I just completed my newest report, called “Most Business Web Pages StinK!” subtitled, Web Sites are like Trade Shows. Readers of this blog will soon realize this is a recompilation of five previous blog posts on the Trade Show theme. The current version is number 1.2, I am working on 1.3 which will be revisions after my wife gets done proof reading it, and a resources section at the end.

I intend to use this as an eye opener for hopefully thousands of Home Stagers and other small business people. In these tough economic times it only makes sense to better utilize all of our existing resources such as out web sites.

And since upgrading them is not difficult or expensive, it makes even more sense.

Let me know if you need my help.

Technorati Tags: interactive web sites, Internet Fundamentals, Internet marketing, list building, opt in, web pages

I have advocated for some time that off line businesses use internet marketing Give Away events to market non internet reports. Last night the New Year Giveaway opened, and already today I have had five people download a report I wrote on First Day Cover Collecting. While I have sold first day covers on line for almost twelve years, I would not normally think of internet marketers as first day cover people.

And yet, at least a few are. I suspect I will attract quite a few more in the coming week as more and more people learn about the New Year Giveaway

The past holiday period between Thanksgiving and the New Year have been full of such Giveaway events. I have participated in many and have downloaded a lot of useful material and gained a lot of new subscribers to my lists. The point I want to get across here is that you don’t need to only offer internet marketing products to these lists, as my First Day cover collecting ebook proves.

So What does this have to do with Home Stagers?  It’s an opportunity to public awareness of Home Staging in general, establish yourself as an expert, and build links to your web site. If you like you can even make some money in the process.

What’s required? Not much more than a 5-10 page eBook on the benefits of Home staging.  A nice cover graphic would be nice, and then a web hosting site to host it and an autoresponder system to follow-up with those who do download the eBook.

This last feature would be most useful to any of the networks or schools out there that have members in diverse locations.

Since many of the giveways (not all) are free to put up a product, once you have it created, you can list and relist it many times.  The odds of someone in your town downloading it, may be slim, but you can advertise to your local people that you are an author and even allow them to download their own free copy from you web site in exchange for their name and email address.

What’s more, you can do this without making any changes to your current web site.

If you need help with any of this, feel free to give me a call at my home office after 9AM CST, most days.

I can help you set up an Aweber account, and help you with the mechanics of getting your eBook written for you, images selected, and a hosting site to publish your eBook.

Of the prior ideas, the most important is the idea of putting this eBook on your web page.  If done right it will make a significant difference in your ability to get people who visit you web page to do something.

It will lead to your getting far more calls from prospective customers than you are now.

And the best part is that it need not be expensive or time consuming.

Technorati Tags: Aweber, GiveAways, list building, optin