If you have followed my advice, you have created a way for your web sites visitors to opt into your auto responder and become part of your list.

Most people do not buy a product of service at their first exposure, and may well look at several of your competitors web sites, no matter how pretty your site and or your before and after pictures may be.

By getting them to opt in, you have a chance to follow up with them, every few days or at a minimum once a week, at least at first.

But what do you say in these emails?

I recently published a short report called Profitable Email Copywriting in which I make several key points.

The first is that you must understand the motivations of your prospects.  For some it will be a quicker sale, for others it will be a higher price, but for many it will also be to get help with the de-cluttering, etc.

Now the people who sign up on your opt in may have one or more different motivation, so what do you do. First, sit down and brainstorm your own list of why your past customers contacted you.  What was the real reason behind their hiring you?

Make a list, and then start preparing a follow-up email that addresses each of these.

Start with a title or subject.

It should be short and sweet, but also provocative and clearly focused on the specific motivation you will address in the email. For example, something like this might work for the person who needs a hand.  “What to do when there is too much to do,” or something similar.

Then in the first paragraph of you email, identify with that issue.

“When I have too much to do, I find myself getting even less done with my day, because I get so wrapped up worrying about it all. Do you know what I mean?”

Then assure them that you can help them resolve the issue, but don’t sell yourself.  Instead refer them back to your web site where you do the best job of addressing that issue, and offer to visit with them in person or by phone if you can be of help.

The soft sell tends to work best.

The next email in your follow-up sequence should be similar in approach, but address a different motivation.  Many of your prospects will share multiple motivations, but each of your follow-up emails should focus on one and only one.

For more tips effective email marketing grab a free copy of Profitable Email Copywriting, and for other internet marketing advice bookmark my blog: http://MicroBusinessSpecialist.com

Feel Free to Reprint this blog post on your blog or to link to it. Just be sure to leave in the link to the free ebook and to my blog.

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