for you on Wednesday morning at 9:00 AM works well!”

Or, if you want to start this business on the side while you already have a full time job, then you can meet your clients on evenings and weekends. Many of them will really appreciate it as they work themselves.

6. You will have daily opportunities to be creative and meet interesting people.

Home Staging projects very much depend on the creative solutions you develop for your clients, and each one is unique. You get to see the end result very quickly and meet lots of different people as you deal with real estate agents and homeowners.

7. You will enjoy variety and a sense of adventure in a Home Staging business.

Home Staging projects are very short term in nature, lasting days or a couple of weeks. Each house is different and you’ll be visiting streets and neighborhoods you didn’t know existed as you build your home staging client base.

8. You decide who you want to work with and what kind of projects you want to take on.

Since a project is short term in nature, if you find yourself with a “client from hell,” you know they won’t be in your life very long. If you find there are certain real estate agents that don’t share your approach to business, or treat you with less respect than you deserve, don’t work with them again. There are thousands of real estate agents to choose from in most markets. Did you know that in California alone there are 200,000 agents? Clearly not all of them are equally good or equally pleasant to be around.

9. Since you visit clients in their homes, you do not need to worry about what your own home looks like to run a successful staging business.

Nobody needs to know where your home office is and they certainly don’t need to visit your home. So, don’t worry if your house isn’t a reflection of what you want to present to Home Staging clients. The most important thing is to always present yourself in a professional manner.

10. It does not require specialized training or official credentials.

Despite what some organizations claim for their own marketing reasons, there are no official credentials to be a Home Stager. You can call yourself a Professional Home Stager today and no one can say anything about it.

Of course calling yourself a Home Stager doesn’t mean you’ll automatically know how to price your services, build your business and get clients. These are important skills to acquire if you want to be financially successful. The main point is that you don’t have to undergo years or even months of training to get into this business.

Entrepreneur and Home Staging expert Debra Gould, The Staging Diva, knows how to make money as a Home Stager. Discover her secrets to business success in the Staging Diva Home Staging Business Training Program. Free quiz to see if a home staging business is right for you at http://www.stagingdiva.com

Article Source: http://EzineArticles.com/?expert=Debra_Gould

Technorati Tags: , , , , , , , , ,

Technorati Tags: Debra Gould, home based business, Home Staging, home staging business, Home Staging Training, real estate staging, women oriented business, women oriented businesses, work from home

Home Staging Training Opens Shortly

Allegra Dioguardi’s well regarded skills as a housing marketer date back well before Home Staging emerged as the hot trend of the last decade and permanent feature of the next. Today in addition to continuing her career doing home staging in the Hampton’s,  she is leading a series of staging courses.

Her skills and knowledge grow out of decades of experience training others to stage model homes and her refined sense of style and design. A Parson’s graduate, Allegra brings not only practical business sense to her new staging course -  she brings a flair for design.  A flair that can ignite a room’s warmth and glow, and set buyers emotions on fire with desire.

Her next class opening is coming up very soon. (August 6 for AM Classes and August 10 for PM classes)  You want to hurry before they fill up.  Allegra only takes a handful of people at a time.  All the better to provide intense and personal attention.

The course consists of three weekly modules with three sections each.  See Allegra’s Site for more detail.  You’ll be pleasantly surprised at how affordable it is.

Use the dog days of August to hone your skills for the fall real estate season.

Click Here=> Home Staging Training by Design

Your clients will appreciate that extra design flair this course will help you achieve.

Technorati Tags: , , , , ,

Technorati Tags: Allegra Dioguardi, home staging classes, Home Staging Training, home staging training by design, staging by design, training for home staging

Do You Pay for Google Ads? If so listen up?

I am recommending a new free report by Ryan Deiss for anyone who either buys pay per click ads or who wishes to get their web site or blog ranked higher on Google.  Its called the Perpetual Traffic Report.   It runs some 29 pages and was must reading for me, and perhaps for you as well.

It covered a lot of different topics including a bit of a history on Google and how its ranking algorithm has changed over time.  But what I want to focus on today is just one element of the report.

It used to be that to get the most traffic from Google, it made sense to buy pay per click ads.   That’s no longer true.  Now I have been a cheap s.o.b. for some time, so I have always preferred to do what is called search engine optimization to get as much free traffic as possible.

According to the report it appears that my time is now.

Based on their research, it appears that the top ads, the one that shows up on top of the organic listings get only 2-3% of the people who come to the page to click.  The ads on the side get only 1-2% of people to click.

This is in contrast to the top organic listing.  It typically gets 41-45% of the people who come to the page to click.

The #2 listing gets 11-18%

The #3 listing gets 7-15%

The #4-9 listings get 2% putting them on an even base with the highest paid advertisers, and

The #10 listing gets 3-4% as it appears that some people start at the bottom up, or some other rationale.

What does this mean to you as a home stager, or any type of business online.

Clearly, the place to be is #1 on the organic listings for your keywords.

Number one is 4 times as valuable as the #2 slot.

And the bottom line is that you must start paying serious attention to your search engine rankings.

The report goes on to stress the three major contributing aspects toward getting top search engine rankings. Two of these I have written about in detail and will pick up again in coming posts.

The two old ones are, Getting your page set up right in the first place. Even now, after some 16 months of harping on the topic, most home staging and other small business web sites are not set up properly. This is particularly true of most of the group template websites so many new homestagers use.

The second key to the game is getting backlinks from not only a lot of places but also from highly ranked authority sites.  I will also take up this mantra in the coming weeks.

Finally, the third aspect that I have not given much direct attention to is what Ryan referes to as “Activity.”  By which he means proof in Google’s eyes that a sight is a real site with people rather than robots running things.

This may seem strange to those not familiar with all the people who sell black hat tools and programs to try to fool the search engines.

I will return to this topic again as well. But frankly need to do some additional research of my own.

In the meanwhile I recommend you get your own copy of this excellent free report.  Ryan is one of the Good Guys, who actually does his own research and knows what he is talking about.

Get your copy of Perpetual Traffic Report while it is still available for free.

Technorati Tags: , , , , , , ,

Technorati Tags: Google Rankings, how to rank high on Google, perpetual traffic, perpetual traffic report, Ryan Deiss, search engine optimization, SEO, SEO Factors

Who Benefits From Home Staging?

Home Staging is a relatively new industry and many people still have a lot of questions about it. Questions like does it really work? Does a staged home really sell faster and for more money? Who benefits from Home Staging? The latest research clearly reveals the effectiveness of Home Staging and you might be quite surprised to find just how many people benefit.

Home Sellers Benefit:

o Staged homes sell faster; an average of 50% faster (and as much as 89% faster; according to a 2008 RESA study).

o Staged homes sell for more money (as much as 10% more). In a recent study 65% of the buyers surveyed said they would be willing to pay more for a home that was move-in ready.

o Home Staging is a great investment and can save home sellers money. A 2007 HomeGain survey found that home staging produced a 340% return on investment. I know allot of people who wouldn’t mind a that kind of return on their investments. Knowing which improvements bring you the greatest return is the key to success.

o Home Staging also helps a seller’s home to make it to buyers top 10 lists of properties to view. According to Maritz 2005-2006 research poll, 58% of buyers made a decision to buy after seeing 10 properties.

o Front yard staging gives a home great curb appeal. 63% of buyers drive by homes before choosing which ones they would like to view. By staging the yard (as well as the home) you will increase the amount of potential buyers that come to view the home.

Realtors® Benefit:

o A staged home photographs well and provides Realtors® with great photos for their internet and print ad advertising. Statistics show that 80% of home buyers preview properties on the Internet. By staging their listings Realtors® stand a better chance of enticing potential buyers to come and view their listings.

o Staging can save Realtors® money. Staged homes have been shown to sell faster than non-staged homes. Fewer days on market not only makes for happy clients but reduces the amount they have to spend on marketing and other listing expenses.

o Staging can help Realtors® to get more listings. Realtors® who consistently have their listings staged distinguish them-selves as an agent who goes above and beyond. Happy home sellers will be more than happy to recommend you others.

o Staged properties receive more viewings.

o Professional stagers act as an objective 3rd party. Many Realtors® are reluctant to tell their clients all the work that should be done to their property in order to fully capitalize on its selling potential. They fear they may somehow offend the client and thus lose the listing. By using the services of a Professional Home Stager (even just a consultation) the Realtor® reduces this risk while at the same time serving the best needs of the client.

Builders & Investors Benefit:

o Staged properties sell 78% faster than un-furnished properties. A faster sale reduces the risk of a price reduction and potentially increasing your profit margin. Home Buyers have a difficult time visualizing how a room would look furnished. People tend to see things as they are not as they could be. It is hard to get an accurate feel for the size of a space without furnishings. A modest investment in Home Staging will not only help the home to sell it helps it to sell faster and often for more money.

o Home builders have long been known to furnish and decorate model homes in order to entice buyers. Traditionally they have hired interior designer or decorators to create their models. But a recent trend has many Home builders and investors hiring home stagers to prepare their models because they are finding it more cost effective.
Home Stagers use rental furniture and accessories. Home builders can save a bundle by not having to out-right purchase all of the required showroom pieces. It also solves the problem of having to store or sell the furnishings and accessories later.

Home Buyers Benefit:

o Home buyers benefit when they purchase a property that has been staged. A properly staged home is often move in ready. Everything is fresh, clean, and in a good state of repair. Decors and up-grades are on trend. Clutter is removed and walls, windows and other fixed assets are easier to view.

Neighbours Benefit:

o When a home sells for maximum value it causes the price of the other homes in the area to go up in price as well. This is because values are usually determined by the average selling price of comparable homes in the area.

Bankers and Appraisers Benefit:

o A home that has been well staged is easier for bankers to lend money on and to appraise it value. Sometimes the appraisals even come in a bit higher meaning the bank will loan more money for the purchase of that property.

Home Inspectors Benefit:

o When a home has been staged it makes it easier for the home inspector to do his/her inspection. A staged home will usually receive a better report from an inspector.

o Many deals have fallen through after an inspection has turned up allot of work and repairs that needs to be done. Once the inspector spots a few red flags he becomes all the more vigilant. If the home is dirty and appears not well keep they tend to presume that the home seller has neglected other repairs as well.

With so many benefits and beneficiaries home staging has never made more sense.

Kimberley Pacholko is a Certified Home Stager, Interior Decorator, Professional Gardener, Garden Designer and owner of White Swan Properties. For more information call (905)-725-7926. Web: http://www.csptraining.com/pages/?cspid=1494

Article Source: http://EzineArticles.com/?expert=Kimberley_Pacholko

Geographic Long Tail Keywords in Article Titles, Good or Bad?

I have long preached about the power of what I call geographical long tail keywords.

When you are setting up your web pages for your home staging business or any other locally based business for that matter, you want your page text and the invisible meta tags behind your page to include the key geographical keyword terms appropriate for your market.

This helps the search engine know that your site is and should be shown to people in your area, and will help get your web page to the top of the search engine results for people doing a search in your community.

In smaller markets this alone, when done properly will get you to the first page of results.  However, in most markets you need to go beyond this.

You need to generate backlinks to your site.

One of my favorite ways to do so is through article writing.  I encourage you to create short meaningful articles and post them to article directories. Perhaps the most important of which is www.ezinearticles.com

I recently checked them for articles on Homestaging and noted several that included geographical references in their titles.  There’s something good and bad to be said about that idea.

The good first. Article Directories like ezinearticles have high page ranks on their own. An article that includes your town name and home staging in it may well show up on the search engines by itself.

Being a published author online in a Google Search will certainly aid in your perceived credibility in the eyes of the reader, which is certainly good.

The downside is that far fewer newsletter, blog or ezine editors are likely to use the article.  For example in the article below the author lists 5 ways to homestage PEI (Prince Edward Island) real estate.  Since it mentions PEI, its not likely a California or Florida or Australian site on homestaging or realestate is likely to repost it.

People who reprint articles from these directories are not allowed to edit them, and thus most will just pass them by.  I will be the exception as I include it below.

It’s important to understand that the widespread reposting is the primary goal of article marketing.  For each republishing of your article counts in your total backlink tally.  The reason to write articles is to gain this backlink power to raise your ranking on the search engines.  And that would be my focus, so I would tend to say do not put geopraphy in your article titles.

That said, if you have a number of good articles written, it may be worth an experiment to see if you can’t get some of them ranked.

Now what I like about the article below is that the author did create anchor text linking his site to the term PEI real estate.  This will help him rank higher in anyone’s search for that term.

Here’s his article.

5 Ways to Homestage Your PEI Real Estate For Best Sales Opportunities

Home staging involves taking the time and effort and yes, a little bit of expense to ensure that your home is a marketable product and that you get the greatest possible return on your largest PEI real estate investment, your home.

Home staging involves presenting your home in a way to take the focus off the less desirable aspects and focus buyers on the reasons that they would want to buy your home. It involves de-personalizing your home and making it suitable for the maximum number of potential purchasers.

Much of homestaging you can do yourself and in fact might even enjoy doing – however, some aspects may require the services of a professional, especially if anything is in need of repair.

1. Curb Appeal – the outside

Make your home the best looking on the block when potential buyers drive up. Remember, on average, island homes are well looked after, so this might be a “tall order” in your neighborhood. Make sure that paths are swept and in winter snow is cleared and paths are de-iced. In spring, summer and fall make sure that at minimum flowerbeds are cleared of old growth, however if the growing season is right plant some flowering plants. Tidy away garbage bins and any derelict items from around the house, and paint the trim in an attractive, complimentary color.

2. Clean & Clutter Free

The next step is to move indoors and give your home a thorough “spring cleaning”. That means behind the stove and fridge and all the places people don’t see as well as those that they do. Make sure that your home smells fresh. Clean out cupboards and closets of extraneous items. These prohibit the buyers from seeing themselves living in the home. Take the time to de-personalize the rooms as well. Take down family pictures and momentos as these also distract buyers and make the rooms look smaller.

3. Reduce and Arrange

As well as de-cluttering, reduce the amount of furniture in your home and keep only those pieces that suit the decor and are in good condition. Your furniture will also add or detract from how buyers view your home. If you have older furniture that is not in good condition then buy some attractive throws and cover the worst pieces. You should most likely paint unless you did so recently. If your walls are anything other than a muted, pastel shade or white then paint anyway. The more strong or unusual your choice of home decor and colors the greater the need to mute-down your decor.

4. Lighten up

Make sure that during day showings that window coverings are open and during evening showings that as many lights as possible are on. You may want to add a few bright touches in your now muted decor. Choose a potted plant, a nice picture for the wall. a rug – well this is the fun part, right?

