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101 Reasons to Use Home Staging

February 21, 2011
Article Marketing

I like this list put together by Rhonda Conchola and posted by her on eZine Articles.  If you are a home stager and want to get more traffic and publicity for your web site and your business, you might want to use this list as a starting point for articles of your own.

Each of the following tips could be used as the germ for your own article.  If you are new to article marketing, consider getting a free copy of my report called Article Power You can get it by clicking on that link or by going to my blog on article writing: http://ArticleMarketingHint.com

Here is here article:

101 Reasons to Use Home Staging

Are you still stuck on the fence about whether or not to hire a home stager? How about 101 great reasons why you should consider this very smart real estate investment? You may be surprised to learn some of these reasons really do make practical sense.

  1. Statistically, home staging has been proven by a survey conducted by RESA to sell homes faster.
  2. Statistically, property staging has resulted in a higher selling price because the home sold faster.
  3. A home stager can provide an unbiased opinion of the home that the homeowner can not give since he can become partial and so familiar to his own home.
  4. Property Staging gives a competitive edge over other homes on the market.
  5. The cost of real estate staging is always less than the cost of your first price reduction.
  6. Real estate staging creates an emotional response from the potential home buyers that can result in an offer made in the moment of emotional attachment to the home.
  7. Home staging adds color to a home that can act like “eye candy” making the home more desirable.
  8. Real estate staging is essential in a buyer’s market. There are too many homes on the market to choose from.
  9. Property staging can increase the number of showings you have.
  10. Realtors prefer and will choose to show listings that have been staged over listings that have not. Thus, home staging increases showings.
  11. Real estate staging can take a “stale property” that has been on the market for too long and make it a “hot property” once more within the real estate community.
  12. A listing that is staged will show better in online photos and web media than a listing that is not staged.
  13. Real estate staging can increase the perceived value of a property.
  14. Home staging highlights the home’s greatest architectural features.
  15. Staging shows the homes greatest functionality.
  16. It gives potential buyer’s a visual as to how much furniture can actually comfortably fit into a space.
  17. Home staging adds curb appeal, which in turn can help draw prospective buyers in. If the curb appeal is not good, many times the buyers will not even get out of the car to tour the home.
  18. Stagers will help sellers reduce clutter in the home and make it appear larger.
  19. It will make a space feel more organized which can create a peaceful serene feeling for a potential buyer.
  20. It gives the entry or foyer a “WOW” factor when buyers come through the door.
  21. Because home staging recommends to the seller to put away keepsakes and valuables for staging purposes, they are kept safe from anyone touring the home.
  22. It draws the eye away from the small flaws in a home and draw attention to the positive features of a home.
  23. It is the art of decorating a home to appeal to all tastes and therefore will appeal to a broader range of potential buyers.
  24. A quality stager continues to stay educated with the latest design trends and real estate marketing techniques and will implement these techniques when staging.
  25. It can make a space appear larger.
  26. It helps real estate agents do their job more effectively when the home is neat, organized and properly staged
  27. Because there is less “stuff” in the home, staging helps the homeowner keep the home neat for showings.
  28. It helps to clear the air in the home of any odors and helps keep the home smelling fresh.
  29. Staging creates focal points that draw attention to special features in the home.
  30. It will brighten a space as much as possible.
  31. Home staging can integrate certain design elements to a particular room style which can help to sell the home. For ex: A rustic styled room can be staged as such, a country style, a contemporary style, etc.
  32. It depersonalizes a home which will remove the current home owner’s personality and make the potential buyer feel more at home.
  33. It gives a space a harmonized and unified feel that will appeal to more buyers.
  34. A staged home will not be over-powering which can tend to “alienate” prospective buyers.
  35. Home stagers utilize certain staging techniques in a staged home that implements a design plan cohesively through out the home.
  36. Home stagers can identify a home’s style and determine a design plan reflective to that particular style without over powering the design.
  37. It presents a home in a “model home” appeal much the same that the builders use in their model homes.
  38. Home stagers have working relationships with sub contractors and handymen in which they are aware of the quality of their work prior to bringing them to your home.
  39. Using a home stager prior to beginning a home flip can be very beneficial since a home stager is trained to look for the cosmetic details in a property that need the most attention.
  40. A stager can be very helpful in prioritizing the need for certain cosmetic updates which is great when you are working on a limited budget.
  41. A stager can save a home seller the unnecessary expense of buying furniture to stage a home and in some cases also rent furniture and accessories to the homeowner for less money and more flexible rental contracts.
  42. It can make an older home feel more modernized.
  43. Potential buyers will think your in a hurry to sell your home if you leave it vacant.
  44. You only get one chance to make to make a great first impression.
  45. It creates ambiance in a room and gives it a “homey” feeling.
  46. It helps promote multiple offers. Often when there are competitive bids, a bidding war can take place provoking a selling price above the asking price.
  47. It adds charm to an old home that creates a feeling of restored beauty.
  48. It can bring the outdoors in with pops of small palm planters and floral arrangements.
  49. Stagers pay very close attention to the small details of marketing a home that a homeowner may have not have noticed or has grown used to seeing and doesn’t realize any potential problem.
