If you are a Home Stager, or considering joining the ranks of Home Stagers, you should be interested in what you can learn about the business from others in it.

In May and June of 2008, I conducted a series of personal interviews with several home stagers and gathered some initial information about the industry.

From there, I developed an internet survey which I presented to over 600 home stagers from around the US and Canada. I got responses from over 180. These I analyzed and broke the data into eight different categories, the first being all responses, then those who had less than two years experience in the field, those with two to four years, and those with four or more years.

I also asked how many actual homes respondents personally staged in the prior three months. Some had quite a few, with two reporting over 120. Many however are far more part time and so I split all the responses into two groups, those who did 9 or fewer in the prior three months and those who did more.

I also pulled a group out who were clearly Realtors in addition to being Home Stagers as I saw these as a distinct group.

And finally, I used a set of criteria to pull out what I referred to as the Top Dogs.

These multiple groupings allowed me to observe differences in the responses by various groups. This provided insight into the differences between new stagers and those with more experience.

The differences were significant in many cases, and
should be useful to those trying to emulate those more successful in the business.

This Blog will discuss some of the survey results and collect comments from those who have a copy of the report.

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