5. Security

You are inviting strangers into your home. Make sure that you have removed any items, documents, prescriptions or anything that tells the visitor about you. You do not want them to know anything about you as this could be used in negotiation, ie if a buyer saw a prescription for a certain drug they might know your health issues and realize your need to sell. As you don’t know who is coming through your home, these people may have reasons other than purchasing PEI real estate, so play it safe. On the subject of safe, also make sure that the environment is safe for the buyers too. Ensure there are no obstacles in their path, no potentially dangerous items on display (your gun collection for example), and that your pet(s) are secured.

R. Parker works with local realtors to promote PEI real estate and PEI as a place for people to relocate to. Known as the “Gentle Island”, PEI is known for it’s laid back lifestyle.

Article Source: http://EzineArticles.com/?expert=Robert_K_Parker

========

PS: I am still willing to assess your home staging websites SEO status and give you hints on what to do about it.  This involves examining your websites meta tags and on page aspects plus a 20 minute or so consultation.  For the balance of July, I will do this at a discounted rate of $49.  Email me at enetwal@gmail.com for more info.

Technorati Tags: , , , , , , ,

Use Anchor Text To Improve Search Engine Ranking

Last week I discussed how I use Squidoo as a Search Engine Optimization tool. I explained that you want to get free backlinks to your web site or blog to help lift it toward the top of the search engine rankings.

Squidoo is one of several high ranked authority site where you can create your own content on your topic and create your own backlinks. What I neglected to focus on in my last post was the need for and how to create what are called anchor text or anchor tags.

Anchor texts are backlinks that have been coded with the url of the destination we want people to go to. We do this for the practical reason of making it clear to the reader and to the Google Bots not only where to go but why.

For example, a home stager may want to get their web site to appear on the top of the search engines when someone searches for the term San Francisco Home Staging. They could just enter their url www-MaryJanesHomeStaging.com in a Squidoo page and anyone who visits the site will be able to click on the link and go to the site. So will the search engine bots.

The search bots will note that the backlink exists, and will give it some credit depending on the value the attribute to the the site where they found it.

A better course of action, (and the point of this post) would be to use a keyword you want to rank for rather than your url as the link.

For example, if Mary Jane lived and did home staging in my home town of Minneapolis, she might choose to type in the link as “Minneapolis Home Staging” and then highlight those words and then insert a link on those words. In most browsers, the words Minneapolis Home Staging would appear blue, and most people would know that it was a clickable link.

On most text editors you will often find a small image of a linked chain, which serves as a tool to create links on the selected text.

Unfortunately, it’s not as easy on Squidoo,  so you need to learn a tiny bit of HTML code to create your anchor text.

Here is the HTML format for an anchor text.

<a href=”http://www.MaryJanesHomeStaging.com”>Minneapolis Home Staging</a>

Lets look at this more closely so we can understand what’s happening.  It’s not hard.

The <a href=”  is the actual HTML code that tells a computer that a link is to follow. In this case, we are telling the computer that we want the link to connect with http://www.MaryJanesHomeStaging.com

We let the computer know we are done with our url, by adding a end guote and closing arrow. ie  “>

Next we have our keyword that we want to be our anchor text.  Again in this case it’s Minneapolis Home Staging.

Then we tell the computer that we are done with all of out HTML code by ending with </a>

You will note that the code started with an <a  and ends with a </a>

This convention is used throughout HTML.

Once we have done this, the people reading our Squidoo Lens will know that MaryJanesHomeStaging serves Minneapolis. More importanly, the search engine robots will learn that MaryJanesHomeStaging.com is about Minneapolis Home Staging.  Now when someone goes to Google or another search engine and searches for a Minneapolis Home Stager, the search engines will know that MaryJanes site is one they should list.

The more backlinks associated with the anchor tect Minneapolis Home Staging that Mary Jane is able to establish on Squidoo and elsewhere, the more likely Mary Janes site will be ranked toward the top of the search engines.

HTML is actually relatively easy to learn, and very helpful in many different applications.  I have a good HTML Guide for those who want to learn more.

But whether you wish to learn HTML your self or not, you do want to understand that using sites like Squidoo and others can be a powerful way to move your web site to the top of the search engines.  The advantage of sites like Squidoo is that you can generate free back links from a high ranked site.

When you create your own links you have control, and can use the anchor text of your choosing to in essence Brand your web site to appear in the search engines on the keywords you use as your anchor text.

Please let me know if you have any additional questions on this topic or any other by leaving a comment on the blog.  It was a comment there that generated this post.

Anchor text are not limited to Squidoo, its just that to make the maximum use of Squidoo, you do need to learn how to do a little bit of extra work. Once you learn how, it’s a piece of cake.

Click here to get my Squidoo eBook.

Technorati Tags: , , , , , , , ,

Technorati Tags: anchor tag, anchor text, free backlinks, how to get backlinks, HTML Guide, improve search engine ranking, search engine optimization tool, Search Engine ranking tool, Squidoo ebook

Affiliate Marketing 101 – Why a Blog Makes the Perfect Affiliate Marketing Web Site

Affiliate Marketing 101 – Why a Blog Makes the Perfect Affiliate Marketing Web Site

When you start affiliate marketing, one of your first tasks has to be setting up your first affiliate blog. Using a blog as your affiliate marketing web site will benefit you in many ways – ease of installation, automatic notification to the search engines each time you post and a number of other automated benefits that you don’t have with a static site.

There are a lot of salespages for various traffic tools that claim you don’t need an affiliate marketing web site, but the truth is you want one permanent place in each niche you enter that can be your hub – a place where you can build your following within that niche’s community with the intent of drawing people back time and again.

Your affiliate marketing web site needs to be updated and kept current, and this is very easy on a blog – banners and buttons can be replaced site-wide in seconds just by making a single change in your control panel. And it’s much easier to blog about each of your affiliate offers in one place than to have any number of static sites that must be changed each time an offer closes or a new offer launches that you want to promote.

Further, if you’re just learning to drive targeted prospects to affiliate links, you have to start over from scratch with each new promotion. This stops you from deriving the long-term benefits provided by article marketing, social bookmarking, podcasting and video distribution, just to name a few promotional techniques. By having a blog set up in that niche as your affiliate marketing web site, your articles, podcasts, videos, social bookmarks, viral e-books, etc, will continue to drive traffic to your site for years to come, not only exposing them to your current offers, but giving you the opportunity to entice them to join your opt-in list.

A quick glance at the most common WordPress themes being used today will show you how perfectly set up they are to be used as your affiliate marketing web site – a larger column of text, perfect for product reviews or information relevant to your niche, and a narrower column or two of links and buttons – perfect for your affiliate links and graphics. So much so, in fact, that’s it’s rare to find an affiliate program these days that doesn’t provide ready-made buttons measuring 125×125 pixels, the standard size for ads in blog sidebars.

And then there are the numerous Web 2.0 sites, whole communities in themselves, like Twitter, LinkedIn, MyBlogLog, Technorati, etc, each of which gives you a simple way to tie your blog to your pages on their sites – meaning you could potentially get your information and your links in front of a huge targeted market you wouldn’t have time to chase otherwise. Even FaceBook, the current top-ranked traffic behemoth online, has an automated way to tie in your blog posts. Once you’re a little more advanced and adding podcasts and videos, you open up the doors to marketplaces like iTunes and YouTube as well.

So right now, as you start affiliate marketing, make one of your very first steps setting up a WordPress blog as your initial affiliate marketing web site – visit a few of the best-known super-affiliate blogs for ideas, and research the techniques and strategies used on these blogs. That way you can make your blog a first-class affiliate marketing web site right from the start!

Marketing mentor, coach and speaker Doug Champigny has been teaching companies new marketing strategies since the 1970′s, having owned and operated his own retail advertising agency before transferring to marketing online full-time since 1996. A recognized expert in how to market a product online or offline and master of these new marketing strategies, Doug Champigny is the creator of the PowerStart Marketing coaching program at http://www.PowerStart2010.com and the Affiliate Marketing PowerStart coaching program at http://www.affiliate-marketing-powerstart.info and is occasionally available for private 1-on-1 consultations and mentoring as well. Doug is a regular speaker at many of the live marketing events and conventions around North America – watch for him speaking live onstage in your area soon!

Homestaging Your Home to Sell Faster and for More Money

Homestaging is the latest trend in marketing and selling your home. Most savvy and experienced real estate agents will be familiar with homestaging- sometimes called “fluffing”. It can be as simple as your qualified real estate agent coming in and advising you to remove clutter, change a too bright paint color or remove out-of-date- wall paper. It can also be as involved as hiring a professional accredited Home Staging professional who will help your home give the best first impression on potential home buyers while not breaking. Typically it will mean re-painting your home in more neutral and more sell-able colors. Removing or replacing art work, family pictures and personal objects. Buyers like to see a “clean” palette and picture their own items- and home staging makes it easier.

Tidy Every Room in the House

Check counters, floors, closets, halls and stairs. Make beds; straighten or remove newspapers, magazines, mail, toys, clothing, recreation gear, drinking glasses and dishes.

Lighting

Lots of light will show off your home- turn on all the lights, even in daytime.
Open all the blinds- will show views, make rooms look larger and add sunlight to the rooms.

Kitchen and Bathroom

Make sure bathroom and kitchen gleam! In the kitchen have counters as clear as possible, put away crockpot, toaster oven and blender. Clear and wipe down all counters and appliances. Have dishwasher emptied. Scrub out the sink – scrub faucet and edges with toothbrush and soak bleach in sink – you will be shocked how much better your kitchen will look will look!
Flowers are a nice touch- use fragrant flowers such as roses, freesia or lilies.

Straighten washcloths and towels; replace with fresh, decorative ones if possible. Clean the sink and wipe down counters. Use clean smelling room freshener- avoid anything to sweet or cloying.

Get Rid of Clutter

I can’t emphasize this is enough- DECLUTTER. Get rid of stacks of magazines on coffee table, the pile of kid’s crafts on the microwave and bowl of change on the front hall table. You may have to go to extremes and pack up the bulk of your belonging and consider putting then in storage if space as an issue. You do not want to give the slightest hint that you home is too small, cramped or over stuffed!

Think of it as buyers mentally moving their own things into a home. If a home has too much or too little in it, it is hard for most buyers to visualize how their own belongings things will look in your home. There are many do-it-yourself web sites that specialize in way to help you get your home ready for sale. Of course, when selling your home- you want to keep your costs as low as possible and see a return on your home staging investment. Your real estate agent can help! They know what sells and what doesn’t. Good Luck selling your home!

LJ Stewart worked in interior design business for several years and now works as freelance business writer and consultant to small businesses. For more information on homestaging and tips for selling your home please visit LeaJensen.comMississauga MLS Listings and top selling Mississauga and Oakville Real Estate Agent

Technorati Tags: , , , ,

Whose Twittering Home Staging?

Here are some recent Twitter Tweets  related to home staging I noted today. If you use twitter for home staging, please leave a comment about how its going for you in the comment section.


Virtual Staging Or Just Misleading Pictures?: If you’re a home stager, depending on what email lists you … http://bit.ly/9LTqLx

By sunriseled at 06/18/2010 21:56


By usacommunity at 06/18/2010 21:18


By UnitedCarolina at 06/18/2010 20:54


By StagedByGabi at 06/18/2010 20:11


By DeanaStyle at 06/18/2010 19:18


By LivingAirpurifi at 06/18/2010 19:55


By talkshoppetn at 06/18/2010 18:43


By CrazRealEstate at 06/18/2010 16:37


http://bit.ly/10LGQ4 The Key to Successful Home Staging: Communication – Jaime’s Blog …: The key to successful h… http://bit.ly/aPsARl

By home_stagingGA at 06/18/2010 15:15

Technorati Tags: , , , , ,

Technorati Tags: home stager, Home Staging, Home Staging tips, Twitter, Twitter Tweets

Home Staging Videos on YouTube

You Tube has grown rapidly to the point that it is one of the dominant sites online. Google loves video and tying video to your Home Staging Blog is a natural. And its actually quite easy.

We won’t go into the how to today, but will show a handful of YouTube videos relating to home staging. Now tell the truth didn’t you always want to star in the movies. See how these home stagers are doing it.

Staging Your Home to Sell for Top Dollar

Home Staging Tips for Top Dollar Sale of your Home by Susan Botticelli, Realtor, Broker and Home Staging Expert. Susan specializes in residential sales in the Rancho San Diego area of El Cajon, California. Visit www.RanchoSanDiegoLifestyle.com or cal…

Home Staging TIps: Living Room Staging Ideas

Stage your living to attract homebuyers. Living Room’s are often the first space that a homebuyer views when walking through the front door. First impressions are crucial when selling your home. Start with a blank canvas and start removing everything…

Home Staging – Curb Appeal

You’ve got only a few seconds to make a good first impression when selling your home and it starts at the curb. If you’re putting your house up for sale, curb appeal can increase the value of your home and help it sell more quickly. Follow these tips…

Home staging – the master bedroom

Staging has, of late, taken on increasing importance in real estate marketing. Several weeks ago Prudential Rubloff agent Francesca Rose and I shot video of a unit at ParkView Condominiums prior to its being staged. The transformation, as you can see…

Home Staging, Washington DC : See A Vacant Home Staged From Scratch

www.redhousestaging.com Red House Style is a TV show from Washington DC’s to staging company Red House Staging & interiors.Hosted by Tracy Griffin – In episode 1 you’ll see how they transform a vacant loft apartment in downtown DC into a breath takin…

Home stagers are using video to tell the story, establish their own credibility and showcase their skill. You can do the same with your cell phone or an inexpensive flip camera.

Technorati Tags: , , , ,

Technorati Tags: flip camera, home stagers, Home Staging, Video, youtube

Home Staging Essentials – 50 Tips To Get You Started on Your Home Staging Journey

“Home staging” was coined by Barb Schwarz back in the early ’70s, and the concept has become well known as “house fluffing,” “dressing to sell,” and “home presentation” to name a few, but the concept has not taken hold among home owners when selling a home because many people do not understand the idea or cannot create a workable plan for staging their home correctly.

The focus of staging is to make a home more marketable by creating the most appealing home to the greatest number of prospective buyers. It should be impersonal enough not to infringe on a buyer’s own sense of style.

Decorating is optional. Staging, on the other hand, is essential – that is if you want to sell your house for the most possible money in the shortest amount of time. Staging – it is the difference between ordinary and extraordinary.

Since home staging is truly an essential part of selling your home, I wanted to share these 50 Tips To Get You Started on Your Home Staging Journey.

