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As always, things constantly are changing. That has especially been true of the internet which itself has caused so much change in our lives and the way we do business. While the following free report may not be central to your home staging business, it is a good idea for all of us to stay up to date on the major changes that are happening to the world wide web. The report below is free although you will need to opt in to get your copy. I highly recommend you do that and then read it.
Like I said, it may not be central to your home staging business today, but you will be better prepared for some of the dramatic changes coming in the next year or two if you read this.
Based on alarming new data, Ryan Deiss is predicting the World Wide Web as we know it, as independent direct marketers, will be dead in 18 to 24 months.
Ryan’s outlined his findings in a shocking new report he’s calling: The “End of The Web?” Report
You can get a complimentary copy right now by clicking the link below:
* The 3 giant companies who are KILLING online “mom and pops”
(like YOU!) using an old Walmart strategy…and how you can PARTNER
with them. (Yep, if you can’t beat ‘em it’s best just to join ‘em…)
* Why cheap, easy traffic (i.e. Google AdWords) has all but dried up, and the “Brute Force” traffic strategy that is more reliable and less expensive than Google…
* The “5 Phases of Technology” and why the transition from Phase 4 to Phase 5 will render most online businesses impotent over the next 12 – 18 months…
* The $200,000 “bet” I make every 30 days, and how you can follow my lead and cash-in on the largest wealth transfer the web has ever known…
* How the most common gadget in the world is killing traditional eCommerce, and why tactics like upsells and continuity may be gone forever. (There is a solution to this mess, but you have to read the report to see what it is…)
and much, much more…
Claim your free copy of his 24 page report NOW before he’s forced to remove it from the web.
Ryan realizes that he’s making some very bold statements that could come back to haunt him, but he’s willing to risk his reputation to make sure that you don’t get blindsided by these massive shifts in the marketplace.
That alone just move this report to the top of my reading list!
Listen, I know this must sound like a very doom and gloom message, but Ryan assures me there is a rainbow, if you know where to look, and pot of gold too.
He believes that he’s figured out a way for few of us to profit from the coming changes. The report outlines the entire process, along with Ryan’s research data and proof points to inside the report.
I’m sure that some people will say that Ryan’s being over dramatic or that he’s gotten too emotionally attached to his ideas, but I think that you’ll see: the facts back him up 100%.
Grab a copy of the End of the Web report now for FREE:
Setting up a web page is only the beginning to online marketing. Now you need to get it seen by potential customers. This used to be challenging in many markets, but there has been a big change in what matters. Today, what matters is being seen on the Google Places Page, and you don't even need to have a web site to do that. (although you should.)
The good news is that its free, and if you know what you are doing, you can maneuver yourself to the top listing in many markets.
That's one of the skill sets I bring to the table. If you would like to get your Google Places Page properly set up send me an email at enetwal@gmail.com and put "Free Initial Evaluation" or something similar in the subject line.
Be sure to include your current web site and contact info.
I wrote about this in a prior post, but there needs to be a clarification and the product I recommended last time has been upgraded so I am posting this again. It’s important to your business – if you want your prospective customers to find you online.
10-15% of all online searches today are done on cell phones and other smaller screened devices. Your businesses web page will not show, or if it does, will not be easy to view on most of these devices.
What that means to you is that you are loosing out on potential business when a prospect cannot find you and your home staging services when they do a search unless you take steps to make your sites, “mobile ready.”
There are inexpensive solutions that have recently been brought to market if you are even the least bit tech savvy. You will need to know how to access your server and upload items to it if you have a web page. If you have a wordpress blog, which is my top recommendation for most home stagers, you will simply need to acquire, upload and activate a plug in.
Alternatively, if you are dependent on a third person web master you want to have a discussion with them sooner rather than later about making your web or blog site, “Mobile Ready.”
Costs for setting up a site so it is mobile ready will vary by provider. I have heard rates ranging up to $300 and more. On the other hand, if you are or know someone who is tech savvy you can get one or the other of the following tools for much much less. One reason why I encourage business people to learn the basics of web management so they can save themselves some of these costs. One tool is for web sites. The other for blogs.
In the coming months and year of two the number of people searching online via their cell phones is going to mushroom. If you are mobile ready, you will have a distinct advantage over your local competitors who are not.
