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Most homestagers I have come to know over the past couple of years are way too busy running their business to spend a lot of time learning how to take charge of their business web sites. It’s a shame, but I have come to understand and accept the reality of this fact.
Most use a third party computer person to make changes to their site, or worse yet let it sit there “as is” pretty much as it was on day one.
The net result is that these people are far less likely to have their web sites appear at the top of the search engines and thereby get an occasional client as a result of their site.
Many conclude that the internet doesn’t work for home staging and I for one don’t buy that.
If you can take the time to spend a few hours learning how to access and make changes to your web site, you will discover that it’s not all that difficult. In fact it can be a lot of fun.
I could teach you how to use the C-panel that is used by most web hosting companies, but that would require my trying to do a better job than is done by Chris Morris and Bob Jenkins whose course on C-panel is top notch. It was a key part of my education, and remains the premier how to do C-panel course out there.
One caveat, not every web hosting company uses C-panel. In my book, that’s a good reason to switch to another web host. (If that’s your case – email me and I will give you my top two recommendations for an alternate service(s) that does.)
To determine if your web host does use C-panel – type in your url and add /cpanel at the end. A log in will appear if you do have cpanel. You will need to have your Log in name and password. If you don’t know it ask your computer guy. It’s your site and your service so they should give it to you gladly. (If not – it’s a sign that you really do need to make a change.)
Below is a video offering a free lesson on Cpanel as a promo for the course. I encourage you to watch the free lesson and then make a decision to take charge of your web site, or at least learn how to do it, even if you decide it wiser to leave the day to day operations in the hands of your computer people.
PS: Allegra Dioguardi tells me she has room for one or two more students for her HomeStaging Training By Design course that starts on the 13th and the 14th. She offers both a day and evening sessions to accommodate more peoples schedules.
Setting up a web page is only the beginning to online marketing. Now you need to get it seen by potential customers. This used to be challenging in many markets, but there has been a big change in what matters. Today, what matters is being seen on the Google Places Page, and you don't even need to have a web site to do that. (although you should.)
The good news is that its free, and if you know what you are doing, you can maneuver yourself to the top listing in many markets.
That's one of the skill sets I bring to the table. If you would like to get your Google Places Page properly set up send me an email at enetwal@gmail.com and put "Free Initial Evaluation" or something similar in the subject line.
Be sure to include your current web site and contact info.
Home Staging courses have been popping up online, in chat rooms and classrooms throughout the nation.
The home staging training industry is growing even faster than home staging itself. The economic downturn has greatly expanded the number of people interested in pursuing staging as a career. It is after all a low cost, relatively easy entry business, unless you get into buying and warehousing furniture and accessories.
The pay is good, (if you can line up enough clients consistently), and more importantly for many, it is a flexible business that allows you to integrate your business and family life as necessary. The opportunity to express oneself creatively is certainly another of the aspects that appeal to many.
Whatever your reason, it’s clear that home staging has established itself as a hot new home based business opportunity, that’s open to anyone who wishes to establish themselves and to work at it.
The recession and snail slow recovery have generated a lot of training programs. Some charge hefty fees for courses that aren’t always taught by active stagers who are doing the job day in and day out in the field.
This seems questionable to me. If I were to seek out training in a new field or continuing education in an existing field I would want to know my instructors were belly to belly with real clients in real situations on a regular basis and not just teaching theory.
This is particularly true in a field like home staging which is at least partly an art rather than a science.
Now I am not in a position to evaluate all the different training programs out there. But I am convinced of a couple of things. You do not need to be certified by XYZ or anyone else to be a home stager.
When I first started exploring the field as an outsider, I was sideswiped by a group of women who thought only their high and almighty leader was the legitimate source of accreditation.
While they took some pot shots at me on Active rain and left me Zero Stars on one of my Squidoo pages, their outrage that I would dare comment on the field actually helped generate interest and lead to additional sales of my home staging survey results. (See sidebar – they are still available)
I mention this, because I see some of the various training programs selling their designation more than the quality of their home staging training course.
When you evaluate staging courses, consider the practical experience of the actual instructor who will be leading the class. Are they experienced? Are they actively staging themselves today? Not all are.
Will the course cover both home staging topics and business topics, such as how to set up your marketing plan, and run your business?
Will you be one of 30 in an overcrowded environment, or part of a compact personalized class where you have detailed conversations on the “how to” aspects of home staging.
And finally, shop price. The most expensive courses are not necessarily more expensive because they are good. Often they are more expensive, because they have high marketing costs or profit margins.
In the final analysis, what you really want from your training is access to a highly experienced and knowledgeable instructor who not only knows the topic inside and out, but is able to teach it effectively and who you can relate to.
Ideally, you want to find a person with whom you can develop a long term personal relationship with that will last beyond the last day of your class.
Within the home staging training field there are dozens of such instructors, perhaps hundreds, so take the time to find a good one.
