One of the best ways to build traffic to your web site is to post articles to article directories like eZine Articles.  When they are picked up by other bloggers and ezine publishers, they provide a back link to your site, which Google and the other search engines notice.  This suggests that your content must be worhtwhile and not just some spam.

For the coming few weeks at least I will be posting articles I find that appear to have merit.

I will also be posting about my upcoming product launch due on St Particks day to Market Maker, which is an effective home staging marketing program that can pay for itself.  Be sure to watch for details.

I will be posting a couple pod casts about it in the near future.

If you have any comments be sure to leave them.

Now for today’s article by Jeanette J. Fisher…

New Techniques for marketing houses.

New techniques for marketing houses, fresh, new interior design home staging ideas, will help sell your home faster, and for a higher price than the competition.

What do home buyers want? They want a home that meets their needs. However, they’ll eventually buy the home that makes them FEEL happy and will impress their friends, because they also want to be proud of the home they’ve chosen. Your choice of decorating colors, patterns, textures, and furnishings will influence the way a prospective buyer feels, and the buyer’s feelings will impact their choice of housing.

Home Staging with Design Psychology, unlike traditional interior design, brings into play:

* Color instead of bland white walls

* Furnishings for feelings

* Props to entice buyers

COLORS help you sell your home to your target market. One mistake many real estate agents make is to tell sellers to paint everything white. White may look clean, but it does little to make a buyer feel as if they “just can’t live without the home.” White walls also don’t create cheerful feelings, and even worse, white walls don’t make most people look good. Buyers will ultimately buy the home that makes them feel happy while making them look great at the same time.

As for FURNISHINGS, use cozy-snuggly pieces in cooler weather and fewer furnishings during hot, steamy months, in order to encourage a buyer’s emotional response. When a buyer sees your home as a sanctuary from the hectic and harsh world, you’ll sell that home.

PROPS include things such as paintings, to add depth and make the rooms feel bigger, and flowers or plants, in the right emotional colors for the season.

Costs of Transforming Your Home into a Buyer’s Dream House

Most home sellers can invest about $500 to spruce up their home for a quick sale, and a little paint and a little sweat will go a long way. To save some money, check out Restore, which is Habitat for Humanity’s thrift store, for building supplies. They carry “oops paint” and lighting fixtures for next to nothing. If you decide to replace carpeting, appliances, and other big ticket items, transformation costs for completely going through a house can cost up to $8,000 for an average home.

Home Staging to Sell Faster for More Money

Always consider your target market and their emotional needs. First-time buyers want shelter and security, while move-up buyers desire prestige and peace. After you’ve cleaned and shined your home, set the stage. Add a few props, carefully selected to encourage a prospective buyer’s desired emotions and paying special attention to happiness, joy, serenity, and security. Putting a little extra effort into the marketing your home will pay off with a faster sale and a bigger paycheck at closing.

Copyright © 2006 Jeanette J. Fisher