Have you been listening in?

Last night was the second session of the League of Extraordinary Minds, and what a great two hours it was.

While you as a home stager might not think that the internationally famous panelists that are participating in the program have anything to offer a small business like yours, you would be wrong.

I took a ton of notes last night, and got a lot of actionable ideas in the process. One I will share with you today is the understanding that people buy emotionally, and that they are motivated more by fear of loss than by hope of gain.

As an example a person is far more likely to take action to avoid suffering a $20 loss than they would be to gain $20.

What this may mean to a home stager, is that your clients are more likely to respond to a pitch that focuses on their risk of having to pay double mortgage payments, than they are to the hope of getting a higher price from a well staged home.

They may similarly respond to a pitch that details all the work they will have to do by themselves and the drudgery entailed rather than to the freedom they may enjoy by letting you do it for them.

That doesn’t mean the positive doesn’t matter, but rather that the loss elements are more effective in selling your services.

Now there was a lot more that I pulled out of last night, but I thought I would share that one.  It’s up to you to think about how you could apply that knowledge in your own interactions with prospects.

Replays of the League of Extraordinary Minds sessions are not available, as they are being turned into paid products.  But you are able to sign up and listen in to the remaining sessions for free, if you register at League of Extraordinary Minds. The next session is at 8PM, your time, next Thursday, no matter where in the world you are.

I encourage you to register and to listen in.  There have been two sessions so far and 7 to go. The first two have been very powerful, and have lead me to make several changes to the way I do things.  I am confident that you too will find value in each of them as well.

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