Article Source: http://EzineArticles.com/?expert=Kristina_Mosloski

Technorati Tags: Home Staging, Picking a Stager, Realtor, Staged Homes, Kristina Mosloski

Technorati Tags: Home Staging, Kristina Mosloski, Picking a Stager, Realtor, Staged Homes

If you want to get some ideas and materials to jump start your own home staging blog you might want to take advantage of what is called PLR in the industry.  PLR or private label rights material is similar to the generic drugs you get at the pharmacy or the “House Brand” can of peas you might get at the supermarket.  You buy them and you have the rights to use them as your own.

In particular I want to point to a package created by Affiliate Niche Research on Home decor.  For the price of a good dinner, you get a ton of useful information that could get you started online, and or supplement your existing material in your blog or newsletter.

Go to Affiliate Niche Research to check out this package. Limited time deal. Once these are fully subscribed they disappear, once past the time limit and they disappear.

Susanne does great work, but keep in mind its a start, not a finished product. You need to take the material and make it your own. Add your insights and specialized knowledge. That way it is your comments and value added. This is just the preliminary research that will give you a ton of ideas and save you hours of work.

In my many presentations to home stagers and other “main street’ businesses I stress the need to have an opt in device on their web sites to capture prospective customers information.

One of the biggest obstacles people seem to face is the idea that product creation is difficult.

I am starting a new series on Product Creation.  The bulk of the series will run on my http://MicroBusinessSpecialist.com/blog

But I will place pertinent articles here as well.

I encourage you to come back frequently or subscribe to my RSS feed to catch the series.

Technorati Tags: information product creation, product creation, information product, info product, info product creation, ethical bribes, opt in forms, email marketing

Technorati Tags: email marketing, ethical bribes, info product, info product creation, information product, information product creation, opt in forms, product creation

Whether you are making your pitch to a prospect to be their home stager in person, in a brochure, online or in a talk to a local Kiwanis club, you must communicate your entire pitch in the first 30 seconds or less.  Otherwise, you will lose a significant percentage of your prospects attention.

In 1986 Milo Frank wrote a short book called, “How to get your point across in 30 seconds or less.”

This idea applies to personal presentations, articles, speeches and other presentations.

That’s not to say everything needs be communicated in that 30 seconds, but the key concept, justification and call to action, can and should be.

Below this article you will find a link to Amazon where you can buy the book if you want to read his justification and suggested techniques to accomplish this seemingly extravagant goal.

I want you to consider applying the idea to all of  your promotional materials and to your stock presentation, starting today, because you need to if you are going to get your message across before your reader skips past your article and goes on to the next.

Already, 10-20% of the people who started to read this article have stopped and gone elsewhere. This is particularly easy to do online.

Even “hot” media like videos get clicked past at an alarmingly fast rate. Tube Mogul, the video service which makes its business by monitoring and quantifying video viewers behavior, indicates that fully 50% or more of video viewers click away from the average video within 30 seconds. Twelve percent are gone in the first ten seconds.

The attention span of the general public has been short for a long time. No wonder politics is done in 10 second sound bites. And that reality applies to you and your articles and even in person presentations as well.

That doesn’t mean you can’t take the time to develop your thoughts in detail. It just means that you need to grab their attention and tell them what you are going to tell them and what they should do about it in your introduction up front. And don’t be too disappointed if a lot of people don’t read your entire article, or skip past your website without reading it all.

Just imagine how many more have left the written word in the same amount of time compared to a video presentation. Now some of that is probably because the viewer discovered that the video was not relevant to their interests and or needs.

As such, maybe we shouldn’t get too upset that they left before we get around to our point. But it could be that they made a mistake. Had they waited they may have discovered our cleverly designed plot to draw them into our proposition was just what they needed. If only they would have waited to see or read our sales pitch and dynamite close.

If you really want your readers to get your point, make it upfront and quick. Elaborate and explain in depth later to those hangers on who are interested in more detail.

How to Get Your Point Across in 30 Seconds or Less

Technorati Tags: marketing tips, Milo Frank, presentations, speeches