  50. Stagers are very resourceful and can take certain elements of the home and re-purpose and reuse to help the home owner save money.
  51. Home stagers are usually very creative by nature and can creatively arrange certain pieces of furnishings or artwork to create a fresh new look in a home.
  52. Stagers shop for accessories frequently and can often use designer discounts to provide the home owner with lower cost accessories and other services.
  53. A good home stager usually knows what updates and changes will yield the highest return on investment.
  54. Stagers make great overseers for an open house when they have staged the home.
  55. More than 80% of Real Estate Agents are now recommending home staging to their clients. If you are not staging your property, someone else in your neighborhood probably is!
  56. Stagers will assist you in packing, and everyone one knows, nobody likes to pack.
  57. Stagers will help you to stay organized when you pack which will help tremendously when unpacking in the new home.
  58. It eliminates the need for a buyer to have a big imagination.
  59. It makes a cold and sterile empty house become vibrant with color and life through proper accessorizing.
  60. When a buyer walks into a staged property they are looking at how a home is livable instead of trying pick apart the flaws or other small details.
  61. Home staging with a bed in a master bedroom will make a the room more desirable much the same as a bed fluffed and on display in a department store.
  62. Staging a master bath will give the space a “spa-like” feel to it and make it very warm and inviting. It should have the same appeal as an 5 Star hotel has with fresh, towels, soaps, etc.
  63. Because closets are very important to many buyers, clearing the space to stage it and make it appear larger is extremely important and can make or break a deal.
  64. It’s most important to stage a master bedroom (and bathroom) since the person who will buy the home is most likely going to live in that room.
  65. A quality stager will research the demographics in the sellers market and stage a secondary room to appeal to that particular market. For example: young professionals, families with children, etc.
  66. In real life, it is difficult to keep that “new home” look. Staging will help restore and revive your home to it’s “new home ” originality.
  67. It helps to captivate and romance a buyer to make an offer.
  68. It communicates to a potential buyer that the home has been well maintained and cared for.
  69. Staging tells a home’s “story” and gives it character.
  70. It updates the lighting fixtures in an outdated home. Many people live in very dimly lit homes and they are not even aware of how dark it is.
  71. It gives a seller the opportunity to clear out and cash in. Taking a fresh look at what you want to move to the new home and what you don’t need will be the beginnings of a profitable yard sale.
  72. Even the most elegant and high end luxury homes can have too much personality in the home. If a house looks over decorated, buyers will resist the property feeling too uncomfortable in the home.
  73. Stagers are the creative minds realtors depend on to help market their clients home for most money possible.
  74. Often, property staging can increase the selling price of a home.
  75. A real estate stager will recommend neutral wall colors that will appeal to a broader range of buyers.
  76. Stagers can provide quick-fix lost cost solutions to many wear and tear problems through out the home.
  77. House staging coordinates design style with functionality.
  78. Home staging arranges furnishings so they “talk to each other” making the space have a cohesive feel much the same as a model home.
  79. Staging a room can help to define an area that may not necessarily define itself.
  80. Property staging will encourage sellers to stage a room only for it’s intended purpose which will help potential buyers see their furnishings in the space as well.
  81. A staged home will always show better when compared to an un-staged home and will present the home in it’s best possible light
  82. A staged house appears “move-in’ ready.
  83. A staged property will look better on printed listing flyers.
  84. According to a study conducted by RESA in 2009, a staged home will spend 78% less time on the market that an un-staged vacant home.
  85. According to the same study by RESA, a staged property sold on average in 40.5 days.
  86. A staged property that sells quickly will benefit the buyer, the seller, the realtor as well as the stager involved in the sell. It’s a win-win situation for everyone.
  87. According to a study conducted by HomeGain home staging will have at least a 286% – 1067% ROI depending on your regional location.
  88. Staging will help to ease the process of your home sale experience since potential problems can be identified and solved before they are spotted by potential buyer.
  89. Working with a home stager can make the home sale process less stressful.
  90. Staging is not decorating-decorating is optional. Staging is more of a necessity if you want to sell your home for the most money possible in the shortest amount of time.
  91. Once you put your home on the market, it is important to remember that your home is no longer your home, but a product you are selling. Staging will help “package” your product more effectively.
  92. Staging a home can eliminate profiling or stereotyping in the mind of a potential buyer.
  93. Buyers want to fall in love with a home. This is much less likely to happen in a cold and sterile, white-walled vacant home.
  94. A stager will help a seller determine what personalized decor in the home should be packed and stored away for the move.
  95. A home stager will help to ensure that a potential buyer does not feel as if he/she is intruding on someone’s private space.
  96. When a property is not staged with furniture it will make every crack in the wall, scuff on the floor, and any other cosmetic defect much more noticeable and turn buyers off.
  97. Real estate staging is quickly becoming an essential piece of the real estate puzzle.
  98. Staging is not just another out of pocket expense. It is a smart real estate investment that yields a high return on investment.
  99. Staging maximizes a home’s selling potential and power.
  100. Home staging can be very affordable. Some companies such as can offer various staging packages for most any budget.
  101. Home staging maintains a professional client-realtor relationship and helps save on marketing costs for realtors.
  102. Staging really works!

