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I have on many occasions stressed here how important it is for Home Stagers and frankly any locally based business to learn how to get on Google Maps.
It’s actually easy, if you know what you are doing.
I am pleased to announce that my newest eBook, How to Get On Google Maps has been accepted for sale as a Kindle eBook by Amazon.
I am thrilled to have Amazon as a marketing partner. In addition to my work being available there for use by Kindle, iPad, iPhone, Blackberry, Android devices, PC, and Mac users.
Product Description
Every Business Needs New Customers.
This Kindle book describes the easiest and most effective way to get new customers for main street businesses serving a local area or region. The tools and insights provided are applicable to single establishments and chains with multiple locations.
In this book you will learn how to get your business “Found” by prospective customers by ranking high on the Google Places Pages, which are today’s answer to the now obsolete yellow pages of the last century.
Not only will you learn how to claim and set up your Google Places pages properly, you will gain insights into some of the best online marketing tactics of the day.
You will learn how to do effective keyword search using free tools. Tools that will not only allow you to better understand your own customer demands, but also to spy on your competitors and discover their secrets.
You will understand the three main ways to get of top of the search results on Google.
The specific step by step instructions to make sure your Google Places Information is complete, and what is important and what isn’t so that you show up on the favored 7 pack that Google Displays on its Map.
You will discover why you need to and how to create videos and learn about a free service you can use to create animated videos with special effects that will wow your viewers.
You will discover which other directories in addition to Google Places you want to get listed in, including Bing and Yahoo and nine others.
You will also learn of an inexpensive short cut you can take to minimize the time and effort required to complete these listings and gain valuable “citation” support for your listing.
As importantly, you will learn what not to buy.
You will also learn about a free Google service you can use to monitor your own reputation and to keep an eye on your competitors so you know what they are up to.
And finally, you will get a quick glimpse at the significant change that will render many of your competitors web pages obsolete. This same change will work to your advantage when you apply the lessons of this powerful “how to” book.
Setting up a web page is only the beginning to online marketing. Now you need to get it seen by potential customers. This used to be challenging in many markets, but there has been a big change in what matters. Today, what matters is being seen on the Google Places Page, and you don't even need to have a web site to do that. (although you should.)
The good news is that its free, and if you know what you are doing, you can maneuver yourself to the top listing in many markets.
That's one of the skill sets I bring to the table. If you would like to get your Google Places Page properly set up send me an email at enetwal@gmail.com and put "Free Initial Evaluation" or something similar in the subject line.
Be sure to include your current web site and contact info.
Today I have a guest blog post by Douglas Elliman Realty. He is active in the New York City Condo market, which features a large number of vacant condos. He uses Virtual Staging to assist in his efforts. Below he discusses the merits of virtual staging.
If you are interested in posting a guest blog post on this site, email me at enetwal@gmail.com and I will try to accommodate you. If nothing else, you can get some back links to your web site that will help its ranking in the search engines.
Virtually Staging a Home
Staging a home can be difficult, especially for those properties that are already vacant. Let’s face it; a vacant condo can appear quite atrocious if there’s nobody to maintain it. Similarly, the fact that it’s empty doesn’t help the clientele envision what it could look like, or the possibilities of redesign.
Ultimately, staging a home through a virtual service provider may be the way to go, particularly for large New York City Apartments or Condos, where there’s a ton of space, but nothing but bare walls and floors.
Here are some of the advantages to staging a home online:
Computer generated furnishings make the home look elegant and filling.
CGF (Computer generated furnishings) prepare the home flawlessly, leaving no room for mistake or mishap.
Not only can the interior be redesigned, but the exterior as well.
3d panoramic views.
The process also allows for items to be removed, if the seller wishes to view the home empty.
Most importantly, everybody likes visuals, especially those that can constantly be revisited.
In return for staging your home online through a certified professional, you’re able to sell much quicker than those with simple photographs.
It’s quite clear why virtually staging a home online would benefit the buyer/seller, and most real estate companies have already bought into the practice. In fact, the process of staging a home online through a virtual expert has become common practice, predominantly through luxury real estate brokers.
