Browsing the archives for the Internet marketing tag.


Discover Linked In’s Power – Free Crash Course

Internet marketing

Do you use LinkedIn?

If not you should. It’s free to set up a profile and a great way to network with key people in your community. Unlike Facebook where most people are interested in socializing and sharing photos, Linked in is about business.

And being in business, that’s just where you want to be.

The typical Linked In member is older and more affluent than the Facebook friend as a result far more likely to appreciate your home staging services. More importantly, they are far more likely to be used to the idea of paying for professional services.

LinkedIn is also a great way for you to network with other allied business professionals and build your referral resources.

I have just created a five part crash course highlighting the key things you need to know to put LinkedIn to work for your business.

Linked IN Crash Course

 

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Setting up a web page is only the beginning to online marketing. Now you need to get it seen by potential customers. This used to be challenging in many markets, but there has been a big change in what matters. Today, what matters is being seen on the Google Places Page, and you don't even need to have a web site to do that. (although you should.) The good news is that its free, and if you know what you are doing, you can maneuver yourself to the top listing in many markets. That's one of the skill sets I bring to the table. If you would like to get your Google Places Page properly set up send me an email at enetwal@gmail.com and put "Free Initial Evaluation" or something similar in the subject line. Be sure to include your current web site and contact info.

Technorati Tags: crash course, Internet marketing, linked in, linked in crash course, linkedin

1 Comment

The Web Is Changing – And it May Affect Your Business

marketing

As always, things constantly are changing. That has especially been true of the internet which itself has caused so much change in our lives and the way we do business.  While the following free report may not be central to your home staging business, it is a good idea for all of us to stay up to date on the major changes that are happening to the world wide web.  The report below is free although you will need to opt in to get your copy. I highly recommend you do that and then read it.

Like I said, it may not be central to your home staging business today, but you will be better prepared for some of the dramatic changes coming in the next year or two if you read this.

Based on alarming new data, Ryan Deiss is predicting the World Wide Web as we know it, as independent direct marketers, will be dead in 18 to 24 months.

Ryan’s outlined his findings in a shocking new report he’s calling: The “End of The Web?” Report

You can get a complimentary copy right now by clicking the link below:

http://microbusinessspecialist.com/blog/dealthofweb

Inside the report Ryan will reveal…

* The 3 giant companies who are KILLING online “mom and pops”
(like YOU!) using an old Walmart strategy…and how you can PARTNER
with them. (Yep, if you can’t beat ‘em it’s best just to join ‘em…)

* Why cheap, easy traffic (i.e. Google AdWords) has all but dried up, and the “Brute Force” traffic strategy that is more reliable and less expensive than Google…

* The “5 Phases of Technology” and why the transition from Phase 4 to Phase 5 will render most online businesses impotent over the next 12 – 18 months…

* The $200,000 “bet” I make every 30 days, and how you can follow my lead and cash-in on the largest wealth transfer the web has ever known…

* How the most common gadget in the world is killing traditional eCommerce, and why tactics like upsells and continuity may be gone forever. (There is a solution to this mess, but you have to read the report to see what it is…)

and much, much more…

Claim your free copy of his 24 page report NOW before he’s forced to remove it from the web.

Click the link below to claim your free copy now:

http://microbusinessspecialist.com/blog/dealthofweb

Ryan realizes that he’s making some very bold statements that could come back to haunt him, but he’s willing to risk his reputation to make sure that you don’t get blindsided by these massive shifts in the marketplace.

That alone just move this report to the top of my reading list!

Listen, I know this must sound like a very doom and gloom message, but Ryan assures me there is a rainbow, if you know where to look, and pot of gold too.

He believes that he’s figured out a way for few of us to profit from the coming changes. The report outlines the entire process, along with Ryan’s research data and proof points to inside the report.

Go grab your complimentary copy now Click Here =>

http://microbusinessspecialist.com/blog/dealthofweb

I’m sure that some people will say that Ryan’s being over dramatic or that he’s gotten too emotionally attached to his ideas, but I think that you’ll see: the facts back him up 100%.

