One of the more surprising aspects was the fact that over half of the survey respondents reported calling fewer than five Realtors in the past three months as part of their marketing efforts.

This floored me. In the survey report, I break out seven different categories of respondents, and it turns out in this case that those with more experience are far more active in contacting Realtors, than are the newer stagers.

The new guys should, in my opinion, be burning up the telephone lines to get their businesses in front of as many Realtors as possible. How else are they going to get those initial jobs to develop their portfolios and referral business?

One anecdotal comment captured in the many essay questions on my survey suggested that they were calling a lot more than the three Realtors they were advised to contact in their training course.

I have to believe this was a misinterpretation of a comment that maybe all they needed was three regular Realtors to build their business with regular referrals. At any rate if this is being taught, I have to wonder about the wisdom of the instructor and the school employing them.

Setting up a web page is only the beginning to online marketing. Now you need to get it seen by potential customers. This used to be challenging in many markets, but there has been a big change in what matters. Today, what matters is being seen on the Google Places Page, and you don't even need to have a web site to do that. (although you should.) The good news is that its free, and if you know what you are doing, you can maneuver yourself to the top listing in many markets. That's one of the skill sets I bring to the table. If you would like to get your Google Places Page properly set up send me an email at enetwal@gmail.com and put "Free Initial Evaluation" or something similar in the subject line. Be sure to include your current web site and contact info.

Technorati Tags: Home Staging, Home staging survey, marketing, Realtors