The photos generated through virtual staging can be used for brochures, cards, websites and much more. In the next few years, real estate professionals in the NYC area will probably be the first to jump at this opportunity to really make their properties shine.
Setting up a web page is only the beginning to online marketing. Now you need to get it seen by potential customers. This used to be challenging in many markets, but there has been a big change in what matters. Today, what matters is being seen on the Google Places Page, and you don't even need to have a web site to do that. (although you should.)
The good news is that its free, and if you know what you are doing, you can maneuver yourself to the top listing in many markets.
That's one of the skill sets I bring to the table. If you would like to get your Google Places Page properly set up send me an email at enetwal@gmail.com and put "Free Initial Evaluation" or something similar in the subject line.
Be sure to include your current web site and contact info.
Home Stagers – Don’t Undervalue Your Services!
By Debra Gould
Home staging is an extremely lucrative career if you know how to properly charge for your services.
It makes me cringe when I hear figures as low as $31.45 per hour being touted as ‘great income’ for a home stager. That is an impossibly low rate for any independent professional to charge, but an expert home stager should actually be making at least double if not four or five times that amount.
Home sellers stand to profit anywhere from $10,000 to $50,000 after employing the services of a home stager, so they are willing to pay a premium for that expertise. The cheapest stager in town will only attract clients who don’t really value what a home stager does. After all, if you save a few hundred dollars on staging advice but you don’t get the results you hoped for, what was the point?
The knowledge of an expert home stager is extremely valuable because of the effect it can have on how long a home takes to sell and its final selling price. A two hour home staging consultation should cost anywhere from $250-$800. After the initial consultation, a home stager can make at least $1,000 if the client wants the stager to complete the home staging project for them. This figure can go as high as $5,000 to $10,000 depending on the needs for that property, the home stager’s expertise and where they live. Typically costs will be higher in major urban centers where house prices are also higher. If the home stager has to furnish and/or accessorize the home, that price can creep even higher.
Now back to why I object to anyone advertising $31.45 as a good income for a home stager. It completely devalues what we do and the difference our work makes to a client. Not only that, it misleads aspiring stagers into believing that this is a good income.
Even bumping that pay from $31.45 up to $40 per hour, if you do three two-hour staging consultation each week, that works out to $240 per week or roughly $960 per month. If you also do three “full-blown” staging projects each month which each take you five hours, you can make an additional $600. That’s an unimpressive $1,560 per month or about $18,700 per year.
Depending on where you live, that amount would classify you as part of the “working poor,” and comes out to around what you’d make answering phones or asking “would you like fries with that?”
When you’re self employed, you have lots to do that you don’t get paid for. For example, talking to prospective customers, standing in line at the bank, doing your paperwork, etc. So when you are working on a client’s behalf, you need to make sure you are well paid for it.
If you charge a rate of $300 per two-hour home staging consultation which is still at the lower end of the industry standard, those same three staging consultations a week will give you $900 per week or $3,600 per month. Those three “full-blown” staging projects per month will give you another $2,250 per month. That’s a total of $5,850 per month or $70,200 per year.
That’s $70,200 per year versus the $18,700 you would make earning $40 per hour.
If you want to grow a profitable home staging business rather than dabble in home staging as a hobby, you have to charge a fair rate for your services.
I can’t fathom a home stager charging anything close to $30 or even $40 per hour unless they are working full time for another company who will be reselling their services at the more appropriate rate. Advertising a home staging hourly rate of $31.45 does nothing but de-value the service. As a home stager, you’re operating a business. Can you possibly sustain (let alone grow) a successful business of any kind at such a low hourly rate? When you’re operating a service-based business, time is your product and we are all only given so much of that each day!
Internationally recognized home staging expert Debra Gould is president of Six Elements and creator of The Staging Diva Home Staging Business Training Program with 900+ Graduates worldwide. Debra is the author of two home staging guides and offers a Directory of Home Stagers to help homeowners and real estate agents locate home stagers who will decorate homes to sell for top dollar.
Setting up a web page is only the beginning to online marketing. Now you need to get it seen by potential customers. This used to be challenging in many markets, but there has been a big change in what matters. Today, what matters is being seen on the Google Places Page, and you don't even need to have a web site to do that. (although you should.)