Grab a copy of the End of the Web report now for FREE:

http://microbusinessspecialist.com/blog/dealthofweb

 

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Setting up a web page is only the beginning to online marketing. Now you need to get it seen by potential customers. This used to be challenging in many markets, but there has been a big change in what matters. Today, what matters is being seen on the Google Places Page, and you don't even need to have a web site to do that. (although you should.) The good news is that its free, and if you know what you are doing, you can maneuver yourself to the top listing in many markets. That's one of the skill sets I bring to the table. If you would like to get your Google Places Page properly set up send me an email at enetwal@gmail.com and put "Free Initial Evaluation" or something similar in the subject line. Be sure to include your current web site and contact info.

Technorati Tags: End of the Web, Free reports, future internet, internet future, internet guru, internet marketers, Internet marketing, Is the web dying?, Ryan Deiss

No Comments

Do QR Codes Have a Place in Home Staging Marketing?

QR Codes

Below is the QR code for one of my blogs called Minneapolis Internet Marketing Consultant. If you were to use your smart phone to scan it, it would take you to it. These two dimensional bar codes are a coming wave that will soon be ubiquitous. They may look a bit like crossword puzzles, but to early adapters and those who learn how to most effectively use them, they will mean cash flow. It’s time to consider how they will effect your marketplace.

Now I’m not sure how best a Home Stager would apply these to your business, but I am sharing below a series of recent blog posts by people who have shared some of their own ideas.

Ten ways marketers can use QR Codes | Econsultancy QR (Quick Response) codes are much talked about at the moment, but will the adoption of such a simple yet powerful code change the landscape of digital marketing in 2011? Publish Date: 04/04/2011 6:14 http://econsultancy.com/blog/7368-ten-ways-marketers-can-use-qr-codes

QR Codes, Fun and Fast Information. Educate Your Customers Before Quick Response Codes, or “QR codes” are the 2d bar codes you are starting to see more… Publish Date: 04/05/2011 9:00 http://www.businessinsider.com/qr-codes-fun-and-fast-information-educate-your-customers-before-your-competition-does-2011-4

QR codes – still me Ok, today is TUESDAY… so I am going to share my ‘techy’ tip… I love this! First time I saw this was in the Target Christmas ad- and there were all these ugly square looking things- that were totally distracting… Publish Date: 04/05/2011 12:21 http://heidiswapp.typepad.com/my_weblog/2011/04/qr-codes.html

Do you have some good ideas on how one could use a QR code to good effect? If so leave a comment here. I’d love to hear it.


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Setting up a web page is only the beginning to online marketing. Now you need to get it seen by potential customers. This used to be challenging in many markets, but there has been a big change in what matters. Today, what matters is being seen on the Google Places Page, and you don't even need to have a web site to do that. (although you should.) The good news is that its free, and if you know what you are doing, you can maneuver yourself to the top listing in many markets. That's one of the skill sets I bring to the table. If you would like to get your Google Places Page properly set up send me an email at enetwal@gmail.com and put "Free Initial Evaluation" or something similar in the subject line. Be sure to include your current web site and contact info.

Technorati Tags: cell phone marketing, Internet marketing, mobile marketing, qr, qr code, qr codes

No Comments

Here Comes Mobile, Are You Ready?

marketing

Every time you think you’ve caught up, internet marketing changes all over again. At first we rushed out to put up web sites, thinking customers would be rushing to find us. We soon learned that merely having a web site was not enough. We needed to do more than set it up, we also needed to optimize. Then we discovered that we needed to do research to identify the right key words to use on our site based on our business and our customer’s point of view.

Even then we learned as time went on that we had to do more. Backlinks were required to prove that our site was worthy enough to climb the rankings so we could be found by our customers. In the process, we have come to notice that video has become an important element. And today, all of that remains the case.

The dirty secret is that while we may do all of the above, so too does our competitors. To get ahead or keep ahead, we must be planning for the next big change that inevitably is heading out way. I am here today to let you know that a big one is already here. And we know by now that this new change will undoubtedly spark further changes down the line.

For most businesses, just keeping up with the day to day business of running a business is time consuming enough. Mastering the ever changing challenges of the internet is a major burden for most. Some of us are still dealing with a change or two ago’s demands. And it is next to impossible to predict and take advantage of the emerging trends. No wonder there has been such a rapid growth in the number of consultants in the internet marketing arena.