Rhonda Conchola, Design Consultant
P&R Remodel and Interior ReDesign
http://www.prremodel-homestaging.com
http://www.facebook.com/prhomestaging

Article Source: http://EzineArticles.com/?expert=Rhonda_Conchola

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Setting up a web page is only the beginning to online marketing. Now you need to get it seen by potential customers. This used to be challenging in many markets, but there has been a big change in what matters. Today, what matters is being seen on the Google Places Page, and you don't even need to have a web site to do that. (although you should.) The good news is that its free, and if you know what you are doing, you can maneuver yourself to the top listing in many markets. That's one of the skill sets I bring to the table. If you would like to get your Google Places Page properly set up send me an email at enetwal@gmail.com and put "Free Initial Evaluation" or something similar in the subject line. Be sure to include your current web site and contact info.

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Overcome a Buyer’s Emotional Objections With Home Staging

January 4, 2011
Article Marketing

If you ask many people what they believe staging a home is, you are likely to get a whole range of opinions. One of the most common replies is that home staging is just de-cluttering a home and painting the walls beige. Often this view is even held by professional real estate agents. Unfortunately from this perspective people are missing out on the majority of the value Edmonton home staging can add to their listing. Painting and de-cluttering are important steps when preparing a home for sale, however, these are just two suggestions that a professional home stager might offer.

Home Staging is becoming more widely recognized as an incredibly valuable tool to sell a home. Especially in the current economic climate, home staging is critical to make your listing stand out from the thousands of other houses for sale. Television programs about staging accentuate the benefits and give viewers a 30 minute demonstration of the impact staging makes. One of the pitfalls of these programs is that they try to show the maximum impact in a 30 minute time slot so consumers get the basic idea of what staging is but still don’t know the full range of services that most home staging companies in Edmonton offer.

The decision to buy or sell a house is one of the most emotionally charged decisions that people make. For sellers, this can have a huge impact on how they present their home for sale. Often a seller has mixed emotions about selling a house that may have decades of warm memories attached to it. Or they may be selling under difficult circumstances and may not want to invest any money into the house to bring it up to par. In either situation, a professional home stager will be able to work within the scope of a seller’s emotional state and will gently guide them through the steps to create a home that buyers will fall in love with.

Just as a seller may have strong emotions attached to the property, a prospective purchaser is also making a decision based mostly on emotion and the factors that most influence their emotional response are often subconscious. It is these subconscious emotional responses that many sellers neglect to address when they are preparing their home for sale. Because sellers typically have positive emotional connections to the property they are selling, they just assume that anybody walking into their home will automatically have the same positive view. This is NOT the case. A buyer will be very guarded walking into a prospective home for the first time because they are concerned that if they overlook something they could purchase a problematic property.

You never get a second chance to make a first impression and for this reason a professional home stager is an integral part of any sales team. A properly staged property will draw a buyers attention to positive elements of the property and away from any possible negatives. Now, it’s important to understand that much of what I’ve been describing is happening within a buyer on a subconscious level. The way these subconscious thoughts influence a purchaser is in how they feel which is why buyers looking at a home that isn’t presented well will often pass on a listing that meets all their criteria but “just doesn’t feel right”.

There are a number of factors that can trigger a subconscious emotional reaction in a prospective buyer. Let’s consider one of the most common elements of selling that many sellers ignore. Studies have shown that there is a large generation gap that is frequently present between sellers and buyers. The average age of sellers is nearly 60, while the average age of buyers is 32. This generation gap usually creates a style gap as well. I don’t think it is a stretch to say that most home buyers don’t want to buy “grandma’s house” but often times that is the subconscious feeling they get when they first walk into a home that has not been professionally staged.

Prospective buyers want to purchase a home that fits their lifestyle. Unfortunately, many sellers don’t understand that creating a “lifestyle” means overcoming subconscious emotional objections that a buyer might have. From top to bottom, inside and out, a professional home stager will give you a competitive edge over your competition by presenting your property in a way that will overcome a buyer’s emotional objections. If you are looking to sell your home please keep in mind that home staging is an investment, not an expense. When you compare the cost of home staging to what your first price reduction could be, home staging may well be one of the best investments you will ever make.

Josie Bamber, Professional Home Stager and Owner of Refresh Home Staging & Redesign Inc., incorporates her knowledge of interior decorating, training as a Home Stager and experience in real estate to transform properties into what buyers want. Josie is passionate about bringing out the best in every home at the best price. She believes that every property has the potential to look good. It’s all about having the skill to make this happen.

Josie can be contacted by email at josie@refreshmyspace.ca
http://www.refreshmyspace.ca

Article Source: http://EzineArticles.com/?expert=Josie_Bamber

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Setting up a web page is only the beginning to online marketing. Now you need to get it seen by potential customers. This used to be challenging in many markets, but there has been a big change in what matters. Today, what matters is being seen on the Google Places Page, and you don't even need to have a web site to do that. (although you should.) The good news is that its free, and if you know what you are doing, you can maneuver yourself to the top listing in many markets. That's one of the skill sets I bring to the table. If you would like to get your Google Places Page properly set up send me an email at enetwal@gmail.com and put "Free Initial Evaluation" or something similar in the subject line. Be sure to include your current web site and contact info.

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Home Staging – Professional Service Slashes Time and Increases Profit

October 29, 2010
Home Staging tips

It’s time to put your home on the market. You’ve hired a real estate agent. You’ve signed all the papers. You’ve been given the typical remarks about keeping your home neat and ready for potential buyers. And now you wait. Or do you?

Instead of waiting the typical 4+ months and then taking a reduced price on your home, why not invest in a home staging professional! Doing so will drastically decrease the amount of time your home spends on the market – up to 20 times faster – as well as increase the amount you get for your home – six percent over listing is typical!

What is Home Staging?

Home staging is simply the art of preparing your home for sale. Basically, there are five steps to home staging:

- Cleaning

- Getting rid of clutter

- Depersonalizing

- Decorating and accessorizing

- Maintaining

In days gone by, home staging consisted of advice by your real estate agent to “clean up” and “de-clutter.” If you had a savvy agent, you may have even been told to add fresh flowers or fresh linens in the bathroom. However, being a real estate professional is not the same thing as being a design professional.

Professional home stagers know exactly what to do to create the right atmosphere. They not only tell you to de-clutter, but know exactly what to do in order to create a clutter free environment. They can walk through your home and know immediately if you need to remove or rearrange furniture. With just a quick visit, they can tell you what will enhance your homes curb appeal.

Why Does Home Staging Matter?

