In my many presentations to home stagers and other “main street’ businesses I stress the need to have an opt in device on their web sites to capture prospective customers information.

One of the biggest obstacles people seem to face is the idea that product creation is difficult.

I am starting a new series on Product Creation.  The bulk of the series will run on my http://MicroBusinessSpecialist.com/blog

But I will place pertinent articles here as well.

I encourage you to come back frequently or subscribe to my RSS feed to catch the series.

Technorati Tags: information product creation, product creation, information product, info product, info product creation, ethical bribes, opt in forms, email marketing

Technorati Tags: email marketing, ethical bribes, info product, info product creation, information product, information product creation, opt in forms, product creation

We all like things that are free and pretty and/or delicious.

And if it’s something that is also related to what our web visitors
are looking for and the product or service we wish to offer, it’s
very much all the better.

In recent articles we’ve been looking at what it takes to get
people to find your web site. There are a whole host of tricks
tweaks and tactics collectively called Search Engine Optimization
that can help build traffic to your web site.

But once they are there, what are you going to do to get them to
pay attention to you?

You are going to give them a sucker, a popsicle, an ice cream cone
just like you did your kids. Only in the adult world we are going
to give them something of value, related to our mutual interests.

Presumably they came to your web site because they were at least
somewhat interested in Home staging.

You want to be able to give them something they can use related to
home staging. Something for free. Something they can take with
them, right here and now. With no fuss or muss. With no obligation.

If you do and no one else does, you will be ahead of the game. What
you want to give them is a free report of some sort that they can
download. A Gift.

To get it they will need to give you their email address so you can
send it to them. That way you will know who they are, and how to
get a hold of them again.

That will allow you to send them another gift in a few days. And
another.

And if you keep it up, they will end up calling you when they are
finally ready to make up their mind and hire a home stager.

If you have a pretty thing to dangle on your web site, and no one
else does, you are going to get their attention and eventually
their business.

It might not be nice to bribe your kids to get their attention but
it works.  It works with prospective customers as well.

Market Maker is coming and coming soon.  Market Maker takes the
ideas of Search Engine Optimization and what we call ethical bribes
and much more and wraps it into a unique marketing plan
specifically designed for Home Stagers. It’s a marketing plan on
auto pilot that pays for itself.  Membership in the plan is limited
and you should be sure to sign up for advance notice as not
everyone will be allowed to join.

Technorati Tags: ethical bribes, Internet marketing, Market Maker, marketing