Home Staging Marketing: Winning Over the Null Set

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If you remember the null set from your school days, or as likely from your kid’s math homework, you might recall it being used to describe those who did neither a or b but nothing at all.

You put a lot of effort into marketing your home staging services and sometimes get undercut by your competitor, and that hurts.

Marketing is essential in our competitive world, particularly in adverse times. Most people realize it’s all the more important to invest in marketing when times are tough. But do they realize that sometimes the biggest competitor isn’t the gal down the street with that “other” designation, but rather the null set.

In this case, the null set includes the people who come to your web site because they are considering home staging, but then decide to do without.

That’s one of the reasons the little gift or bribe I wrote about yesterday is so effective. If you offer visitors something of value on your web site and then follow up with them; you have a far better chance of getting them to use staging and most importantly your services to stage their home.

If you don’t, it’s like betting your business on one cut of the deck, high card wins.  They either are sold on your services when they see your web site or not.

In contrast, with a little gift, and follow-up you have a chance to continue that conversation for days, until they either say yes or no. You get multiple chances to share with them the value of staging and win their business. You won’t win over the entire null set, but you have a better chance at getting more of them to use your services.

This process is at the heart of the Market Maker system.  Market Maker will be launching very soon. You want to be part of it.

http://homestagingbusinesstips.com/MarketMaker/ComingSoon.html
Now I confess I have been stressing the need to sign up before your competitor does in most of my posts.   And while it’s true that market maker will give you a distinct advantage over your competitor, a good part of that advantage will be in turning members of the null set into customers.  People who otherwise might not have staged at all.

Effective marketing isn’t just about beating your competitor to the job, it’s about getting more people to use your services.  Market Maker does both.

That said, it’s still true that only one home stager will be allowed to join the program from any one telephone area code.  So it’s important that you at least take a good look at Market Maker as soon as possible. And then decide to join or not.  Don’t let your friendly competitor take your option to join away from you by beating you to the punch.

Home stagers who sign up on the advance notice list will get a half hour head start to join and advance notice of the actual start time.  Word to the wise, I would sign up for that head start today.
Market Maker
http://homestagingbusinesstips.com/MarketMaker/ComingSoon.html

Earl Netwal
Micro Business Specialist
www.HomeStagingBusinessTips.com/blog

To get on the advance notice list register your company at
http://homestagingbusinesstips.com/MarketMaker/ComingSoon.html

Setting up a web page is only the beginning to online marketing. Now you need to get it seen by potential customers. This used to be challenging in many markets, but there has been a big change in what matters. Today, what matters is being seen on the Google Places Page, and you don't even need to have a web site to do that. (although you should.) The good news is that its free, and if you know what you are doing, you can maneuver yourself to the top listing in many markets. That's one of the skill sets I bring to the table. If you would like to get your Google Places Page properly set up send me an email at enetwal@gmail.com and put "Free Initial Evaluation" or something similar in the subject line. Be sure to include your current web site and contact info.

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