1. Be sure that your home is staged before you or your realtor takes the photos for the web. Over 70% of all new apartment/home searches are started on the Internet. It is imperative that the property looks good in the photos so that it can attract as many people as possible to see the real thing.

2. You should not have one person look at your house until it has been staged completely. It should not go through the broker walkthrough, MLS, open houses, or anything. Stage first!

3. Kate Hart of Hart & Associates Staging and Design LLC knows that home staging works for all properties regardless of the price point because home staging is about preparing your home for a faster and more profitable sale and marketing your property to the most potential buyers for its target audience. “I have staged homes ranging from $100,000 to $10 million and have had the same result- the homes sell faster and for top dollar compared with the competitors within their price range.”

4. If you have dark cabinets, a light colored handle or something in shiny gold will enhance them. If you have light cabinets, you can give them the sleek look by using handles of the same color so that they are hardly noticeable or by using brushed silver handles. With light wood, you can also use darker handles, gold, bronze, or even colors.

5. Sometimes renovations are needed. However, here are five that you should avoid:

· Adding high end appliances to a modest home

· Adding hand painted tiles to the bath or kitchen

· Adding a central vacuum

· Adding air conditioning (unless you are in an area that all homes have it)

· Replacing windows with newer models

6. Be sure to check with your city or county building inspector before beginning a new project. Many departments require permits, even for things as simple as changing a dishwasher.

7. Everything in its place is a good motto to remember. Always find appropriate places to store your items. Litter boxes in the kitchen and trashcans in the pantry are just two examples of inappropriate placement.

8. Julie Dana of The Home Stylist has the following tip: Do not have any cleaning products visible. You want the buyer to think that the house cleans itself. You do not want to remind buyers that there will be work to do in this house, so put away laundry baskets and dish drainers as well!

9. Lisa Wonsey of Space/Lift explains that selling an empty home can be a huge mistake. Buying or renting furniture is especially vital in an empty home. Empty homes do not show well and can sit on the market for months until a buyer with a good visual imagination comes along, or until the seller drops the price so low that the home is a steal.

10. Your refrigerator will need to be cleaned, even if you are not leaving it. People will still look inside and a dirty refrigerator will turn them off. If you are taking it with you, you may as well clean it now. If you are leaving it, then it is imperative to have it sparkling.

11. Ruthanne Hatfield of Art of Interior Placement emphasizes that taking away items is needed, but adding back is essential, too: Each room should be embellished with accessories artwork, mirrors, accent tables, silk trees and florals, as well as dishes, bedding, and towels so all areas look inviting.

12. Check for unusual odors in your house. It may come from a pet or even from your upholstery.

13. Cleaning is rarely fun for anyone, but it does not have to be a terrible chore. Play some fun, lively music. Before you know it, your adrenaline will start pumping and you will be dancing your way through the house.

14. To clean those irritating stains in the bathtub, make a paste by using hydrogen peroxide and cream of tartar. Use an old toothbrush to rub the mixture into the stain and rinse thoroughly.

15. To clean the microwave, fill a paper cup with water and a few tablespoons of baking soda. Nuke it for about 30 seconds, or until you see the contents explode. Then just take a paper towel and wipe it all off. The explosion spreads the cleanser over the entire area, and you can even use the moistened rag or paper towel to wipe outside the microwave and its surrounding area.

16. Mary Larsen of Larsen-Trochlil Designs offers the following professional tip: Do not offer money towards painting or installing new carpeting. Remember, if you are not willing to do it, your buyer is not likely to either.

17. Take a look around you. Do you have items in your home that are unused and have no real sentimental value? If so, get rid of them! These types of items can often be found in closets, cupboards, basements, and garages. Sometimes they are on bookshelves or even in your everyday living space. The more you are able to move out the more the next buyer will want to “move in.”

18. If you do not have a plan for what to do with the stuff you no longer need, it will get put in the basement or the attic or the garage or simply stay in a pile in the room where it began. If this happens, then you really did not get rid of clutter – you just moved it to another location. When you are clearing the clutter for home staging purposes, you will have many different piles. Some things may go to a thrift store such as the Salvation Army, some things may go to the dump, some things may go into storage, and some things may be set aside for a garage or yard sale. Knowing what you are going to do with the extra clutter is essential to really decluttering your home.

19. Sylvia Beez of m.a.p. interiors inc. reminds us that: A home for sale should always be presented in its best light and immaculate condition, which is not the reality of everyday life. Potential buyers do not want to see how you live, with your children, cats and dogs, and mess. They want to see themselves in a perfect house under perfect conditions and that is how a home on the market should always be presented.

20. If your kitchen cabinets, pantries, and drawers – even your refrigerator – look jammed packed, it sends a negative message to the buyer. This message is that there is not enough room in your kitchen. If they were looking for plentiful storage space, after opening your crowded cupboards, they will believe that they will not find it in your kitchen. The best way to change this negative first impression is to have as much “empty space” as possible.

21. Marlene Feldman of Marlene Feldman Associates has the following suggestion for small dining rooms: If the dining room has an oversized china cabinet, consider removing it. Or, if has a top and bottom, remove the top. This will open up the space considerably

22. Take a look at your bathroom. If you are like most people, you will find half-used shampoo bottles, a jumble of hair accessories, a curling iron, foam curlers, several cans of shaving cream, tub toys, lotions, medication, books and magazines, oils, candles, toilet paper, and on and on and on. The amount of stuff we store in our bathrooms is far greater than the storage capacity for these small rooms, especially, if like many bathrooms, you have just a medicine cabinet and a very small vanity. The “stuff” that is not in use needs to be boxed up and moved out.

23. Katie Joanow of Star Staging explains that: You should remove extra chairs from the tables. Unless you have a massive space, you will not need more than 4 chairs around a table. Also remove extra leaves from the table. This will make the room feel larger.

24. Buyers want to see your carpet or your hardwood floor or your linoleum. Most home stagers suggest removing all area rugs, unless you have a large area of hardwood, where one rug is acceptable. Area rugs make spaces seem more crowded. Without them, your floor plan opens up.

25. Closets are great for accumulating clutter, though you may not think of it as clutter. Perhaps the clutter is wrapping paper, or Christmas items, or an old sewing machine. Maybe you have some keepsakes, or photo albums. Then of course there are the extra clothes and shoes. None of these things are likely to be in the throw away pile, but they should not be in your closet if you want to reduce the look of clutter.

26. Gail Greer of All Rooms Great and Small gives this tip about painting your home: You need to be willing to change paint colors. There are certain universally accepted colors and these should be used when repainting your home. Yellow or shades of gold are warm and inviting. You should also accent with yellow. Your eye absorbs more yellow and therefore sees it first. Green or blue in the bedrooms are great colors because they are restful.

27. Stand a few feet away from the entrance to the bedroom. What do you see? Whatever you see is the first thing that a buyer will see. Is it pretty? Is it bulky? Does it make the room feel small? Move anything from the doorway that is not inviting.

28. A spare room should be viewed as a bonus. It is a “plus” feature of your home, but only if the buyers can view it as such. For example, if your spare room is used mostly as an office, then, during the selling process,you need to make it just that – an office! Get rid of the spare bed and the extra dressers full of last season’s clothes. Get rid of the boxes of storage items in the closet. Keep the essentials of your office such as a desk, filing cabinet, bookshelf, and a nice chair in the corner with a small table and lamp.

29. Holly Weatherwax of Momentum Realty explains that whenever possible, she recommends leaving the garage free from storage. If people see that the seller does not have enough storage and has to use the garage, they will begin to wonder if the same thing will happen if they buy the house. People like to think that they might actually be able to use a garage!

30. Find out what organizations in your area pick up items. Such organizations often include Goodwill, The Salvation Army, veteran’s associations, and other local organizations. Another good way to get rid of items you no longer need is to use Freecycle. Here, you can list items you no longer need and then choose someone from a list of takers to have them. The best part is the person wanting the items comes to your home on your timetable to get them. You can find a freecycle group in your area by going to http://www.freecycle.org.

31. Get everything off the counters. Everything. Remove all appliances from the countertops. Even the toaster. Doing so will make you kitchen look larger and more spacious. It will also keep the buyer’s eye from stopping on a particular item rather than getting a full view of the room. Put the toaster in a cabinet and take it out when you use it. Find a place where you can store everything in cabinets and drawers.

32. Charlie Ann Taylor of C.A.T.’S ROOMER has a lot to say about these focal points in your home: The kitchen and baths need to be model perfect because the kitchen and baths sell the home.

33. Have you taken away so much that your home no longer has any sparkle? Although YOUR personality needs to be removed, the personality of the house still needs to come through.

34. One of the most important factors to consider when placing items into a room is the idea of transition. As your eye moves around the room, you do not want it jumping from place to place or piece to piece. The movement of the eye should flow – not bounce. To accomplish this, you want to avoid abrupt changes in height.

35. Gail Jackson of Weichert Realtors explains that home staging does not need to be expensive: Paint is very inexpensive and gives you a big bang for your buck. Although a bit labor-intensive, painting is not expensive and gives your home a new, fresh, clean look.

36. Give each room a touch of the unexpected. This can be done with artwork placed in an unusual way, using a piece of furniture in a way that you normally would not use it, or adding a dash of color where the eye least expects to find it. Be creative.

37. Follow the “like-with-like” rule of the thumb. Tall with tall, small with small, wide with wide, and narrow with narrow will guide you throughout the decorating process. Mimic the shape of each space you are decorating. For example, a sofa should be accessorized with horizontal art so you are complementing wide with wide.

38. Marcia Smart’s (Smart Interior Styling) tip is to: Recognize that your major competition comes from newer homes. People will take a newer home over an older home if all else is equal. That is why it is essential to give an older home something that puts it above the rest.

39. My favorite decorating tip is to look outside the box. You do not always need to use an item for its intended purpose. For example, do not just use a tablecloth for a table; make it a slipcover for your ottoman. It can save you lots of money and time when you purchase a tablecloth at a local chain verses buying yards of fabric and by purchasing the correct size it can become a no-sew project. Always keep your eyes open for new uses for everyday items.

40. Select a focal point for your room and subtly orient other furnishings and some lighting toward it. If there is a fireplace, it will nearly always be the focal point; other focal points might be bookcases or built-in shelving to house lovely collectibles, or a sofa with a striking painting on the wall above it.

41. Donna Reynolds of Home Rearrangements explains that there are two times that you can angle furniture: In a square room and if a room already has an angle in it, like a corner fireplace or a bay window.

42. In a bedroom, unless you have no other choice, you want to see the foot of the bed when you walk in. You do not want a bed to cross the doorway because it blocks the flow and makes the room look smaller. It is better to see the foot so that you can see the pretty pillows.

43. One of the easiest ways to create color is to add beautiful accent pillows to any room. Introducing a complementary accent color in a room can make a room “pop” and come alive. Accent pillows not only add color but texture and warmth as well. By adding throw pillows in a coordinating or contrast fabric to a couch chair, bench, or bed, you can transform your room and add instant warmth inexpensively!

44. One way to see if your home has curb appeal is to walk across the street and have a good look at your house. where did your eyes go? They should be drawn to the front door and entryway. If they are not, then you need to do something about it.

45. Kimberly Cash of ASPM Tidewater Home Staging Consultants, Inc. offers the following advice: People do not see their house as a product that you have to market and sell. However, selling your home is like packaging. People look at the outside before deciding to come in. Then they look at the inside before deciding to buy, and it is mostly based on looks. It is packaging. You need to wrap up your product, your home, like a beautiful package.

46. Once you have gotten the front yard in shape, it is time to work on the backyard. The most important areas of the backyard are the patios, decks, and porches. Getting these areas up to date will give the buyers a feeling that they are getting bonus space.

47. New window treatments can make a world of difference. They can add value and style to your home and be something the buyers view as a bonus – something they will not have to buy or replace when they move in. The caution, however, is that you keep the treatments neutral (keep your personality out of the room) and that you make sure they do not block the amount of light that comes into a room.

48. Debra Blackmon of Blackmon Design offers the following suggestion for your windows: Many homes have the louvers of the blinds turned down to face the floor. A more enhancing way to use blinds is to turn the louvers up to reflect much-needed ambient light onto the ceiling.

49. Sometimes, refreshing a room can be as easy as changing a light bulb. Bulbs like GE Reveal filter out yellow rays common in ordinary light bulbs, making colors, fabric, walls, and artwork appear richer, crisper, and more vivid.

50. Add pampering accessories! Things like bath bubbles, fluffy towels, and candles not only add the pampering feeling you are trying to achieve, they offer visual comfort with color and texture as well. Psychologically, we all crave that long soak with a good book, and even if we are only in the bathroom for 10 minutes to whip on some make up, just seeing those items displayed promises wonderful baths to come!

As you know, your home becomes a house – a product for sale. Staging your property gives you a more competitive edge in today’s market by transforming it into a marketable product. A staged property helps you sell your investment for top dollar and is the first line of defense over lowering the price. Do not settle for less at the closing table simply because you did not understand the value of staging or did not want to take the time or spend the money to do it properly.

In this world of busy buyers, a property has to be staged to appeal to the their imagination. They want to be able to look at your home and know that they can live there. They want to know that their furniture will fit. They want to know that everything is in “move in” condition. That is why staging is so important. It allows buyers to imagine themselves living in your home with their stuff, not yours.

Presentation is everything and staging is presentation! The result is improved functionality and complementary space. Following the techniques in this book will maximize your equity while reducing the market time for your home.

Teri B Clark is a professional writer and published author. Her most recent book, 301 Simple Things You Can Do To Sell Your Home NOW and For More Money Than You Thought, explains these tips in more detail and offers many, many others. To learn more about Teri’s latest book, visit http://staging-your-home.blogspot.com or sign up for a free newsletter

Article Source: http://EzineArticles.com/?expert=Teri_B_Clark

Technorati Tags: , , ,

A Plug in to Build Comments and Back Links

One of the plug ins I am sure to add to all my blogs is one called “CommentLuv.”

The default setting in Word Press blogs is to not link back to those people who comment on your blog. The Comment Luv plug in overrides this and creates a link to the last blog post of anyone who takes the time to comment on your blog.  This serves to encourage people to make comments and helps you get a conversation going with your blog viewers which is good.

You want to stimulate these conversations any way you can, and frankly it’s not easy to get your lurkers to speak up.

The advantage for the commenter is that this is a backlink to their blog and as such helps with their ranking in the search engines.  I routinely visit and comment on a half dozen or more blogs almost every day.  When I do, I not only support the worthwhile blogs I visit, but help myself out by generating new back links to my various blogs.

