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Here’s a tip for home stagers and any other locally based business that is both easy and quick to do. More importantly for many of you, in smaller markets, this tip may be enough in and of itself to get you ranked on the first page of the search engines in your market.
For those of you in more competitive markets, this is one of the major prerequisites to accomplishing that task, but you will need to do additional work. I am ready to help with that. All you need to do is contact me, and I will do my best to work you into my schedule in a timely manner.
Setting up a web page is only the beginning to online marketing. Now you need to get it seen by potential customers. This used to be challenging in many markets, but there has been a big change in what matters. Today, what matters is being seen on the Google Places Page, and you don't even need to have a web site to do that. (although you should.)
The good news is that its free, and if you know what you are doing, you can maneuver yourself to the top listing in many markets.
That's one of the skill sets I bring to the table. If you would like to get your Google Places Page properly set up send me an email at enetwal@gmail.com and put "Free Initial Evaluation" or something similar in the subject line.
Be sure to include your current web site and contact info.
Here is a great home staging video by Susan Botticelli, Realtor, Broker and Home Staging Expert. Susan specializes in residential sales in the Rancho San Diego area of El Cajon, California.that shows home staging tips as applied to the various rooms of a San Diego, California house.
A solid video like this could be pieced together by most any active home stager and used to market themselves. It takes some before and after video pictures, a clear narrative as to what was done and why, and some editing.
The net result is a great marketing piece you can put on YouTube and your own blogs or websites. You do want to do YouTube, because it will not only provide traffic to your web site but also a powerful backlink that could appear high on your local search engines in its own right.
Setting up a web page is only the beginning to online marketing. Now you need to get it seen by potential customers. This used to be challenging in many markets, but there has been a big change in what matters. Today, what matters is being seen on the Google Places Page, and you don't even need to have a web site to do that. (although you should.)
The good news is that its free, and if you know what you are doing, you can maneuver yourself to the top listing in many markets.
That's one of the skill sets I bring to the table. If you would like to get your Google Places Page properly set up send me an email at enetwal@gmail.com and put "Free Initial Evaluation" or something similar in the subject line.
Be sure to include your current web site and contact info.
This home staging channel video does a nice job of explaining how to stage a living room.
Stage your living to attract home buyers. Living Room’s are often the first space that a home buyer views when walking through the front door. First impressions are crucial when selling your home. Start with a blank canvas and start removing everything from the area. Position furniture in a way that shows off the living room’s potential. Maximize space by removing un-used furniture and decor. Add tasteful accessories and artwork that are neutral in color and design. Wow the buyer with your newly staged living room.
Setting up a web page is only the beginning to online marketing. Now you need to get it seen by potential customers. This used to be challenging in many markets, but there has been a big change in what matters. Today, what matters is being seen on the Google Places Page, and you don't even need to have a web site to do that. (although you should.)
The good news is that its free, and if you know what you are doing, you can maneuver yourself to the top listing in many markets.
That's one of the skill sets I bring to the table. If you would like to get your Google Places Page properly set up send me an email at enetwal@gmail.com and put "Free Initial Evaluation" or something similar in the subject line.
Be sure to include your current web site and contact info.
If you spend more than 20 minutes a day on Twitter, Facebook, Linkedin etc you should grab a free copy of this free report. social media blueprint
Effective use of social media sites such as those above can have a positive effect on your ability to market your services in your own community. The downside to them however is that they can suck you in and waste a lot of your valuable time.
As part of a promotional campaign aimed at internet marketers a wiser than his age social media guru has been distributing a free report that shows how you can effectively use all three of the above services in just 17 minutes a day.
That contrasts with the average 55 minutes a day Americans spend on these site today. Not as bad as TV, but multiplied by 5-7 days a week and you’re talking about some real time at the end of a month.
You do want to use the power of social media, you do also however want to learn and apply a daily discipline to keep in charge of your own time.
I found this to be useful, although I have modified it to meet my own needs. You will probably want to so so as well. But the ideas shared are worth practicing for several weeks in a row until you master them.
The net result will be a more effective use of these services, and a more productive day spent on your priorities and not idle chit chat.
Setting up a web page is only the beginning to online marketing. Now you need to get it seen by potential customers. This used to be challenging in many markets, but there has been a big change in what matters. Today, what matters is being seen on the Google Places Page, and you don't even need to have a web site to do that. (although you should.)
The good news is that its free, and if you know what you are doing, you can maneuver yourself to the top listing in many markets.
That's one of the skill sets I bring to the table. If you would like to get your Google Places Page properly set up send me an email at enetwal@gmail.com and put "Free Initial Evaluation" or something similar in the subject line.
Be sure to include your current web site and contact info.
Most homestagers I have come to know over the past couple of years are way too busy running their business to spend a lot of time learning how to take charge of their business web sites. It’s a shame, but I have come to understand and accept the reality of this fact.