The good news is that its free, and if you know what you are doing, you can maneuver yourself to the top listing in many markets.
That's one of the skill sets I bring to the table. If you would like to get your Google Places Page properly set up send me an email at enetwal@gmail.com and put "Free Initial Evaluation" or something similar in the subject line.
Be sure to include your current web site and contact info.
Home Staging is a proven vital tool in today’s flooded real estate market. With well over 90% of all prospective buyers searching the web before touring homes with an agent, and mere seconds to make that first impression, MLS or FSBO photos on-line had better WOW! Having an abundance of homes to choose from has left the buyer’s market very particular and demanding. Builders too, who have been hit by the recession, are slashing prices on new homes. So, the competition is tough!
Although every home should be staged prior to listing, it’s never too late. The Real Estate Staging Association polls 2000 active real estate agents annually for their current home staging statistics. Once again, consistently since 2007, despite the market being down, homes that are staged to sell, do sell faster; saving sellers thousands in monthly expenses. Just one of the impressive statistics in their 2010 report is for Occupied Homes that were listed without staging first. The average DOM (Days on Market) was 233 days–that’s almost 8 months! After those same homes were staged to sell, the average DOM was 53. That’s 78% less time on the market!
Today, home sellers have options. A professional home stager can be brought in to make the needed changes, or for the Do-It-Yourself generation, who’d like to save some money, many staging ideas can be done by the home seller. And for the very design-challenged seller, who has difficulty knowing where to begin, personalized advice and guidance can now be obtained by submitting photos of the home (interior and exterior) to be reviewed by an expert with a critical buyer’s eye. Sellers are then provided with a detailed report, including budget friendly suggestions and recommendation for the home to make it appeal to the maximum number of buyers. This can save a seller lots of time on the market and thousands in price reductions.
Maybe you’re an agent, who has listings that don’t show very well. After sitting on the market for awhile, your client is asking (or badgering) you for why the home hasn’t sold. You know why, but hesitate to be brutally honest about their home. Before suggesting that it may be overpriced and deducting 10, 15 or even $20,000, suggest that a professional home stager determine what’s prohibiting the offers. That fee would be a fraction of the price reduction and is tax deductible upon the sale of the home as an advertising expense; paying for itself!
The Home Staging industry has risen to the needs of sellers today; and while this country’s major cities have embraced the new standard, much of the country needs to be enlightened and realize that what was once their home, is now a product they are marketing. Too often, sellers can’t detach themselves from their home, it’s distinctive style and it’s memories. A professional home stager can guide you on how to let go of personal tastes and appeal to the maximum number of prospective buyers.
Tough times call for creative measures, because the 21st Century demands excellence in real estate presentation. Does your listing draw buyers in or send them right to the competition? If it’s the latter, you can’t afford not to seek the advise of an expert, to get to the root of the problem. Have your photos analyzed and learn how to draw the buyers to your property and get what it’s worth!
Setting up a web page is only the beginning to online marketing. Now you need to get it seen by potential customers. This used to be challenging in many markets, but there has been a big change in what matters. Today, what matters is being seen on the Google Places Page, and you don't even need to have a web site to do that. (although you should.)
The good news is that its free, and if you know what you are doing, you can maneuver yourself to the top listing in many markets.
That's one of the skill sets I bring to the table. If you would like to get your Google Places Page properly set up send me an email at enetwal@gmail.com and put "Free Initial Evaluation" or something similar in the subject line.
Be sure to include your current web site and contact info.
1. Professionally staged homes stand out from the crowd.
A professional stager will examine the property with an objective eye and make recommendations to give the home that “wow” factor necessary to entice potential buyers. Did you know that only 10% of people can look past the clutter and unsightly decor in a home and see the potential of a property? First impressions mean everything in the real estate market, having a home professionally staged will ensure that those critical first 10 seconds of a showing are a deal maker, not a deal breaker.
2. Real Estate agents often make suggestions for improvements needed, but they aren’t as detailed as a professional home stager.