As a homestager, you should seek out other home stagers blogs to read and to get ideas for your own blog posts. Encourage them to install the CommentLuv plug in so that you get the back links you need to build your sites rankings.

If you can find a half dozen or more non active rain blogs to visit on a regular basis and get them to return the favor your activities will help encourage other people to comment on the blogs and will over time build you a ton of back links which will raise your site to the top of the search engines in time, and keep you there if you already have the dominant ranking in your market.

You can access the CommentLuv plug in from within the plugin section of your blog or search for it in Google or other search engines.

Technorati Tags: , , , , ,

Bolster Your Blog with Ezine Articles

Over the past few weeks I have posted several articles on this blog that I got directly from ezinearticles.com.  You can do the same thing.  It’s easy and it’s free.

Just go to www.ezinearticles.com and look for the article search tool in the left column.  For this blog, I just type in Home Staging and I usually can find a half dozen new article every week or so to consider adding to this blog. You can do the same thing for almost any niche market.

When doing so, there is one hard and fast rule that you must follow. You need to use the entire article as written, including the author’s resource box at the end.

Now sometimes I will add my own content before or after the article to explain why I used the article or to comment on the issues it raises, but this is optional. As long as you include their entire content, you are fine.

The author of the article gets several benefits from the process.  In fact if you go back in this blog, I have written extensively on why you should write articles of your own to achieve these same benefits, to wit..

They are more likely to be perceived as an expert in their field.  People who see the article may want to learn more and will follow the link in the resource box back to their site.  More importantly in many cases, is that the little bots the search engines like Google and Yahoo will follow these links, even if no once else does and record it as a back link.

Back links help raise your sites relative ranking in the search engines. And the higher your page shows up in a Google search in your market, the more likely your site will get seen, and in turn the more likely you will get new business.

Now by promoting someone else’s article from another marketplace 100′s or thousands of miles away will not interfere with your own local rankings, so there is no reason not to help them and yourself by posting their article.

You get to add worthwhile content to your blog with minimal effort. And the regular addition of content is a major component to successful blogging. Your readers get worthwhile content consistent with your overall topic and are thus more likely to continue to monitor and read you other offerings.

Some blogs are all borrowed content, but I prefer to write my own material and intersperse articles from article directories as a supplement. But the mix of original and “borrowed” content is up to you.

There are literally hundreds, if not thousands, of article directories online that you can find article on. I’ve personally had best success with ezinearticles, but if you want to search for others just type in a good keyword for your industry and then add the word article directories and you will find many more.

One last tidbit. If you are interested in learning how to monetize your blogging efforts, so that they become a profit center on their own, you may want to get a copy of my blogging mentors new eBook called Profitable Blog Steps.   I write a bit about it in another blog of mine called A Profitable Blog

Technorati Tags: , , , , , , ,

Technorati Tags: a profitable blog, article directories, backlinks, eZine Articles, monetize your blog, profitable blog steps, resource box, succesful blogging

StumbleUpon for Homestaging?

There are a plethora of social media sites out there from Twitter, to facebook, and so many more…

Some of the tools are of particular value to Home Stagers who are interested in driving traffic to their blogs or web sites.  The more traffic you get, the more likely you will get better ranked in the search engine, and the more likely ultimately that your next customer will find you.

I ran into an article on StumbleUpon today that I thought might be worth passing on.  This is just one more tool you can use to help market your site  and raise you visibility online.  I hope you enjoy it.  Let me know if you would like more items like this, by commenting on the article.

==============

Have You Discovered StumbleUpon?

StumbleUpon is an Internet community that allows its users to discover and rate Web pages, photos, and videos. It is an Internet community that allows users to discover web pages. StumbleUpon is a social network online desktop. Many consider it one of their favorite social media sites, not only can it drive traffic that matches or often exceeds that of Digg, StumbleUpon users are much less critical/confrontational/judgmental than the typical Digg user. StumbleUpon is less about communication and more about discovery, which I think is an under served problem on the web.

StumbleUpon gained its popularity as a toolbar for Firefox while Digg isn’t browser-depended as Stumble. StumbleUpon chooses which Web page to display based on the user’s ratings of previous pages, ratings by his/her friends, and by the ratings of users with similar interests. StumbleUpon was owned by eBay from May 2007, when it was acquired for $75,000,000, until April 2009, when Garrett Camp, Geoff Smith and several investors bought it back. StumbleUpon is now an independent, investor-backed startup once again, with offices in San Francisco and New York City.

Traffic from StumbleUpon ordinarily has the lowest bounce rate. Traffic coming directly from Digg is much less memorable, and most Digg users don’t venture farther than the front page. Traffic from any source is welcome I agree, but I personally prefer StumbleUpon. If you Stumble the right way, it will get you huge traffic. Webmasters have realized the potentia lof StumbleUpon as a marketing tool and therefore have started to stumble each others sites to gain traffic and exposure for their sites.

Users rate a site by giving it a thumbs up, thumbs down selection on the StumbleUpon toolbar, and can optionally leave additional commentary on the site’s review page, which also appears on the user’s blog. Users can post comments in the manner of a discussion board in these groups and post links to Web sites that apply to the specific topic. Users can also use the Stumble Upon toolbar as a form of social bookmarking. Users can also see others who gave kudos to a page and follow their recommendations. They can now simply start on StumbleUpon’s site, for example, and stumble all over the Web using their Web browser as guide rather than a toolbar.

StumbleUpon is more widely accepted by mainstream users while Twitter is more accepted by the power users. StumbleUpon is more to an entertainment website (just one button will bring you to a new page that you might not have visited before) while Twitter focuses more on communication and keeping in touch.

StumbleUpon is an amazingly fun tool and having the StumbleUpon Toolbar installed, I often play about with it myself, the result being it leads me to great sites I’m interested in and excellent articles I might not have found otherwise. It is one of the handful of services launched on the consumer web in the last few years that can truly be said to have significant cognitive benefits for the people who use it.

Andre Arnett is a professional Internet Marketer and the author of the Learning Affiliate Marketing blog. For more information on StumbleUpon, be sure to download Andre’s free report, How StumbleUpon Benefits Your Business

Technorati Tags: , , , ,

Technorati Tags: backlinks, Internet marketing, search engine ranking, SEO, StumbleUpon

How to Set Up a Profitable Blog

Many home stagers will try to add a blog to their website and that’s a good idea. It can help drive traffic to your site, and help you build credibility and earn your main site some good “Google Juice.”

Unfortunately while blogging is relatively easy once you have it set up, there are many steps to doing so, and even more if you want to establish a profitable blog.

My personal blogging mentor, Mike Paetzold has just released a wonderful new product called Profitable Blog Steps.   In it he provides a comprehensive ten module step by step plan to get your blog up and running, and specifically covers the key steps to make yours a profitable blog.

Not only does he tell you what to do, he shows you in a series of 10 videos.

If you are interested in setting up a profitable blog look no further. Grab this now, as Mike is offering a special launch week discount to those willing to take fast action. This special deal expires on June 9th, so do yourself a favor and grab it now.

To learn more and profit more  get your own copy go to Profitable Blog Steps now!

Technorati Tags: , , , , , ,

Technorati Tags: a profitable blog, Mike Paetzold, profitable blog, profitable blog steps, profitable blog topics, profitable blogging, profitable blogs

Home Staging – What to Look For When Selecting a Home Stager

How to Pick a Home Stager

Selecting a Home Stager to help you get a house ready for sale used to be pretty easy since there were so few people in the industry. In the past 6 years we have had a literal boom in this service for preparing homes for sale. There are some that have jumped into this field with no training, no credbility and have not set up their businesses professionally, which could cost the client money. The public needs to know what to ask for when selecting a Home Stager and this top 10 list should help give you some food for thought.

1. What kind of Training Does the Home Stager have?
It is important that the person you invite to help you with readying you house for sale has some training behind them specific to the field of Home Staging. There are courses a home stager can take and earn a designation, certification or accreditation. Of the 3, the accreditation is the highest form of education offered in the home staging industry. You can find accredited home stagers by searching online or by asking for referrals.

All stagers have a natural ability to do their work – that is a given. When a Stager proclaims they don’t need training, what they are saying is they don’t value education, or they don’t want to invest in their education. That is a mistake as Staging is not decorating or design, and handling clients involved in the selling process is very different than a client who is decorating their house. Any person that expects to succeed in business needs knowledge specific to that industry. Home Stagers are no different.

2. Should the Stager have insurance?
YES! Definitely ask to SEE a copy of a current policy that includes liability coverage and coverage for any of the stager’s items they may use to add pizzazz to your house. You don’t want to be held responsible if something is stolen or broken, or if damage is done to the house during the process, you want it paid for under an insurance policy. A professional home stager should carry insurance – both liability and coverage for items provided from their inventory.

3. Is it all about Price?
No. Staging should not just be about price because cheapest does not always mean “best.” You want to interview your Stager and ask for a proposal for services that is reasonable for your house. Most Stagers have a range of fees they charge depending on the service provided. You want to make sure the job that you pay for actually is a good job. When the average price reduction on a house sitting on the market is now between 5-20% (based on National Association of Realtor – July 2008) it’s important to remember: Staging your house is less than a price reduction – in any market and in any price range.

4. Should the Stager be Licensed?
The Stager should have a business license and be set up properly through the proper channels depending on where you live. You can ask to see a business license and also ask if the stager has any additional services or discounts to offer you from vendors they may partner with in your area or nationally.

5. Experience Matters.
Most stagers have been staging their whole life – they just did not realize there was a business they could wrap around their talent. That said, depending on your house, you need to ask for examples of their work and ask how much experience they have. A newer stager can do a fine job on certain houses, but a more complicated Staging job requires the services of an experienced Stager to make sure it is done properly and within budget. As for references and testimonials as an experienced Stager will have those readily available. As Stagers gain more experience, they are able to conduct work more quickly, and have better ideas on how to handle projects.

6. Who Pays?
Staging services are paid by either the homeowner that is selling or the Realtor listing the house. Ultimately it is up to the seller to ensure their house is Staged but some savvy Realtors are including Staging as part of their services to list a home – and a way to get a listing over competitors. The dollar amount they are willing to provide for this service is typically $200-$500 and they may require that the seller pay up front and they reimburse at the close of escrow.

7. How much Does it Cost to Stage my Occupied House?
For Occupied Homes a Stager has two types of services. They can provide detailed plan to the seller who then implements the recommendations with a basic follow up on the back end for about $350.00 average. The stager can also bring in inventory to help add “wow factor” which is typically an average of about $200 per house per month. The Stager can provide total hands on staging using the seller’s things – and is paid for their time in the house to transform each room. This average investment for this varies based on size of the house, what needs to be done – and a stager will provide a proposal to the seller.

8. How much Does it Cost to Stage my Vacant House?
For Vacant houses, the staging costs depends on the size of the house and the style, price and location. For smaller condos or townhouses, Staging can start as low as $700 and go up from there with monthly rental involved. For average houses, the fees are on average about $2,000 to Stage. Larger houses have higher fees because there is usually a need for more furniture and decor. The Staging includes the time to install the furnishings and the rental on those furnishings for a designated period of time. The primary rooms of the house are staged, leaving some rooms vacant. With all vacant houses the client pays for rental of furniture and decor that is in line with the price and style of the house. The furnishings help make the house look more inviting for buyers and helps them imagine living in the house. It also helps them envision the scale and size of the rooms using the furniture as a guide. The rental is at minimum 30 days, and can be contracted for a 60 or 90 day period, or longer depending on the market conditions. The house needs to stay staged as it is a key part of getting a buyer to make an offer. The Staging also includes fees for delivery and removal of Staging items.

9. What else should I ask for?
Stagers that are part of larger associations may have the ability to help with some marketing of the house including featuring it on national websites. Stagers can often provide photos of the houses they have staged that may help with the marketing, as well as provide real estate shows that function similar to a virtual tour. You can ask your potential Stager what they offer to help with marketing once the house is Staged. Look for a Stager that belongs to a reputable association that is founded on educational and code of ethics requirements. Associations that include everyone without regard for educational standards of excellence or enforcable code of ethics have no merit. Ask to see membership certificates and find out what else the Stager can offer you as part of a professional association.

10. Rapport and Relationship Matter Most
When it comes down to it – you need to work with someone you trust can do the best job for you. If you find a connection to the Stager’s personality, that helps you to know you are in good hands, and so look for a Stager that is engaging, and not all business. If you are a Realtor, this Stager can become a valuable part of your team, even sending you referrals for future business. As a seller, your Stager is coming into your house and helping you transition to your new home and should be someone that you trust.

These Top 10 suggestions for location a great Home Stager should serve you well when you follow all of them. Ultimately the goal is to get all properties Staged prior to coming on the market so that Buyers get the best first impression of the home. For statistics on Staging you can go to Stagedhomes.com and see current statistics that show a Staged house sells 2-3 times faster than the unstaged competition. Staging also helps a seller keep more money as they are less likely to have to reduce their house either once or multiple times in price than the competition that is not Staged.

Jennie Norris, ASPM, IAHSP is an Accredited Staging Professional Master (ASPM) and Owner of We Stage Sacramento, a full-service Home Staging company serving the greater Sacramento region. She was the first Home Stager to launch a company in that region and has staged thousands of houses. She was privileged to be part of national Home Staging features on ABC’s 20/20 and NBC’s Today Show. A local resource for media and newspapers, Jennie is a recognized expert in the field of Home Staging.

She is the Vice President of the International Association of Home Staging Professionals (IAHSP -http://www.iahsp.com), the President of the local IAHSP Chapter serving Sacramento, and teaches others about Home Staging in her role as a Course Trainer with http://www.Stagedhomes.com

Technorati Tags: , , ,

Home Staging – How Much Does it Cost, and Does it Work?

The Benefits Of Home Staging.

One of the hottest trends to sell a home today is home staging, an interior decorating technique for making the most of your home’s attributes and making it more appealing to the widest array of potential buyers. Home staging has been known to boost home sales prices, as well as quicken the amount of time the home stays on the market. But the question is – What is the pricing for home staging-and is it worth it?

Preparing Your Home for Sale.

Most sellers realize the importance of cleaning up their home before putting it on the market. Things like fixing leaky sinks, mending cracks in the walls and completing other minor repairs are also pretty standard. These things are often good to do, and, in many ways, are considered forms of “staging,” or preparing your home for sale.

What Do Home Stagers Do?