When it comes to sales, first impressions are everything. A potential homebuyer will often decide to enter a home based on the outside appearance. And once inside, they make up their mind about a home within about 10 seconds. This means that you have 10 seconds to create an atmosphere that entices the imagination and creates a longing in the buyer.

Home staging is the way to create that desire and longing. Through home staging, you can put your home’s best foot forward.

Professional or Do-It-Yourself?

Professional home staging services are not free and many people believe that they can save money by doing it themselves. However, there are many pitfalls to the “do-it-yourself” mentality.

1. You obviously like the look of your home or you wouldn’t have created it, right? Making changes can be downright difficult when you love your things and feel that your home is comfortable “as is.” A professional can help you step back and see your home in the same way that a potential buyer will see it. They help you take yourself out of the home so that the homebuyers can see themselves in it!

2. What do you know about color, lighting, and traffic flow? If you are like most people, you know very little about these things. Although the colors or the traffic pattern worked for you and your family, a professional can see issues that will keep your home from having that “instant appeal.” Remember, buyers are not buying “your” house – they are buying “their” house!

3. Can you walk through your home and instantly list 10 inexpensive ways to increase the value of your home? Home stagers can. They know how to make the changes in a timely manner so that you can get your home on the market quickly. They view your home from the buyer’s point of view and can tell you what to store, what to keep, what to move, and what will add that pizzazz that will make your home sell.

Is Home Staging Cost Effective?

One of the most important things you can do to sell your home quickly and for the highest possible price is to “stage” it. The proof is in the pudding:

- According to the National Association of Realtors, for every dollar sellers put into staging, they get $4 back

- The average increase over the listing price is 6.32%. On a $500,000 house, that is nearly $32,000 and will more than pay for your professional real estate agent! Think of home staging as a way to get your real estate agent for free!

A real estate professional has the knowledge, experience, and qualifications to sell your home. A home stager has the knowledge, experience, and qualifications to prepare your home for the sale. Although professional services are not free, the cost of the services more than exceeds the benefits received!

Selling your home can be a trying time. Why wouldn’t you want to decrease the time your home spends on the market while increasing your sales price? Relying on a home stager can make all the difference.

Teri B Clark is a professional writer and published author. Her most recent book, 301 Simple Things You Can Do To Sell Your Home NOW and For More Money Than You Thought, explains these tips in more detail and offers many, many others. To learn more about Teri’s latest book, visit http://staging-your-home.blogspot.com or sign up for a free newsletter

Article Source: http://EzineArticles.com/?expert=Teri_B_Clark

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Setting up a web page is only the beginning to online marketing. Now you need to get it seen by potential customers. This used to be challenging in many markets, but there has been a big change in what matters. Today, what matters is being seen on the Google Places Page, and you don't even need to have a web site to do that. (although you should.) The good news is that its free, and if you know what you are doing, you can maneuver yourself to the top listing in many markets. That's one of the skill sets I bring to the table. If you would like to get your Google Places Page properly set up send me an email at enetwal@gmail.com and put "Free Initial Evaluation" or something similar in the subject line. Be sure to include your current web site and contact info.

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Home Staging to Sell: Expert Real Estate Tips

October 22, 2010
Uncategorized, Video

I like video. People watch videos, which is why its a great idea to produce your own to display on your web site or blog. But also on You Tube. You tube is the world’s second largest search engine and growing fast. When you do create a video make sure you put your URL to your web site or blog as the very first thing in the Description box, and then tell people to click on it in your video or by way of annotations within the video.

That will help you get traffic and backlinks to your site.

Then write an article for the article directories and put a link to both your video and to your site in the resource box for the article. That will help drive traffic to both and increase viewers to your video on YouTube. This second step will help raise the video within YouTube and start you on your way to enhanced results from your YouTube efforts.

This video doesn’t need to be long. The following video is only a little over 2 minutes long and focuses on decluttering. Keep it simple and short and on topic.

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Setting up a web page is only the beginning to online marketing. Now you need to get it seen by potential customers. This used to be challenging in many markets, but there has been a big change in what matters. Today, what matters is being seen on the Google Places Page, and you don't even need to have a web site to do that. (although you should.) The good news is that its free, and if you know what you are doing, you can maneuver yourself to the top listing in many markets. That's one of the skill sets I bring to the table. If you would like to get your Google Places Page properly set up send me an email at enetwal@gmail.com and put "Free Initial Evaluation" or something similar in the subject line. Be sure to include your current web site and contact info.

Technorati Tags: article directories, backlinks, decluttering, Home Staging, real estate tips, traffic, Video, youtube

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Home Staging – What to Look For in Selecting a Home Stager

October 5, 2010
Home Staging tips

Selecting a Home Stager to help you get a house ready for sale used to be pretty easy since there were so few people in the industry. In the past 6 years we have had a literal boom in this service for preparing homes for sale. There are some that have jumped into this field with no training, no credbility and have not set up their businesses professionally, which could cost the client money. The public needs to know what to ask for when selecting a Home Stager and this top 10 list should help give you some food for thought.

1. What kind of Training Does the Home Stager have?
It is important that the person you invite to help you with readying you house for sale has some training behind them specific to the field of Home Staging. There are courses a home stager can take and earn a designation, certification or accreditation. Of the 3, the accreditation is the highest form of education offered in the home staging industry. You can find accredited home stagers by searching online or by asking for referrals.

All stagers have a natural ability to do their work – that is a given. When a Stager proclaims they don’t need training, what they are saying is they don’t value education, or they don’t want to invest in their education. That is a mistake as Staging is not decorating or design, and handling clients involved in the selling process is very different than a client who is decorating their house. Any person that expects to succeed in business needs knowledge specific to that industry. Home Stagers are no different.