The mega companies like AOL, MicroSoft and Google have led the way and even they have faltered a bit, as the change is hard on everyone. A lot of new faces have and will continue to appear. A dominant new trend revolves around the smart phone. What, phones? Weren’t we talking computers?

The growth of cell phones as internet access devices has been evolving for a number of years already, but is about to blossom into a major new factor in the coming 18 months to 3 years.

Today over half of all log ins to Facebook are done from cell phones. And this trend will continue. In a couple of years, people who today leave home making sure they have their car keys, wallets and cell phones will be leaving home only worried about their phones.

Cell phones will become both their keys and their wallets. The desk top computer will be playing a smaller and smaller role. Instead of it, your customers will be using their phones to find barbers, restaurants and hardware stores.

What will that mean to how our web sites look to people viewing them through a phone? The smaller viewing screen will make a difference. What once filled a wide screen monitor will now need to be squeezed into a diminuative phone screen.

This means that our existing web pages will need to be redesigned so our customers do not need to scroll over to see our full pages. We will need mobile ready web pages and content that looks good on a phone screen.

This significant transformation will need to be rolled out within a year or two, if not sooner. Those who are early adaptors will gain a significant temporary advantage. The question to you as a business person, is do you want that advantage or will you allow your competitors to take customers away from you?

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Setting up a web page is only the beginning to online marketing. Now you need to get it seen by potential customers. This used to be challenging in many markets, but there has been a big change in what matters. Today, what matters is being seen on the Google Places Page, and you don't even need to have a web site to do that. (although you should.) The good news is that its free, and if you know what you are doing, you can maneuver yourself to the top listing in many markets. That's one of the skill sets I bring to the table. If you would like to get your Google Places Page properly set up send me an email at enetwal@gmail.com and put "Free Initial Evaluation" or something similar in the subject line. Be sure to include your current web site and contact info.

Technorati Tags: cell phones, Internet marketing, internet marketing consultant, marketing, small business marketing

2 Comments

C-Panel Liberation for Homestagers

cpanel

Most homestagers I have come to know over the past couple of years are way too busy running their business to spend a lot of time learning how to take charge of their business web sites.  It’s a shame, but I have come to understand and accept the reality of this fact.

Most use a third party computer person to make changes to their site, or worse yet let it sit there “as is” pretty much as it was on day one.

The net result is that these people are far less likely to have their web sites appear at the top of the search engines and thereby get an occasional client as a result of their site.

Many conclude that the internet doesn’t work for home staging and I for one don’t buy that.

If you can take the time to spend a few hours learning how to access and make changes to your web site, you will discover that it’s not all that difficult.  In fact it can be a lot of fun.

I could teach you how to use the C-panel that is used by most web hosting companies, but that would require my trying to do a better job than is done by Chris Morris and Bob Jenkins whose course on C-panel is top notch.  It was a key part of my education, and remains the premier how to do C-panel course out there.

One caveat, not every web hosting company uses C-panel.  In my book, that’s a good reason to switch to another web host. (If that’s your case – email me and I will give you my top two recommendations for an alternate service(s) that does.)

To determine if your web host does use C-panel – type in your url and add /cpanel at the end. A log in will appear if you do have cpanel.  You will need to have your Log in name and password.  If you don’t know it ask your computer guy. It’s your site and your service so they should give it to you gladly. (If not – it’s a sign that you really do need to make a change.)

Example. http:// homestagingBusinessTips.com/blog/cpanel

Below is a video offering a free lesson on Cpanel as a promo for the course. I encourage you to watch the free lesson and then make a decision to take charge of your web site, or at least learn how to do it, even if you decide it wiser to leave the day to day operations in the hands of your computer people.

Press
Play
To Take

Control Of Your Websites




Click Here To Claim


Your Free Video

PS: Allegra Dioguardi tells me she has room for one or two more students for her HomeStaging Training By Design course that starts on the 13th and the 14th. She offers both a day and evening sessions to accommodate more peoples schedules.

Check it out.