Make the move now, and be ahead of the curve.
Setting up a web page is only the beginning to online marketing. Now you need to get it seen by potential customers. This used to be challenging in many markets, but there has been a big change in what matters. Today, what matters is being seen on the Google Places Page, and you don't even need to have a web site to do that. (although you should.)
The good news is that its free, and if you know what you are doing, you can maneuver yourself to the top listing in many markets.
That's one of the skill sets I bring to the table. If you would like to get your Google Places Page properly set up send me an email at enetwal@gmail.com and put "Free Initial Evaluation" or something similar in the subject line.
Be sure to include your current web site and contact info.
Have you tried to look up your website on your cell phone?
Probably not nearly as classy a site as when seen on your laptop is it?
As soon as possible you need to convert your site so it looks good on phones, after all almost half of all searches to Facebook for example are now made by cell phone and most other sites are nearly that high as well.
Things keep changing, don’t they.
Click on the image below and you will be taken to a great new very inexpensive tool that will help you create mobile phone ready sites. Your site will then be visible on iphones, android phones, ipad and widows mobile devices and more.
Look for the video area and watch the four videos. It really is easy to use, but then I play with this techie stuff all day every day. That said, it’s not very techie at all, and you could double your sites exposure in your market place. And since most other homestagers in your area are probably not mobile ready, you may find yourself one of the few your prospects can even find.
Mobile is growing rapidly, and if you want to capture more than your share of that market, this is you quickest and easiest way to lean the ropes and give yourself an advantage.
Setting up a web page is only the beginning to online marketing. Now you need to get it seen by potential customers. This used to be challenging in many markets, but there has been a big change in what matters. Today, what matters is being seen on the Google Places Page, and you don't even need to have a web site to do that. (although you should.)
The good news is that its free, and if you know what you are doing, you can maneuver yourself to the top listing in many markets.
That's one of the skill sets I bring to the table. If you would like to get your Google Places Page properly set up send me an email at enetwal@gmail.com and put "Free Initial Evaluation" or something similar in the subject line.
Be sure to include your current web site and contact info.
Home Stagers – Don’t Undervalue Your Services!
By Debra Gould
Home staging is an extremely lucrative career if you know how to properly charge for your services.
It makes me cringe when I hear figures as low as $31.45 per hour being touted as ‘great income’ for a home stager. That is an impossibly low rate for any independent professional to charge, but an expert home stager should actually be making at least double if not four or five times that amount.
Home sellers stand to profit anywhere from $10,000 to $50,000 after employing the services of a home stager, so they are willing to pay a premium for that expertise. The cheapest stager in town will only attract clients who don’t really value what a home stager does. After all, if you save a few hundred dollars on staging advice but you don’t get the results you hoped for, what was the point?
The knowledge of an expert home stager is extremely valuable because of the effect it can have on how long a home takes to sell and its final selling price. A two hour home staging consultation should cost anywhere from $250-$800. After the initial consultation, a home stager can make at least $1,000 if the client wants the stager to complete the home staging project for them. This figure can go as high as $5,000 to $10,000 depending on the needs for that property, the home stager’s expertise and where they live. Typically costs will be higher in major urban centers where house prices are also higher. If the home stager has to furnish and/or accessorize the home, that price can creep even higher.
Now back to why I object to anyone advertising $31.45 as a good income for a home stager. It completely devalues what we do and the difference our work makes to a client. Not only that, it misleads aspiring stagers into believing that this is a good income.
Even bumping that pay from $31.45 up to $40 per hour, if you do three two-hour staging consultation each week, that works out to $240 per week or roughly $960 per month. If you also do three “full-blown” staging projects each month which each take you five hours, you can make an additional $600. That’s an unimpressive $1,560 per month or about $18,700 per year.
Depending on where you live, that amount would classify you as part of the “working poor,” and comes out to around what you’d make answering phones or asking “would you like fries with that?”
When you’re self employed, you have lots to do that you don’t get paid for. For example, talking to prospective customers, standing in line at the bank, doing your paperwork, etc. So when you are working on a client’s behalf, you need to make sure you are well paid for it.