2. Should the Stager have insurance?
YES! Definitely ask to SEE a copy of a current policy that includes liability coverage and coverage for any of the stager’s items they may use to add pizzazz to your house. You don’t want to be held responsible if something is stolen or broken, or if damage is done to the house during the process, you want it paid for under an insurance policy. A professional home stager should carry insurance – both liability and coverage for items provided from their inventory.

3. Is it all about Price?
No. Staging should not just be about price because cheapest does not always mean “best.” You want to interview your Stager and ask for a proposal for services that is reasonable for your house. Most Stagers have a range of fees they charge depending on the service provided. You want to make sure the job that you pay for actually is a good job. When the average price reduction on a house sitting on the market is now between 5-20% (based on National Association of Realtor – July 2008) it’s important to remember: Staging your house is less than a price reduction – in any market and in any price range.

4. Should the Stager be Licensed?
The Stager should have a business license and be set up properly through the proper channels depending on where you live. You can ask to see a business license and also ask if the stager has any additional services or discounts to offer you from vendors they may partner with in your area or nationally.

5. Experience Matters.
Most stagers have been staging their whole life – they just did not realize there was a business they could wrap around their talent. That said, depending on your house, you need to ask for examples of their work and ask how much experience they have. A newer stager can do a fine job on certain houses, but a more complicated Staging job requires the services of an experienced Stager to make sure it is done properly and within budget. As for references and testimonials as an experienced Stager will have those readily available. As Stagers gain more experience, they are able to conduct work more quickly, and have better ideas on how to handle projects.

6. Who Pays?
Staging services are paid by either the homeowner that is selling or the Realtor listing the house. Ultimately it is up to the seller to ensure their house is Staged but some savvy realtors are including Staging as part of their services to list a home – and a way to get a listing over competitors. The dollar amount they are willing to provide for this service is typically $200-$500 and they may require that the seller pay up front and they reimburse at the close of escrow.

7. How much Does it Cost to Stage my Occupied House?
For Occupied Homes a Stager has two types of services. They can provide detailed plan to the seller who then implements the recommendations with a basic follow up on the back end for about $350.00 average. The stager can also bring in inventory to help add “wow factor” which is typically an average of about $200 per house per month. The Stager can provide total hands on staging using the seller’s things – and is paid for their time in the house to transform each room. This average investment for this varies based on size of the house, what needs to be done – and a stager will provide a proposal to the seller.

8. How much Does it Cost to Stage my Vacant House?
For Vacant houses, the staging costs depends on the size of the house and the style, price and location. For smaller condos or townhouses, Staging can start as low as $700 and go up from there with monthly rental involved. For average houses, the fees are on average about $2,000 to Stage. Larger houses have higher fees because there is usually a need for more furniture and decor. The Staging includes the time to install the furnishings and the rental on those furnishings for a designated period of time. The primary rooms of the house are staged, leaving some rooms vacant. With all vacant houses the client pays for rental of furniture and decor that is in line with the price and style of the house. The furnishings help make the house look more inviting for buyers and helps them imagine living in the house. It also helps them envision the scale and size of the rooms using the furniture as a guide. The rental is at minimum 30 days, and can be contracted for a 60 or 90 day period, or longer depending on the market conditions. The house needs to stay staged as it is a key part of getting a buyer to make an offer. The Staging also includes fees for delivery and removal of Staging items.

9. What else should I ask for?
Stagers that are part of larger associations may have the ability to help with some marketing of the house including featuring it on national websites. Stagers can often provide photos of the houses they have staged that may help with the marketing, as well as provide real estate shows that function similar to a virtual tour. You can ask your potential Stager what they offer to help with marketing once the house is Staged. Look for a Stager that belongs to a reputable association that is founded on educational and code of ethics requirements. Associations that include everyone without regard for educational standards of excellence or enforcable code of ethics have no merit. Ask to see membership certificates and find out what else the Stager can offer you as part of a professional association.

10. Rapport and Relationship Matter Most
When it comes down to it – you need to work with someone you trust can do the best job for you. If you find a connection to the Stager’s personality, that helps you to know you are in good hands, and so look for a Stager that is engaging, and not all business. If you are a Realtor, this Stager can become a valuable part of your team, even sending you referrals for future business. As a seller, your Stager is coming into your house and helping you transition to your new home and should be someone that you trust.

These Top 10 suggestions for location a great Home Stager should serve you well when you follow all of them. Ultimately the goal is to get all properties Staged prior to coming on the market so that Buyers get the best first impression of the home. For statistics on Staging you can go to Stagedhomes.com and see current statistics that show a Staged house sells 2-3 times faster than the unstaged competition. Staging also helps a seller keep more money as they are less likely to have to reduce their house either once or multiple times in price than the competition that is not Staged.

Jennie Norris, ASPM, IAHSP is an Accredited Staging Professional Master (ASPM) and Owner of We Stage Sacramento, a full-service Home Staging company serving the greater Sacramento region. She was the first Home Stager to launch a company in that region and has staged thousands of houses. She was privileged to be part of national Home Staging features on ABC’s 20/20 and NBC’s Today Show. A local resource for media and newspapers, Jennie is a recognized expert in the field of Home Staging.