One possible resource I can recommend is Allegra Dioguardi. I mention her, because I am familiar with her and have taught a segment on internet marketing for her students. She offers a choice of day and evening courses to accommodate people’s schedules. The only problem is that she severely restricts the number of students she allows into her course at any time.
She is an active home stager in the Hamptons of NY, and has more experience staging and training than virtually anyone else out there.
Her next opening for students is Sept 13 for morning classes and Sept 14 for evening classes. For more information on her home staging courses go to Home Staging Training by Design
The fall is a great time to take a home staging course.
Setting up a web page is only the beginning to online marketing. Now you need to get it seen by potential customers. This used to be challenging in many markets, but there has been a big change in what matters. Today, what matters is being seen on the Google Places Page, and you don't even need to have a web site to do that. (although you should.)
The good news is that its free, and if you know what you are doing, you can maneuver yourself to the top listing in many markets.
That's one of the skill sets I bring to the table. If you would like to get your Google Places Page properly set up send me an email at enetwal@gmail.com and put "Free Initial Evaluation" or something similar in the subject line.
Be sure to include your current web site and contact info.
Allegra Dioguardi’s well regarded skills as a housing marketer date back well before Home Staging emerged as the hot trend of the last decade and permanent feature of the next. Today in addition to continuing her career doing home staging in the Hampton’s, she is leading a series of staging courses.
Her skills and knowledge grow out of decades of experience training others to stage model homes and her refined sense of style and design. A Parson’s graduate, Allegra brings not only practical business sense to her new staging course - she brings a flair for design. A flair that can ignite a room’s warmth and glow, and set buyers emotions on fire with desire.
Her next class opening is coming up very soon. (August 6 for AM Classes and August 10 for PM classes) You want to hurry before they fill up. Allegra only takes a handful of people at a time. All the better to provide intense and personal attention.
The course consists of three weekly modules with three sections each. See Allegra’s Site for more detail. You’ll be pleasantly surprised at how affordable it is.
Use the dog days of August to hone your skills for the fall real estate season.
Setting up a web page is only the beginning to online marketing. Now you need to get it seen by potential customers. This used to be challenging in many markets, but there has been a big change in what matters. Today, what matters is being seen on the Google Places Page, and you don't even need to have a web site to do that. (although you should.)
The good news is that its free, and if you know what you are doing, you can maneuver yourself to the top listing in many markets.
That's one of the skill sets I bring to the table. If you would like to get your Google Places Page properly set up send me an email at enetwal@gmail.com and put "Free Initial Evaluation" or something similar in the subject line.
Be sure to include your current web site and contact info.
Allegra Dioguardi, Interior Designer and president of Styled and Sold Home Staging is now offering training and mentoring for aspiring and seasoned Home Stagers alike.
Allegra is a Parsons School of Design graduate. And her sense of design is the missing element in many home stager’s education. It’s one thing to declutter and establish some focal points, it’s another to tie everything together with a sense of style.
Allegra has had decades of experience that predates the home staging revolution. She has worked and taught many people how to stage model homes, long before the term Home Staging was coined.
She has invited me to prepare a module as part of her course on websites and search engine optimization. I am looking forward to it. It will give me another chance to distill the essence of my two eBooks, Why Most Small Business Web Sites Stink, and Main Street Climbs to the Top of the Search Engines.
I anticipate that I will revamp both my WART Analysis and Market Maker programs in advance of the course presentation. My goal will be to provide affordable support and training for Home Stagers who want to take a hands on approach to controlling their web sites.
I will use this preparation process to devise the easiest way to train home stagers to get more people to see their web sites, and then to get more of the people that do see them to actually do something.
In the meanwhile, I am very interested in hearing from you. What issues do you have with your web site that I can help you with?
What lessons have you learned that should be shared with other home stagers in the area of web site, and email marketing?
Setting up a web page is only the beginning to online marketing. Now you need to get it seen by potential customers. This used to be challenging in many markets, but there has been a big change in what matters. Today, what matters is being seen on the Google Places Page, and you don't even need to have a web site to do that. (although you should.)
The good news is that its free, and if you know what you are doing, you can maneuver yourself to the top listing in many markets.
That's one of the skill sets I bring to the table. If you would like to get your Google Places Page properly set up send me an email at enetwal@gmail.com and put "Free Initial Evaluation" or something similar in the subject line.
Be sure to include your current web site and contact info.
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Marketing Tip
Setting up a web page is only the beginning to online marketing for a home stager or any other local based business.
Now you need to get it seen by potential customers. This used to be challenging in many markets, but there has been a big change in what matters. Today, what matters is being seen on the Google Places Page, and you don't even need to have a web site to do that. (although you should.)
The good news is that its free, and if you know what you are doing, you can maneuver yourself to the top listing in many markets.
That's one of the skill sets I bring to the table. If you would like to get your Google Places Page properly set up send me an email at enetwal@gmail.com" and put "Free Initial Evaluation" or something similar in the subject line.
Be sure to include your current web site and contact info.
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September 9, 2010 
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