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Setting up a web page is only the beginning to online marketing. Now you need to get it seen by potential customers. This used to be challenging in many markets, but there has been a big change in what matters. Today, what matters is being seen on the Google Places Page, and you don't even need to have a web site to do that. (although you should.) The good news is that its free, and if you know what you are doing, you can maneuver yourself to the top listing in many markets. That's one of the skill sets I bring to the table. If you would like to get your Google Places Page properly set up send me an email at enetwal@gmail.com and put "Free Initial Evaluation" or something similar in the subject line. Be sure to include your current web site and contact info.

Technorati Tags: Allegra Dioguardi, bob jenkins, C Panel, chris morris, Cpanel, Internet marketing, staging training by design

3 Comments

StumbleUpon for Homestaging?

SEO

There are a plethora of social media sites out there from Twitter, to facebook, and so many more…

Some of the tools are of particular value to Home Stagers who are interested in driving traffic to their blogs or web sites.  The more traffic you get, the more likely you will get better ranked in the search engine, and the more likely ultimately that your next customer will find you.

I ran into an article on StumbleUpon today that I thought might be worth passing on.  This is just one more tool you can use to help market your site  and raise you visibility online.  I hope you enjoy it.  Let me know if you would like more items like this, by commenting on the article.

==============

Have You Discovered StumbleUpon?

StumbleUpon is an Internet community that allows its users to discover and rate Web pages, photos, and videos. It is an Internet community that allows users to discover web pages. StumbleUpon is a social network online desktop. Many consider it one of their favorite social media sites, not only can it drive traffic that matches or often exceeds that of Digg, StumbleUpon users are much less critical/confrontational/judgmental than the typical Digg user. StumbleUpon is less about communication and more about discovery, which I think is an under served problem on the web.

StumbleUpon gained its popularity as a toolbar for Firefox while Digg isn’t browser-depended as Stumble. StumbleUpon chooses which Web page to display based on the user’s ratings of previous pages, ratings by his/her friends, and by the ratings of users with similar interests. StumbleUpon was owned by eBay from May 2007, when it was acquired for $75,000,000, until April 2009, when Garrett Camp, Geoff Smith and several investors bought it back. StumbleUpon is now an independent, investor-backed startup once again, with offices in San Francisco and New York City.

Traffic from StumbleUpon ordinarily has the lowest bounce rate. Traffic coming directly from Digg is much less memorable, and most Digg users don’t venture farther than the front page. Traffic from any source is welcome I agree, but I personally prefer StumbleUpon. If you Stumble the right way, it will get you huge traffic. Webmasters have realized the potentia lof StumbleUpon as a marketing tool and therefore have started to stumble each others sites to gain traffic and exposure for their sites.

Users rate a site by giving it a thumbs up, thumbs down selection on the StumbleUpon toolbar, and can optionally leave additional commentary on the site’s review page, which also appears on the user’s blog. Users can post comments in the manner of a discussion board in these groups and post links to Web sites that apply to the specific topic. Users can also use the Stumble Upon toolbar as a form of social bookmarking. Users can also see others who gave kudos to a page and follow their recommendations. They can now simply start on StumbleUpon’s site, for example, and stumble all over the Web using their Web browser as guide rather than a toolbar.

StumbleUpon is more widely accepted by mainstream users while Twitter is more accepted by the power users. StumbleUpon is more to an entertainment website (just one button will bring you to a new page that you might not have visited before) while Twitter focuses more on communication and keeping in touch.

StumbleUpon is an amazingly fun tool and having the StumbleUpon Toolbar installed, I often play about with it myself, the result being it leads me to great sites I’m interested in and excellent articles I might not have found otherwise. It is one of the handful of services launched on the consumer web in the last few years that can truly be said to have significant cognitive benefits for the people who use it.

Andre Arnett is a professional Internet Marketer and the author of the Learning Affiliate Marketing blog. For more information on StumbleUpon, be sure to download Andre’s free report, How StumbleUpon Benefits Your Business

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Setting up a web page is only the beginning to online marketing. Now you need to get it seen by potential customers. This used to be challenging in many markets, but there has been a big change in what matters. Today, what matters is being seen on the Google Places Page, and you don't even need to have a web site to do that. (although you should.) The good news is that its free, and if you know what you are doing, you can maneuver yourself to the top listing in many markets. That's one of the skill sets I bring to the table. If you would like to get your Google Places Page properly set up send me an email at enetwal@gmail.com and put "Free Initial Evaluation" or something similar in the subject line. Be sure to include your current web site and contact info.