She is the Vice President of the International Association of Home Staging Professionals (IAHSP -http://www.iahsp.com), the President of the local IAHSP Chapter serving Sacramento, and teaches others about Home Staging in her role as a Course Trainer with http://www.Stagedhomes.com

Article Source: http://EzineArticles.com/?expert=Jennie_Norris

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Setting up a web page is only the beginning to online marketing. Now you need to get it seen by potential customers. This used to be challenging in many markets, but there has been a big change in what matters. Today, what matters is being seen on the Google Places Page, and you don't even need to have a web site to do that. (although you should.) The good news is that its free, and if you know what you are doing, you can maneuver yourself to the top listing in many markets. That's one of the skill sets I bring to the table. If you would like to get your Google Places Page properly set up send me an email at enetwal@gmail.com and put "Free Initial Evaluation" or something similar in the subject line. Be sure to include your current web site and contact info.

Technorati Tags: home stager, home stager qualifications, Home Staging, home staging costs, home staging criteria, Jennie Norris

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Home Staging a Living Room Tips from John Mangano

September 15, 2010
Home Staging tips

This home staging channel video does a nice job of explaining how to stage a living room.

Stage your living to attract home buyers.  Living Room’s are often the first space that a home buyer views when walking through the front door.  First impressions are crucial when selling your home. Start with a blank canvas and start removing everything from the area.  Position furniture in a way that shows off the living room’s potential. Maximize space by removing un-used furniture and decor.  Add tasteful accessories and artwork that are neutral in color and design.  Wow the buyer with your newly staged living room.

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Setting up a web page is only the beginning to online marketing. Now you need to get it seen by potential customers. This used to be challenging in many markets, but there has been a big change in what matters. Today, what matters is being seen on the Google Places Page, and you don't even need to have a web site to do that. (although you should.) The good news is that its free, and if you know what you are doing, you can maneuver yourself to the top listing in many markets. That's one of the skill sets I bring to the table. If you would like to get your Google Places Page properly set up send me an email at enetwal@gmail.com and put "Free Initial Evaluation" or something similar in the subject line. Be sure to include your current web site and contact info.

Technorati Tags: First Impressions, Home Staging, home staging channel, John Mangano, living room, Staging tips, Video

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Effective Home Staging Tip Series #1 – What is Home Staging and What is it Not?

August 25, 2010
Home Staging tips

As the real estate market has cooled and many Real Estate Professionals and home sellers are struggling to sell their properties quickly, many think the best way to survive is to cut their budgets for staging their listings.

“Studies show that pulling back on staging your listings during a recession actually hurts, rather than helps with home sales. Listings that are staged and priced competitively sell in half the time that non-staged properties do.”

That doesn’t mean, however, that you can’t find lower cost options to help you prepare your properties for sale.

I decided to create the Do-It-Yourself Home Buyer Attraction System to meet this need for valuable information at a lower cost than traditional staging services. The system provides real estate professionals and home sellers with the knowledge and skills that I have acquired working in the field over the last few years. These tools and strategies are proven to work in a seller’s market and they will work in a buyer’s market to make your property truly stand out in the marketplace and draw buyers to you.

So, over the next few days I’m going to lead you through a short, but information packed series on how you can start transforming your listing or home into a home buyer magnet.

Let’s start with a very important distinction: What is Home Staging and What is it Not?

Home Staging (House Staging, House Fluffing, House Primping, Real Estate Staging, Staging Design) is the art of decorating a home to sell quickly and for TOP DOLLAR. It is the most proven way to get top dollar for your home as you prepare it for sale.

What Home Staging is NOT…It’s not just decorating. It needs to be strategic. An important thing for both Real Estate Agents and Home Sellers to remember is that before you start the staging process, you need to identify who is most likely to buy the house, otherwise known as your target home buyer.

Staging is not just about hanging up some art, sticking a tree in the corner and adding pretty pillows to the sofa. This seems to be the misconception many times. By knowing who the target buyer is, you will be able to design a lifestyle to appeal to that specific group of prospective buyers. As a real estate agent, you can then design a marketing plan to attract those same people.

I remember a particular property that I was hired to “stage”. It was for a Realtor client of mine. The interesting thing about this property was it was a job that was going to be a favor to him since the original Stager he hired for that project flaked on him at the last minute. I usually don’t work on properties that I haven’t had a “relationship” with, meaning I haven’t seen the property and the sellers have not gone through my staging consultation process so that they fully understand what needs to be done in preparation and shown how they were going to live in their staged home. Well, to no one’s surprise, when I arrived to do my ‘thing”, the house was NOT READY. It was a small house, but it was a family house with parents and a couple of kids. There were shoes and dirty laundry all over the house, the small kitchen and bath were cluttered and dirty, beds were not made, it was NOT READY! When I spoke with the owner, their comment was “well, can’t you just stage around me?” The answer to that was a resounding “NO!”. I left that property, unstaged. My mistake was agreeing to do the job in the first place. I thought I was doing the agent a favor, but really, I wasn’t doing anyone any favors.

I understand that real estate professionals and home sellers are anxious to start marketing their properties as soon as possible, BUT take a moment to consider what you’re allowing to be marketed. REMEMBER, you only have ONE chance to make a FIRST impression, make it the best one possible!!!

© 2009 AKC Enterprises, Inc. All Rights Reserved.

Want To Use This Article In Your E-Zine Or Web Site? You can, but here’s what you MUST include with it: Alice T. Chan, the Staged Home Lifestyle Expert helps Real Estate Professionals and Home Sellers create irresistible, market ready homes that SELL. Alice’s “Do-It-Yourself Home Buyer Attraction System” empowers home sellers to stage their own homes so they STAND OUT from the crowd and make buyers STOP and TAKE NOTICE! For FREE Home Staging tips and to get your free e-course “8 Steps to Creating an Irresistible, Market Ready Home that SELLS”, visit http://www.AliceTChan.com.