Many realtors feel they provide adequate suggestions on repairs and changes needed to get a property sold, but usually these suggestions don’t cover all the elements a home stager would. As a real estate agent you know most homes are purchased based on emotions, professional stagers will advise making all the obvious repairs and improvements needed, but they also help provide the emotional connection points throughout the home that make potential buyers fall in love. Most real estate agents don’t have the design expertise to help their clients carry out a masterful home staging, and most homeowners don’t have the knowledge, objectivity, or time to carry out the changes suggested.
3. Just because you recommend home staging for a listing does not mean you have to pay for it.
Although some real estate agents are opting to provide home staging for their clients as part of their fees and services, it is not the norm for agents to pay for staging. Recommending a professional home stager is just like recommending a home inspector. Your clients don’t expect you to pay for the home inspection services, so why should they expect you to pay for home staging services? In the end, staging doesn’t cost the homeowner a dime either, a 2007 Home Gain Survey of over 200 realtors reported that sellers who spent typically $500 on staging services for their home recovered over 343% of the cost in the sale of their home.
4. Home staging has been proven to help properties sell faster and for more money.
This is a clear win-win situation because turning the property quickly means less hassle for you and your client. Also, a higher sales price brings you more commission and benefits your clients’ pocket book as well. Professionally staged homes sell over 50% faster than non-staged homes and on average for 6-10% more.
5. Your listings will show better if they are professionally staged and this will reflect well on your professionalism.
If you become known for always having properties that show well, other agents are more likely to show your homes, and homeowners will seek to have you as their listing agent. You will gain a reputation for turning homes fast when people notice your name on the lawn signs of all the “sold” homes in their neighborhood.
6. Stagers are experts in tackling sensitive topics in a diplomatic manner.
Stagers can relieve your anxiety of offending your clients by taking over the responsibility of discussing sensitive subjects like odor and unattractive decor. Home stagers will explain to your clients that they aren’t there to put down their design choices or cleanliness; they just want to help their home appeal to the greatest number of potential buyers. While the décor may suit their tastes, properties need to be neutralized before they are put on the market to attract as many buyers as possible. Professional home stagers will explain that the way you live in a home is very different from the way you present a house for sale.
7. Home Stagers free up your time to focus on what you do best.
Professional home stagers will take over the daunting task of preparing your listings for the market. This way you don’t have to waste your time and efforts on something outside of your realm of expertise. Stagers will take your weak listings and turn them into “model homes” so that you can focus your efforts on your real estate skills. Having a property staged can help make the entire selling process easier because homes that are organized and free of clutter are seen as being well taken care of. This makes all aspects of selling a home go more smoothly from showing to inspection.
8. Having a home professionally staged provides you with eye-catching photography for your MLS and marketing materials.
According to the NAR Profile of Home buyers and Sellers 2008, “87% of all home buyers and 94% of buyers aged 25-44 used the internet to search for homes”, this is why you need to have the strongest marketing photos possible. Many home buyers are eliminating properties from their viewing list based solely on the photos they see online. Having a home professionally staged will arm you with valuable marketing photos that will draw in the buyers.
9. Professional Stagers can prepare a home for sale more quickly than an agent or homeowner.
Some real estate agents and homeowners do have an eye for design, but home staging is not their profession. Professional home stagers prepare homes for sale day in and day out. They know the right contacts and have the knowledge and skills needed to achieve the most bang for your buck in the least amount of time.
10. Home staging is becoming the standard in the real estate market.
Home staging is growing more and more prevalent, especially in today’s saturated real estate market. By not informing your clients about the benefits of home staging you are putting them at an immediate disadvantage. Leaving a property in “as is” condition will only help sell the competition, especially when the competition is already using home staging as a marketing tool. With the tough real estate market sellers are facing today, it’s critical that you help your client put their best foot forward by recommending staging. Be sure to inform your sellers about the benefits of home staging, your clients will appreciate your suggestion to utilize one of the most innovative and successful marketing techniques in real estate today!
