Category Archives: Video

Home Staging Minneapolis Video – Finally 1st Page Ranking

It’s taken a while, but this morning the video I prepared for Shar Sitter finally creeped on to the first page of Google Search Results for the term, Home Staging Minneapolis.

Originally created on January 29th, it has taken 76 days to get to the last position on the page. Not exactly overnight success. I did promise to report on my progress though, and I am fulfilling that commitment with a point.

This is not easy. While in some markets, I have been able to get videos to rank in just days, sometimes just hours, it doesn’t always go so smoothly.

In this case, there already was another prior video with the very same name also created for Shar by another vendor, and I think that had a major impact on my results.

There is also a fair amount of other competition in the area for first page rankings, again in part because Shar and others have taken their online marketing seriously, here in Minneapolis.

The good news for me, is that I have had to scramble and come up with additional tricks and techniques to help muscle this video forward.

We grow by overcoming obstacles. I have been doing my best to pick up ideas and techniques from others in the field, and there are a number of good teachers out there.  (drop me an email at enetwal @ gmail.com) and I will send you info on two courses I can recommend if you are interested in learning how to do your own youtube/video marketing)

The Home Staging Minneapolis video sitting at number 10 on the first page is not likely to deluge Shar with more business than she can handle. But it does give her one more showing on the first page of Google results, and in effect squeezes one of her competitors off the first page.

Over time, the steps I have taken to propel this video to the first page should continue to help move it further up the page, where it will be seen even more often.

That’s when it will really begin to pay off.

In Shar’s case, as I have already implied, she already shows up multiple times on the first page of a search for Home Staging Minneapolis.  You want to do the same thing in your market if you can.

The more times you appear on the results, the more likely your prospective new clients will see you. Even more importantly, the more often they see you on the first page of results the more they will be pre-sold on the fact that you are the premier home stager in your community.

They are far more likely to accept that you are an expert, far less likely to quibble about your fees.  You will have an definite edge over your competitors as a result.

So, bottom line, in some markets I can get a video made and ranked for you in short order. In some markets, it may take significantly longer. Know this, if you are in a larger market, I may need to charge a bit more for the effort upfront, but I will not charge the monthly maintenance fee until you are clearly established on the first page of Google results.

 

Proof That Online Video Marketing Grabs Eyeballs

Online Video Marketing Grabs Eyeballs

I have been promoting my online video marketing services to Home Staging Professionals and others.  I have claimed that the visibility of the video thumbnail in search results draws eyes to the video. But until now did not have any definitive proof of that fact. Now I do.

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The material below was taken from a blog post on Blumenthals.com/blog and in turn reported on work done by SEO strategists Matt Green (@MChuckGreen) and John Van Bockern (@JohnEVanBockern) from Ethical SEO Consulting.

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The researchers started with a sample search for New York Accident Lawyer.

An internet savvy group of subjects was given the following task and instructions:

You need to find a car accident lawyer in New York. You Google search “New York Car Accident Lawyer”. Which result do you click first?

Then, the top four results of a Google search page appeared. The first set of 100 respondents saw results below that included no media snippet and looked like this:

Original Test Page

Using heat map technology, the researchers were able to see where the test subjects eyes focused, which not surprisingly confirmed that the top listing was the most likely to get noticed.

Heat Map Without Videos

Heat Map Without Videos

The actual number of clicks received paralleled those results as shown on the pie chart below.

Percentage of Clicks

In the second scenario, the chart was identical, except that the thumbnail of a video was added to the third result. The top listing again dominated, but more attention was drawn down lower on the page.

Heat Map with Video In #3 Position

As seen below, the percentage of people clicking on the top listing dropped dramatically, and the third place listing gained significantly more clicks.

Clicks with Video thumbnail in #3 position

Clicks with Video in #3 position

Now the study goes on to demonstrate that a rich snippet for authorship does even better than video in this particular test. However, as the authors point out, the test has its limitations. Specifically, the test subjects tended to be more internet savvy than the general population, and the results for New York Car Accident Attorney may vary from what searchers might do when searching for a Home Stager in your town.

If you are interested in getting more people to look at your skills when they are searching for a home stager you should consider my Online Video Marketing service.

Not only does Online Video Marketing get more eyeballs, a video provides a great way to tell your story. People are used to watching TV and a well done, short video can be an excellent way to get them to take action and call you.

I can help you rank your own existing video or create one for you. But no matter how powerful your video, or excellent your home staging skills, it will do you no good, if no one see the video or learns about your skills.

And that is what online video marketing can do for you.

 

 

 

 

 

 

Video of Your Before and After Pics Works Better

Video is now!

It’s hot and it will remain so for the foreseeable future or until, as Maria says, you can start tasting TV.

Why?

Because it engages more of the viewer’s senses. And as such involves them more fully in the conversation, although not as good as being there in person.

Home stagers interested in maximizing the value of their web sites to sell their skills and the value of home staging should be learning the tips and tricks of creating videos.  It’s not hard to do an acceptable job, and you should go with acceptable until you learn how to do better.

I have been experimenting with video for some time now, content with what I call my “Talking Head Dungeon Shots.”  These have been basic videos of me expounding on whatever my topic of the day happened to be. Now let me tell you, I am still proud of these.