Article Source: http://EzineArticles.com/?expert=Alice_Chan

 

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Setting up a web page is only the beginning to online marketing. Now you need to get it seen by potential customers. This used to be challenging in many markets, but there has been a big change in what matters. Today, what matters is being seen on the Google Places Page, and you don't even need to have a web site to do that. (although you should.) The good news is that its free, and if you know what you are doing, you can maneuver yourself to the top listing in many markets. That's one of the skill sets I bring to the table. If you would like to get your Google Places Page properly set up send me an email at enetwal@gmail.com and put "Free Initial Evaluation" or something similar in the subject line. Be sure to include your current web site and contact info.

Technorati Tags: Home Staging, House Fluffing, House Primping, House Staging, real estate staging, Staging Design

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Staging Courses Can Prepare YOU for Home Staging Business Success

August 13, 2010
home staging courses

Home Staging courses have been popping up online, in chat rooms and classrooms throughout the nation.

The home staging training industry is growing even faster than home staging itself.  The economic downturn has greatly expanded the number of people interested in pursuing staging as a career.  It is after all a low cost, relatively easy entry business, unless you get into buying and warehousing furniture and accessories.

The pay is good, (if you can line up enough clients consistently), and more importantly for many, it is a flexible business that allows you to integrate your business and family life as necessary.  The opportunity to express oneself creatively is certainly another of the aspects that appeal to many.

Whatever your reason, it’s clear that home staging has established itself as a hot new home based business opportunity, that’s open to anyone who wishes to establish themselves and to work at it.

The recession and snail slow recovery have generated a lot of training programs. Some charge hefty fees for courses that aren’t always taught by active stagers who are doing the job day in and day out in the field.

This seems questionable to me.  If I were to seek out training in a new field or continuing education in an existing field I would want to know my instructors were belly to belly with real clients in real situations on a regular basis and not just teaching theory.

This is particularly true in a field like home staging which is at least partly an art rather than a science.

Now I am not in a position to evaluate all the different training programs out there.  But I am convinced of a couple of things.  You do not need to be certified by XYZ or anyone else to be a home stager.

When I first started exploring the field as an outsider, I was sideswiped by a group of women who thought only their high and almighty leader was the legitimate source of accreditation.

While they took some pot shots at me on Active rain and left me Zero Stars on one of my Squidoo pages, their outrage that I would dare comment on the field actually helped generate interest and lead to additional sales of my home staging survey results. (See sidebar – they are still available)

I mention this, because I see some of the various training programs selling their designation more than the quality of their home staging training course.

When you evaluate staging courses, consider the practical experience of the actual instructor who will be leading the class.  Are they experienced? Are they actively staging themselves today?  Not all are.

Will the course cover both home staging topics and business topics, such as how to set up your marketing plan, and run your business?

Will you be one of 30 in an overcrowded environment, or part of a compact personalized class where you have detailed conversations on the “how to” aspects of home staging.

And finally, shop price.  The most expensive courses are not necessarily more expensive because they are good. Often they are more expensive, because they have high marketing costs or profit margins.

In the final analysis, what you really want from your training is access to a highly experienced and knowledgeable instructor who not only knows the topic inside and out, but is able to teach it effectively and who you can relate to.

Ideally, you want to find a person with whom you can develop a long term personal relationship with that will last beyond the last day of your class.

Within the home staging training field there are dozens of such instructors, perhaps hundreds, so take the time to find a good one.

One possible resource I can recommend is Allegra Dioguardi.  I mention her, because I am familiar with her and have taught a segment on internet marketing for her students.  She offers a choice of day and evening courses to accommodate people’s schedules. The only problem is that she severely restricts the number of students she allows into her course at any time.

She is an active home stager in the Hamptons of NY, and has more experience staging and training than virtually anyone else out there.

Her next opening for students is Sept 13 for morning classes and Sept 14 for evening classes. For more information on her home staging courses go to Home Staging Training by Design

The fall is a great time to take a home staging course.

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Setting up a web page is only the beginning to online marketing. Now you need to get it seen by potential customers. This used to be challenging in many markets, but there has been a big change in what matters. Today, what matters is being seen on the Google Places Page, and you don't even need to have a web site to do that. (although you should.) The good news is that its free, and if you know what you are doing, you can maneuver yourself to the top listing in many markets. That's one of the skill sets I bring to the table. If you would like to get your Google Places Page properly set up send me an email at enetwal@gmail.com and put "Free Initial Evaluation" or something similar in the subject line. Be sure to include your current web site and contact info.

Technorati Tags: Allegra Dioguardi, home stagers, Home Staging, home staging courses, Home Staging Training, home staging training by design, staging course, staging courses

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Top 10 Reasons Home Staging is a Great Home Based Business

August 12, 2010
Home Staging tips

If you have a flair for decorating and an interest in real estate, Home Staging could be the right career for you. This service business, also called Real Estate Staging, is based on the art of decorating a home to sell quickly and for top dollar.

Home Staging is a great service business to run from a home office for these 10 reasons:

1. It is a low cost business to start.

You can work from your own home office. You don’t need a store front or inventory. You also don’t need expensive advertising to grow your home staging business successfully.

2. There is no need to invest in inventory or recruit others into the business. Home Staging is not a multi-level marketing scheme.

If you’ve researched the subject of home-based business, you’ve probably encountered lots of schemes that want you to buy inventory and recruit others into the business too. These are multi-level marketing businesses. Home Staging is not a multi-level marketing business. You don’t have to buy anything and you don’t have to recruit anyone else to join the business. This is something you can do on your own without any recruiting pressures. You aren’t expected to pester every friend and casual acquaintance you’ve ever had to invest in your “unique opportunity.”