Technorati Tags: backlinks, Internet marketing, search engine ranking, SEO, StumbleUpon

3 Comments

Internet Marketing 101 for Non Internet Based Businesses

Internet Fundamentals, Internet marketing, PodCasts

Push the Arrow to Hear the 1 hour 2 minute presentation.

Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.

Last week I did an hour long presentation for Allegra Dioguardi’s new home staging curriculum.   Staging Training by Design

In it I covered three different major topics. The first section dealt with some basic decisions most people make before they have enough information to do well. That includes picking their url, web host and decision as to whether to have a blog or web site.

The second topic covered includes a discussion of how to make your web site more search engine friendly and also how to generate back links need to raise your standing in the search engines.

The third section, dealt with how to get more of the people that find your web site to do something.

These are topics I’ve dealt with before, here and in my two eBooks.  My challenge was to condense all the information into a single 60 minute presentation. Turns out I ran about 2 minutes long.

But if I say so myself, I did a pretty good job of covering all the major points you should be aware of when setting up your internet marketing campaign for your business.

Now while I would advocate that most people should learn how to manage and run their own web sites, the reality is that most will not. Therefore I discussed these topics so that people would know what they wanted to accomplish, so that they would be better equipped to tell their computer people what they wanted, and why.

Thus while the conversation was directed to home stagers specifically, the comments apply to almost any locally based business wishing to attract more customers by internet marketing.

In support of the audio, I have created a resource page of links and resources.  It is pretty rudimentary at the moment, but I will be developing it as time goes on.

Resource Page


Setting up a web page is only the beginning to online marketing. Now you need to get it seen by potential customers. This used to be challenging in many markets, but there has been a big change in what matters. Today, what matters is being seen on the Google Places Page, and you don't even need to have a web site to do that. (although you should.) The good news is that its free, and if you know what you are doing, you can maneuver yourself to the top listing in many markets. That's one of the skill sets I bring to the table. If you would like to get your Google Places Page properly set up send me an email at enetwal@gmail.com and put "Free Initial Evaluation" or something similar in the subject line. Be sure to include your current web site and contact info.

Technorati Tags: Internet marketing, Must Know Internet Marketing Concepts

7 Comments

A Pat on My Back – Always welcome :)

squidoo, WART Analysis

One of my clients for the WART Analysis mentioned that she has benefited from my past advice as well. She sent me this testimonial about how she took my advice and is top ranked not once but three times by virtue of her Squidoo lens.  It’s one thing to appear on the first page of the search engine, but when you are there three times, it really improves your credibility with prospects, don’t you think?