If you charge a rate of $300 per two-hour home staging consultation which is still at the lower end of the industry standard, those same three staging consultations a week will give you $900 per week or $3,600 per month. Those three “full-blown” staging projects per month will give you another $2,250 per month. That’s a total of $5,850 per month or $70,200 per year.
That’s $70,200 per year versus the $18,700 you would make earning $40 per hour.
If you want to grow a profitable home staging business rather than dabble in home staging as a hobby, you have to charge a fair rate for your services.
I can’t fathom a home stager charging anything close to $30 or even $40 per hour unless they are working full time for another company who will be reselling their services at the more appropriate rate. Advertising a home staging hourly rate of $31.45 does nothing but de-value the service. As a home stager, you’re operating a business. Can you possibly sustain (let alone grow) a successful business of any kind at such a low hourly rate? When you’re operating a service-based business, time is your product and we are all only given so much of that each day!
Internationally recognized home staging expert Debra Gould is president of Six Elements and creator of The Staging Diva Home Staging Business Training Program with 900+ Graduates worldwide. Debra is the author of two home staging guides and offers a Directory of Home Stagers to help homeowners and real estate agents locate home stagers who will decorate homes to sell for top dollar.
Setting up a web page is only the beginning to online marketing. Now you need to get it seen by potential customers. This used to be challenging in many markets, but there has been a big change in what matters. Today, what matters is being seen on the Google Places Page, and you don't even need to have a web site to do that. (although you should.)
The good news is that its free, and if you know what you are doing, you can maneuver yourself to the top listing in many markets.
That's one of the skill sets I bring to the table. If you would like to get your Google Places Page properly set up send me an email at enetwal@gmail.com and put "Free Initial Evaluation" or something similar in the subject line.
Be sure to include your current web site and contact info.
Home Staging is a proven vital tool in today’s flooded real estate market. With well over 90% of all prospective buyers searching the web before touring homes with an agent, and mere seconds to make that first impression, MLS or FSBO photos on-line had better WOW! Having an abundance of homes to choose from has left the buyer’s market very particular and demanding. Builders too, who have been hit by the recession, are slashing prices on new homes. So, the competition is tough!
Although every home should be staged prior to listing, it’s never too late. The Real Estate Staging Association polls 2000 active real estate agents annually for their current home staging statistics. Once again, consistently since 2007, despite the market being down, homes that are staged to sell, do sell faster; saving sellers thousands in monthly expenses. Just one of the impressive statistics in their 2010 report is for Occupied Homes that were listed without staging first. The average DOM (Days on Market) was 233 days–that’s almost 8 months! After those same homes were staged to sell, the average DOM was 53. That’s 78% less time on the market!
Today, home sellers have options. A professional home stager can be brought in to make the needed changes, or for the Do-It-Yourself generation, who’d like to save some money, many staging ideas can be done by the home seller. And for the very design-challenged seller, who has difficulty knowing where to begin, personalized advice and guidance can now be obtained by submitting photos of the home (interior and exterior) to be reviewed by an expert with a critical buyer’s eye. Sellers are then provided with a detailed report, including budget friendly suggestions and recommendation for the home to make it appeal to the maximum number of buyers. This can save a seller lots of time on the market and thousands in price reductions.
Maybe you’re an agent, who has listings that don’t show very well. After sitting on the market for awhile, your client is asking (or badgering) you for why the home hasn’t sold. You know why, but hesitate to be brutally honest about their home. Before suggesting that it may be overpriced and deducting 10, 15 or even $20,000, suggest that a professional home stager determine what’s prohibiting the offers. That fee would be a fraction of the price reduction and is tax deductible upon the sale of the home as an advertising expense; paying for itself!
The Home Staging industry has risen to the needs of sellers today; and while this country’s major cities have embraced the new standard, much of the country needs to be enlightened and realize that what was once their home, is now a product they are marketing. Too often, sellers can’t detach themselves from their home, it’s distinctive style and it’s memories. A professional home stager can guide you on how to let go of personal tastes and appeal to the maximum number of prospective buyers.
Tough times call for creative measures, because the 21st Century demands excellence in real estate presentation. Does your listing draw buyers in or send them right to the competition? If it’s the latter, you can’t afford not to seek the advise of an expert, to get to the root of the problem. Have your photos analyzed and learn how to draw the buyers to your property and get what it’s worth!