There are professionals, however, who will go above and beyond what most homeowners think of when they go to sell their house. While decorating is geared toward the owner, Home Staging is aimed first and foremost at pleasing the biggest possible number of buyers. For a fee, these home stagers will come into your home and use your existing items. Or, bring in items that add that special touch to complete a room and make your house as attractive as possible. Home staging costs often include moving around, removing or adding furniture and adding tasteful artwork or other decoration to make your home really shine.

Staging – Is It Worth It?

The main benefit of hiring a professional to stage your home is that they will look at your surroundings with an experienced, tasteful and objective buyer’s eye. They won’t be attached to a souvenir plate collection, like the homeowner would. They will be able to come in and tell you which items should be removed, what should be added, and how best to feature your home.

While home staging may seem like an unnecessary expense, there probably isn’t a single house that couldn’t benefit from a bit of carefully manipulated staging. Only a mere 10% of home buyers can actually visualize living in your home, or your homes hidden potential. This is why having a vacant home staged is so important. Buyers cannot visualize size and scale, so furniture helps to give them a frame of reference.

Why Can’t I Just Stage My Own Home?

Home owners have gotten used to the way their home looks and in fact it is difficult emotionally to change it. If you can’t view something objectively then you are unable to market and package it effectively. Not to mention, most home sellers don’t stage homes everyday for a living. Staging is more than a “to-do” list, de-cluttering, and painting. Its about decorating a home for potential buyers. Home Stagers, rearrange, shop the home, and pull items from other rooms, to create a whole new look to rooms. It takes a designers eye, to pull the rooms together. And often, suggestions and changes from professionals can amount to significant increases in the bottom line profit when selling your home.

Will My House Sell If It’s Not Staged?

Eventually, every house will sell…it’s just a matter of when and for how much. Even if your house sells quickly in a good market, it doesn’t mean it sold for the amount it would have sold for had it been professionally staged.

How Much Does Home Staging Cost?

Having your home staged, doesn’t cost a fortune. It’s the most inexpensive way to achieve the most dramatic and profitable results. Home staging pricing runs from $200+ depending on the market you’re in. According to a 2003 Survey, by Home Gain, statistics showed an average of a 6+% increase in the final sales price on homes that had been staged, versus those that had not. On a $300,000 home, that’s a $18,000 increase! And well worth the low cost of home staging fees.

To find out how to best showcase your home for sale, contact a home staging professional or your local realtor. Many realtor’s will even offer home staging services as part of their listing package, so be sure to ask if that’s something they offer, or if they can recommend someone in the industry. If you’re willing to put out a bit of money up front, you just might find that the benefits from staging your home can greatly outweigh home staging costs. In the end, Home Staging is really a no risk, win-win situation for everyone involved!

Cindy Bryant – Owner of Redesign Etc. a Home Staging & Interior Redesign Service. Serving Houston’s Bay & Gulf Coast. Featured on ABC Houston, The Houston Chronicle, Live Talk Radio, and author.

Article Source: http://EzineArticles.com/?expert=Cindy_Bryant

Technorati Tags: , , , , , ,

Technorati Tags: benefits of home staging, Does home staging work, Home Staging, home staging cost, preparing my home for sale, preparing your home for sale, what do home stagers do

Home Staging Strategies to Remember!

Have you ever heard a real estate agent say that “It’s a buyer’s world out there”? The sentiment rings true because due to the economic problems that the United States and the rest of the world has experienced for the past few years, the housing industry has also sank to record lows. While things are still getting back to normal as far as the real estate industry is concerned, how can homesellers make sure that they are still getting top dollar for the residential real estate property that they selling? How can homebuyers get the best value for their hard-earned bucks? This is where home staging comes in.

Here, we will take a look at the reasons why home staging is necessary when selling or buying a home, and also enumerate the top tips on how you can stage your home in such a way that your home buying or home selling goals will be met.

Why is Home Staging Important in the First Place?

So why is home staging important in the first place? Experienced real estate agents would know this: staged homes sell twice as fast as a hastily prepared house prior to selling. Again, this is a buyer’s market that we are talking about so if you are a home seller and you do not exert enough of an effort to make sure that buyers will be interested in purchasing your home, then it might stay in the market for quite a long time.

Another reason why home staging is necessary is simple: staged homes sell for more money. If a real estate property for sales sits on the market for a long time, the seller will usually get lower offers because buyers think that there is something wrong with the property that you are selling. If you want the selling process to be over and done with quickly, you need to make sure to stage it properly.

Next, no matter which part of the house it is that you stage – be it your porch, kitchen or living room – these will have an instant impact to a potential buyer. When potential buyers drive over to your home, make sure that they will be enticed enough to actually get out of the car and get a closer look, rather than just driving by. More importantly, staged homes attract real estate agents; they get more advertising; they can be appraised for top dollar; and it helps you as a seller to speed up your move.

Staging Your Home to be Sold for Top Dollar

Now that you already have a basic idea about the importance of home staging from both the buyer’s and the seller’s perspective, how about when you are a seller? How can you make sure that the way that you are staging your home is good enough for it to be sold at premium value, despite the economic crunch?

It all boils down to how staging your home will make an impact to a potential buyer. To help you out, here are a few home staging tips that you need to keep in mind if you want to sell your house for top dollar:

1. Learn what home staging is all about.
Simply put, home staging is a cost-effective way of enticing home buyers to purchase your home. It’s all about getting a potential buyer to imagine how it is to live within the walls of your home, or beautify the existing garden even more. The basics, however, involve decluttering and cleaning the premises. Make sure to get rid of all the personal clutter like family portraits. Even if those things have a sentimental value for you, a buyer would want to have his or her own family portrait in the living room – not yours.

Remember that home staging is all about teasing a buyer’s imagination so that living in the house in the future would seem like a viable prospect.

2. Remember that home staging is more than decorating.
After decluttering your home from all the personal effects, you can use strategic decorations such as mirrors to make a room appear larger, for example, but home staging goes beyond that. Make sure that whatever furniture’s left is artfully arranged to highlight a focal point in the room. Upgrade accessories if you need to. Naturally, you should have already attended to the needed repairs and fresh paint is always necessary.

3. Do to the exterior what you are doing with the interior of your home.
Sometimes, all it takes is the sight of a white picket fence to entice a buyer to purchase your home. Make sure that the exterior is as inviting as the inside of your house. Replace any dead plants, trim the lawn and add a few outdoor furniture if you have to or go for strategic lighting to highlight the features of the house’s exterior.

On average, a staged home sells twice as fast as the average home on the market. In addition to speeding up the selling process, taking the time and effort to properly stage your home will greatly increase its asking price. It wouldn’t even matter if you take the economic crunch into factor. Generally, a staged home has a better selling value as compared to a run-of-the-mill, freshly painted home.

How to Use Marketing or Design Psychology to Up Your Home’s Value

There is one more important factor that you need to take into account when it comes to home staging. What you can do is combine marketing and design psychology so that the value of the house that you are selling will increase. When creating flyers, for example, create a copy which goes straight to the heart. Instead of saying that the large backyard has a built-in barbecue grill, indicate that the property has a ‘private backyard park with a built-in barbecue where you can entertain your friends.”

At the end of the day, being a home seller or a home buyer requires some effort on your part so that you can go about proper home staging. By doing so, you can sell your home to your target market at top dollar if you are a home seller; and get the best value for your real estate property if you are a home buyer.

Let the Mark Z Home Selling Team help you find your next dream home… Are you looking for Bank Owned Homes in Michigan? How about Commerce MI Real Estate or homes in Oakland County. For more information you can contact us at 248.937.1337.

Article Source: http://EzineArticles.com/?expert=Mark_Z

Technorati Tags: , , ,

Technorati Tags: de-cluttering, design psychology, Home Staging, Staged Homes

Top 10 Reasons Home Staging is a Great Home Based Business

If you have a flair for decorating and an interest in real estate, Home Staging could be the right career for you. This service business, also called Real Estate Staging, is based on the art of decorating a home to sell quickly and for top dollar.

Home Staging is a great service business to run from a home office for these 10 reasons:

1. It is a low cost business to start.

You can work from your own home office. You don’t need a store front or inventory. You also don’t need expensive advertising to grow your home staging business successfully.

2. There is no need to invest in inventory or recruit others into the business. Home Staging is not a multi-level marketing scheme.

If you’ve researched the subject of home-based business, you’ve probably encountered lots of schemes that want you to buy inventory and recruit others into the business too. These are multi-level marketing businesses. Home Staging is not a multi-level marketing business. You don’t have to buy anything and you don’t have to recruit anyone else to join the business. This is something you can do on your own without any recruiting pressures. You aren’t expected to pester every friend and casual acquaintance you’ve ever had to invest in your “unique opportunity.”

3. It has been recognized as one of the best growth businesses.

Entrepreneur Magazine identified home staging as one of the hottest growth businesses, and the Staging Diva Home Staging Business Training Program is the ONLY home staging business opportunity recognized by the magazine for the last three years in their business start up guide books.

4. The financial rewards are there if you work hard to build your business.

Home Stagers create real wealth for their clients by effectively decorating their homes to sell quickly and for top dollar. Once clients realize the significant return they can make on their investment in home staging services, they don’t feel it’s unreasonable to spend several hundred dollars for even two hours of a stager’s time. In other words, working only half a day, you can make what many people take a whole week to earn. If you have five clients in a single week, you can earn more than you did in an entire month of working full time.

And with real estate markets slowing in many parts of the US, the demand for (and interest in) staging services will continue to grow as desperate home sellers look for an alternative to the costly price reductions their agents recommend.

This business can also thrive in a hot real estate market as savvy home sellers realize the greater profits they can make when they have 10 or 15 buyers bidding on their homes, instead of the two or three they might have had before staging.

5. You can still have time for your family or other demands while running a your business.

You control when you meet clients. If you only want to work during the day when your children are at school you can arrange it that way. “I have an opening for you on Wednesday morning at 9:00 AM works well!”

Or, if you want to start this business on the side while you already have a full time job, then you can meet your clients on evenings and weekends. Many of them will really appreciate it as they work themselves.

6. You will have daily opportunities to be creative and meet interesting people.

Home Staging projects very much depend on the creative solutions you develop for your clients, and each one is unique. You get to see the end result very quickly and meet lots of different people as you deal with real estate agents and homeowners.

7. You will enjoy variety and a sense of adventure in a Home Staging business.

Home Staging projects are very short term in nature, lasting days or a couple of weeks. Each house is different and you’ll be visiting streets and neighborhoods you didn’t know existed as you build your home staging client base.

8. You decide who you want to work with and what kind of projects you want to take on.

Since a project is short term in nature, if you find yourself with a “client from hell,” you know they won’t be in your life very long. If you find there are certain real estate agents that don’t share your approach to business, or treat you with less respect than you deserve, don’t work with them again. There are thousands of real estate agents to choose from in most markets. Did you know that in California alone there are 200,000 agents? Clearly not all of them are equally good or equally pleasant to be around.

9. Since you visit clients in their homes, you do not need to worry about what your own home looks like to run a successful staging business.

Nobody needs to know where your home office is and they certainly don’t need to visit your home. So, don’t worry if your house isn’t a reflection of what you want to present to Home Staging clients. The most important thing is to always present yourself in a professional manner.

10. It does not require specialized training or official credentials.

Despite what some organizations claim for their own marketing reasons, there are no official credentials to be a Home Stager. You can call yourself a Professional Home Stager today and no one can say anything about it.

Of course calling yourself a Home Stager doesn’t mean you’ll automatically know how to price your services, build your business and get clients. These are important skills to acquire if you want to be financially successful. The main point is that you don’t have to undergo years or even months of training to get into this business.

Entrepreneur and Home Staging expert Debra Gould, The Staging Diva, knows how to make money as a Home Stager. Discover her secrets to business success in the Staging Diva Home Staging Business Training Program. Free quiz to see if a home staging business is right for you at http://www.stagingdiva.com

Article Source: http://EzineArticles.com/?expert=Debra_Gould

Home Staging – Why It Works

Here is another in my series of articles from Home Stagers who have learned how to drive traffic and back links to their sites by article marketing.

===============================
Home Staging – Why It Works

With the popularity of home staging television shows, many are wondering if staging works in the “real world.” Home staging is more than just good entertainment on a Saturday afternoon, it is a proven technique that sells homes in Hollywood and across the country.

HOME STAGING DESCRIPTION: Home staging is the art of preparing your house for sale by highlighting the home’s features through furniture arrangement, accent placement, and color choices. An Accredited Staging Professional is a real estate expert that performs an objective evaluation of a property to determine any obstacles that may hinder buyer interest in your home. Staging is not decorating. Home staging involves using interior design principles and marketing strategies to best represent your home.

WHY STAGING WORKS: Home staging works because a properly staged house is a house shown at its best condition. Each room contains important design elements: highlighted focal points, proper furniture placement to create a larger space and smooth traffic patterns, tasteful color selections on walls and through home decor, and properly placed home accents. All these principles working together create an atmosphere that triggers buyers’ emotions, causing them to fall in love with the home.

In a staged home, buyers will see that:

* Staged homes look well cared for: staging addresses updating the home’s decor while working within the home owner’s budget.
* Staged homes are uncluttered: staging involves removing excess items so buyers can see the home’s features.
* Staged homes have a pleasant atmosphere: staging displays the best furniture layout for your home, highlighting the focal points and creating easy pathways around the furniture.
* Staged homes appeal to a wider range of buyers: staging neutralizes a homes decor, giving it a model house-like appeal, thus attracting more buyers.

These elements help to generate buyer interest causing wonderful side-effects

HOME STAGING SIDE EFFECTS (BENEFITS):

1. Higher Asking Price: Statistically, homes that have been staged command higher asking prices than non-staged homes, because the house is in top showing condition.
2. Faster Sale Time: Statistically, staged houses sell in one-third time than non-staged houses
3. Greater Rate of Return: Statistically, the investment in staging is returned to the homeowner when their house sells. The average rate of return is about 120%. For example, if a home owner invested $500 in staging their house, they are likely to receive $560 back from the sale of their home through fewer (if any) price reductions or from an increase in asking price.

HOME STAGING STATISTICS:

Staged homes sell quicker than non-staged houses…

* Nationwide, staged home is on the market for an average of 31.9 days
* Nationwide, non-staged home is on the market around 160 days
* 93% of ASP homes sell within one month
* This could mean the difference between days and months!
* For complete statistics visit the Staged Homes Website

Staging is a win-win situation. The sellers win because their houses are sold in a shorter amount of time compared to a non-staged homes, and the real estate agents win because their listing sell faster than agents who don’t recommend staging. Results do not lie. Story after story has been told of how staging made the difference in the sale of a home.