Here’s her comment,

Hello Earl,
I just wanted to say I enjoy reading your articles and find many of them extremely useful with powerful tools.  I took action with your article on Squidoo and opened an account.  I am now ranked on the first page of Google and listed not just once but 3 times.  I’m now starting to receive business through the internet because customers are finding me easily thanks to your help and advice.
Thanks so much for taking the time to publish these articles with free advice and tools, you’re the best!
Kelly Heaps
Heaps of Decor
Georgetown, Ontario
—– Original Message —–
Sent: Thursday, April 02, 2009 8:55 AM
Subject: Kelly, Homestagers should use Squidoo.
Getting your web site to be top ranked on Google and the other search engines is a complicated task.  Particularly, if you are one of many homestagers within a given market area.
A little known tool to most home stagers is a web portal called Squidoo. It’s similar in many ways to sites like Facebook, and Myspace in that it allows people to create a web presence easily, but unlike the aforementioned it unabashedly permits commercialization.
That means you can put up sites that advertise your business. The easiest way to do so is to reuse much of the content you have on you web page now, and/or items you have just taken down, or not yet put up on your main web site.
Squidoo calls its pages, lens. There are a group of modules that you can create and edit in minutes once you get the hang of their system.
The most critical point when setting up your first lens is what you call it. Pay attention now. Call your lens, “Home Staging in ______” Fill the blank with your top geographical reference point in your market.
If you do, you will often find that your Squidoo lens will get higher ranking than your own web page, even if you have optimized your meta tags geographically as I do for my Market Maker Clients. That’s because Squidoo itself has a high PR or page rank in the eyes of Google.
Now what you want to do is include links in your Squidoo Lens to your web site’s home page and to additional pages within your web sites. This helps raise your web sites ranking in Google’s eyes as well. It sees Squidoo as an “authority” site and gives more credence to links coming from it.
When I say you want links from your Squidoo lens to additional pages in your web site, I am suggesting that if you have a separate page on your web site for Realtors (and I think you should), then somewhere in your Squidoo lens you have a section about Realtors in your home town, and link not to the front page of your web site, but rather to the page about Realtors on your web site.
Do this with other pages as well. Google likes these links to internal pages. There is a lot more to internet marketing than having a web site. And that is one of the reasons the Market Maker Program includes a monthly seminar on internet marketing.
While Squidoo is easy to use, like everything, there is a learning curve. And once you master the basic mechanics you also need to learn the strategies to make it work for your particular needs. There are a number of eBooks about Squidoo out there. I publish one called Squidoo Basics. It is a general introduction to Squidoo and not specifically directed to home staging, but worth the $17 to get a handle on the Basics.
There are other formats beyond Squidoo, like Hub Pages, but Squidoo is probably the best place to start building a broader internet presence. To get started all you need do is open an account at www.Squidoo.com
In due course, you will not only get your web site on the top of the Google Rankings in your home town, you will also have a Squidoo page there as well. When prospects see you listed not once, but twice, in the top of the local listings, they will begin to understand that you are the person to go to locally for home staging services. And that’s where I intend my Market Maker members to be. On top of their local markets.
Best wishes,
Earl Netwal

Setting up a web page is only the beginning to online marketing. Now you need to get it seen by potential customers. This used to be challenging in many markets, but there has been a big change in what matters. Today, what matters is being seen on the Google Places Page, and you don't even need to have a web site to do that. (although you should.) The good news is that its free, and if you know what you are doing, you can maneuver yourself to the top listing in many markets. That's one of the skill sets I bring to the table. If you would like to get your Google Places Page properly set up send me an email at enetwal@gmail.com and put "Free Initial Evaluation" or something similar in the subject line. Be sure to include your current web site and contact info.

Technorati Tags: Internet marketing, Market Maker, squidoo, WART Analysis

6 Comments

Dangle Something Pretty Before Their Eyes

Home Staging tips, Internet Fundamentals, Internet marketing, Market Maker

Dangle Something Pretty Before Their Eyes

Listen to the podcast

Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.

We all like things that are free and pretty and/or delicious.

And if it’s something that is also related to what our web visitors
are looking for and the product or service we wish to offer, it’s
very much all the better.

In recent articles we’ve been looking at what it takes to get
people to find your web site. There are a whole host of tricks
tweaks and tactics collectively called Search Engine Optimization
that can help build traffic to your web site.

But once they are there, what are you going to do to get them to
pay attention to you?

You are going to give them a sucker, a popsicle, an ice cream cone
just like you did your kids. Only in the adult world we are going
to give them something of value, related to our mutual interests.

Presumably they came to your web site because they were at least
somewhat interested in Home staging.

You want to be able to give them something they can use related to
home staging. Something for free. Something they can take with
them, right here and now. With no fuss or muss. With no obligation.

If you do and no one else does, you will be ahead of the game. What
you want to give them is a free report of some sort that they can
download. A Gift.

To get it they will need to give you their email address so you can
send it to them. That way you will know who they are, and how to
get a hold of them again.

That will allow you to send them another gift in a few days. And
another.

And if you keep it up, they will end up calling you when they are
finally ready to make up their mind and hire a home stager.

If you have a pretty thing to dangle on your web site, and no one
else does, you are going to get their attention and eventually
their business.

It might not be nice to bribe your kids to get their attention but
it works.  It works with prospective customers as well.