Krysta Lawver is a professional home stager, licensed interior designer, and the owner of Krysta L Interiors. As a member of the Real Estate Staging Association, she is dedicated to educating real estate agents and homeowners on the benefits of home staging. Krysta L Interiors is a full service staging company in Texas serving Dallas, Fort Worth, Southlake, Colleyville, Keller, North Richland Hills, Grapevine, and surrounding areas. Krysta L Interiors makes it their mission to help relieve the stress of the selling process while using their expertise in staging and passion for design to sell your listings fast and for top dollar! Visit their website today to set up a complimentary staging consultation, http://www.krysta-l-interiors.com
Setting up a web page is only the beginning to online marketing. Now you need to get it seen by potential customers. This used to be challenging in many markets, but there has been a big change in what matters. Today, what matters is being seen on the Google Places Page, and you don't even need to have a web site to do that. (although you should.)
The good news is that its free, and if you know what you are doing, you can maneuver yourself to the top listing in many markets.
That's one of the skill sets I bring to the table. If you would like to get your Google Places Page properly set up send me an email at enetwal@gmail.com and put "Free Initial Evaluation" or something similar in the subject line.
Be sure to include your current web site and contact info.
Setting up a web page is only the beginning to online marketing. Now you need to get it seen by potential customers. This used to be challenging in many markets, but there has been a big change in what matters. Today, what matters is being seen on the Google Places Page, and you don't even need to have a web site to do that. (although you should.)
The good news is that its free, and if you know what you are doing, you can maneuver yourself to the top listing in many markets.
That's one of the skill sets I bring to the table. If you would like to get your Google Places Page properly set up send me an email at enetwal@gmail.com and put "Free Initial Evaluation" or something similar in the subject line.
Be sure to include your current web site and contact info.
In this video professional Home Stager Kym Hough, working with Zip Realty provides a great intro into home staging that they in turn put on YouTube.
Creating such a video is not difficult, and the results can be astounding. While you won’t necessarily be swamped for autographs at the shopping mall, you will be perceived as an expert by most of the people who see the video. this in turn will give you a distinct competitive advantage in your market.
Zip TV whats new in real estate, right now In todays market, many homes are taking a longer time to sell than they probably would have a few years ago, or they arent selling at all. ZipTV has the scoop: we tell you the top two ways you can turn your …
Setting up a web page is only the beginning to online marketing. Now you need to get it seen by potential customers. This used to be challenging in many markets, but there has been a big change in what matters. Today, what matters is being seen on the Google Places Page, and you don't even need to have a web site to do that. (although you should.)
The good news is that its free, and if you know what you are doing, you can maneuver yourself to the top listing in many markets.
That's one of the skill sets I bring to the table. If you would like to get your Google Places Page properly set up send me an email at enetwal@gmail.com and put "Free Initial Evaluation" or something similar in the subject line.
Be sure to include your current web site and contact info.
Selling a vacant property is difficult. While the idea that a home would be wide open and totally decluttered would seem like the ideal way to show a property, the reality is that it’s not.
People it seems have less ability to envision and empty room than they do a partially filled on. The props of existing furniture help them see the possibilities more than a truly empty home.
That is why home stagers are so successful with vacant homes. But a full staging can be expensive due to the need to rent and move furniture in and out.
A compromise solution is to do a virtual job of staging a home. As you will see in the video below, it can be done with pictures alone for a lot cheaper. This is a powerful way to stage a home. Particularly since the pictures a buyer sees on the internet are critical for them deciding which homes they will even look at.
Virtual Staging Solutions Today’s technology has allowed us to take the photos you send us and warm up the home by putting almost any type of furniture in the photo so that it appears as if the furniture is actually in the home!
This is where a virtual staging plays out to the best advantage. A vacant home can look staged on MLS and Online sites for pennies on the dollar of a formal staging. This will draw more lookers, who will see the home vacant, but already with an image in their minds of how it could look. When they actually see the home in its vacant state, they will be more able to imagine their own furniture in it having access to pictures you provide from the virtual staging.
Setting up a web page is only the beginning to online marketing. Now you need to get it seen by potential customers. This used to be challenging in many markets, but there has been a big change in what matters. Today, what matters is being seen on the Google Places Page, and you don't even need to have a web site to do that. (although you should.)
The good news is that its free, and if you know what you are doing, you can maneuver yourself to the top listing in many markets.