Most use a third party computer person to make changes to their site, or worse yet let it sit there “as is” pretty much as it was on day one.
The net result is that these people are far less likely to have their web sites appear at the top of the search engines and thereby get an occasional client as a result of their site.
Many conclude that the internet doesn’t work for home staging and I for one don’t buy that.
If you can take the time to spend a few hours learning how to access and make changes to your web site, you will discover that it’s not all that difficult. In fact it can be a lot of fun.
I could teach you how to use the C-panel that is used by most web hosting companies, but that would require my trying to do a better job than is done by Chris Morris and Bob Jenkins whose course on C-panel is top notch. It was a key part of my education, and remains the premier how to do C-panel course out there.
One caveat, not every web hosting company uses C-panel. In my book, that’s a good reason to switch to another web host. (If that’s your case – email me and I will give you my top two recommendations for an alternate service(s) that does.)
To determine if your web host does use C-panel – type in your url and add /cpanel at the end. A log in will appear if you do have cpanel. You will need to have your Log in name and password. If you don’t know it ask your computer guy. It’s your site and your service so they should give it to you gladly. (If not – it’s a sign that you really do need to make a change.)
Below is a video offering a free lesson on Cpanel as a promo for the course. I encourage you to watch the free lesson and then make a decision to take charge of your web site, or at least learn how to do it, even if you decide it wiser to leave the day to day operations in the hands of your computer people.
PS: Allegra Dioguardi tells me she has room for one or two more students for her HomeStaging Training By Design course that starts on the 13th and the 14th. She offers both a day and evening sessions to accommodate more peoples schedules.
Setting up a web page is only the beginning to online marketing. Now you need to get it seen by potential customers. This used to be challenging in many markets, but there has been a big change in what matters. Today, what matters is being seen on the Google Places Page, and you don't even need to have a web site to do that. (although you should.)
The good news is that its free, and if you know what you are doing, you can maneuver yourself to the top listing in many markets.
That's one of the skill sets I bring to the table. If you would like to get your Google Places Page properly set up send me an email at enetwal@gmail.com and put "Free Initial Evaluation" or something similar in the subject line.
Be sure to include your current web site and contact info.
If you have followed my advice, you have created a way for your web sites visitors to opt into your auto responder and become part of your list.
Most people do not buy a product of service at their first exposure, and may well look at several of your competitors web sites, no matter how pretty your site and or your before and after pictures may be.
By getting them to opt in, you have a chance to follow up with them, every few days or at a minimum once a week, at least at first.
But what do you say in these emails?
I recently published a short report called Profitable Email Copywriting in which I make several key points.
The first is that you must understand the motivations of your prospects. For some it will be a quicker sale, for others it will be a higher price, but for many it will also be to get help with the de-cluttering, etc.
Now the people who sign up on your opt in may have one or more different motivation, so what do you do. First, sit down and brainstorm your own list of why your past customers contacted you. What was the real reason behind their hiring you?
Make a list, and then start preparing a follow-up email that addresses each of these.
Start with a title or subject.
It should be short and sweet, but also provocative and clearly focused on the specific motivation you will address in the email. For example, something like this might work for the person who needs a hand. “What to do when there is too much to do,” or something similar.
Then in the first paragraph of you email, identify with that issue.
“When I have too much to do, I find myself getting even less done with my day, because I get so wrapped up worrying about it all. Do you know what I mean?”
Then assure them that you can help them resolve the issue, but don’t sell yourself. Instead refer them back to your web site where you do the best job of addressing that issue, and offer to visit with them in person or by phone if you can be of help.
The soft sell tends to work best.
The next email in your follow-up sequence should be similar in approach, but address a different motivation. Many of your prospects will share multiple motivations, but each of your follow-up emails should focus on one and only one.
Setting up a web page is only the beginning to online marketing. Now you need to get it seen by potential customers. This used to be challenging in many markets, but there has been a big change in what matters. Today, what matters is being seen on the Google Places Page, and you don't even need to have a web site to do that. (although you should.)
The good news is that its free, and if you know what you are doing, you can maneuver yourself to the top listing in many markets.
That's one of the skill sets I bring to the table. If you would like to get your Google Places Page properly set up send me an email at enetwal@gmail.com and put "Free Initial Evaluation" or something similar in the subject line.
Be sure to include your current web site and contact info.
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Marketing Tip
Setting up a web page is only the beginning to online marketing for a home stager or any other local based business.
Now you need to get it seen by potential customers. This used to be challenging in many markets, but there has been a big change in what matters. Today, what matters is being seen on the Google Places Page, and you don't even need to have a web site to do that. (although you should.)
The good news is that its free, and if you know what you are doing, you can maneuver yourself to the top listing in many markets.
That's one of the skill sets I bring to the table. If you would like to get your Google Places Page properly set up send me an email at enetwal@gmail.com" and put "Free Initial Evaluation" or something similar in the subject line.
Be sure to include your current web site and contact info.
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September 22, 2010 
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