Market Maker is coming and coming soon.  Market Maker takes the
ideas of Search Engine Optimization and what we call ethical bribes
and much more and wraps it into a unique marketing plan
specifically designed for Home Stagers. It’s a marketing plan on
auto pilot that pays for itself.  Membership in the plan is limited
and you should be sure to sign up for advance notice as not
everyone will be allowed to join.

Sign up for advance notice at Market Maker
PS: Market Maker is limited to just one home stager per telephone
area code during its initial run.  You want that to be you, and not
your competitor.  Register for advance notice now at Market Maker

Setting up a web page is only the beginning to online marketing. Now you need to get it seen by potential customers. This used to be challenging in many markets, but there has been a big change in what matters. Today, what matters is being seen on the Google Places Page, and you don't even need to have a web site to do that. (although you should.) The good news is that its free, and if you know what you are doing, you can maneuver yourself to the top listing in many markets. That's one of the skill sets I bring to the table. If you would like to get your Google Places Page properly set up send me an email at enetwal@gmail.com and put "Free Initial Evaluation" or something similar in the subject line. Be sure to include your current web site and contact info.

Technorati Tags: ethical bribes, Internet marketing, Market Maker, marketing

4 Comments

Why Aren’t People Calling You to Stage Their Homes?

Internet marketing

Listen to this Audio Post on Why People Aren’t calling you to stage their homes.

Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.

Last week, internet marketing expert Frank Kern launched a new product that sold for $2,000 each. In less than 24 hours he sold 2,000 units.  That’s $4,000,000 in one day.  Not too shabby.

Who would have thought you could sell such an expensive product to so many people so fast in today’s economy? How did he do it?  Well, that is actually the information Frank was selling.  How to sell goods and services on the internet.

Part of Frank’s success stems from his willingness to share a good deal of valuable information with his prospects before he launches his product, and I am going to share one of the key tidbits he  offered with you today.

Frank would say there are just three reasons people aren’t buying your home staging services today.

  • They Don’t Want It
  • No Money
  • Don’t Trust or Believe you

They Don’t Want It.

Some never will want your services. And while others just need to be educated a little, it’s a mistake according to Frank to be spending too much time on people who don’t want your services.  Instead look for ways to market to people who do.

No Money

Frank makes a more important point here. While no money may mean no money, it usually means that they don’t want it badly enough.  If people are telling you they don’t have the money, you haven’t yet found a way to increase their desire.   You may need to focus more of your marketing efforts on what’s in it for them.

For your home owner, it may be a higher sales price, or a quicker sales, but it also may be just getting help doing everything that needs to be done to get ready for the big move.

Make sure you are clear on the real motivations of those you have already worked with, and then share these with those you hope to work with.

Don’t Trust/Believe You.

Your prospect needs to not only believe that your services will benefit them, they need to trust that you are someone they can work with.  Someone they like.

While credentials may help, social proof is far more effective. A list of past homes staged, testimonials from happy customers are powerful tools to help bridge the trust gap.  These should be part of your standard presentation.

But in addition, you should find ways to reach out to your prospects and share. Provide them with good useful information, and keep in touch over time.

Little gifts in the form of useful information on how to prepare for a move, provided via luncheon talks to a local church group or social group not only give you visibility and credibility, it offers value.

Little gestures along this line, activate a sense of reciprocity, in which the recipient begins to feel a bit of an obligation to return the favor.  This can lead to you at least getting a chance to bid a project.

I recommend that home stagers web sites offer a free gift that viewers can download, and then follow up with over time with a series of additional tips. This helps build that reciprocity response, and more importantly helps build a sense of friendship. And we tend to trust our friends.


Setting up a web page is only the beginning to online marketing. Now you need to get it seen by potential customers. This used to be challenging in many markets, but there has been a big change in what matters. Today, what matters is being seen on the Google Places Page, and you don't even need to have a web site to do that. (although you should.) The good news is that its free, and if you know what you are doing, you can maneuver yourself to the top listing in many markets. That's one of the skill sets I bring to the table. If you would like to get your Google Places Page properly set up send me an email at enetwal@gmail.com and put "Free Initial Evaluation" or something similar in the subject line. Be sure to include your current web site and contact info.

Technorati Tags: Home Staging, Home staging marketing tips, Internet marketing, marketing

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