Setting up a web page is only the beginning to online marketing. Now you need to get it seen by potential customers. This used to be challenging in many markets, but there has been a big change in what matters. Today, what matters is being seen on the Google Places Page, and you don't even need to have a web site to do that. (although you should.)
The good news is that its free, and if you know what you are doing, you can maneuver yourself to the top listing in many markets.
That's one of the skill sets I bring to the table. If you would like to get your Google Places Page properly set up send me an email at enetwal@gmail.com and put "Free Initial Evaluation" or something similar in the subject line.
Be sure to include your current web site and contact info.
You’ve got only a few seconds to make a good first impression when selling your home and it starts at the curb. If you’re putting your house up for sale, curb appeal can increase the value of your home and help it sell more quickly. Follow these tips…
Setting up a web page is only the beginning to online marketing. Now you need to get it seen by potential customers. This used to be challenging in many markets, but there has been a big change in what matters. Today, what matters is being seen on the Google Places Page, and you don't even need to have a web site to do that. (although you should.)
The good news is that its free, and if you know what you are doing, you can maneuver yourself to the top listing in many markets.
That's one of the skill sets I bring to the table. If you would like to get your Google Places Page properly set up send me an email at enetwal@gmail.com and put "Free Initial Evaluation" or something similar in the subject line.
Be sure to include your current web site and contact info.
1. Professionally staged homes stand out from the crowd.
A professional stager will examine the property with an objective eye and make recommendations to give the home that “wow” factor necessary to entice potential buyers. Did you know that only 10% of people can look past the clutter and unsightly decor in a home and see the potential of a property? First impressions mean everything in the real estate market, having a home professionally staged will ensure that those critical first 10 seconds of a showing are a deal maker, not a deal breaker.
2. Real Estate agents often make suggestions for improvements needed, but they aren’t as detailed as a professional home stager.
Many realtors feel they provide adequate suggestions on repairs and changes needed to get a property sold, but usually these suggestions don’t cover all the elements a home stager would. As a real estate agent you know most homes are purchased based on emotions, professional stagers will advise making all the obvious repairs and improvements needed, but they also help provide the emotional connection points throughout the home that make potential buyers fall in love. Most real estate agents don’t have the design expertise to help their clients carry out a masterful home staging, and most homeowners don’t have the knowledge, objectivity, or time to carry out the changes suggested.
3. Just because you recommend home staging for a listing does not mean you have to pay for it.
Although some real estate agents are opting to provide home staging for their clients as part of their fees and services, it is not the norm for agents to pay for staging. Recommending a professional home stager is just like recommending a home inspector. Your clients don’t expect you to pay for the home inspection services, so why should they expect you to pay for home staging services? In the end, staging doesn’t cost the homeowner a dime either, a 2007 Home Gain Survey of over 200 realtors reported that sellers who spent typically $500 on staging services for their home recovered over 343% of the cost in the sale of their home.
4. Home staging has been proven to help properties sell faster and for more money.
This is a clear win-win situation because turning the property quickly means less hassle for you and your client. Also, a higher sales price brings you more commission and benefits your clients’ pocket book as well. Professionally staged homes sell over 50% faster than non-staged homes and on average for 6-10% more.
5. Your listings will show better if they are professionally staged and this will reflect well on your professionalism.
If you become known for always having properties that show well, other agents are more likely to show your homes, and homeowners will seek to have you as their listing agent. You will gain a reputation for turning homes fast when people notice your name on the lawn signs of all the “sold” homes in their neighborhood.
6. Stagers are experts in tackling sensitive topics in a diplomatic manner.
Stagers can relieve your anxiety of offending your clients by taking over the responsibility of discussing sensitive subjects like odor and unattractive decor. Home stagers will explain to your clients that they aren’t there to put down their design choices or cleanliness; they just want to help their home appeal to the greatest number of potential buyers. While the décor may suit their tastes, properties need to be neutralized before they are put on the market to attract as many buyers as possible. Professional home stagers will explain that the way you live in a home is very different from the way you present a house for sale.
7. Home Stagers free up your time to focus on what you do best.
Professional home stagers will take over the daunting task of preparing your listings for the market. This way you don’t have to waste your time and efforts on something outside of your realm of expertise. Stagers will take your weak listings and turn them into “model homes” so that you can focus your efforts on your real estate skills. Having a property staged can help make the entire selling process easier because homes that are organized and free of clutter are seen as being well taken care of. This makes all aspects of selling a home go more smoothly from showing to inspection.