For they represent me doing something new, and stretching myself a bit. Maria Andros though has challenged me to take my videos to another level, and given me some concrete things to think about in the creation of future videos.

All of this is a preamble to a new product launch she will be opening next week. So far she has shared three videos, and some pdf’s that have been more than worthwhile for me. I encourage you to grab them too,even if you aren’t already doing videos.

This link will take you to the third of the three videos released so far, but you can and should go to the first two and watch them as well. I particularly found the second one worthwhile.

https://mariaaandros.infusionsoft.com/go/sq3/a388/

Enough so that I set out and visited Fort Snelling which is within a long walk from my house and created the following video. It’s not anywhere near the standards Maria would want – expect I know she would give me kudoo’s for taking action and making it, even though its not perfect.

Now in the video I talk at the end about my Google Places Book. People who have grabbed their copy and taken action, are seeing results. It’s not quite overnight but it is getting them to the first page of Google.  So it’s well worth grabbing if you are in a local based business like Home Staging.

It can help put you on the map and get you more calls from prospects in your town.

I also used it to put my Toastmaster group on the first page of a search for Toastmasters Minneapolis and its resulted in several prospective members already.

It wasn’t what I meant to end the video with though. I had originally planned on doing a call to action to encourage people to check out Maria’s free videos while they are still available. I hope you will. They are likely to be taken down when her product goes live on Tuesday, although I don’t know that for sure.

https://mariaaandros.infusionsoft.com/go/sq3/a388/

But that said, I still would like to help you get to the first page of Google the easy way. So be sure to check it out as well.

Oh by the way, would you please tweet this blog post? There’s a button at the very top. Do me a favor and tweet this to your followers. I’d appreciate it.

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Home Staging to Sell: Expert Real Estate Tips

I like video. People watch videos, which is why its a great idea to produce your own to display on your web site or blog. But also on You Tube. You tube is the world’s second largest search engine and growing fast. When you do create a video make sure you put your URL to your web site or blog as the very first thing in the Description box, and then tell people to click on it in your video or by way of annotations within the video.

That will help you get traffic and backlinks to your site.

Then write an article for the article directories and put a link to both your video and to your site in the resource box for the article. That will help drive traffic to both and increase viewers to your video on YouTube. This second step will help raise the video within YouTube and start you on your way to enhanced results from your YouTube efforts.

This video doesn’t need to be long. The following video is only a little over 2 minutes long and focuses on decluttering. Keep it simple and short and on topic.

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Technorati Tags: article directories, backlinks, decluttering, Home Staging, real estate tips, traffic, Video, youtube

Home Staging Tips for Top Dollar Sale of your Home

Here is a great home staging video by Susan Botticelli, Realtor, Broker and Home Staging Expert. Susan specializes in residential sales in the Rancho San Diego area of El Cajon, California.that shows home staging tips as applied to the various rooms of a San Diego, California house.

A solid video like this could be pieced together by most any active home stager and used to market themselves. It takes some before and after video pictures, a clear narrative as to what was done and why, and some editing.

The net result is a great marketing piece you can put on YouTube and your own blogs or websites. You do want to do YouTube, because it will not only provide traffic to your web site but also a powerful backlink that could appear high on your local search engines in its own right.

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Technorati Tags: Home Staging tips, home staging video, Staging tips, Video

Home Staging Videos on YouTube

You Tube has grown rapidly to the point that it is one of the dominant sites online. Google loves video and tying video to your Home Staging Blog is a natural. And its actually quite easy.

We won’t go into the how to today, but will show a handful of YouTube videos relating to home staging. Now tell the truth didn’t you always want to star in the movies. See how these home stagers are doing it.

Staging Your Home to Sell for Top Dollar

Home Staging Tips for Top Dollar Sale of your Home by Susan Botticelli, Realtor, Broker and Home Staging Expert. Susan specializes in residential sales in the Rancho San Diego area of El Cajon, California. Visit www.RanchoSanDiegoLifestyle.com or cal…

Home Staging TIps: Living Room Staging Ideas

Stage your living to attract homebuyers. Living Room’s are often the first space that a homebuyer views when walking through the front door. First impressions are crucial when selling your home. Start with a blank canvas and start removing everything…

Home Staging – Curb Appeal

You’ve got only a few seconds to make a good first impression when selling your home and it starts at the curb. If you’re putting your house up for sale, curb appeal can increase the value of your home and help it sell more quickly. Follow these tips…

Home staging – the master bedroom

Staging has, of late, taken on increasing importance in real estate marketing. Several weeks ago Prudential Rubloff agent Francesca Rose and I shot video of a unit at ParkView Condominiums prior to its being staged. The transformation, as you can see…

Home Staging, Washington DC : See A Vacant Home Staged From Scratch

www.redhousestaging.com Red House Style is a TV show from Washington DC’s to staging company Red House Staging & interiors.Hosted by Tracy Griffin – In episode 1 you’ll see how they transform a vacant loft apartment in downtown DC into a breath takin…

Home stagers are using video to tell the story, establish their own credibility and showcase their skill. You can do the same with your cell phone or an inexpensive flip camera.

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Technorati Tags: flip camera, home stagers, Home Staging, Video, youtube