When you setup a business website and are looking to get it listed
quickly on search engines, there really is no easier and quicker way
than to also put a blog on the site.

It is a known fact that search engine spiders from sites like Google
and Altavista list new blogs much faster than they list new sites.
However, it’s not as simple as just creating a blog and letting it
sit there. You have to also use tactics like pinging, linking and
the use of keywords. We’ll go over each so that you are able to
effectively use your blog for a quick site listing. We’ll also
briefly go over how to host your own blog on your site.

So how do I host my own blog, anyway?

The easiest way to do this is to install and run a blogging
software from another company on your web site’s server. One
such software that is popular is WordPress. It’s fairly easy to
install and works pretty good on your site. It’s particularly easy if your
webhost offers a C-Panel interface.

Other blogging software options include:

Apache Roller
Blosxom
Geeklog
Textpattern
LifeType

Whatever one you choose, be sure to follow the instructions
provided by the company so that the installation goes smoothly.

Where should I put my blog on my site?

Most people who host their blog to help their site get listed
quickly don’t put the blog on the main page of the site, because
the site isn’t all about the blog. Instead they put it in its
own folder at mysite.com/blog/. But you can really put your blog
anywhere on your site, so it’s your call.
What is pinging?

It’s a question that many ask, so don’t feel silly if you don’t
know what pinging is. Pinging is essentially a tracking program
installed on your blog that will notify the site which it is
from whenever your blog is updated. Search engine spiders
usually visit newly pinged sites most often, which is why
pinging is such a crucial part of the equation to get your site
listed quickly. Sites that are newly “pinged” will be visited by
search engine spiders. A visit from the spider equals a listing
on the search engine.
How do I get pinging on my blog?

You’ll have to register with a site that offers weblog pinging.
The most popular pinging program around is weblogs.com. Other
programs offered include Yahoo’s Blo.gs, BlogRolling, and
Technorati. Once you’ve decided on a pinging service, you’ll
have to follow the instructions to install it on your blog. When
you’ve done that, your blog will start getting pinged and
visited by search engine spiders. We will touch on these again in a
future lesson.
What is linking?

Linking is basically having another blog or site link to your
blog. When search engine spiders visit that site and see a link
to your site, they’ll visit your site. Linking is effective both
for sites with blogs and those without it.
How do I get linking?

You get it by visiting sites/blogs that are relevant to what
your site is about. Then you contact the owners of those
sites/blogs, asking them to post a link to your site on their
site. In return, you will probably have to link to their site on
your site. That way, both of you are able to benefit from the
linking.
Why is the use of keywords important to my blog?

Keywords are search terms people might type into Google to find you.
A person in the home staging industry would probably use the keywords
Home Staging and their city as key words. A Optician might use
eyeglasses, or contact lens in theirs. Keywords are usually pretty
straightforward.

Spiders love to visit sites with a good amount of keywords.
People who read your site won’t mind the use of keywords if they
are lightly spread throughout the content of your pages. The key
to this is to make a list of keywords relevant to your blog
posting and then to try to use those keywords throughout your
content. It is important to make sure, however, not to overuse
keywords. Spiders have been trained to ignore sites with
excessive amounts of keywords, so if you use a whole lot of
keywords in the hopes of getting spiders to visit your site,
it’s not going to do you any good. Generally speaking, using
between 2-6 keywords per 200 word piece of content is a good
ratio. It’s pleasing to both readers and search engine spiders.

That’s really all there is to it. Apply the above techniques to
your blog and you will net your site a quick search engine
listing.

To your success,

Earl Netwal
Micro Business Specialist

P.S. There is no quicker way to get your site listed than to use
a blog.

P.P.S. For business purposes, I recommend using WordPress rather
than a free blog site. WordPress is free but you do have to pay for
web hosting. I use host gator as my web host because I am able to
host multiple websites and it uses the C-Panel interface thus it doesn’t cost anything
extra to use the better tool.

I recommend a free report if you don’t know everything you should
about web hosting. Get it Here:

Technorati Tags: blogging, C Panel, SEO

Many but not all web hosting services utilize C-Panel for their user interface.

You can find out if your hosting service does by typing in your URL in your browser and adding /cpanel to the end. Example: http://www.yoururl.com/cpanel

If your web hosting service uses cpanel, it will pop up. That’s good. It means you have control of your web site. With a little knowledge can take charge of it. But you need to know how.

Discovering how to control my C-panel was the most significant bit of learning I’ve done to date on the internet.

Controlling your own internet presence is critical. Even if you decide to let someone else have the keys to your internet presence, it’s wise to understand what’s involved. (Particularly, how easy it is.)

I took a video course from Bob the Teacher called Discover C Panel. In a series of short videos I learned in just over an hour how to take control of my internet destiny.

I highly recommend this program. DiscoverCPanel.com – Step-By-Step Video Tutorials

Having a Cpanel interface makes it easy to set up a WordPress Blog, to upload files to your web site without needed an FTP Program and much more.

Technorati Tags: C Panel, Home Staging, Home staging survey