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April 7, 2009 
Home stagers interested in attracting more clients and buidling their web presence are wise to post on active rain. They get a couple of beneifts. First Active Rain is a relatively high ranking site in terms of Google Page Rank and backlinks from Active Rain to your website carry greater weight. This is good in terms of your ability to rise in the Google Listings.
The second advantage of active rain is that it exposes you to Realtors in your market who may also use active rain.
What Active Rain is less good at is reaching beyond the Active Rain community and into the home selling market at large. That’s an area where traditional article marketing has some potential. I’ve written before about eZine Articles. They are probably the biggest article directory online, but there are hundreds of others. A post on one of these directories has a chance of being picked up by any of thousands of other blogs and ezines around the world.
Such an article has a far better chance of doing some good missionary work on behalf of home staging than an article on Active Rain. There are far more people who don’t know about home staging than do out there. And article marketing is one of the best ways to slowly reach out to tell the home staging story.
Beyond prosletizing, while a backlink from Active rain is positive to your google Ranking, after the second or third time the “Google Juice” it provides diminshes rapidly. Google would rather see you get incoming links from a variety of sources and not just one.
This is where article marketing shines. Many of the article directories also have high page rankings, and just putting an article on their site can do as much as a post from Active Rain. And when one of your articles is picked up by a number of other users, it multiples the effect. And that’s what Google wants to see. Not one or two sources linking to you, but first tens and then ultimately hundreds of sites. When you do that, you will virtually lock yourself into top ranking in your market.
In the process you will be building the national and international market for home staging. And while that may be hard to quantify, in the long run it will come back and benefit you as well as everyone else.
Now the big secret here is that you can often use the same material and articles you write for Active Rain and post them on the article directories.
One of the best educations you can get on article marketing is Understanding Article Marketing by Doug Champigny. While written to address the article marketing needs of online internet marketers, the lessons he teaches are directly applicable to home stagers and most any small business.
Don’t get mesmerized by the hunt for points and ranking on Active Rain. While it matters some, in the long run you will do yourself and the home staging industry more good on the mainstream article directories.
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12 Comments 
Active Rain, Article Marketing, eZine Articles
• April 7, 2009 @2:35 pm
