So far, I haven’t found a single home staging web site with good keywords in the meta tags of their web site.

This is a big mistake, as these meta tags are what almost everybody other than Google uses to find web sites to display.  And while Google may have the largest chunk of web search, they certainly don’t have it all. And with the older demographic that is most likely to use the services of home stagers they may even have a lesser share of the pie. That’s cause most older folk are likely to use the search tool that comes with their computer. My wife for example has Yahoo on hers. While she may say she is going to “Google” something, she actually uses Yahoo.  Yahoo uses meta tags. So does MSN, ASK and virtually everybody but Google.

I have created a base list of some ten dozen key words people often use to search for home stagers in their market. I add or subtract a few depending on the scope of service of the individual home stager, and then incorporate geographical elements to come up with a comprehensive set of what I call, “geographical long tail keywords.”  These are the phrases people actually use to search for you.

Every business should have these in the hidden meta tags that the search engine “bots” see, but no one else does. Unfortunately most web site developers are techies, and not marketers, and they often don’t have a clue as to what they should put in there.

For an industry like Home Stagers, where I have already done the Keyword research, I charge $75 for a compiled list of keywords. I have a few simple questions that Home Stagers need to answer, and then I can generally get their completed keyword lists done in 24 hours or less, depending on what’s on my plate that day.

Until the end of January, I am offering a $40 discount as part of my Recession Fighter effort, (Yours and Mine) So if you would like more people to find your web site, drop me an email, and I will give your web page a look see. If it needs the work, and so far they all have, I will let you know and submit my list of Q’s.

But hurry, I will raise the price to $75 effective February 1st.

email me at enetwal@gmail.com with any questions.

Setting up a web page is only the beginning to online marketing. Now you need to get it seen by potential customers. This used to be challenging in many markets, but there has been a big change in what matters. Today, what matters is being seen on the Google Places Page, and you don't even need to have a web site to do that. (although you should.) The good news is that its free, and if you know what you are doing, you can maneuver yourself to the top listing in many markets. That's one of the skill sets I bring to the table. If you would like to get your Google Places Page properly set up send me an email at enetwal@gmail.com and put "Free Initial Evaluation" or something similar in the subject line. Be sure to include your current web site and contact info.

Technorati Tags: geographical long tail keywords, homestaging, Keywords, long tail keywords, Meta Tags

If you read my home staging survey analysis, or listened in on the tele-seminar I conducted last year on how to make web pages better, you will know that I think most Home Stagers are not setting up their web sites properly.

I am not a web page designer. So I am not interested in revamping them, but I do have two suggestions that apply to most home stagers, in fact they apply to most small business web pages period.

Today, I am making a special recession fighting offer to help you resolve the easiest of the two. But first let me explain why this problem exists, even on web sites you may have paid someone thousands to develop.

Most web designers are great at the techie end of the game. They may even be good at graphics and have a sense of design. But while they may be good at those things, few of them understand marketing. I suspect if you’ve been in the home staging game a while, you know people who may be great at home staging but not so great at marketing. (Maybe you are one of them.)

In the hidden code that’s behind each of your web site pages, there is code that the search engines see, that no one else does. In the past two weeks, I have randomly checked about a dozen home stagers web sites and found that almost all of them had opportunities for improvement, – but not all.

Another reason many techies don’t pay attention to this is that Google no longer looks at some of this code when they rank web pages. However most search engines still do, including Yahoo and all the other major players. Since you have no control over the search engines your prospective customers use, it’s a real mistake to ignore this very sizable source of business.

So for the month of January I will, on a time available basis, examine your home staging web page free of charge. All you need do is send me an eMail with a link to your web site. I will check to see whether or not your web site would benefit from a “tweak.”

If it does, I will let you know and send you a very brief questionnaire to fill in. If you decide to proceed, I will prepare the appropriate code for just $35 rather than the $75 minimum I normally charge. You save $40 and get more traffic to your web page for years to come. If any one of them uses your services, you’re sitting pretty.

Now the fly in the ointment is that I cannot make the actual change for you. I will compile the code and email it to you, but you will need to post it to the site yourself, and/or have your Web site person do so. This shouldn’t cost you anything, as it’s a very simple process to upload it, but it does require having access to your web site host and your passwords.

The tweak I am proposing won’t change anything about the way your page looks, but it will ensure that more people find <strong>your page </strong>when they are looking for a home staging professional in your market.

I am willing to do this for other small businesses as well, if I have time. Drop me and email and I will do my best to include you.

This offer expires no later than the end of January, but I may pull it earlier. It costs you nothing for the free look see on my part, so drop me an email today.

Email to enetwal@gmail.com and put “Free Tweak Peek” in the subject line.

Setting up a web page is only the beginning to online marketing. Now you need to get it seen by potential customers. This used to be challenging in many markets, but there has been a big change in what matters. Today, what matters is being seen on the Google Places Page, and you don't even need to have a web site to do that. (although you should.) The good news is that its free, and if you know what you are doing, you can maneuver yourself to the top listing in many markets. That's one of the skill sets I bring to the table. If you would like to get your Google Places Page properly set up send me an email at enetwal@gmail.com and put "Free Initial Evaluation" or something similar in the subject line. Be sure to include your current web site and contact info.

Technorati Tags: Home Staging, Home Staging Web pages, Meta Tag Fix, Meta Tag Review, Meta Tag Tweak, Meta Tags