That's one of the skill sets I bring to the table. If you would like to get your Google Places Page properly set up send me an email at enetwal@gmail.com and put "Free Initial Evaluation" or something similar in the subject line.
Be sure to include your current web site and contact info.
The Living Room is typically the first room buyers see when they enter your home. As such it is critical in helping buyers form a positive first impression. Here are some home staging video tips from HGTV for living rooms.
Stage your living to attract homebuyers. Living Room’s are often the first space that a homebuyer views when walking through the front door. First impressions are crucial when selling your home. Start with a blank canvas and start removing everything…
Setting up a web page is only the beginning to online marketing. Now you need to get it seen by potential customers. This used to be challenging in many markets, but there has been a big change in what matters. Today, what matters is being seen on the Google Places Page, and you don't even need to have a web site to do that. (although you should.)
The good news is that its free, and if you know what you are doing, you can maneuver yourself to the top listing in many markets.
That's one of the skill sets I bring to the table. If you would like to get your Google Places Page properly set up send me an email at enetwal@gmail.com and put "Free Initial Evaluation" or something similar in the subject line.
Be sure to include your current web site and contact info.
My reference to a Yellow Pages display ad is a bit misleading. I admit that, but the truth is that you can now get something as valuable for free. Better in fact.
I’ve written and posted a series of YouTube videos on the topic already, but it’s surprising how few people pick up on this exceptional opportunity to gain a near term market advantage by taking action.
Below is my most recent YouTube effort.
Home staging professionals who take the time to get their Google Places Page set up properly will get better exposure than those who do nothing or merely claim their page and let it sit partially completed. Those who go the extra mile and get set up properly with citations will do even better. And please note: You DO NOT need a web site to make this work for you.
Google wants to be the new Yellow pages and if they had their way, each of you would fully fill out you Google places pages with ten photos and five videos, plus all the other relevant information.
To encourage you to do that, they give those who do preferential exposure, ie. a higher listing than those who do not. So now you see why it makes sense to be sure to do a complete job.
Google is also used to scam artists manipulating their systems to get advantage, so they have included in their ranking scheme a thing called citations. These are a little more difficult to scam because Google searches the web as only they can to find verification of your business wherever it may exist on other data bases.
For example they actually prefer to see that you have a Bing and Yahoo places listing, as well as any others they can find.
One of the things I do for my clients is set them up with over 140 such listings. One side benefit from my process is that we often find errors, old addresses, old phone numbers, email addresses and other inconsistent information on some of the listings. With our service we get these corrected so that all your listings are uniform. This citation service is important, and will be more important in 6months to 2 years when all your competitors figure out how to fill out their Google Places listing. Most will never get the word that they also need to do this extra step. Which is why my clients will tend to get higher listings then they will.
If you would like more information on my services to help you to properly set up you Google Places Pages email me at enetwal@gmail.com or leave a comment to this posting.
Setting up a web page is only the beginning to online marketing. Now you need to get it seen by potential customers. This used to be challenging in many markets, but there has been a big change in what matters. Today, what matters is being seen on the Google Places Page, and you don't even need to have a web site to do that. (although you should.)
The good news is that its free, and if you know what you are doing, you can maneuver yourself to the top listing in many markets.
That's one of the skill sets I bring to the table. If you would like to get your Google Places Page properly set up send me an email at enetwal@gmail.com and put "Free Initial Evaluation" or something similar in the subject line.
Be sure to include your current web site and contact info.
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Marketing Tip
Setting up a web page is only the beginning to online marketing for a home stager or any other local based business.
Now you need to get it seen by potential customers. This used to be challenging in many markets, but there has been a big change in what matters. Today, what matters is being seen on the Google Places Page, and you don't even need to have a web site to do that. (although you should.)
The good news is that its free, and if you know what you are doing, you can maneuver yourself to the top listing in many markets.
That's one of the skill sets I bring to the table. If you would like to get your Google Places Page properly set up send me an email at enetwal@gmail.com" and put "Free Initial Evaluation" or something similar in the subject line.
Be sure to include your current web site and contact info.
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August 18, 2011 
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