For more information on staging or to view gallery photos of staging projects visit: www.kfmstaging.com.

Kristina, owner of KFM Staging & Design, is an Accredited Staging Professional and has been working with Realtors, builders, and homeowners in the Twin Cities for over ten years. KFM Staging & Design specializes in consulting as a real estate expert, performing vacant and occupied staging services, and working with re-design clients.

Article Source: http://EzineArticles.com/?expert=Kristina_Mosloski

Technorati Tags: , , ,

Technorati Tags: Home Staging, selling houses, Staging

Home Staging – Questions and Answers

Here is another good example of a home stager using article marketing to promote not only her occupation, but also her designation and her particular business. etn

Question: Do I really need to stage my house?

Answer: Home staging is recommended to homeowners who are serious about selling their house in the shortest amount of time. Think of this scenario: Two comparable houses are for sale in the same general area. House A was staged and is in prime showing condition. House B was not staged and may have some design issues. Which house do you think buyers will be more interested in? Statistics show us that homes which are professionally prepared for the real estate market sell in one-third less time than non-staged houses.

Question: My Realtor told me to wait to stage, is this good advise?

Answer: The sooner you stage your house, the better it will be for you. If your agent told you to not stage or to wait to stage, your Realtor may not have a complete understanding about the value of home staging. Some agents are concerned about recommending more out-of-pocket expenses for their clients. It is a noble concern but not a necessary one when considering home staging. Stagers work with real estate agents as a team, and most stagers will be happy to answer any questions that Realtors may have regarding the staging process. Realtors may not know it, but stagers may be their greatest asset in the marketing of a client’s home.

Question: How do I choose a stager?

Answer: There are many things to look for when choosing a stager. Before you hire a stager, consider these qualifications:

  • Look for credentials. A good stager will be professionally trained in staging and design principles.
  • Ask for references. An experienced stager will have references and a photo gallery of personal projects.
  • Interview your stager. Most staging businesses are independently owned and will operate differently from each other.

Question: Can I stage my own house? or Can I have my friend stage my house?Answer: It is best to use an independent staging consultant who has an objective view of your home. Professional stagers are specifically trained to find and remove the obstacles that could interfere with the sale of your house. Homeowners and friends who are familiar with a house may find it difficult to apply staging and design principles to areas in which they are emotional attached.

Question: Doesn’t staging cost a lot of money?

Answer: Staging, like any quality service, is not free. Staging costs may range anywhere between $100 for a consultation evaluation to $2500 for full staging services, (Actual costs vary depending upon company pricing and location.) Think of the cost of staging as an investment in your home that will save you time and money when your house is listed. Statistically, the investment of staging a house has a return of approximately 120%; (for a $1000 staging project, a homeowner may see $1200 return when they sell their home. Statistics cited from http://www.stagedhomes.com, with permission). The bottom line is that your investment in staging will usually be less than the first price reduction on your home! Can you really afford to not stage your house?

Question: Isn’t staging and decorating the same thing?

Answer: No. Staging and decorating are on different ends of the spectrum. Staging uses proven techniques that creates an emotional response in buyers; thus generating greater buyer interest. Interior decorating uses design principles and decor to display the homeowners individual tastes and styles. When you decide to sell your home, personal styles will need to be set aside to make your house appealing to the most amount of buyers.

Question: How do I get started?

Answer: Ask your Realtor if their agency provides staging services or stager referrals. Otherwise, to find an Accredited Staging Professional in your area, visit Staged Homes.

Your home may be the biggest investment that you make in your lifetime. When you are ready to list your home, do not sell your investment short. A properly prepared home will sell in the shortest amount of time while commanding the highest offers. For more information on staging visit KFM Staging & Design.

Kristina, owner of KFM Staging & Design, is an Accredited Staging Professional and has been working with Realtors, builders, and homeowners in the Twin Cities for over ten years. KFM Staging & Design specializes in consulting as a real estate expert, performing vacant and occupied staging services, and working with re-design clients.

For more information of staging, visit: http://www.kfmstaging.com

Article Source: http://EzineArticles.com/?expert=Kristina_Mosloski

Technorati Tags: , , , ,

Technorati Tags: Home Staging, Kristina Mosloski, Picking a Stager, Realtor, Staged Homes

Build Your Blog or Newsletter with This

If you want to get some ideas and materials to jump start your own home staging blog you might want to take advantage of what is called PLR in the industry.  PLR or private label rights material is similar to the generic drugs you get at the pharmacy or the “House Brand” can of peas you might get at the supermarket.  You buy them and you have the rights to use them as your own.

In particular I want to point to a package created by Affiliate Niche Research on Home decor.  For the price of a good dinner, you get a ton of useful information that could get you started online, and or supplement your existing material in your blog or newsletter.

Go to Affiliate Niche Research to check out this package. Limited time deal. Once these are fully subscribed they disappear, once past the time limit and they disappear.

Susanne does great work, but keep in mind its a start, not a finished product. You need to take the material and make it your own. Add your insights and specialized knowledge. That way it is your comments and value added. This is just the preliminary research that will give you a ton of ideas and save you hours of work.

Introduction to Information Product Creation

In my many presentations to home stagers and other “main street’ businesses I stress the need to have an opt in device on their web sites to capture prospective customers information.

One of the biggest obstacles people seem to face is the idea that product creation is difficult.

I am starting a new series on Product Creation.  The bulk of the series will run on my http://MicroBusinessSpecialist.com/blog

But I will place pertinent articles here as well.

I encourage you to come back frequently or subscribe to my RSS feed to catch the series.

Technorati Tags: , , , , , , ,

Technorati Tags: email marketing, ethical bribes, info product, info product creation, information product, information product creation, opt in forms, product creation

Make the First 30 Seconds Count

Whether you are making your pitch to a prospect to be their home stager in person, in a brochure, online or in a talk to a local Kiwanis club, you must communicate your entire pitch in the first 30 seconds or less.  Otherwise, you will lose a significant percentage of your prospects attention.

In 1986 Milo Frank wrote a short book called, “How to get your point across in 30 seconds or less.”

This idea applies to personal presentations, articles, speeches and other presentations.

That’s not to say everything needs be communicated in that 30 seconds, but the key concept, justification and call to action, can and should be.

Below this article you will find a link to Amazon where you can buy the book if you want to read his justification and suggested techniques to accomplish this seemingly extravagant goal.

I want you to consider applying the idea to all of  your promotional materials and to your stock presentation, starting today, because you need to if you are going to get your message across before your reader skips past your article and goes on to the next.

Already, 10-20% of the people who started to read this article have stopped and gone elsewhere. This is particularly easy to do online.

Even “hot” media like videos get clicked past at an alarmingly fast rate. Tube Mogul, the video service which makes its business by monitoring and quantifying video viewers behavior, indicates that fully 50% or more of video viewers click away from the average video within 30 seconds. Twelve percent are gone in the first ten seconds.

The attention span of the general public has been short for a long time. No wonder politics is done in 10 second sound bites. And that reality applies to you and your articles and even in person presentations as well.

That doesn’t mean you can’t take the time to develop your thoughts in detail. It just means that you need to grab their attention and tell them what you are going to tell them and what they should do about it in your introduction up front. And don’t be too disappointed if a lot of people don’t read your entire article, or skip past your website without reading it all.

Just imagine how many more have left the written word in the same amount of time compared to a video presentation. Now some of that is probably because the viewer discovered that the video was not relevant to their interests and or needs.

As such, maybe we shouldn’t get too upset that they left before we get around to our point. But it could be that they made a mistake. Had they waited they may have discovered our cleverly designed plot to draw them into our proposition was just what they needed. If only they would have waited to see or read our sales pitch and dynamite close.

If you really want your readers to get your point, make it upfront and quick. Elaborate and explain in depth later to those hangers on who are interested in more detail.

How to Get Your Point Across in 30 Seconds or Less

Technorati Tags: marketing tips, Milo Frank, presentations, speeches

How to Write a Speech

I just created a new report to give away on my newest blog on Public Speaking. It’s called An Anatomy of a Speech.

One of the best ways to market yourself as a Homestager is by giving talks to local groups. The more you do so, the better and more comfortable you will become with the process. It will help you establish yourself as an expert, and gain you a lot of referral business over time.

In my report I provide some solid tips on how to go about writing a speech or business presentation. To help promote it I also created a new Flip camera video which is below.

I’ve recently become quite aware of the need to keep these videos short. This one is well under two minutes. I like my little Flip camera, even though it doesn’t like my “Es’s”

Some day I will upgrade, but for now it’s adequate. (at least I hope it is.)

Go to Top Public Speaking Tips to get your copy.

Seo Case Study

I have been preaching SEO for some time, in may various ebooks and tele-seminars. I have also posted a number of articles from my friend at Leads Leap.

This is link to the last episode of Lead Leaps  popular SEO tutorial series.

In this concluding chapter, they do a case study of a successful website that is doing very well in Google search results.

Read the case study now:

http://www.leadsleap.com/blog/seo-case-study-free-seo-tutorial-part-6/?r=earlnetwal

Technorati Tags: Case Study, leads leap, SEO

How to Combine Creativity With Business

Below is a good article by Karen Schaefer. I particularly like the comment she makes about naming your company, which is particularly applicable if you want to be found online in a Google Search.  Her USP is also a key concept. You must have a great one that you can use to communicate with prospective buyers in an instant. There is no law against using hers for your own, but you may well be able to come up with a better one for yourself.

And once again, look at the free publicity I  just provided her. All because she wrote a good article. I am sure I will not be the only one reprinting this. This gives her traffic to her site, credibility and more.   You should be doing the same to promote your business.  -etn

How to Combine Creativity With Business
By [http://ezinearticles.com/?expert=Karen_S_Schaefer]Karen S Schaefer

The number one request that I get from all of my clients, whether they are from my Home Staging Training Company, Marketing and Networking Business, one of my Speaking Clients, all of them, are always looking for a way to be more creative, or at least add more creativity to their marketing efforts and effectively combine it with business. For some reason, we have been conditioned that the two don’t go together… but they MUST!

Over the years, people have constantly told me how “Creative or Imaginative” I am. Funny, I never thought of myself as such, but I am a self-professed dreamer, and I love letting my imagination run wild…which can be good, and of course, bad as well!

But, I think ultimately that you have to have a set foundation in every type of business, no matter what it is. You have to have a solid vision, a way to implement the plan or vision, have a strong team, a goal or intention and of course the marketing, direction and management to make it happen.

Rarely can this happen without a “Creative Department.” Most small businesses don’t have the luxury of an entire department, so it is up to YOU to be the Creative Leader of your Business, so that your Business is presented as a Creative, Productive, and Effective Company to your Client.

As Home Stagers, we all have a natural inclination toward creativity. Most of you explore that creativity each time you do a staging job. I know I do because it is almost a release for me. It is a creative outlet, a way to vent any frustration, and it also allows me to constantly flex my creativity muscle. I am able to in turn get better each time (and most importantly, offer more creative advice every time to my nationwide team of APSD Certified Home Stagers).

But, in business, we can’t simply be creative in what we do; we have to be creative in what we say and how we present ourselves and our services. In other words, your Marketing must be creative if you want to stand out from the crowd and catch the attention of your potential client.

That is why the first thing I always teach all of my clients is:

1) Name: What is the name of your company or Service? Does it say what you do and where you do it?
I know you are thinking, “Karen, to just say ‘Los Angeles Home Staging’ is boring. I want to say ‘A feather in your cap Sales.’”

Now, I would agree that the ‘Feather in your Cap’ is far more creative, but it does not tell me anything. When you come up with a name, people will search under categories, which is why, in this instance something “practical” comes in handy.

Even today, if I were naming my own Home Staging Company again, I would not name it Simple Appeal. I love the name, and it speaks to me, but for people that don’t know me, they are only going to search for Home Staging Services in Colorado-not Simple Appeal.

2) USP- Once you have figured out your name, now is your chance to be creative. A USP is a “Unique Selling Proposition.” Sometimes you can use this as a tag line, like I do, “Anybody can make your Property pretty, we make it Sell” or as a unique way to capture the attention of your customer. In other words, use your creativity, and figure out a way to say something about your service or business that makes you more compelling than any other person in your industry in the eyes of your client.

The best way to approach this, which you many already know if you follow me on Twitter, is to tell your client what they WANT to hear vs. what they NEED to hear. And say it in such a way that makes them think “I HAVE to have it!”

You can have so much fun with this and when you hit the nail on the head, your lead generation will explode. It is the perfect way to combine creativity with business.

3) Position- So, now you have a name that opens up the door for good and easy search criteria. You then have mustered up all of your creative resources and developed an extraordinary USP. So, you have burst open the door on your new lead generation. Now, you have to correctly and effectively position yourself in the market place so that you can convert those leads into sales, thus increasing your business’s bottom line.

My USP, “Anybody can make your House look Pretty, we make it Sell” is not only a great USP, but it also offers me great positioning in my market place. It is good marketing. The reason that I chose this USP is that I wanted to position myself in the market place as the Home Stager that actually knew how to stage a home so it would sell. I did not want to just be about decorating, accessorizing or rearranging…I wanted to be about results.

So, what you have to do… once again is be creative. What do you want to say about your business? And, how do you want them to envision you and your services?

All of these steps require creativity and with that, you will find that new doors will readily open for your business. The key to success is to combine your creativity with your business skills, because although they can each stand alone, the fact of the matter is that you could increase your business 10 fold over night by adding just one effective touch of creativity. And, let’s face the facts; it sure is whole lot more fun to be creative!

Keep in mind that creative marketing and positioning is just good business. So for those of you that immediately assume you are not good at business, by implementing the 3 steps above, you will now be 3 “business” steps ahead of any other Home Stager in your area.

In the future, I will offer a business program, but for now, follow the information above and you will be amazed at the results.

To your greatest joy,

Karen Schaefer

Founder, APSD

Your Worldwide Leader in Home Staging Training

By Karen Schaefer, Founder of Simple Appeal, Inc. and APSD – The Association of Property Scene Designers. Through Karen, you can learn more about [http://www.apsdmembers.com/membership.html]home staging, [http://www.apsdmembers.com/homestager/directoffer.html]marketing houses and selling houses quickly.

Article Source: [http://EzineArticles.com/?How-to-Combine-Creativity-With-Business&id=3571566] How to Combine Creativity With Business

Technorati Tags: Article Marketing, Company Name, USP

How to Apply SEO to Your Web Page

I’ve covered much of this material one way or another in the past, but my friend Ken Koh of Leadleap fame has added another posting in his ongoing series on getting people to find your web site.

http://www.leadsleap.com/blog/how-to-seo-a-website-from-scratch-free-seo-tutorial-part-4/?r=earlnetwal

It’s surprising how many home stagers and others think that they can just put up a web site or have one put up for them, and expect to get traffic and jobs from that alone.

