Over half of the 123 Home Staging Professionals who answered my survey question on the “Climate of Competition” in their markets rated it as “Mild, we are all friends.” Only one rated it as “Hostile, we are fighting for every advantage”

That said, those with 2-4 years experience were the least likely to claim competition as Mild. My guess is after two years of business, they were more likely to have run into competition and not necessarily come out ahead in every case.

The “Top Dog” category in the survey seemed to share this attitude, although a few seem to have arrived at the point where they had developed strong relationships with Realtors which was providing them with a steady stream of new business. For them the competition was less relevant. In in many cases it may have been seen as asset as it provided an overflow valve when they were too busy.

The unasked question I refer to in the subtitle, was the “Null Set.”

The biggest competitor Home Stagers face is the number of Realtors and Home Owners who decide to not stage at all. Or who never consider the possibility.

While a few markets report large percentages of homes being staged, that is not true in most markets.

When you think about competition in that light, I think most markets could accurately list competition a

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