8. Having a home professionally staged provides you with eye-catching photography for your MLS and marketing materials.
According to the NAR Profile of Home buyers and Sellers 2008, “87% of all home buyers and 94% of buyers aged 25-44 used the internet to search for homes”, this is why you need to have the strongest marketing photos possible. Many home buyers are eliminating properties from their viewing list based solely on the photos they see online. Having a home professionally staged will arm you with valuable marketing photos that will draw in the buyers.
9. Professional Stagers can prepare a home for sale more quickly than an agent or homeowner.
Some real estate agents and homeowners do have an eye for design, but home staging is not their profession. Professional home stagers prepare homes for sale day in and day out. They know the right contacts and have the knowledge and skills needed to achieve the most bang for your buck in the least amount of time.
10. Home staging is becoming the standard in the real estate market.
Home staging is growing more and more prevalent, especially in today’s saturated real estate market. By not informing your clients about the benefits of home staging you are putting them at an immediate disadvantage. Leaving a property in “as is” condition will only help sell the competition, especially when the competition is already using home staging as a marketing tool. With the tough real estate market sellers are facing today, it’s critical that you help your client put their best foot forward by recommending staging. Be sure to inform your sellers about the benefits of home staging, your clients will appreciate your suggestion to utilize one of the most innovative and successful marketing techniques in real estate today!
Krysta Lawver is a professional home stager, licensed interior designer, and the owner of Krysta L Interiors. As a member of the Real Estate Staging Association, she is dedicated to educating real estate agents and homeowners on the benefits of home staging. Krysta L Interiors is a full service staging company in Texas serving Dallas, Fort Worth, Southlake, Colleyville, Keller, North Richland Hills, Grapevine, and surrounding areas. Krysta L Interiors makes it their mission to help relieve the stress of the selling process while using their expertise in staging and passion for design to sell your listings fast and for top dollar! Visit their website today to set up a complimentary staging consultation, http://www.krysta-l-interiors.com
Setting up a web page is only the beginning to online marketing. Now you need to get it seen by potential customers. This used to be challenging in many markets, but there has been a big change in what matters. Today, what matters is being seen on the Google Places Page, and you don't even need to have a web site to do that. (although you should.)
The good news is that its free, and if you know what you are doing, you can maneuver yourself to the top listing in many markets.
That's one of the skill sets I bring to the table. If you would like to get your Google Places Page properly set up send me an email at enetwal@gmail.com and put "Free Initial Evaluation" or something similar in the subject line.
Be sure to include your current web site and contact info.
Setting up a web page is only the beginning to online marketing. Now you need to get it seen by potential customers. This used to be challenging in many markets, but there has been a big change in what matters. Today, what matters is being seen on the Google Places Page, and you don't even need to have a web site to do that. (although you should.)
The good news is that its free, and if you know what you are doing, you can maneuver yourself to the top listing in many markets.
That's one of the skill sets I bring to the table. If you would like to get your Google Places Page properly set up send me an email at enetwal@gmail.com and put "Free Initial Evaluation" or something similar in the subject line.
Be sure to include your current web site and contact info.
In this video professional Home Stager Kym Hough, working with Zip Realty provides a great intro into home staging that they in turn put on YouTube.
Creating such a video is not difficult, and the results can be astounding. While you won’t necessarily be swamped for autographs at the shopping mall, you will be perceived as an expert by most of the people who see the video. this in turn will give you a distinct competitive advantage in your market.
Zip TV whats new in real estate, right now In todays market, many homes are taking a longer time to sell than they probably would have a few years ago, or they arent selling at all. ZipTV has the scoop: we tell you the top two ways you can turn your …
Setting up a web page is only the beginning to online marketing. Now you need to get it seen by potential customers. This used to be challenging in many markets, but there has been a big change in what matters. Today, what matters is being seen on the Google Places Page, and you don't even need to have a web site to do that. (although you should.)
The good news is that its free, and if you know what you are doing, you can maneuver yourself to the top listing in many markets.