3. It has been recognized as one of the best growth businesses.

Entrepreneur Magazine identified home staging as one of the hottest growth businesses, and the Staging Diva Home Staging Business Training Program is the ONLY home staging business opportunity recognized by the magazine for the last three years in their business start up guide books.

4. The financial rewards are there if you work hard to build your business.

Home Stagers create real wealth for their clients by effectively decorating their homes to sell quickly and for top dollar. Once clients realize the significant return they can make on their investment in home staging services, they don’t feel it’s unreasonable to spend several hundred dollars for even two hours of a stager’s time. In other words, working only half a day, you can make what many people take a whole week to earn. If you have five clients in a single week, you can earn more than you did in an entire month of working full time.

And with real estate markets slowing in many parts of the US, the demand for (and interest in) staging services will continue to grow as desperate home sellers look for an alternative to the costly price reductions their agents recommend.

This business can also thrive in a hot real estate market as savvy home sellers realize the greater profits they can make when they have 10 or 15 buyers bidding on their homes, instead of the two or three they might have had before staging.

5. You can still have time for your family or other demands while running a your business.

You control when you meet clients. If you only want to work during the day when your children are at school you can arrange it that way. “I have an opening for you on Wednesday morning at 9:00 AM works well!”

Or, if you want to start this business on the side while you already have a full time job, then you can meet your clients on evenings and weekends. Many of them will really appreciate it as they work themselves.

6. You will have daily opportunities to be creative and meet interesting people.

Home Staging projects very much depend on the creative solutions you develop for your clients, and each one is unique. You get to see the end result very quickly and meet lots of different people as you deal with real estate agents and homeowners.

7. You will enjoy variety and a sense of adventure in a Home Staging business.

Home Staging projects are very short term in nature, lasting days or a couple of weeks. Each house is different and you’ll be visiting streets and neighborhoods you didn’t know existed as you build your home staging client base.

8. You decide who you want to work with and what kind of projects you want to take on.

Since a project is short term in nature, if you find yourself with a “client from hell,” you know they won’t be in your life very long. If you find there are certain real estate agents that don’t share your approach to business, or treat you with less respect than you deserve, don’t work with them again. There are thousands of real estate agents to choose from in most markets. Did you know that in California alone there are 200,000 agents? Clearly not all of them are equally good or equally pleasant to be around.

9. Since you visit clients in their homes, you do not need to worry about what your own home looks like to run a successful staging business.

Nobody needs to know where your home office is and they certainly don’t need to visit your home. So, don’t worry if your house isn’t a reflection of what you want to present to Home Staging clients. The most important thing is to always present yourself in a professional manner.

10. It does not require specialized training or official credentials.

Despite what some organizations claim for their own marketing reasons, there are no official credentials to be a Home Stager. You can call yourself a Professional Home Stager today and no one can say anything about it.

Of course calling yourself a Home Stager doesn’t mean you’ll automatically know how to price your services, build your business and get clients. These are important skills to acquire if you want to be financially successful. The main point is that you don’t have to undergo years or even months of training to get into this business.

Entrepreneur and Home Staging expert Debra Gould, The Staging Diva, knows how to make money as a Home Stager. Discover her secrets to business success in the Staging Diva Home Staging Business Training Program. Free quiz to see if a home staging business is right for you at http://www.stagingdiva.com

Article Source: http://EzineArticles.com/?expert=Debra_Gould

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Setting up a web page is only the beginning to online marketing. Now you need to get it seen by potential customers. This used to be challenging in many markets, but there has been a big change in what matters. Today, what matters is being seen on the Google Places Page, and you don't even need to have a web site to do that. (although you should.) The good news is that its free, and if you know what you are doing, you can maneuver yourself to the top listing in many markets. That's one of the skill sets I bring to the table. If you would like to get your Google Places Page properly set up send me an email at enetwal@gmail.com and put "Free Initial Evaluation" or something similar in the subject line. Be sure to include your current web site and contact info.

Technorati Tags: Debra Gould, home based business, Home Staging, home staging business, Home Staging Training, real estate staging, women oriented business, women oriented businesses, work from home

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Whose Twittering Home Staging?

June 18, 2010
Twitter Tweets

Here are some recent Twitter Tweets  related to home staging I noted today. If you use twitter for home staging, please leave a comment about how its going for you in the comment section.

Virtual Staging Or Just Misleading Pictures?: If you’re a home stager, depending on what email lists you … http://bit.ly/9LTqLx

By sunriseled at 06/18/2010 21:56

By usacommunity at 06/18/2010 21:18

By UnitedCarolina at 06/18/2010 20:54

By StagedByGabi at 06/18/2010 20:11

By DeanaStyle at 06/18/2010 19:18

By LivingAirpurifi at 06/18/2010 19:55

By talkshoppetn at 06/18/2010 18:43

By CrazRealEstate at 06/18/2010 16:37

http://bit.ly/10LGQ4 The Key to Successful Home Staging: Communication – Jaime’s Blog …: The key to successful h… http://bit.ly/aPsARl

By home_stagingGA at 06/18/2010 15:15

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Setting up a web page is only the beginning to online marketing. Now you need to get it seen by potential customers. This used to be challenging in many markets, but there has been a big change in what matters. Today, what matters is being seen on the Google Places Page, and you don't even need to have a web site to do that. (although you should.) The good news is that its free, and if you know what you are doing, you can maneuver yourself to the top listing in many markets. That's one of the skill sets I bring to the table. If you would like to get your Google Places Page properly set up send me an email at enetwal@gmail.com and put "Free Initial Evaluation" or something similar in the subject line. Be sure to include your current web site and contact info.

Technorati Tags: home stager, Home Staging, Home Staging tips, Twitter, Twitter Tweets

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