You need to get you page set up right, with both on and off page tactics to raise your web sites visibility online.

The Value of Backlinks

I recently read a Blog Post on Leads Leap discussing the value of back links. I’ve preached on this topic before, but thought it might be worthwhile to share another person’s take.

The Power of SEO Backlinks: A Classic Example

Technorati Tags: back links, backlinks, leads leap

Fear of Loss More Powerful than Fear of Gain

Have you been listening in?

Last night was the second session of the League of Extraordinary Minds, and what a great two hours it was.

While you as a home stager might not think that the internationally famous panelists that are participating in the program have anything to offer a small business like yours, you would be wrong.

I took a ton of notes last night, and got a lot of actionable ideas in the process. One I will share with you today is the understanding that people buy emotionally, and that they are motivated more by fear of loss than by hope of gain.

As an example a person is far more likely to take action to avoid suffering a $20 loss than they would be to gain $20.

What this may mean to a home stager, is that your clients are more likely to respond to a pitch that focuses on their risk of having to pay double mortgage payments, than they are to the hope of getting a higher price from a well staged home.

They may similarly respond to a pitch that details all the work they will have to do by themselves and the drudgery entailed rather than to the freedom they may enjoy by letting you do it for them.

That doesn’t mean the positive doesn’t matter, but rather that the loss elements are more effective in selling your services.

Now there was a lot more that I pulled out of last night, but I thought I would share that one.  It’s up to you to think about how you could apply that knowledge in your own interactions with prospects.

Replays of the League of Extraordinary Minds sessions are not available, as they are being turned into paid products.  But you are able to sign up and listen in to the remaining sessions for free, if you register at League of Extraordinary Minds. The next session is at 8PM, your time, next Thursday, no matter where in the world you are.

I encourage you to register and to listen in.  There have been two sessions so far and 7 to go. The first two have been very powerful, and have lead me to make several changes to the way I do things.  I am confident that you too will find value in each of them as well.

Internet Marketing 101 for Non Internet Based Businesses

Push the Arrow to Hear the 1 hour 2 minute presentation.
Internet Marketing 101 for Main Street Businesses

Last week I did an hour long presentation for Allegra Dioguardi’s new home staging curriculum.   Staging Training by Design

In it I covered three different major topics. The first section dealt with some basic decisions most people make before they have enough information to do well. That includes picking their url, web host and decision as to whether to have a blog or web site.

The second topic covered includes a discussion of how to make your web site more search engine friendly and also how to generate back links need to raise your standing in the search engines.

The third section, dealt with how to get more of the people that find your web site to do something.

These are topics I’ve dealt with before, here and in my two eBooks.  My challenge was to condense all the information into a single 60 minute presentation. Turns out I ran about 2 minutes long.

But if I say so myself, I did a pretty good job of covering all the major points you should be aware of when setting up your internet marketing campaign for your business.

Now while I would advocate that most people should learn how to manage and run their own web sites, the reality is that most will not. Therefore I discussed these topics so that people would know what they wanted to accomplish, so that they would be better equipped to tell their computer people what they wanted, and why.

Thus while the conversation was directed to home stagers specifically, the comments apply to almost any locally based business wishing to attract more customers by internet marketing.

In support of the audio, I have created a resource page of links and resources.  It is pretty rudimentary at the moment, but I will be developing it as time goes on.

Resource Page

Technorati Tags: Internet marketing, Must Know Internet Marketing Concepts

Home Staging Training By Design

Allegra Dioguardi, Interior Designer and president of Styled and Sold Home Staging is now offering training and mentoring for aspiring and seasoned Home Stagers alike.

http://www.stagingtrainingbydesign.com

Allegra is a Parsons School of Design graduate. And her sense of design is the missing element in many home stager’s education. It’s one thing to declutter and establish some focal points, it’s another to tie everything together with a sense of style.

Allegra has had decades of experience that predates the home staging revolution. She has worked and taught many people how to stage model homes, long before the term Home Staging was coined.

She has invited me to prepare a module as part of her course on websites and search engine optimization. I am looking forward to it. It will give me another chance to distill the essence of my two eBooks, Why Most Small Business Web Sites Stink, and Main Street Climbs to the Top of the Search Engines.

I anticipate that I will revamp both my WART Analysis and Market Maker programs in advance of the course presentation. My goal will be to provide affordable support and training for Home Stagers who want to take a hands on approach to controlling their web sites.

I will use this preparation process to devise the easiest way to train home stagers to get more people to see their web sites, and then to get more of the people that do see them to actually do something.

In the meanwhile, I am very interested in hearing from you. What issues do you have with your web site that I can help you with?

What lessons have you learned that should be shared with other home stagers in the area of web site, and email marketing?

For More Information on Allegra’s Classes go to: Home Staging Training

Technorati Tags: Allegra, Allegra Dioguardi, Home Staging Training, Market Maker, WART Analysis

Adware-Spyware Removal Free Report

Hearing the word spyware tends to evoke an image of popups for most internet users. It would probably surprise most to learn that almost every internet user has at least some spyware or adware on their computer. The reason for this is that these parasites can hide in parts of the computer that you can’t normally access.

The biggest problem with these parasites is that most users don’t know just how dangerous they can actually be. Sure they cause your computer to slow down (a lot), install things you don’t want, and more, but they also do much worse things. Having spyware or adware on your computer compromises your privacy to a very dangerous level.

How often do you enter personal information on the internet? For most people, this will be very often. Many of these parasites will track everywhere that you go on the internet and report it back to it’s creator. It doesn’t stop at that though. Not only will it track everywhere you go, but it will track everything you type and click at these locations as well.

What this means is that if you enter sensitive data such as your social security number, credit card number, bank password, or anything else of that nature, a stranger also has that information. To make matters even worse, this information is often sold to even more people; this means that hundreds of people could have access to all of your personal information.

If you want to keep your privacy on the internet, you’ll need to rid yourself of any spyware and adware that inhabits your computer. There is a free report named “Adware Removal” which outlines everything that spyware and adware do, as well as how to get rid of it. Remember, the report is completely free and definitely worth a read.

Click Here To Dowload Your Free Spyware Removal Report

Technorati Tags: adware, adware removal, spyware, spyware removal

Blogging Topics

Yesterday we talked a bit about the “Inspection” blog post. Today we will cover “Insights” and the “Index” type of post.

2. The INSIGHTS Blog Post.

Quick tips are great “in between” posts since they are so short. They are normally between 100 and 250 words. If there’s a great bit of information that you want to share with your niche but it doesn’t really warrant a full blog post, you can post a quick tip. The tip should be focused on one key area of the niche. For example, “How to Grease a Muffin Pan” is a perfect quick tip article for a cooking blog.

For a home stager, it could be on Where to store valuables during a house showing, or How to dress up your front door.

If you put you mind to it you could probably generate a list of 50 such tips in no time. Write the titles down, and use them for infill when you are busy.

The third I is for “Index” which is just another word for a list.

Blog readers love lists! If you’ll look at the most popular blogs you’ll see that they make good use out of this type of blog posts. You can make lists fit any niche topic imaginable. They are great ways to convey information online because they can easily be scanned by web readers who like to skim over information.

You can create resource lists that will help your readers find information on your niche. You can also create lists of different ways to accomplish a goal in a niche, like “5 Things to Do Before a Showing.” The possibilities are endless.

How about a list of things to do, room by room? Or perhaps a list of X things to pack away before you begin to stage their house.

Technorati Tags: Homestaging Tips, Tips, What to write

Five Different Kinds of Blogs and Blog Posts

Five Different “Kinds” Of Blog Posts

Blog posts come in many different forms and lengths. If you want to keep your blog fresh and interesting, you should post often. Creating different types of blog posts will help to keep your audience interested. It will also keep you from getting bored with your blog.

Blogging can be done as an adjunct to your business, to help attract customers or it can be a sideline of your business designed to generate revenue, as well as attract customers to your Home Staging enterprise.

If you are going to invest time and effort on your blog, why not use it as a profit center as well?

The five types of blog post are the
1. The INSPECTION Blog Post.
2. The INSIGHTS Blog Post.
3. The INDEX Blog Post.
4. The INTERVIEW Blog Post.
5. The INSTRUCTION Blog Post.

1. The INSPECTION Blog Post.

Review blog posts can help you monetize your blog. You “inspect” – take a closer look at – a product. When you review a product and include an affiliate link, you’ll make a commission off of each sale generated with your affiliate link.  Review blog posts should go over some of the major plusses and minuses of the product. Even if you loved the product, you should keep your review balanced by mentioning a few things that could have been improved. Your audience will appreciate your honesty and be more likely to trust your recommendation.

What type of a product could you as a home stager comment on?  How about paints, cleaning products, furniture stores, etc.

While there is no reason why you couldn’t do a blog on any vendor you choose to without compensation, why not find a product that has an “Affiliate Program” and join it.

One of the easiest ways to identify such products is to join one of the major affiliate market places like Commission Junction.  It’s free to join, and once you do, you will be able to search from thousands of vendors to find products relevant to Home Staging that you could review and comment on.

Such recommendations, if done honestly and forthrightly will be well received by your readers, and could potentially add a new revenue source to your business.  Not a bad idea to market yourself and make money at the same time.

To learn more about commission junction go to www.cj.com.

In the next couple of days I will go into more detail on this and the other four types of blog posts.  By combining these ideas you can add a lot of reader interest in your blogs.

2. The INSIGHTS Blog Post.

Quick tips are great “in between” posts since they are so short. They are normally between 100 and 250 words. If there’s a great bit of information that you want to share with your niche but it doesn’t really warrant a full blog post, you can post a quick tip. The tip should be focused on one key area of the niche. For example, “How to Grease a Muffin Pan” is a perfect quick tip article for a cooking blog.

3. The INDEX Blog Post.

Blog readers love lists! If you’ll look at the most popular blogs you’ll see that they make good use out of this type of blog posts. You can make lists fit any niche topic imaginable. They are great ways to convey information online because they can easily be scanned by web readers who like to skim over information. You can create resource lists that will help your readers find information on your niche. You can also create lists of different ways to accomplish a goal in a niche, like “5 Ways to Drive Traffic to Your Sales Letter.” The possibilities are endless.

4. The INTERVIEW Blog Post.

Although these require a bit of preparation, they can be very valuable to your blog. You can interview someone in your niche and share the results of the interview with your blog readers. This will not only help provide valuable content for your blog, but you can also get more traffic to your blog. Likely, the person who you are interviewing will publicize the event on their blog and around the ‘net which will bring more traffic back to you.

5. The INSTRUCTION Blog Post.

Like quick tips, how to posts help you provide valuable information to your readers. However, unlike quick tips, these posts go into detail on a certain topic. Some how to posts are even separated out into two or three part courses. For ideas on what to create how to posts about, look at the most frequently asked questions in your niche and develop posts around those topics.

What’s Next? After your onpage factors fixed.

You’ve made major progress when you take care of your on page SEO issues.

Your page factors again are your title tags, keywords and description in the hidden meta tag area, and use of H1 tag, and appropriate keyword usage on your page and at least 425 or more words of text on you landing page.

For some people that will by itself be enough to get your site to the first page.

For others, in more competitive markets it won’t be enough all by itself. For example one of my most recent clients Ann Alderson from Tampa is trying to do business in a market that has almost as many home stagers as it does Realtors.  Well maybe not, but it seems the various schools are having frequent classes in the area resulting in a lot of competition, especially for web site ranking.

In today’s economy the various schools are having a hay day, as more and more people are looking for supplemental income.  And that means more competition for you.  And more web sites trying to climb to the top of the search engines.

In Ann’s case we were able to raise her from somewhere in the deep dregs of page 23 or so to #35 overall just by making changes to her onpage factors.

Her site is located at Home Staging South Tampa which is a good example of an anchor text using her keywords of Home Staging and Tampa. (And she just got another backlink)

She uses GoDaddy as her web hosting service. It took them 3-4 days to turn around and do what she wanted, but it did have an immediate effect.

But it’s not good enough by itself in her case and perhaps in yours as well.

That’s why you need to pay attention to the off page factors. And they come down to one phrase. BackLinks, Backlinks, Backlinks to paraphrase our Realtor friends.

Your first step should be to set up an account and post on Active Rain. By putting a link to your web site on your posts, you will create your first back link.  Now ideally this should be an anchor link as I have explained in past posts.

But while Active Rain is a great site, you need to get links from many different locations.

My next set of recommendations is to set up an account at Squidoo and Hub Pages.  www.Squidoo.com and www.hubpages.com.  Just signing up and creating a profile will give you a backlink if you include you web site in your profile. But what really counts is when you set up a page on their sites.

These need not be works of art. They don’t need to be long. They should be about Home Staging in your town.  And your town name and home staging should be in the title.  You have two possible audiences, Realtors and homeowners.

Make two pages to start. One for home owners and one for Realtors.

Do it first on Squidoo.  Write a lens on the Top Three Things a Minneapolis Home Owner Needs to Know about Home Staging.

Then do it.  If  you want make it the top 5 or 7. Feel free to buy my guide on Squidoo Basics if you need help, although they have tutorials on both sites.

Then publish your first Squidoo lens, and immediately start another.

Write a lens on the Top Three Things a Minneapolis Realtor needs to know about Home Staging. Once you get the hang of it, you should be able to get one done in 30 minutes, but plan on spend a couple hours the first time.

Make sure both of them have a link back to your web site.  If you have a separate page on your web site for Realtors, make sure your Lens on Realtors links back to that page.

Once you have these two lens done, go to Hub Pages.  If you’re lazy, use the same text all over again but put the three hints in a different order. Ideally you would reword the entire thing.

The more effort you put into these the better. But you are better off with many short Squidoo lens and Hub Pages than with one or two comprehensive ones.

There are three reasons why you are doing this.

First, they will give you added stature and credibility. Second, these Squidoo lens and Hub Pages sometimes get higher rankings than your web site intially, so it’s quite possible they may get to the top of the search engines before your main site does. That means real potential customers who may never have heard of Squidoo or Hub Pages may find them and you.  The third reason is that the backlinks from these sites carry more weight than many other sources of backlinks. So you want to get them set up for you as soon as possible.

Once you are done with these, you may want to switch to article marketing.

The Good part of article marketing is that your articles can become viral. Once you publish them, they can be posted to hundreds of different blogs each of which will create a backlink to your site.