That's one of the skill sets I bring to the table. If you would like to get your Google Places Page properly set up send me an email at enetwal@gmail.com and put "Free Initial Evaluation" or something similar in the subject line.
Be sure to include your current web site and contact info.
Today, I am going to revisit one of my favorite themes and one of my criteria for web hosting, the use of and presence of a c-panel to manage your web hosting.
I like cpanel for a lot of reasons, the most important one being that it is relatively easy to use and you can find a lot of help using it. The majority of Web hosting firms use the cpanel, which means that a lot of people use it and it is thus easy to find people who can help you when you have an issue.
While my first sites and web hosting were on a proprietary system, I was locked in to them for life, and needed to learn their specific system and its quirks to manage my web site. I did. It took a while and was hard at first to figure out and despite their best efforts to have a peer supported help desk and forum, I found it difficult to get answers to my questions just when I needed them. Maybe an hour or two later, when I had already gone on to something else. It was frustrating and limiting.
Once I learned the need and discovered Host Gator which I moved to for cost and support reasons, I was still faced with learning their system. In this case the cpanel. It has a ton of icons on it, and while I tout it as easy to use, it can be daunting at first.
The advantage of Cpanel is that a lot of people have written about cpanel and you can find a lot of resources online to support you when you have an issue.
I like it, because I have help my clients as well much easier when I know how the guts of their system works. Its probably this second factor that accounts for the success cpanel has had. Because it is popular, it has support and is easier to help others. Because of this, it gets recommended more. That’s the good type of viral working for them. The good news is the the cpanel comes with the hosting package at no extra cost. You just need a web host like Host Gator that uses it as their control panel.
But you do need to learn it. So where. Their are lots of free videos on You Tube and elsewhere on the web. I learned from Bob the Teacher on his Discover Cpanel video series. It was a major break through for me.
Since then, I have been recommending that set of videos to all my newbie marketers. It’s inexpensive and a critical bit of essential knowledge for those who have a cpanel on their hosting.
If you don’t have cpanel, you don’t need this. If you do, you really do owe it to yourself to learn at least the basics. Then you can farm it all out to your computer person if you want. The advantage is you will realize how trully simple some tasks can be, and avoid being overcharged for five seconds of work.
Now again, I like Cpanel, because I can do the five seconds of work and not have to wait two or three days to get it done. Which is what I hate about letting someone else manage my sites.
Anyway, my goal here today is to introduce you to my favorite cpanel training course. It’s called, Discover Cpanel.
This course was a critical help to me, and could be the same for you. Now that I have this training, I am able to set up new sites and blogs easily, I can add new domains. I can control my own website email and much more easily.
Now I recognize that most home stagers are more interested in doing home staging than they are at learning the mechanics of their web site. Still for those of you who do want to take charge of your online life, I highly recommend that you get this course if you have cpanel on your web site.
How do you tell. Just type your url with a /cpanel on the end. If your host uses cpanel you will see a log in. If you don’t know your log in info you should be able to get it from your computer guy or the help desk at your web hosting site. IE www.abc.com/cpanel
Setting up a web page is only the beginning to online marketing. Now you need to get it seen by potential customers. This used to be challenging in many markets, but there has been a big change in what matters. Today, what matters is being seen on the Google Places Page, and you don't even need to have a web site to do that. (although you should.)
The good news is that its free, and if you know what you are doing, you can maneuver yourself to the top listing in many markets.
That's one of the skill sets I bring to the table. If you would like to get your Google Places Page properly set up send me an email at enetwal@gmail.com and put "Free Initial Evaluation" or something similar in the subject line.
Be sure to include your current web site and contact info.
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Marketing Tip
Setting up a web page is only the beginning to online marketing for a home stager or any other local based business.
Now you need to get it seen by potential customers. This used to be challenging in many markets, but there has been a big change in what matters. Today, what matters is being seen on the Google Places Page, and you don't even need to have a web site to do that. (although you should.)
The good news is that its free, and if you know what you are doing, you can maneuver yourself to the top listing in many markets.
That's one of the skill sets I bring to the table. If you would like to get your Google Places Page properly set up send me an email at enetwal@gmail.com" and put "Free Initial Evaluation" or something similar in the subject line.
Be sure to include your current web site and contact info.
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August 1, 2011 
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