Yesterday we talked a bit about the “Inspection” blog post. Today we will cover “Insights” and the “Index” type of post.

2. The INSIGHTS Blog Post.

Quick tips are great “in between” posts since they are so short. They are normally between 100 and 250 words. If there’s a great bit of information that you want to share with your niche but it doesn’t really warrant a full blog post, you can post a quick tip. The tip should be focused on one key area of the niche. For example, “How to Grease a Muffin Pan” is a perfect quick tip article for a cooking blog.

For a home stager, it could be on Where to store valuables during a house showing, or How to dress up your front door.

If you put you mind to it you could probably generate a list of 50 such tips in no time. Write the titles down, and use them for infill when you are busy.

The third I is for “Index” which is just another word for a list.

Blog readers love lists! If you’ll look at the most popular blogs you’ll see that they make good use out of this type of blog posts. You can make lists fit any niche topic imaginable. They are great ways to convey information online because they can easily be scanned by web readers who like to skim over information.

You can create resource lists that will help your readers find information on your niche. You can also create lists of different ways to accomplish a goal in a niche, like “5 Things to Do Before a Showing.” The possibilities are endless.

How about a list of things to do, room by room? Or perhaps a list of X things to pack away before you begin to stage their house.

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