Most will be from smaller sites, without as much clout as Squidoo or Hub Pages, which is why we start with them. But in the long run, the article marketing effort is what will not only move you to the top of your local search engine results, it will keep you there.

With all the newbies entering the market, that’s one idea you may well want to consider.

Technorati Tags: Article Marketing, hub pages, squidoo

How to Set Up Your Resource Box for Effect

When you repost a blog post or active rain post on an article directory like www.ezinearticles.com you are allowed to attach a resource box to the bottom of your article. Anyone can republish your article for free if they agree to include your resource box.

When preparing your resource box, you are generally allowed two links that you can direct as you choose. It’s important to use anchor text for these links based on the keyword you want your destination site(s) to rank for.

Particularly if your goal is to build your search engine standing as well as generate traffic.

Anchor text is simple html code that creates a hyper link to the web site you want people to go, while displaying your anchor text. Your anchor text should be the keyword you want your site to rank for.

One of my newest clients is a home stager in Tampa Florida. The keyword she wants to rank high on for her business is “Home Staging” and “Tampa” or “Home staging in Tampa”

So to maximize the value of her resource box I advised her to use the following statement:

Ann Alderson is an expert at <* href=”http://stagingsouthtampa.com”>Home Staging in the South Tampa region. You can get more information on home staging on her blog about <* href=”http://blog.stagingsouthtampa.com”> house staging tips.

[Insert a letter “a” where the * are to appear as

When placed in html code it reads as follows: Ann Alderson is an expert at Home Staging in the South Tampa region. You can get more information on home staging on her blog about house staging tips.

In this case, we used the second anchor text to use an alternate keyword, “house staging” and sent traffic to her blog. This creates a back link to an internal part of her site which improves its standing in Google’s eyes. Google likes links to internal pages as it shows there is interest in more than the front page of the site.

As we’ve discussed before, the three main reasons to do article marketing is to establish yourself as an expert in your field, drive traffic to your site and build back links to raise your standing in the search engines.

In Ann’s case, the articles may help establish her credentials and even send a few people from Tampa to her web site. But most people who see her articles will be far from her marketplace.

More important to her is the knowledge that the Google bots and other search bots will find her site and rank it for the keywords she wants her site known for: home staging and house staging and Tampa.

Most of her competitors are not doing this, and as a result in the relatively near term, she should rise from her current relative obscurity in a highly competitive local market to the first page of the listings. In time with additional articles and other postings she may even win the coveted top spot.

That is the power of Article Marketing and the proper use of anchor text and keywords in your resource box.

Best Deal In Internet Marketing Training

If you want to learn the fundamentals of internet marketing, but didn’t know where to look, you’re going to love this.

One of the internet’s best trainers of online marketing has redirected his business and rather than selling single courses has set up a “one-stop resource center.”

I have to tell you this is a great opportunity. I have taken well over a half dozen individual courses from Bob the Teacher, happily paying hundreds of dollars for some. Most of them are now available to you for just $47 a month as a member of the Internet Marketing Success Library.

Internet Marketing Success Library

As I said, I’ve personally learned from Bob The Teacher in the past, and I’m always impressed with how organized and methodical his training courses are.

They’re step-by-step video and audio courses that cover EVERYTHING you need to know about things like:

- website management
- traffic
- autoresponders
- list building
- technical know-how
- Twitter and Facebook
- information product creation
- affiliate marketing
- and a lot more.

And while not all of the courses are critical for a home staging business, many of them are. These are the fundamentals taught by a former high school science teacher who knows how to make everything clear and complete, even for newbies.

If you have ever thought about learning more in the way of internet basics this is your golden opportunity. Join and take one, two, three or more courses in your first month and quit if you want. Or continue on and take additional courses.

If you enjoy learning how the internet works and/or are interested in developing your personal or business skills online, this is a superb deal.

I specifically recommend you put discover cpanel and discover auto responders at the top of your list. But there is so much more that could benefit you and your business.

Now much of these courses are aimed at people who are looking to develop an online business. But don’t let that dissuade you.  While your primary business is hands on in your clients homes, you need to learn how to use the internet to maximize your marketing.

Click on the banner and check this out. You must keep learning if you are going to be successful in the long run. In today’s world, like it or not that means getting comfortable with the internet.  You won’t find a better teacher, not even me.


internet marketing lessons

Black Hat and Gray Hat

Black Hat and Gray Hat

There are a lot of businesses that have developed around helping people get to the top of the search engines. For popular mass market products and high margin items the competition to gain top billing in organic search has lead to intense competition. This has resulted in constant innovation, and many efforts to out smart Google and the other search engines.

At one time, just getting your meta tags right was enough. Then keyword stuffing came into vogue with some Viagra sites repeating their selected keyword hundreds of times. That’s why you now want to use your keyword from 1-4% of the time today. The search engines are constantly changing their algorithms to keep ahead of the Black Hatters, who try to game the system.

Today with the emphasis on back links, there are black hat and less offensive but still “gray hat” techniques used by some to cheat there way to the top. These include various services that can get you thousands of back links for a fee, or article spinners that use software to automatically rewrite you articles so they appear to be different. And many more.

Most main street businesses don’t need to use black or gray hat techniques to get to the top of the search engines in their local areas. While these techniques can work for a while, they are almost always shut down by changes by the search engines. That’s because the goal of the search engine is to be as useful as possible for the searcher. If they offer up an article that is clearly pigeon English, they loose face, and eventually market share.

In the long run, you will earn your top listing by providing useful information to your prospective customers in as many venues as possible like your web page, Squidoo, Hub pages, and through blogging and article marketing.

These approaches will work now and for the long haul. The sooner you build a base of such useful content, the sooner you will gain an insurmountable lead over your competitors.

Right now, even at this seemingly late date in the evolution of the internet, in most industries, including home staging, your competitors are asleep at the switch. You have a temporary advantage if you are the first mover in your industry, in your marketplace.

But this Blog and the ebook I am preparing based on the lessons I’ve discussed of the past several week will begin to reach out beyond the internet marketing world into main street. You may already be behind. If so it’s all the more important that you develop a plan of action. Beware of those who will try to sell you black hat and gray hat solutions. While they may work for a while, they won’t in the long run.

One final comment on the subject. Many firms will try to sell you a package of services that include getting you listed on the “Directories.” This used to be important, but is not anywhere near as important today. If you set up a back link from a Squidoo Lens to your website, Google will find you. In fact if you merely tweet a reference to your website on Twitter, Google will find your site.

Their search bots are all over these services and once the see the link to your site they will find you. In my opinion, there is no reason to pay for such services.

Technorati Tags: back links, Black Hat, Gray Hat, Meta Tags, Search Engines

6 Tips for Better Articles

Our recent series that started out as an investigation into how to get your business web site to the top of the local search engine rankings has brought us to the topic of article marketing.

This is an important topic on its own. So much so that I have started a new web site dedicated to the topic called Article Marketing Hints.

Actually the web site is http://ArticleMarketingHint.com because someone beat me to the punch and grabbed the url with the extra s on the end.

My most recent post there discusses 6 tips for writing better articles. I encourage you to stop on over and read the article.  I will continue to develop that site with more and more articles on article writing.

Note that I created two back links above. One as anchor text and the other as a straight url, so you would know how to get to the site. I used the plural in the anchor text as I want to be found when people use both the singular and the plural forms.

When you go to the site you will see an eBook for sale in the right sidebar.  If you were to look at the offer by clicking on the image of the book, you will discover that I am offering a bonus video series with the book. This series offers some excellent tips on how to write effective articles in an easy to follow video format.

It’s very well done and useful for newbie and intermediate article marketers.  I know I learned a trick or two.

The ebook is written by Mike Steup.  Mike is one of the young up and comers in the internet marketing arena. He shares a number of insights that will certainly help you get going on the right track as you begin to promote your business with internet marketing.

Technorati Tags: anchor text, Article Marketing Hints, ArticleMarketingHint, back links

Distilling Fine Articles from the Fruit of Your Mind

Internet Article Marketing

Distilling Fine Articles from the

Fruits of Your Mind

You have decided to use the power of internet article marketing to draw eyes and back links to your web site. Good idea. Article marketing can be a very effective tool to accomplish both objectives. But where do you start?

Good Question.

Just as a distillery needs to first gather grapes and then run them though a series of steps before turning them into a fine brandy, you must first gather your ideas, before you write your article.

Before you begin

Whether you are brewing a single article or a series of them, the prerequisite is deciding what your topic is, and understanding why you are writing.

Your writing will enjoy greater clarity of purpose when each article has a clear singular keyword or phrase. Whether writing one or multiple articles it’s best to identify each of your keyword phrases in advance before you begin. They will help you form your thoughts, and may encourage you to explore nuances you may have otherwise ignored.

When writing an internet marketing article, your objective is to get eyes and or back links to your site. To do that, you need to get accepted into an internet article directory and then get noticed and republished by ezine editors before you’ll get read by end users. That’s a lot of different audiences. While you know what’s in it for you, begin the writing process thinking about what’s in it for your ultimate reader as well.

Now that you are clear on your topic and why you are writing, you are ready to begin the next phase.

Brainstorming

As you mull over your keyword and topic, ideas will come to you. That’s the main benefit of the prior exercise. Once your conscious mind is clear on the task at hand, so too is the subconscious. It will send you flashes of brilliance that may surprise you.

You want to capture those ideas. Even the bad ones, but search out the brilliant ones. Bad ideas can morph into good ones. Don’t judge, record. Write them down. Use whatever system that works for you. Long hand, computer, voice recorder, whatever.

Think about possible titles. What would grab people’s attention? Remind yourself of your readers. Who are they? Why would they want to read your article? What do they want to know?

What is the essential one element of your article? If it had to be just one sentence, what would it be? What are the key facts you want to share? Write them down, or list where you will look them up.

What will your call to action be? What do you want them to actually do when they are done reading your article? How are you going to get them to do it? What are you going to tell them that will make a difference in their lives?

This process can take days or 30 minutes. The results will vary by the amount of time you can devote. If you can, daydream about your topic while driving or doing other work. Your subconscious can be a powerful tool. What every time you have, use it to enlarge your topic.

In the next step, you are going to tie it down and begin to do some pruning.

The Outline.

We’ve all been taught the writing outline format since grade school. They are easy. You already know the main parts to your article. It will have a title, an introduction, a body and a close. And in the case of internet article marketing it will also have a resource box.

See, you are half done already. While it may vary, let’s assume there are three main points to the body.

• Title
• Introduction
• Body
o A
o B
o C
• Close
• Resource Box

Review your brainstorming notes. Pick the three most important ideas that must be in the body. If you have more that three, which can be grouped together?

If you absolutely cannot fit everything into three groups, add or subtract. It’s your article. By trying to nestle ideas into groups, you define the essence of your article.

You then assign an order within and among the groups in your outline. Once that’s done, you’re done with the outline. You can always add more, but at this point, you have captured and ordered the essence of your thoughts. If this were a book, rather than an article you would perhaps need to get more detailed. But it’s not, so it’s time to write that first draft.

Technorati Tags: Article Marketing, Article writing, back links, outlines, SEO

Do Your Internet Marketing Articles Meet this 5 Question Test?

Do Your Internet Marketing Articles Meet this 5 Question Test?

If you ignore the five essentials to effective internet marketing article writing, you may as well not waste your time. Article writing is a powerful tool. When done well, it will attract a lot of eyes and back links to your web site. Do it poorly, and your results will be meager.

1. Does your title attract the right reader’s attention?

Ideally, it should let the “right” readers know the information in the article is for them, and it should intrigue them to at least take a look. The goal of a headline or title is to get the reader to read the first line. If they don’t, your article fails its purpose.

Specifically, you want to catch your ideal prospects attention. A too cute title may catch a lot of attention, but if the people attracted aren’t candidates for what you are selling, in the final analysis you are just wasting their time. So while you want to be provocative, focus on that which would be appropriate for your specific audience.

Once you have them reading your first line, make sure it’s powerful enough to carry them into the first whole paragraph and beyond.

2. Is your article properly focused?

A good internet marketing article is succinctly focused on one topic. That topic may have multiple parts, but they are all specifically tied to one idea. As internet marketers, that idea should be a single Keyword or Keyword Phrase.

People will search for articles in article directories by keyword, and so you want them to be able to find your article. When they publish your article, you want to get back links to your web site based on that keyword. Thus it is imperative that you decide specifically which keyword you are trying to rank for, before you write the first word.

It goes without saying that the keyword and the article should be directly related to the site you are referring people to, or again you would be wasting everyone’s time.

3. Have you effectively used your keywords?

If possible you should include your keyword in your title. This will resonate with people who are searching for articles on your keyword. But don’t force it. Your primary objective is to get people to read your article. Including the keyword is a distinct plus, but not mandatory.

You want to use the keywords as often as possible within the article, but again don’t overdo it. Too many internet marketing articles are overstuffed with the keywords to the point that they don’t read well. So rather than trying to meet some artificial keyword density, concentrate on writing a readable article but do try to use your keywords wherever appropriate.

4. Is your content worth reading?

Provide your readers with value. If an internet marketing article is to get picked up and republished elsewhere, it will be because it caught an editor’s eye and delivered content worth sharing with their readers.

People respond well to facts, figures and statistics as long as they are not overwhelming. Anecdotes and stories that make a point enliven articles. Rather than adding a lot of adjectives to an article, focus on your verbs. Active verbs and a positive message are always welcome.

5. Does your resource box deliver?

The goal of an internet marketing article is to drive people and robots to your website. Your resource box is therefore critical to the success of your article. If you are not allowed to include anchor text in the article itself, it is essential that you do so in the resource box. Repeat your keyword and link it to your target site. But do so creatively.

As much as possible, develop your resource box as a continuation of your article. If it flows as thought it were a continuation of the article above it, a larger portion of your readers will read it as well. And then be sure to include a call to action. Let your readers know what step you want them to take.

If you have been able to hold their attention from start to finish of the article, it is only logical that they will want to follow on to the next step, by visiting your web site, blog or take whatever additional step you desire.

If you write your internet marketing articles with these five questions in mind, you will be rewarded with lots of traffic and back links to your web sites.

—-

[Below is a sample of a resource box I will be testing when I post this article on the article directories.]

To learn more ideas and tips on how to ensure your internet marketing articles grab tons of new traffic and backlinks to your sites go to http://ArticleMarketingHint.com. The author Earl Netwal also publishes a blog for small business people called http://MicroBusinessSpecialist.com/blog

Technorati Tags: Article Marketing, back links, internet marketing articles, resource box, traffic